Around the year, Arab Motor World Staff receives calls and inquiries about where to go for the best car servicing and what is needed for better car care.
Thus we have decided to shed light on the main companies in the business and highlight their history, present and future.
For this issue, we will be visiting HATECO S.A.R.L. headquarters in Tripoli for an insight about their progress in the automotive servicing industry.
History and the road to the future:
Hamad Ajaje Trading Establishment Company was founded in 1970 by Hamad Ajaje under the name of Hamad Ajaje Trading & Sons to promote tires and batteries in Tripoli, Lebanon. The venture evolved over the years to enter 2001 with its new name: HATECO S.A.R.L.
At present, the firm manages three branches and one main headquarter to efficiently serve its customers and has become one of Lebanon’s key importers and sole distributors of some of the best international brands in the fields of Tires, Batteries, Wheels, Lubricants and other automotive related products.
In addition, HATECO expanded over the years and entered 2013 with the opening of a new Workshop consisting of the latest technology and equipment to introduce new automotive services to the retail industry.
As a result, the company has built a solid reputation of reliability for its stakeholders and will always remain the most trusted name for automotive related products.
HATECO’s vision is to be the major provider of all automotive-related products in Lebanon and the MENA region.
HATECO’s mission is to bring the best automotive-related products from around the world and distribute them to the people of Lebanon and the MENA region.
Here’s a quick look at HATECO’s main services:
- Oil Change
- Wheel Alignment
- Brake Disc Services (Change or Straightening)
- Brake Pads
- Wheel Balancing
- Repair Services
- Vehicle Inspection and Maintenance
- Steering and Suspension
- Rim Straightening
- Wiper Blade Services
* Use of Bosch products for oil filters, brake discs,
brake pads, and suspension parts.
HATECO S.A.R.L. manages several brands covering all aspects of automotive servicing such as:
In addition, HATECO S.A.R.L. has expanded from a national company covering only the Lebanese territories to a wider international network serving: Syria, Iraq, Sudan, United Arab Emirates, Ghana, Gambia, Congo, Liberia.