That was a worthy anniversary: More than 500 exhibitors and 356.500 visitors celebrated the 50th Essen Motor Show from December 1 to 10 – despite the onset of winter on the second weekend. It was colourful, full and diverse at Messe Essen. Exhibitors and fans showed that they were more than satisfied. A large number of automobile manufacturers and tuners used the performance festival for the emotional presentation of their performance vehicles, including a lot of innovations and premieres.
Furthermore, several special shows on the occasion of 50 Years of Mercedes-AMG and 50 Years of Super Sports Cars aroused the enthusiasm of the fans. The sustainably driven vehicles and studies also attracted increased attention.
The partners of the Essen Motor Show also celebrated anniversaries ending in zeros: The General German Automobile Club (ADAC) has been the ideal sponsor of the performance festival for 30 years and the Association of Automobile Tuners (VDAT) celebrated its 30th birthday at the fair.
51 exhibitors from the association were represented at the Essen Motor Show – 15 percent more than the average in the past years. The well-known names included Abt, Brabus, G-Power and Techart.
The happenings at the fair were characterised by the togetherness of the living worlds relating to automobiles: Tuners talked shop with vintage vehicle owners and fathers and sons encountered motorsportsmen and motorsportswomen – the 50th Essen Motor Show connected people who rarely get together otherwise.
At the fair, they were able to convince themselves about the latest developments in tuning: The trends included the upgrading of the interior, e.g. with roll bars, sports seats, carbon parts and LED lighting.
Furthermore, several fashion labels and tuning forges such as JP Performance, Sidney Industries and Simon Motorsport showed that tuning is a lifestyle, too.
The preparations are in full swing: The next Essen Motor Show will be open at Messe Essen from December 1 to 9, 2018 (Preview Day: November 30).