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Al Masaood unveils all-new Renault Duster in Abu Dhabi & Al Ain

Al Masaood Automobiles unveils all-new Renault Duster in Abu Dhabi & Al Ain - Arab motor World - Cover

Al Masaood Automobiles has launched the all-new Renault Duster at the Dusit Thani Hotel in Abu Dhabi in the presence of Renault’s and Al Masaood Automobiles’ senior executives. With more than 2.45 million Dusters sold worldwide, the new and improved model offers a refreshing take on 4WD driving experience, equipped with the same off-road capability and affordability to beat the best in the market.

Irfan Tansel, CEO, Al Masaood Automobiles, said: “We are proud to launch the all-new Duster in Abu Dhabi, Al Ain to cater to the growing demand for stylish SUVs that is within reach for our target markets. The all-new Duster further expands our diverse product offerings and we are confident it will attract a strong following in Abu Dhabi, Al Ain given its historical success as the ‘unstoppable SUV’ and car of choice in the Middle East. In partnership with Renault, Al Masaood Automobiles will continue to leverage its top-level services to meet customer satisfaction and exceed their expectations.”

The rugged look of Duster has been further upholstered to accommodate a distinctively assertive look, featuring a brand-new exterior styling with a more full-bodied look and boosted by a wide chrome-finish grill which extends to the headlights at the car’s front corners. It also features a front skid plate and Renault’s signature C-shaped lighting with LED daytime running lights, which further reinforces the SUV’s personality as a sturdy, yet a smart city vehicle.

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Duster’s interior has been fully reinvented to offer a more comfortable space for passengers and versatile driving convenience. It is fitted with high-quality materials, safety and the latest adventure-ready technology features such as the Hill Descent Control, Multiview Camera and Blind Spot Warning, 4×4 monitor, automatic air conditioning, Remote Engine Start, seven-inch touchscreen tablet and Renault smart card with keyless entry system.

The all-new Duster is available in both 2WD and 4WD specifications with a choice of two petrol engines; 1.6L (4×2) with a CVT automatic transmission, and 2.0L with automatic transmission (4×4).

Since 2004, Al Masaood Automobiles has been the authorized distributor of Renault vehicles in Abu Dhabi and Al Ain, providing passenger, commercial, 4 x 4 and luxury cars catering to individual, fleet and government buyers. The company has two showrooms for Renault in Abu Dhabi and Al Ain. Because of its consistent and excellent services, the company continues to attract customers and earned its latest award from Renault for ‘Best Sales Performance’ among other dealers across the Middle East in 2017.

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Al Masaood Automobiles bags a hat-trick of principle awards for its outstanding performances

Al Masaood Automobiles - Arab Motor World

In a competitive market as the automotive retail, winning customers for authorized dealers are defined by the value they add to the market. This is how Al Masaood Automobiles continue to ace the race reaping outstanding sales performances in all its global car brands. The authorized distributor in Abu Dhabi, Al Ain and Western Region for Nissan, Infiniti, and Renault had received triple regional awards earlier this year which indicate the effectiveness of its business strategies.

It won the ‘Best Sales Performance’ award from Renault in April for achieving the highest sales growth in 2017, the ‘Exemplary Performance in Sales and Customer Experience in FY17’ from Nissan in May for increasing its market share and showcasing impressive standards in car care and customer service across the region, and ‘The Highest Growth Across I/MEA Market’ from Infiniti in June.

Al Masaood Automobiles noted that its successes were built on strategies that create an efficient and effective integrated business environment and develop highly skilled and productive work force. These efforts play a significant role in achieving Abu Dhabi’s goals to further strengthen its non-oil economic activities under Abu Dhabi Vision 2030.

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Irfan Tansel, CEO of Al Masaood Automobiles, said: “There is much to celebrate for Al Masaood Automobiles this year as we drove home with these major awards, which is testament to our dedication and constant effort to deliver world-class services and outperform market expectations. We attribute this success to the company’s consistency in exceeding customers’ expectations, delivering excellence and quality in our services, and always innovating on sales and aftersales service offerings, which have won the trust of our customers.”

The winning formula

Results did not happen overnight, rather an outcome of the company’s established trustworthiness amongst customers across multiple business segments. Al Masaood Automobiles is known for its excellence in services and high rate of customer satisfaction, noting the value of investments in innovative after-sale services and strong profile of trained staff and sales professionals. Innovative strategies involve providing services that meet customers’ needs, coupled with smart hiring practices.

“Car brands carry with them their own features that makes them attractive to certain owners and that is a given. However, when it comes to servicing and ease of maintenance, many car owners need all the help they can get, and they are happier with a reliable partner that not only meet their needs, but also look after their convenience. We are confident that we have been giving our buyers the experience they look for in a brand,” added Tansel.

As an automotive dealer, Al Masaood Automobiles adopts an agile customer-centric strategy and we pay extra attention to building long-lasting partnerships with our customers that goes beyond a car purchase. Al Masaood now proudly has a world-class network of state-of-the-art service centers and extensive spare parts dealers. The Nissan Service Centre located in Abu Dhabi is the largest service centre in the world.

Al Masaood Automobiles is backed up with a vision to grow despite any changing market conditions.  It vouches to never cut back on investments in human capital, technology and research.

A direct subsidiary of one of Abu Dhabi’s leading conglomerate companies, Al Masaood Group, which have been an integral player in the commercial development of Abu Dhabi in nearly five decades, Al Masaood Automobiles sees the future of car dealership to be more fluid and personal as buyers have increased their focus on satisfaction experience – something that it already has been giving to its loyal customers.

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Al Masaood Automobiles reveals the exclusive upgrade of Nissan Patrol Titanium V8

Nissan Patrol Titanium V8 Upgrade - R

Al Masaood Automobiles, the authorized distributor of Nissan in Abu Dhabi, Al Ain and the Western Region, recently revealed that exclusive feature upgrades have been added to the 2018 Nissan Patrol Titanium V8. The latest additions further reinforce the interior technology embedded into the top-notch, sleek vehicle, thereby solidifying anew its status as the most powerful model in its class.

The exciting features include a soft door closer and an in-car wireless smartphone charger, a place where the driver can put his mobile phone in a designated slot for wireless charging. The model is also equipped with a blind spot detector, which notifies the driver about cars within close proximity; an Alcantara Starlight roof; and Titanium badge. Finally, the upgrade version boasts of the cutting-edge Nissan SmartCar app that allows an owner to start the car engine using only a smartphone device.

Irfan Tansel, CEO of Al Masaood Automobiles, said: “We keep consistent in our commitment to instil innovation and ensure superior technology-driven services; thus, prompting us to consistently carry intelligent mobility and innovative concept to our customers worldwide to provide them with a new, more enjoyable driving experience. This is also part of our bid to timely meet their evolving needs and requirements in today’s digital era. Achieving the highest customer satisfaction level is important to us as we consider it a fundamental factor for our success and future growth.”

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The Nissan Patrol legacy began in 1951 when it ruled the roads as one of the most reliable, rugged and versatile 4X4s, and continues today as the recognized King of the Off-Road. Nissan Patrol has evolved into one of the world’s toughest off-road vehicles that can deliver a maximum of eight passengers through city streets, desert roads, and sand dunes. Considered the ‘Hero of All Terrain,’ the Nissan Patrol Titanium V8 is packed with 400 horsepower, exceptional 560Nm of torque, direct injection gasoline and variable valve event, and lift technologies to bring forth all the power at lower emissions.

For 40 years, Al Masaood Automobiles, in partnership with its suppliers, has been bringing customers a complete range of the most reliable 4×4, luxury, passenger and commercial vehicles, efficiently catering to a large and diverse number of individuals, fleet, and government users. Nissan awarded Al Masaood Automobiles with the ‘Exemplary Performance in Sales and Customer Experience in FY17’ for increasing its market share and showcasing impressive standards in car care and customer service across the region.

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Al Masaood Automobiles launches latest model of all-electric Renault Zoe to boost zero emissions mobility in Abu Dhabi

Renault Zoe Al Masaoud Abu Dhabi

Abu Dhabi’s bid to create a green metropolis and reduce carbon dioxide emissions from cars has received a new boost with Al Masaood Automobiles’ launch of Renault Zoe’s latest electric car model across the emirate. Renault, which was the first to introduce a full electric vehicle (EV) in the Middle East, is delivering this time the Renault Zoe long range model which boasts a 40 battery – 41kWh unit power source extending the driving range of the EV to record 300 kilometers on a single charge.

The zero emissions car’s reach is double the distance range compared to the previous generation of Renault Zoe. The new battery being used in the car is made from high-energy density lithium-ion technology which has been developed in partnership with LG Chem and engineered to increase storage capacity while not compromising on weight and space. It is strategically integrated within the vehicle coupled with advanced air circulation system and electronic management that helps maintain the battery’s temperature at consistent level. This feature makes the EV run economically and an ideal car for countries such as the UAE where temperature goes high during summers.

Irfan Tansel, CEO, Al Masaood Automobiles, said: “Renault Zoe long range is a compact car which is ideal for moving around within the city. Its fully electric and zero emissions features share the ideals of the emirate to build a sustainable city, in line with the Abu Dhabi Vision 2030 and the UAE’s goals to reduce carbon footprint and contribute to the building of a healthy and environment-friendly society. The 5-door city car is known for its sporty and cutting-edge style and features signature headlamps that indicate its zero emissions status. With the growing interest in EVs in the UAE, Renault Zoe provides the best option for car owners seeking to drive home the message of sustainability.”

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While benefitting from extra capacity, Renault Zoe long range’s charging time remains the same and ‘topping up’ the battery for just 30 minutes provides the user with an additional 80 kilometers of range. Renault continues to develop its futuristic cars under the ‘Drive the Future’ strategy, a six-year plan which will see the brand maintain its global leadership in electric var market. The company plans to introduce eight new 100 per cent electric vehicles and 12 new electrified models by 2022.

Since 2004, Al Masaood Automobiles has been the authorized distributor of Renault vehicles in Abu Dhabi and Al Ain, providing passenger, commercial, 4 x 4 and luxury cars catering to individual, fleet and government buyers. The company has two showrooms for Renault in Abu Dhabi and Al Ain. Because of its consistent and excellent services, the company continues to attract customers and earned its latest award from Renault for ‘Best Sales Performance’ among other dealers across the Middle East in 2017.

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Al Masaood Automobiles reveals availability of new INFINITI QX70 Limited

Al Masaood Automobiles has announced the availability of the all-new INFINITI QX70 Limited. The specially equipped version of the iconic QX70 performance crossover, which is highlighted by unique design elements that are expected to be available at a later stage in other INFINITI models, is being offered by Al Masaood Automobiles in Abu Dhabi and Al Ain.

The regional release of the new model proves to be both timely and strategic as auto enthusiasts have pointed out that the QX70 model has proved to be a very popular and highly demanded car in the Middle East market.

Irfan Tansel, CEO of Al Masaood Automobiles, said “We are proud to announce that the new INFINITI QX70 Limited is now available across all of our showrooms in Abu Dhabi and Al Ain and the Western Region. This highly-awaited limited edition model is being presented with all-wheel drive configurations and a wide range of premium exterior and interior treatments–offering customers that classy touch of exclusivity to a much anticipated popular INFINITI model.”

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The QX70 Limited model’s exterior enhancements begin with a unique front fascia, LED daytime running lights replacing the standard QX70 fog lights. The design enhancements include body-color side air vents and the dark-finish outside mirror housings. Capping off the exterior are a rear hatch-mounted “Limited” badge and unique 21×9.5-inch multi-spoke premium paint-finished aluminum-alloy wheels mounted with 265/45R21 V-rated all-season tires.

Inside, the QX70 Limited features a special high-contrast Graphite and Stone-colored interior treatment. Among the transformative interior elements are a special open pore wood trim with aluminium flake trim on the console, deep pillow quilting on the center console and aluminium-trimmed pedals.

The seats themselves include high-contrast leather appointments with Graphite outside sections and Stone inserts. The seats include deep pillow quilting and Stone color stitching and piping. The steering wheel and shifter boot also feature Stone color stitching. Climate-controlled (heating and cooling) front seats are standard with the QX70 Limited.

Like all INFINITI QX70s, the new QX70 Limited will be powered by a 329-horsepower 3.7-liter V6 with VVEL (Variable Valve Event & Lift). The engine is matched with a 7-speed automatic transmission featuring Adaptive Shift Control (ASC).

The new QX70 Limited is now available across the three Al Masaood Automobile Showrooms in Abu Dhabi and the Al Masaood Automobile Showroom in Al Ain. The model starts at AED 206,000 including the five per cent VAT and five-years unlimited mileage warranty.

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Nissan Awards Al Masaood Automobiles

Al Masaood Automobiles

Nissan Middle East awarded Al Masaood Automobiles for ‘Exemplary performance in Sales and Customer Experience in FY17’. The authorized distributor for Nissan was awarded this prestigious title for increasing its market share in 2017 and showcasing impressive customer service standards in the automobile industry.

The award aims to highlight the achievements of the company’s distributors, recognize sales efforts, outstanding customer and aftersales service as well as the commitment to achieving the highest ranking in market surveys.

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As part of continued efforts to remain leaders, Nissan conducts an annual Competitive Customer Satisfaction Survey to benchmark sales & service processes against competitors in main markets to measure showroom experience, sales staff competency, delivery process, delivery timing and after post delivery services. As a result, Al Masaood Automobiles ranked #1 in the FY17 survey in both sales & service.

Since 1984 to 2018, Al Masaood Automobiles has sold hundreds of thousands of Nissans and more recently have been acclaimed for being the first distributor in the Gulf region to successfully roll out Nissan’s new retail concept at Khalidiya showroom in Abu Dhabi.

During the award ceremony Al Masaood Automobiles were also commended for their experienced and successful leadership that focused on modernizing and streamlining operating structures to ensure long-term growth and profitability, ultimately increasing market share.

Commending the group, Kalyana Sivagnaman, President of Nissan Middle East and Regional Vice-President Africa, Middle East & India Region, said: “For over 30 years, Al Masaood Automobiles has supported Nissan in achieving remarkable sales in the UAE. The group’s dedication and leadership has contributed largely to Nissan’s visibility in the market. The seamless rollout of Nissan’s new retail concept by Al Masaood is a key testament to their commitment towards providing customers a global brand experience. We are very pleased to be awarding Al Masaood Automobiles this title and would like to thank them for their continued excellence and successful partnership.”

“Working with an innovative brand like Nissan makes us front runners in the industry and we are humbled to receive this award from them” said H.E. Masaood Ahmed Al Masaood, Chairman of Al Masaood Group. “At Al Masaood, retaining customer satisfaction and offering a seamless purchase experience is the core focus of our business strategy. Customers of Al Masaood are part of our family and we are always working towards learning how we can serve them best. Al Masaood Automobiles has been and will remain faithful to its ‘customer first’ ideology and we look forward to continue working with Nissan on its journey towards the future of mobility.”

Irfan Tansel, Chief Executive Officer of Al Masaood Automobiles commented by adding:At Al Masaood Automobiles, we believe that continuous refinement of a high performance and customer-centric culture ensures the enduring success envisaged by our partners. We have a proven ability to thrive, both in good times and in bad, and believe that this stems from ensuring that our respect for UAE heritage and our vision of the future is at the forefront of all our dealings. This award inspires us to continue to win the hearts of our customers and create advocates for Nissan in Abu Dhabi, Al Ain and the Western region. We look forward to many years of successful partnership with Nissan Middle East ahead.”

Juergen Schmitz, Managing Director, Nissan Middle East, also commented on the award saying “We are delighted to be here today, celebrating Al Masaood Automobile’s notable achievements, who over the last 30 years have reflected upon Nissan’s vision to be the leading car brand in the world. Their efforts around enhancing customer service experience and launching the Business Development Call Centre are just a few examples among others, of Al Masaood’s continuous efforts to remain at the helm of the auto industry in the UAE.”

Al Masood Group has been an icon in the UAE for over four decades, with its superior service standards, extensive spare parts network and cutting-edge technology. Its service centres have a team of highly trained staff, who ensure a smooth and seamless experience for customers.  It has the largest Nissan Service Centre in the world, providing 162 service bays.

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