Lamborghini Dubai unveiled the all-new Lamborghini Urus in their showroom located on the famous Sheikh Zayed Road, in the presence of Automobili Lamborghini Chairman and Chief Executive Officer, Stefano Domenicali. As the world’s first Super SUV, the Urus is opening up a new niche in luxury segment, with benchmarking performance, driving dynamics, unparalleled design and daily usability.
To celebrate the arrival of the Super SUV Urus, the car was taken on a “Royal Tour” for one week prior to the public unveiling event. Visiting the royal palaces of all 7 emirates in the UAE, Royal families had the privilege of private viewing sessions with the Lamborghini Urus.
“We are extremely excited to be here today with our partner in Dubai, this is a very important market for us already and even more so now that the Lamborghini Urus, our Super SUV, has arrived,” says Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer. “With the launch of this model in the Middle East and Specifically in the UAE, we are expecting to at least double our sales volumes in the region.”
The Lamborghini Urus is a visionary approach, infusing the Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV concept to a new high, the Super SUV, with its design, performance, driving dynamics and emotion, as well as being drivable every day, in a range of environments. It is as much a luxury SUV as it is the most powerful, with super sports car dynamism.
The first customers in UAE will received delivery of the Urus in Summer 2018, at the suggested related price of USD 214 500 (excluding taxes).