As part of its ongoing efforts to develop its distributor network and further enhance customer reach in the region, Ford Middle East today announces the appointment of Mohamed Yousuf Naghi Motors Co. (MYNM), as a second distributor for the Ford brand in Saudi Arabia, joining existing distributor Al Jazirah Vehicles Agencies Co.
Mohamed Yousuf Naghi Motors Co., a prominent Saudi automotive family business, joins the Ford network in the Kingdom, starting its operations from the cities of Mekkah, Khamis Mushait, Al Baha and Taif for the sale and service of Ford vehicles and the distribution of original Ford and MotorCraft® parts.
Ford previously has not had formal representation in those cities, and the presence of the brand with the appointment of MYNM will bring Ford closer to customers in all major cities in the Kingdom according to Mark Ovenden, Ford Middle East and Africa’s President.
“We welcome Mohamed Yousuf Naghi Motors Co. to the Ford network of distributors in the Middle East,” Ovenden said. “The Naghi family is one of the most prominent automotive businesses in Saudi Arabia with a proven track-record of best practices and business excellence. We are confident that they will deliver a world-class ownership experience to Ford customers in the Kingdom.”
Mohamed Yousuf Naghi Motors Co. joins Al Jazirah Vehicles Agencies Co. to further expand the Ford footprint across the Kingdom with branches upcoming in four prominent cities in the Western and Southern regions. Al Jazirah Vehicles Agencies Co. (AJVA) has represented the Ford and Lincoln brands in the Kingdom for over thirty years.
“Ford values its relationship with Al Jazirah Vehicles Agencies Co., and recognises its continued efforts and investments in the Ford brand to deliver a world-class ownership experience of a Ford vehicle in the Kingdom,” added Ovenden.
“Under the leadership of Sheikh Abdullah bin Fahad Al Kraidees, Al Jazirah Vehicles Agencies Co. has successfully established and grown the Ford brand for more than three decades, continuously investing in the business and customer satisfaction”, added Ovenden. “Al Jazirah Vehicles Agencies Co. has a strong and well-established history with the Ford brand in the Kingdom, and we look forward to the next chapter and journey ahead in Saudi Arabia as part of our ongoing relationship.
“Ford is fully committed to the Saudi market and our customers who have come to trust the Ford brand for decades. We continue to offer new products that our customers want and appreciate, such as Expedition and F-150, and that drive our share growth in the region. We are confident that with the new distribution structure and expanded network, the Ford brand will see continued growth and further its positive momentum across the Kingdom,” Ovenden concluded.