The energetic and ever-popular Dubai based radio jockey, Priti Malik has been appointed as the voice and face of Chery in UAE by Al Habtoor Motors. Speaking on her latest role, an excited Priti said “I’m excited to be working with one of China’s hottest brands and connecting with Chery drivers as their brand ambassador.”
Born to Indian-born parents, Priti was raised in New York, growing up with a balanced exposure of Bollywood films and the Backstreet Boys. Though her original plan was to pursue a career in law, her visit to the MTV studios during her high school years to watch a taping of Total Request Live was a life changer. She decided to embark on a career in Broadcast Journalism and has never looked back.
Al Habtoor Motors, the official dealer of Chery in the UAE boasts a nationwide presence and has helped the brand to make great inroads in the UAE’s highly competitive automobile sector ever since its launch in 2013.
“As a brand built on core value of “Fun to drive” it was only natural to have a colorful and energetic personality like Priti as the brand ambassador, as she embodies the very same youthful vibrancy, fashionable outlook and fun attitude of Chery” said Mr. Nassib Nassar, GM Marketing of Al Habtoor Motors.
Based out of Wuhu, Anhui Province, Chery was founded by the Government of China in 1997 as a corporation owned by the state with the main focus of creating world-class passenger cars, minivans, and SUVs.
Chery is also the largest passenger car exporter in China for 15 consecutive years with roughly 30% of the total production being exported to the world markets. The company has several factories in China, along with assembly plants in 15 other countries using semi-complete knock-down kits. At the same time, its two JVs own other brands like Jaguar and Land Rover.
Today, with a global presence in over 80 countries, Chery is a name synonymous with vehicles that offer a perfect blend of quality, technology and affordability. With its range of successful models like Tiggo7, Tiggo5, Tiggo3, Arrizo3 and Arrizo5, Chery has managed to carve a name for itself in the UAE’s vibrant automobile market.