Genesis was awarded Highest Satisfaction Premium Brand by leading research consultancy AutoPacific for the first time, as the Genesis G90 luxury sedan received top billing for the second consecutive year in the firm’s annual Vehicle Satisfaction Awards (VSA). Genesis achieved the highest brand satisfaction score to date.
“Recognition from Genesis owners through third-party industry leader AutoPacific affirms our positive momentum as a luxury brand and our commitment to developing innovative, top quality and highly satisfying automobiles,” said Erwin Raphael, Executive Director and General Manager of Genesis Motor America.
The 22nd-annual VSAs identify the most satisfying vehicles on the market and are an industry benchmark measuring how satisfied owners are with their respective new vehicles. It is the first year that both Genesis and the G90 have been recognized simultaneously for excellence. The 2018 VSAs are based on survey responses from over 58,000 owners of new 2017 and 2018 cars and light trucks.
“In just two years, Genesis has reached a level of owner satisfaction unattained by more established luxury brands,” said George Peterson, President of AutoPacific.