After just three full years of trading, ARES Design has taken ownership and developed a bespoke facility in Modena to design, develop, produce and handover coach-built limited-edition cars for clients from around the world.
The first six cars announced in this significant growth phase for ARES were presented to groups of global media, investors, clients and other friends of ARES. And the Modenese roads reverberated to the sounds of supercharged off-roaders, classic supercars with modern powertrains and the unmistakable resonance of a luxury GT.
The first six cars released in ARES’s fourth year of trading have all been developed, designed and constructed through a high-quality network of expert suppliers under instruction and guidance from ARES Design. But they all came ‘home’ in January for final quality sign-off and, where necessary, production completion at the ARES Design Technical Centre.
This new business model in the world of bespoke automotive production – where all projects begin and end at a dedicated global HQ – brings coach-building to a new level of quality, attention-to-detail, speed and cost-effectiveness.
Dany Bahar, CEO and co-founder of ARES Design, said: “Presenting our amazing new facility and 10 ARES projects either on the road, in-build or at concept phase and due for release later in 2018, was an incredibly proud moment for me and our shareholders. We believe we have found a sweet spot for bespoke automotive production: both in our location in Italy at the heart of the world of luxury cars, and in the market place for coach-building.
“Our technological advances and global headquarters allow for new levels of personalisation that deliver cars in weeks, not years at prices that respect our clients. We have seen great interest in our projects for 2018 and it was amazing to see our first cars take to the roads.”
The first six cars from the ARES Design Technical Centre:
ARES Design Coupe for the Bentley Mulsanne
Throughout the 20th century, one of the most popular marques for coach-builders was Bentley, so it’s perhaps fitting that ARES Design chose Bentley’s four-door Mulsanne as the basis for this spectacular recreation of a Bentley coupe. Using cutting-edge 21st-century techniques, the ARES Design Coupe for the Bentley Mulsanne is an exquisite coupe for the modern era, built in limited numbers for customers who appreciate Bentley style but would like a bespoke handcrafted creation.
ARES Corvette Stingray
Is there a more iconic American car than the Corvette Stingray? The first-generation Corvette was introduced in the 1950s but the historic Stingray moniker was unleashed the following decade. It is perhaps the most revered of all the Corvettes, and ARES Design’s brief was to thoroughly bring this 1964 Stingray up to date with modern performance, road manners and interior appointments as well as fully restoring the Corvette in the process. The finished product is the result of over 3500 hours of work and a stunning one-off creation that showcases the entire range of ARES Design’s capabilities.
ARES Design X-Raid
In a world that’s seemingly awash with huge 4x4s, there’s one example that’s stood the test of time better than most, Mercedes-Benz’s G-Class. It’s an indomitable machine equally at home on- or off-road and in its G63 form a devastating performer. ARES Design has used the G63 as the basis for its stunning reimagining of the luxury off-roader, the ARES Design X-Raid. It combines the undoubtable excellence of the G63 and its venerable twin-turbo 5.5-litre V8 with a unique take on the G-Class’s styling along with a luxurious complete revamp of the 4×4’s interior. With its stunning new lightweight suit and the performance and luxury to match, ARES Design’s X-Raid brings the G-Class thoroughly up to date with a level of style and sophistication that showcases the Modena-based company’s skill set to the full.
ARES Design Porsche 964 Targa
ARES Design has unleashed its reimagining of the classic Porsche 964. The car in question is a 1991 Carrera 2 Targa and while a casual glance might not give the game away, under its stunning bodywork and inside its cockpit it tells a different story – this is a 964 with a modern twist thanks to it incorporating finely honed components from a more contemporary Porsche, the 997 Carrera. ARES’s 964 Targa is a remarkable vehicle and a testament to the prowess and perseverance of its skilled technicians to overcome seemingly insurmountable problems to recreate a stunning car. All the good looks and undoubted style of the Porsche 964, yet packing all the latest technology from the 997.
ARES Design Land Rover Defender: supercharged and naturally-aspirated
When Land Rover launched its utilitarian 4×4 back in 1948 it can’t possibly have imagined that in 70 years’ time it would still have a dedicated following and an appeal that transcends social and geographical barriers. Everyone, it would seem, loves the Defender and the ARES Design Land Rover Defender is the ultimate expression of the 4×4, offering power, poise, luxury and panache in one dramatic package. It is a thoroughly re-engineered example of what can be achieved with a keen eye for design coupled with engineering excellence. ARES will build 53 examples of its Defender in a project in which it has teamed up with legendary Land Rover specialist JE Motor Works. The ARES Design Land Rover Defender is the finest example of the bespoke Defender off-roader on the road today and will come in both naturally aspirated and supercharged versions.