The new Lamborghini Urus was officially launched by Lamborghini Beirut, at Grand Hills Hotel in Broumana. The night was celebrated in the presence of VIP guests, media personalities, and Lamborghini Beirut’s clients who witness the reveal of the first SSUV, the Lamborghini Urus.
Mr. Michel Trad, Managing Director of Saad & Trad SAL, welcomed the guests to the event and introduced the concept behind the Urus. Introducing the car itself was Damien Percheron, Middle East & Africa Market Manager.
The Urus features a 4.0 liter V8 twin-turbo engine delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm, and 850 Nm of maximum torque already at 2,250 rpm. The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12,8 seconds and with a top speed of 305 km/h it is the fastest SUV available.
The Lamborghini Urus’ four-wheel drive system delivers safe, highly-responsive driving dynamics on every road and surface, in all weather. A Torsen central self-locking differential provides maximum control and agility in all driving conditions, particularly off-road. In the driving modes STRADA, TERRA (off-road) and NEVE (snow) torque vectoring reduces understeer for safe and simple driving. In SPORT and CORSA torque vectoring allows the Urus to become more agile with a greater oversteer character: interaction between the four-wheel drive system and ESC manages oversteer to enable a precise and fun drive. In SABBIA (sand) mode, the system is calibrated to guarantee agility and precision on terrains with a reduced grip such as on gravel or sand dunes, making it the ideal mode for off-road fun.
The Urus fits perfectly within the Lamborghini family as a high-performance car. It is the culmination of intensive development and passionate skill to create a new breed of bull: a Super SUV that transcends the boundaries of expectations and opens the door to new possibilities, for both the brand and customers. The official deliveries of Urus in Beirut will begin mid-September.