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Hyundai Teams Up With Maroon 5 Ahead of 2018 FIFA World Cup Russia ™ Celebrations

Hyundai Motor Company, the Official Partner of the 2018 FIFA World Cup Russia™, has teamed up with multi-platinum GRAMMY Award-winning US pop rock band Maroon 5, to pay tribute to reggae legend Bob Marley by covering his iconic feel good hit ‘Three Little Birds’ for its new brand campaign.

With its laid back, positive vibes, Three Little Birds is the perfect song to encourage football fans to forget their worries and focus on the tournament as a whole; embracing it as a celebration of sport, rather than experiencing the highs and lows of each match. Hyundai and Maroon 5 wanted to keep as close to the original song as possible as a mark of respect for Bob Marley and to capture its original spirit of peace and freedom.

Shot on location in LA, the accompanying music video is the creative brainchild of critically acclaimed Korean-American film and music video director, Joseph Kahn who has worked with artists including: Lady Gaga, Dr Dre, Snoop Dogg, Mariah Carey, Destiny’s Child, Christina Aguilera, U2, George Michael and Kylie Minogue, to name a few. In 2003 he won a Grammy and MTV VMA for Eminem’s ‘Without You’. He also recently won a second Grammy for Best Music Video of 2015 for Taylor Swift’s ‘Bad Blood’ ft. Kendrick Lamar.

Joseph Kahn was also responsible for creating the new Hyundai television advert that will be broadcast during the 2018 FIFA WORLD CUP RUSSIA ™. Featuring Maroon 5 and shot against a football stadium backdrop, it shows the band performing their version of Three Little Birds while preventing some disasters from taking place.

The video is shot in a reggae designed world created to showcase the soul of a Maroon 5 performance. The silhouettes of the band are formed from natural materials including wood, stone, feathers and jewels, intercut with male and female reggae dancers bringing energy to the music.  The dancer’s bodies are then transformed into hundreds of miniature models of Hyundai’s new fuel cell electric vehicle, NEXO, driving in time to the beat, before being defined by beams of headlights illuminating their figures against a darkened background.

Maroon 5 said, “Bob Marley is one of the greatest artists in the history of music, he is truly a genius, so we were excited to be given the opportunity to cover ‘Three Little Birds” for Hyundai’s new campaign.”

Aside from music, football played a major role throughout the life of Bob Marley. He grew up playing the sport in fields and streets as well as in the recording studios. He supported Brazilian club Santos and idolized World Cup legend, Pelé. He famously said: ‘Football is a whole skill to itself. A whole world. A whole universe to itself. Me love it because you have to be skillful to play it! Freedom! Football is freedom.”

Head of Marketing Division, Hyundai Motor Company, Minsoo Kim said: “Hyundai has a long-standing history in football as a proud sponsor of FIFA since 1999. The partnership with Maroon 5 has allowed us to deliver a more innovative brand experience to our customers. For the 2018 FIFA World Cup Russia ™ Maroon 5’s modern take on Three Little Birds tells people to forget their worries; reflecting Hyundai’s new brand campaign, ‘Hyundai exists to enhance everyday lives with quality time’, which informs customers about using our smart technology to keep safe and worry free while on the roads.”

This year, as well as working with Maroon 5 to release Three Little Birds, Hyundai Motor has also created the ‘FIFA World Football Museum’ exploring the history of football and fan culture for fans. There are also a number of exciting competitions throughout the tournament that fans can enter to win amazing prizes, including Hyundai Cheering Stadium, Be There With Hyundai, Hyundai Predictor’ and ‘Hyundai Goal of the Tournament. For more information on each competition and how to enter, visit worldcup.hyundai.com.

ENJOY THE VIDEO BELOW:

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Experience the Audi R8 this World Cup in Abu Dhabi and Danat Al Ain

As part of its ongoing commitment to the community of Al Ain, Audi Abu Dhabi has partnered with the Danat Al Ain Resort to host the World Cup tent at the hotel. As part of the sponsorship, one lucky guest will win an ultimate driving experience with the Audi R8 on the track.

Residents of Al Ain and guests from across the region will be able to enjoy every moment of the FIFA World Cup 2018 in luxury at the dedicated World Cup tent, which features large screens with commentary in English and Arabic, plus a selection of food, drinks and shisha.

Mohannad Mohammad Mousa, Branch Manager at Audi Al Ain, commented: “Our partnership with Danat Al Ain Resort is a testament to our commitment to providing the very best to the community of Al Ain. The World Cup tent at Danat Al Ain resort provides the ultimate experience for people to enjoy this exciting sporting event, making them the perfect partner for Audi, and we look forward to hosting the residents of Al Ain.”

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Mr Tarek Elias, Executive Assistant Manager and spokesperson for Danat Resort Al Ain added: “The Danat Al Ain resort is known for its 5-star service and having a premium automotive brand such as Audi on board will help enhance the World Cup experience for our guests. We are excited to welcome families and friends to be a part of our Eid and World Cup celebrations over the coming weeks.”

The World Cup matches are hosted daily from 14th June until the 15th July. Match timings range from 4pm to 10 pm.

The winner will be announced at the end of the World Cup and will have the opportunity to enjoy the Audi R8 driving experience.

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Audi connect now with Amazon Music and Soccer World Cup ticker

Audi drivers can now also use Amazon Music to listen to their favorite artists in the car. The streaming service is a new component of the Audi connect services. Audi thus continues to drive the digitalization of its cars, placing the focus on the customer experience. And just like it did for the 2016 soccer European Championship, Audi is offering customers a special information service for the 2018 World Cup so they can stay on the ball even while on the road.

Now stream your favorite music via Amazon Music in the car
Amazon Music is a streaming service offering up to 50 million songs, plus a variety of live broadcasts such as coverage of soccer games and other sports events. Audi has fully integrated the service into the car’s infotainment system for maximum user convenience. For example, drivers can – depending on the MMI system – use handwriting input to search for songs or artists and the hit list appears after just a few letters.

Amazon Music in the car requires that the latest version of the free myAudi app be installed on the user’s smartphone. The second condition is a SIM card with data volume in the car. This can be either the Audi connect SIM permanently installed in the car or the user’s own SIM card in the car. Online streaming uses wireless data packages, which customers can order for the Audi connect SIM. All they have to do is connect their smartphone to the infotainment system via
Wi-Fi. Thanks to the Wi-Fi connection, the streaming service delivers excellent sound quality.

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The scope of service depends on the customer’s Amazon Music membership. Amazon Music can be integrated into all Audi models with an MIB 2 or MIB 2+ infotainment system. Audi currently offers the service in Germany, the USA, the UK, France, Spain and Italy. Additional information about the Audi connect SIM is available at www.myaudi.com.

Audi connect

Special service for the soccer World Cup: 2018 World Cup Ticker
Independent of Amazon Music, Audi has a special offer for soccer fans: During the World Cup, which will take place in Russia in June and July, the brand is offering the “2018 World Cup Ticker” in Europe. This temporary information service, which Audi offered in a similar form during the 2016 European Championship, keeps customers informed about team news, the match schedule, current scores, results and the standings even while on the road. The 2018 World Cup Ticker is part of the connect portfolio in all Audi models equipped with an online-ready 3G+, MIB 1 or MIB 2 MMI infotainment system. It requires an active data connection.

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FIFA World Football Museum Presented By Hyundai

Hyundai World Cup Football Russia 2018 Museum Arab Motor World

Hyundai Motor, the Official Automotive Partner of the 2018 FIFA World Cup Russia™, today held the grand opening ceremony of the special exhibition for the 2018 FIFA World Cup Russia™, “FIFA World Football Museum presented by Hyundai” at Hyundai Motorstudio Moscow. This exhibition celebrates the FIFA World Cup™ through the passion and devotion of the fans and tells the event’s history through the players who have left an indelible mark on it in the past.

The 2018 FIFA World Cup™ Winner’s Trophy, alongside the Jules Rimet Cup™, the original FIFA World Cup™ Trophy between 1930 and 1970, will be unveiled during the opening ceremony.

“It is very meaningful to open the exhibition of the FIFA World Football Museum here in Moscow, the capital of the host country Russia and home of the Hyundai Motorstudio Moscow, Hyundai’s brand center.” Wonhee Lee, President and CEO of Hyundai Motor said. “We worked together to give football loving fans from Russia and the rest of the world, a very special firsthand experience during this FIFA World Cup™ tournament.”

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Fatma Samoura, Secretary General of FIFA said, “We are fortunate to be witnessing history in the making with the 2018 FIFA World Cup. I consider it FIFA’s duty to constantly shed a light upon what brought us here: all of those who wrote the history of football and of the FIFA World Cup. And it is important to remember that football fans are a fundamental part of this history. I am delighted to see all of these elements celebrated by the FIFA World Football Museum and our dear partner Hyundai in this fantastic exhibition here in Moscow.”

The exhibition will feature select world football heritage objects from the FIFA World Football Museum™.

    • Jules Rimet Cup™
    • 2018 FIFA World Cup™ Winner’s Trophy (will be on display 9, 16, 23 and 27 of June*)
    • 64 Adidas Telstar Official Match Balls used to kick-off each game of the 2018 FIFA World Cup™
    • Objects belonging to players like Pelé, Diego Maradona, Lev Yashin, Lionel Messi, and Cristiano Ronaldo

Also, guests can enjoy videos submitted by fans from around the world during the “Hyundai World Football Heritage” competition, which took place from April 15 to May 18, through Hyundai’s 2018 FIFA World Cup™ digital platform (http://worldcup.hyundai.com). Each movie showcases the unique fan cheering culture of the 32 participating countries. Visitors can also view an array of rainbow themed jerseys from the 32 participating countries, and learn about Hyundai’s FIFA Sponsorship Story.

The FIFA World Football Museum Presented by Hyundai at the Hyundai Motorstudio Moscow will be open to the public from June 9 to July 20 for 42 days.

Hyundai began its association with FIFA in 1999 and will continue to be a top-tier partner of FIFA as the Official Automotive Partner until 2022.

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Hyundai Motor Passes Vehicle Fleet to the World’s Biggest Sporting Tournament, the 2018 FIFA World Cup Russia™

Hyundai 2018 FIFA

Hyundai Motor has supplied 530 vehicles to assist with the streamlined running of the 2018 FIFA World Cup Russia™. The momentous vehicle handover ceremony took place on May 31 at the Luzhniki Stadium in Moscow, further celebrating the strong and lasting partnership between Hyundai Motor and FIFA just before the world’s biggest sporting tournament begins, uniting football fans from around the world.

The FIFA World Cup will start on June 14 2018, with 32 national teams vying for a coveted place in the prestigious final, to be held in Moscow on July 15.

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Transportation is a critical part of organizing and running an event of this scale. As the Official Automotive Partner to FIFA, Hyundai Motor has supplied the 530-strong fleet of vehicles including its Santa Fe, Tucson, and H-1 (Starex) models to transport the national football teams, referees, officials and delegates during the international tournament.

We are proud to again partner with FIFA for the 2018 FIFA World Cup, the biggest international sporting tournament in the world,” Minsoo Kim, Vice President of Hyundai Motor’s Marketing Division said. “Transport is an important logistical element at an event of this scale. As the FIFA World Cup’s Official Automotive Partner sponsor, we are committed to assisting the event organizers with running a streamlined event, just as we are committed to caring for our customers by ensuring special and rewarding Hyundai ownership experiences the world over.”

“Hyundai Motor has been our Official Partner since 1999 and we are grateful for its support in supplying a quality fleet to assist with this year’s FIFA World Cup in Russia.” Jean-François Pathy, FIFA Director of Marketing Services said. “Hyundai Motor hold an important role in the operational success of our events. Their vehicles will ensure a smooth operation of the event, enabling us to transport players, media and officials throughout the tournament. Both FIFA and Hyundai Motor share a passion for football and we are ready to deliver the excitement of the beautiful game to fans around the globe.”

Hyundai Motor also unveiled the 2018 FIFA World Cup national team’s buses with team slogans. As part of an international competition, each slogan was selected from approximately 160,000 submissions from fans around the world. The entries received over 3.45 million votes from global football fans through the ‘Be There With Hyundai’ program. In a once-in-a-life-time-experience, the 32 slogan entry winners will watch their national team’s match live, and experience riding on the national team’s bus convoy on match day.

In addition to supplying this fleet of vehicles, Hyundai Motor is also hosting a number of fan engagement initiatives throughout the tournament.

To encourage global football fans to enjoy the FIFA World Cup even more during the competition, Hyundai will collaborate with FIFA to deliver the ‘FIFA World Cup Predictor’, a match score prediction for each game of the tournament, and the ‘Hyundai Goal of the Tournament’, FIFA World Cup’s best goal program. The company will also invite global customers, who win FIFA World Cup tickets from ‘Fortune Drive to Russia’, a global test drive event which held in over 50 countries, into Russia.

There are also exciting competitions throughout the event that fans can enter to win amazing prizes, like the ‘Hyundai Cheering Stadium by Fans’ competition, for more information on how to enter, visit https://worldcup.hyundai.com

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KIA GEARS UP FOR 2018 FIFA WORLD CUP

Kia World Cup Russia 2018

Kia Motors has supplied 424 vehicles to assist in the smooth running of the long-awaited FIFA World Cup Russia™. The provision of a Kia World Cup fleet demonstrates, once again, Kia’s ongoing support and passion for the world’s most popular football tournament. The vehicle handover ceremony took place on May 31 at the Luzhniki Stadium in Moscow – where the World Cup Final will be held on July 15.

The tournament starts on June 14. Airing to a global audience, the first fixture sees tournament hosts Russia take on Saudi Arabia. In total, 32 nations from around the globe will participate, hoping to claim glory at the most celebrated football competition in the world.

As an official partner to FIFA, Kia’s fleet of vehicles includes the K9 luxury sedan, Sorento SUV and Sportage compact SUV. Vehicles will transport national football teams, referees, officials and delegates during the 64-match tournament.

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The vehicle handover ceremony was attended by Jay Neuhaus, Head of Marketing Rights Delivery & Hospitality at FIFA, Eduardo Solis, Head of Partnerships and Promotions at FIFA, Alexey Sorokin, Chairman & CEO, FIFA Local Organising Committee, and football legend Nemanja Vidic, former Manchester United, Spartak Moscow, and Serbian national team player.

“Kia Motors has been our Official Partner since 2007 and we are grateful for its support in supplying a quality fleet to assist with this year’s FIFA World Cup in Russia.” Jay Neuhaus, Head of Marketing Rights Delivery & Hospitality at FIFA said. “Kia Motors hold an important role in the operational success of our events. Their vehicles will ensure a smooth operation of the event, enabling us to transport players, media and officials throughout the tournament. Both FIFA and Kia Motors share a passion for football and we are ready to deliver the excitement of the beautiful game to fans around the globe.”

“The 2018 FIFA World Cup is just around the corner and it’s a really important global event for millions of football fans all over the world,” Jeong Won-Jeong, President of Kia Motors Russia said. “We are excited to be involved in making the 2018 FIFA World Cup a success, and we look forward to bringing people closer to the Kia brand through this major event.”

Kia will offer football fans several opportunities to get involved in World Cup festivities under its ‘Get into the game’ participation campaign. To begin with, Kia will give a once-in-a-lifetime opportunity to 64 children across the world, inviting them to Russia as ‘Official Match Ball Carriers’ for each of the FIFA World Cup™ matches.

For those who wish to emulate their heroes, ‘Champ into the Arena’ offers amateur footballers around the world the opportunity to participate in a ‘five-a-side’ tournament in Moscow – where 16 nations will go head-to-head for international glory. All participants will be invited to watch a Round 16 match, with the winning team receiving their trophy from one of the world’s best footballers.

Finally, Kia’s ‘Lucky Drive to Russia’ lottery will give anyone visiting a Kia showroom in 30 different countries between now and the event the chance to enter a prize draw – with World Cup tickets awarded to the lucky winners.

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‘Hyundai World Football Heritage’ Contest Gives Football Fans the Chance to Attend the Final of the 2018 FIFA World Cup Russia™

Hyundai Motor Company, South Korea’s largest automaker and proud Official Partner of the 2018 FIFA World Cup Russia™, is pleased to announce the launch of the “Hyundai World Football Heritage” contest in the lead up to world’s most prestigious football event.

Legendary football stars Thierry Henry, Lukas Podolski and Cafu also took part in celebrating the fan contest, starring in a series of viral videos to pay homage to their respective national teams’ heritage. These videos playfully introduce cheering gears from the past, when the players were still active on their national teams.

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International football fans are given the opportunity to attend the most coveted football match in the world, the final of the 2018 FIFA World Cup Russia™. In addition to flights and accommodation, this once-in-a-lifetime experience is further enhanced as fans heritage and cheering cultures will be exhibited in Hyundai Motorstudio Moscow selected from the FIFA World Football Museum.

The contest consists of online entry submissions, and an interactive website announcement displaying each of 32 qualified country’s best online entries. For more information on how to enter, visit ‘worldcup.hyundai.com‘.

For the 2018 FIFA World Cup Russia™, the company has developed a new program accessible via a digital platform, which will connect fans and enhance their experience during every moment of the global football event. Previously, Hyundai Motor established the Hyundai Fan Park for everyone to enjoy the event by cheering his or her national football team, but from this year, the company will reach to a lot more global fans with a good use of digital platforms and SNS.

In addition to Hyundai World Football Heritage, Hyundai Motor will provide test drive events as well as slogan submission contests to give the opportunity to share their passion and experiences toward the World Cup event.

“We are very excited to invite football fans to take part in this competition, and particularly those fans whose national teams will be representing Africa and the Middle East regions in Russia,” said Hyundai’s Africa and Middle East Head of Operations, Mike Song. “As the FIFA World Cup™’s Official Automotive Partner, we are committed to supporting international football, and we are committed to supporting the fans with the chance to win this extremely special experience.”

Entries can be submitted via posting their World Cup related stories with hashtags (#myfootballheritage) in SNS channels or through Hyundai Motor’s official webpage (worldcup.hyundai.com) until May 13 by football fans from all over the world. The 32 winners of the contest will be revealed on the website later on, earning the chance to visit the final match of 2018 FIFA World Cup Russia™.

Furthermore, in collaboration with the FIFA World Football Museum, selections of Hyundai World Football Heritage program will be installed at the Hyundai Motorstudio Moscow during the 2018 FIFA World Cup Russia™ period.

Hyundai began its association with FIFA in 1999 and will continue to be a top-tier sponsor of FIFA as the Official Automotive Partner until 2022.

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adidas Football Reveals Official Match Ball for the 2018 FIFA World Cup

Telestar-Adidas-Football-Arab-Motor-World-02

adidas Football has revealed the Official Match Ball for the 2018 FIFA World Cup Russia. The Telstar 18 will be used by the world’s best players as they seek to claim the biggest prize in football next summer.

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The new Telstar 18 is a reimagining of the first adidas FIFA World Cup match ball, the Telstar, which was used at the 1970 tournament in Mexico. The name of the original came from its position as the ‘star of television’. The first ball to be decorated with black panels, the pattern was designed to stand out on black and white televisions, and changed football design forever.

The ball has a brand new carcass that retains the best of the Brazuca, the Official Match Ball of the 2014 FIFA World Cup, while building in new technology to maximise performance.

The ball went through extensive testing to ensure it suits the needs of the best players in the world. Some of the leading national and club sides have been involved in the testing process including; Argentina, Colombia, Mexico, Manchester United, Juventus, Real Madrid and Ajax.

A progression from Official Match Balls of the past, a brand new panel design features a metallic print execution and texture graphic effect, engineered to provide performance and durability both in the stadium and on the street. Sustainability has been a key focus of the Telstar 18, with elements including re-cycled packaging.

Telestar-Adidas-Football-Arab-Motor-World-01

The Telstar 18 features an embedded NFC chip – the first time it’s ever been used in an Official Match Ball – making it the most innovative World Cup ball to date. The chip enables consumers to interact with the ball using a smartphone. Upon interaction, each ball generates a unique identifier, unlocking exclusive content and information for the user. The personalised and location-aware experience displays specific details of each ball and provides access to challenges which users can enter in the run-up to the World Cup.

ROLAND ROMMLER, Category Director Football Hardware, said: “The original Telstar is one of the most iconic footballs of all time and one which changed football design forever, so developing the Telstar 18 while staying true to the original model was a really exciting challenge for us. The new panel structure and inclusion of an NFC chip has taken football innovation and design to a new level and offers both consumers and players a completely new experience. “

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Hyundai Motor Launches “Be There With Hyundai” Fan Competition for 2018 FIFA World Cup Russia™

Be-There-With-Hyundai-Arab-Motor-World

Hyundai Motor Company, South Korea’s largest automaker and a proud FIFA Partner, is pleased to announce the launch of the “Be There With Hyundai” slogan competition for 2018 FIFA World Cup Russia™. Football fans will be invited to submit potential team slogans on FIFA.com for each of the 32 national teams competing in the 2018 FIFA World Cup Russia™. The submission window runs from December 5, 2017 to February 28, 2018. In April, three finalists for each team slogan will be revealed and a fresh round of online voting will kick off to determine the 32 individual winners. The winning slogans will be prominently featured on each of the 2018 FIFA World Cup™ national team buses used to travel to and from World Cup matches. The fans responsible for creation of the winning slogan of each team will be rewarded with an exclusive Team Bus Convoy vehicle experience. Each winner and guest will travel to Russia, where they will ride in an official Hyundai convoy vehicle accompanying the team bus convoy and watch them compete in a selected 2018 FIFA World Cup™ match.  “The ‘Be There With Hyundai’ slogan challenge is our way of giving something back to our customers,” said Hyundai’s Head of Operations for Africa and the Middle East, Mike Song. “At Hyundai we aim to foster a culture of creativity and originality, and we encourage all football fans to flex their brainpower for a chance to win this fabulous prize. We can’t wait to hear what they come up with.” “We are thrilled to invite 32 true football fans as our guests at the 2018 FIFA World Cup Russia™ with this special slogan competition, ’Be There With Hyundai,” Scott Noh, head of Hyundai Motor’s Brand Strategy Group said. “As the FIFA World Cup’s official automotive sponsor, we are committed to providing fans with unique and memorable experiences like this, just as we are committed to caring for our customers by ensuring special and rewarding Hyundai ownership experiences the world over.”

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