Ets. F.A. Kettaneh, the exclusive distributor of Audi cars in Lebanon, organized a thrilling driving experience from 16th to 20th November 2016 for customers, media and VIPs. Guests were entertained by a fleet of Audi Sport models at Beirut Waterfront- Down Town to celebrate the launch of Audi Sport brand.
More than 300 guests of Audi in Lebanon had a unique chance to get behind the wheel of the Audi R and RS models during a variety of test drive activities designed to demonstrate the performance, sportiness, stability and exclusivity of the Audi Sport range. For 5 consecutive days, Beirut Down Town was thrilled by the roar of the R8 V10 plus engine, the racing pulse of the Audi RS 3, RS 7 and RS 6 and the performance luxury of the S8 plus.
The launch highlights the fact that all of the high-performance Audi models are now grouped together under a new global brand called Audi Sport. Audi Sport has been launched to cater to the special needs of fast car lovers through this new performance subsidiary. With its spearhead R and RS models, Audi Sport emphasizes the close link between motorsports and the road and shows the transfer of racing technology into road cars.
In the course of this year, seven Audi dealerships in the Middle East region will become official Audi Sport dealers and globally the Audi Sport dealers will grow from 370 dedicated Audi Sport dealers today to around 600 by the end of 2017
The name Audi Sport was chosen because it allows the company to capitalize on its successful racing heritage. The pillars of Audi Sport are Motorsport (including customer racing), Performance Models, Merchandising (Audi collection/Audi Sport accessories) and Audi exclusive. Audi has always been driven by its pioneering spirit and by being a leader in innovation. Audi Sport is an exciting new concept and ties in with Audi’s rich history in motorsport and with its wide range of high performance cars.
New models to arrive in the Audi Sport fleet in 2017 will include the RS 3 Sedan, the R8 Spyder and the TT RS Coupé and in the next eighteen months there will be a further 8 new Audi Sport models globally.