Michelin, the world’s tyre technology leader, along with Dubai Municipality, Road Transport Authority (RTA), Tasjeel and Central Trading Company, part of the Al Rostamani Group and importer of MICHELIN tyres for Dubai and the Northern Emirates, has renewed its commitment to making road transportation safer by organizing the Tyre Safety Campaign for passenger cars and trucks, from 14 to 18 May 2017.
Mohamed Aqel, General Manager Central Trading Company (CTC) said: “As part of this campaign, Michelin and our CTC technical and after sales service team carried out free tyre safety checks for more than 400 vehicles at different locations in Dubai, inspecting a total of more than 2000 tyres. In addition, participants also received expert advice and information about alignment, mounting, tyre pressure and maintenance from the expert team.”
“Michelin raises public awareness of road safety best practices wherever we operate,” said Daoud Helmi, Commercial Director for Michelin in the Gulf countries. “We are happy to bring the Tyre Safety Campaign along with the Dubai Municipality, Tasjeel and RTA to Dubai. With the fast economic progress that Dubai is witnessing, it becomes imperative to raise driver awareness for more responsible driving and safer roads.”
Ms. Deema Fouad Hussein, Traffic Awareness Department Senior Manager at RTA, added: “RTA is a committed partner in promoting motor vehicle and road safety initiatives. One of the critical factors for road safety is the condition of tyres, which is often overlooked by drivers. The Michelin campaign has enabled us to strengthen awareness about this important aspect of road safety.”
“We are pleased to be part of this initiative, as it is a direct and effective method to reach drivers and educate them about the importance of following road safety rules,” said Mr. Khamees Al Sweedi, Supervisor at Dubai Municipality. “Well-maintained tyres with the right pressure are critical for safety on our roads, and it is necessary to ensure tyres are checked regularly.”
For Michelin, safety takes on a variety of forms. It is achieved through quality products and services, constant innovations offering users ever greater safety, and awareness campaigns that raise the importance of tyre maintenance to the broadest possible audience.