Renault Middle East has partnered with Dubai One’s flagship fashion TV show, Fashion Star.
As the season premiere of Fashion Star was aired on Dubai One last week, fashionistas across the Middle East will see Renault’s trendy Koleos SUV making several cameo appearances throughout the season as it drives designers and collectors around the city in a series of fashion-focused challenges.
Marwan Haidamous, Managing Director Renault Middle East said; “Our partnership with Fashion Star is another bold statement from our marketing strategy. Renault is now part of the world’s biggest automotive alliance, and we are beginning to truly make our mark in the region. By featuring in Dubai One’s flagship TV show, we hope to further raise awareness of our beautifully designed products amongst the region’s style conscience consumers.”
Mai El Khalifa, Head of Production, from Fashion Star said; “There is a natural affinity between Renault and Fashion Star. The French are renowned across the world for their chic fashion sense, so Renault was the natural choice for a stylish and trendy automotive partner. The new Koleos SUV was the perfect partner for getting around the city in style and comfort.”
The Renault Koleos, featured in the show, was launched in the Middle East in November 2016, and has proved to be Renault’s most popular model in the region. Mixing premium levels of style, elegance and practicality, the Koleos is a sophisticated partner for an adventurous road trip.