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Ford Celebrates 41 Consecutive Years of Truck Leadership As F-150 Continues to Set US Sales Records

Ford has once again fortified its position as America’s truck leader with its F-Series marking 41 consecutive years as the nation’s best-selling pickup, and America’s best-selling vehicle for 36 years.

F-Series sales in 2017 increased 9.3 per cent with 896,764 trucks sold, representing F-Series’ best sales performance since 2005 and its dominance of the pickup market. Ford has now sold more than 27 million F-Series variants since January 1977 which, if lined bumper to bumper, would stretch over 150,000 kilometres and could circle the globe almost four times.

To put 2017 sales figures into some perspective, an F-Series truck was sold every 35 seconds throughout the year – a year in which Ford marked 100 years since the launch of its first purpose built truck, the 1917 Model TT.

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Ford’s truck leadership was founded on core values of innovation, durability, dependability and legendary toughness. In 1977, that meant a light duty pickup that featured an improved 351-series V8 engine, standard front disc brakes and the option of an extended SuperCab for the sixth generation F-Series. Fast forward 41 years, and customer expectations, lifestyles, work demands and usage have helped to define the world’s most innovative, technologically advanced, safest and most capable trucks ever produced.

The 2018 Ford F-Series

Debuted in the region at the Dubai International Motor Show in November 2017 and available today in dealerships across the Middle East, the 2018 Ford F-150 is tougher, smarter, and more capable than ever. The new model features a refreshed bolder design with a rich array of new technologies that add on to the already class leading capabilities that the truck boasts.

Three years after introducing a high-strength, military-grade, aluminium-alloy-bodied F-150, the new truck arrives with bold new styling, advanced technologies, a segment-first 10-speed automatic transmission and F-150’s most advanced engine line-up yet.

An enhanced 5.0-litre V8 normally-aspirated engine features significant upgrades for 2018 including advanced dual port and direct-injection technology for more horsepower and additional torque. Spray-on bore liner technology, also featured in the Shelby GT350® Mustang, has been added to squeeze out even more weight from the aluminium block. For the first time, the V8 is paired with the 10-speed SelectShift automatic.

For best-in-class towing, the second-generation 3.5-litre EcoBoost twin-turbo V6 delivers roughly six tonnes of towing capacity thanks to its impressive 578 Nm torque. That level of power beats all diesel- and petrol-powered competitors, including V8 engines with nearly twice its displacement. With dual port and direct-injection technology, the 370-horsepower twin-turbo engine provides ideal low-end and peak engine performance for hauling heavy payloads and towing heavy trailers.

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