Alfa Romeo and Gargash Motors, the official automotive sponsors of Arab Fashion Week 2018, showcased the unique Italian style and flair of the brand’s latest Giulia and Stelvio Quadrifoglio models at the event – the first floating fashion week in the world for the only fashion platform dedicated to cruise collections – which took place on board the newly inaugurated naval hotel, Queen Elizabeth II, which is permanently docked permanently at the Mina Rashid marina in Dubai.
In the Alfa Romeo VIP lounge, visitors had the opportunity to find out more about the Alfa Romeo brand and the history of the Quadrofiglio. In addition to a display showcasing the latest Stelvio and Giulia Quadrifoglio models, the latest Stelvio was also the official VIP shuttle vehicle of the event.
Originally conceived as a good-luck charm in the heroic period of motorsports, the Quadrifoglio emblem has distinguished the sporting history of Alfa Romeo, which triumphed in the first Motor Racing World Championship in Monza in 1925, gaining the first of Alfa Romeo’s five World titles. Over the decades, it has become the logo for race cars and for the brand’s more powerful and exclusive road vehicles.
Every Alfa Romeo springs from the perfect balance of heritage, speed and beauty, making them the ultimate expression of Italian style in the automotive world. The new Stelvio and Giulia are no exception, combining the legendary Italian sense of proportions with simplicity and care for surface quality – this is the ‘skin’ that Alfa Romeo stylists have modelled with painstaking care on the mechanical parts.
The modern-day standard-bearers of the new Alfa Romeo generation, the Giulia and Stelvio both bear the legendary Quadrifoglio badge, which certifies their stupendous qualities in terms of class-topping performance, handling and weight/power ratio, specific external and internal features, exclusive powerplants and a genuine Alfa Romeo sound. Equipped with powerful, all-aluminium 510hp six-cylinder 2.9-litre turbo petrol engines, they see a new page being written for the brand that never ceases to surprise with a model that combines the past, present and future and are the most brilliant examples of Alfa Romeo’s automobile design, style and technical excellence.
Stelvio, the first ever SUV in Alfa Romeo’s 108-year history, and the first SUV to also be a Quadrifoglio, epitomises Alfa Romeo’s la meccanica delle emozioni (the mechanics of emotion) spirit, delivering race-inspired performance, real-world driving confidence, state-of-the-art technologies, seductive Italian style and an exhilarating driving experience to the premium mid-size SUV segment. It is uniquely engineered to challenge two-door sports cars on the track, without sacrificing any of the characteristics you would expect from a premium SUV, resulting in the perfect mix of high performance, capability and Italian design.