Once again, the Jeep® brand will have a strong presence at the annual Geneva Motor Show, showcasing three major debutants. The new Wrangler and Cherokee take the spotlight and are making their EMEA (Europe, Middle East and Africa) debuts, while the Grand Cherokee Trackhawk is on display for the first time at a motor show in Europe. The vehicles showcased in Geneva mark the beginning of yet another chapter in the extraordinary history of the American brand that has been synonymous with off-road driving since 1941. Details of the Jeep news will be revealed during the Jeep press conference at 10:15 am on Tuesday, March 6 at the Jeep stand (Hall 5). Live webcast of the Jeep press conference will be available at: www.jeepgeneva2018.jeeppress-europe.com
The all-new Jeep Wrangler is the star of the Jeep stand in Geneva. Now in its fourth generation, the iconic Jeep retains the legendary 4×4 capability and DNA of the iconic original, while adding new, advanced engines, more open-air driving options and a host of advanced technology features for added safety and connectivity. To enhance its iconic heritage, the all-new Wrangler will be joined on the stand by the 1941 Willys-Overland MB, the vehicle which is universally acknowledged as the first Jeep and the model which established the legend of the American brand.
The new Jeep Cherokee is also making its regional debut in Geneva with a new, premium design, which stays true to Jeep DNA while introducing new technological content and advanced engine options. Displayed for the first time in Europe, the Jeep Grand Cherokee Trackhawk – the most powerful and quickest Jeep SUV ever – is powered by the supercharged 6.2-litre V8 engine that delivers 707 hp and 868 Nm of torque.
In Geneva, the Jeep brand will also introduce the Jeep Compass Night Eagle – this new special-edition model features Gloss Black accents and exterior finishes that give a more aggressive flair and sporty appeal to the sophisticated design of the compact Jeep SUV. The new special-edition completes the Night Eagle special series line-up, which over the past three years has been successfully offered in Europe on Renegade, Cherokee, Grand Cherokee and Wrangler.
The most recent product arrivals and additions to the European range will also be on display, including the 2018 Renegade which is now more connected and functional than ever, thanks to an upgraded infotainment system with the choice of 7-inch or 8.4-inch screens, new navigation, entertainment and hands-free communication features, and new content designed to enhance both the driving experience and passengers’ onboard comfort. The top-of-the-range Limited trim displayed on the Jeep stand boasts a Carbon Black exterior with a new Polar Plunge interior. In the Middle East, the 2018 model year Renegade is available in all showrooms with a 2.4-litre Tigershark engine and standard 7-inch Uconnect radio with an available 8.4-inch screen with navigation.
The new Grand Cherokee S – the exclusive sports-inspired special-edition model which adds a new sporty appeal to the world’s most awarded SUV – will also be on display. It features a Bright White Clear Coat exterior, which is complemented by a black Nappa leather and suede interior. The Grand Cherokee S is now available in showrooms across the Middle East with the choice of 3.6-litre Pentastar V6 or 5.7-litre HEMI V8 engines engine and special features that include dark lens headlamps and tail lamps, “S” badging, Granite Crystal aluminium wheels, dual dark chrome exhaust tips, Granite Crystal exterior badging and accents, body colour door handles and sill extensions, Nappa leather trimmed bucket seats, black wood interior trim, anodized light black chrome interior accents and bright chrome pedals.
Completing the Jeep display in Geneva are four vehicles featuring Mopar accessories – the official service partner responsible for the Jeep brand’s after-sales assistance and customer services.
The Jeep stand
All-new and two times bigger than in the past, the Jeep stand in Geneva is located in Hall 5. With a neat and contemporary design, it features two different subject areas in order to express the dual soul of the American brand. The adventurous spirit and off-road capabilities of all Jeep vehicles are captured on the right side thanks to the use of natural materials, such as wood and mud, while on the left side, stony textures and glossy black surfaces convey a more pronounced urban atmosphere, ideal for showcasing the more refined and exclusive models of the brand. The two areas are split in the centre by a glass diagonal road with integrated LED lights.