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ANB Motors SAL to Drive Ford Representation in Lebanon

Anthony-Boukather,-CEO-of-ANB-Motors-SAL-with-Nicho-Le-Roux,-Customer-Service-Director,-Ford-Middle-East-&-Africa,-and-Rob-Crouse,-Sales-Director

Ford has appointed ANB Motors SAL as its new partner for the sale and service of Ford vehicles and distribution of genuine Ford and MotorCraft® parts in all of Lebanon, the Company announced today. ANB Motors, owned by the Boukather family, a prominent name in the Lebanese automotive market, has acquired the distribution rights from the previous distributor, Folic Automotive.

The new Ford distributor will be ready to welcome and serve Ford customers effective immediately, through its Ford service and maintenance outlet in Nahr el Mot. A new state of the art ANB Motors Ford showroom is also planned to open for business in Jal el Dib by March 2019, offering the latest Ford models including the range of best-selling trucks and SUVs as well as the iconic Ford Mustang muscle car.

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“We are delighted to welcome ANB Motors into the Ford family,” said Mark Ovenden, President of Ford Middle East & Africa. “Offering our customers in Lebanon world-class products and a superior ownership experience is one of our top priorities. Ford is committed to the Lebanese market and our team is working diligently to get the ANB Motors team up to speed and ready to serve customers as soon as possible. We are confident that the Boukather family’s extensive experience, strong market presence and commitment to service excellence will provide our customers with the very best levels of Ford products, services and support that they need, when they need them.”

ANB Motors SAL is part of the A.N. Boukather Group Holding, a prominent family business celebrating 91 years of success in Lebanon, representing various brands in the motoring sector. The company prides itself in its commitment to excellence, innovation, continued development and expertise, as well as entrepreneurship and integrity.

Anthony Boukather, CEO of ANB Motors, said: “We’re thrilled to be appointed as Ford’s official importer-dealer for all of Lebanon. ANB Motors is committed to delivering some of the best vehicle ownership experiences to Ford customers. Our entire team is eager to begin serving our customers and offer the world-class products that the Ford brand offers.”

Effective immediately, Ford customers can contact ANB Motors by calling: +961-1- 888298; or emailing: info@anbholding.com. As for 24-hour Roadside Assistance, customers in Lebanon who need this type of support may contact: +961-1-806670. The regional Ford Motor Company Customer Service Division may also be reached on menacac@ford.com for any concerns or questions.

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Opel New Showroom in Baabda Unveiled

Boukather Opel New Showroom in Baabda - Arab Motor World (6)

In a unique atmosphere, A.N.Boukather launched their brand new Opel showroom in Baabda-Damascus Road, unveiling Opel’s latest SUV: The Grandland X designed with advanced intelligent grip to people with a rush for adventure!

In the presence of Christian Gerdes, Opel Middle East, and Asia Sales Manager – at Opel Automobile GmbH; all guests witnessed the strong comeback of Opel in the Lebanese market. In fact, Gerdes stated:” We are happy to be partnering up with A.N.Boukather, who is with no doubt an amazing partner and have tremendous expertise in the automotive industry. Today is another proof of their commitment to make OPEL a growing market in Lebanon and spreading Opel’s vision to provide the technology anyone would dream of, with the affordability everyone can assure.”

From his end, Mr. Anthony A. Boukather the CEO of A.N. Boukather confirmed the company’s promise to enjoy moving forward in Lebanon despite the challenging times. “Why Opel? Because Opel is an affordable German Brand with a lot of history, every family had an Opel in Lebanon in the past! And the future of Opel is Electric with the introduction of 4 electric models in 2020”.
With Opel new showroom Launch, A.N.Boukather established new standards for automotive events in the Lebanese market and offered an unforgettable experience to more than 300 attendees.

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With its reveal, A.N Boukather uncovered not just the all-new Opel Grandland X, but one of the most exceptional Opel products of all time.

Boukather Opel New Showroom in Baabda - Arab Motor World (5)
Boukather Opel New Showroom in Baabda - Arab Motor World (2)

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A.N. Boukather launches OPEL at the Rally of Lebanon

OPEL Lebanon was unveiled on July 6th at the 41st Edition of Rally of Lebanon’s super stage at RPM racing track, Mtein where the all-new ASTRA OPC LINE led the pack as the Rally’s safety car.

Opel is the official car for the 41st edition of rally of Lebanon and will be the opening car for the rally.

Anthony Boukather, CEO of ANB: “OPEL will soon become one of the leading German brands in the Lebanese market. Visit our showroom opening soon in Hazmieh to discover the full line up”

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Above that OPEL will participate as the official Rally car for the entire season.

The world is always changing. Wherever people look, they encounter new technology and breakthrough inventions that have the power to change their lives forever. A.N Boukather wants everyone to profit from those changes through OPEL. Therefore, the company aims to constantly make sure that innovations are accessible to as many people as possible – not just a few. This purpose is deeply rooted in the DNA of their brand. With OPEL A.N Boukather showed us that the latest technology is always implemented in their products and services for the wider public. Because only when an innovation is available to everyone, it has the power to improve the world.

Established in 1927, A.N Boukather sal is currently the exclusive distributor of premium automotive brands, namely, Mazda, Piaggio, Vespa, Aprilia, Moto Guzzi, Gilera, KTM, Bajaj, Otokar and now OPEL in Lebanon. Furthermore, it is today one of the subsidiaries of A.N Boukather group holding sal along with four other companies operating in the fields of real estate, rent a car and construction.

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