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Margot Robbie headlines Nissan Formula E launch tour event in L.A.

Nissan completed its Formula E launch tour in Los Angeles with an event led by Margot Robbie, the company’s electric vehicle and sustainability ambassador, heralding an exciting era for Nissan as it enters the ABB FIA Formula E Championship.

First revealed at the Geneva Motor Show to high acclaim, followed by its U.S. debut at the New York Auto Show, the Nissan Formula E car was shown to an array of VIP guests in L.A.

 Robbie helped reveal the car at the event and spoke about her experience living with an electric vehicle in the city. She also talked about her pride in serving as an ambassador for Nissan’s electric vehicles.

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“I’ve already seen many of Nissan’s initiatives, designed to bring cleaner air to roads and fairer access to power across the globe. And now, we have this – a fantastic new Formula E car,” she said. “I’m excited to see how it will help Nissan develop its EV offering further and bring new and exciting technologies to communities across the world.”

Nissan’s entry into the electric street racing series coincides with the launch of the new generation Formula E car, featuring striking new aerodynamics and a whole new battery and powertrain package. The livery was designed by the Nissan Global Design team in Japan.

Nissan is the first Japanese automotive brand to enter Formula E. The entry is the latest expression of Nissan Intelligent Mobility, the company’s vision for changing how cars are driven, powered and integrated into society. 

“Nissan is proud to be a leader when it comes to ingenuity and innovation in EV technology, with more than 300,000 Nissan LEAF vehicles sold worldwide. So taking on the challenge of Formula E is a natural extension and we’ve been proud to have Margot Robbie helping us take that message to a global audience,” said Daniele Schillaci, executive vice president of Nissan Motor Company. “Our Nissan engineers look forward to racing in Formula E as they develop our future EV technologies. And to be able to race in major city centers around the world makes it a perfect platform to showcase Nissan Intelligent Mobility.” 

Michael Carcamo, Nissan’s global motorsport director, concurs. “Entering the ABB FIA Formula E Championship gives Nissan a key development platform for our EV technologies,” he said. “Using the same streets that our LEAF customers also commute on as race tracks has real benefits for customers – we’ll be able to take on real road conditions with our race cars – and we can share what we’ve learned as we tune our latest electric vehicles.”

 In October, Robbie announced three new Nissan sustainability pilot projects. The programs aim to harness the skills, ingenuity and experience of Nissan’s global workforce to improve energy access and disaster relief.

Season five of the Formula E series is expected to begin in December 2018 and will visit major cities around the world including New York, Paris, Berlin, Rome, Zurich and Hong Kong.

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Nissan at Geneva Motor Show 2018: Transforming the way we drive, transforming the way we live

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The acceleration of electrification was the key theme at the Nissan stand during this year’s Geneva Motor Show.

Taking center stage was the world premiere of the all-electric ABB FIA Formula E Championship race car, seen in its concept livery for the first time. The car will make its city circuit debut at the start of the 2018/19 season later this year.

Also featured was the all-electric, zero-emission new Nissan LEAF. One new Nissan LEAF is being ordered in Europe every 12 minutes, making it the region’s fastest-selling electric vehicle. More than 19,000 orders have been placed for the car across Europe.

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The new Nissan LEAF is the icon of the Nissan Intelligent Mobility vision. It is spearheading the brand’s drive to create a more exciting, confident and connected society.

Technologies that made their European debut on the LEAF are already being rolled out across Nissan’s range of passenger cars and light commercial vehicles. Nissan’s innovative ProPILOT advanced driver assistance technology will be available on Europe’s best-selling crossover – the Nissan Qashqai – from this month.

And the LEAF’s 40kWh battery is now available on the e-NV200 van, increasing its range by 60% with no reduction in load-carrying capability.

The LEAF is delivering the Nissan Intelligent Mobility vision today, and the brand is already working towards what consumers will demand tomorrow.

Nissan has confirmed that under its new Nissan M.O.V.E. to 2022 midterm plan, it will offer electrified powertrains within the next generation of its best-selling crossovers. It is a pioneering initiative that will further extend consumer choice.

Also for the future is the Nissan IMx KURO, a concept vehicle that showcases Nissan’s leadership in both electric vehicles and crossovers. The model has been updated since its Tokyo Motor Show debut and now features Nissan’s pioneering Brain-to-Vehicle (B2V) technology.

The brand also highlighted how Nissan Intelligent Mobility is going beyond the vehicle with an integrated electric ecosystem. A new strategic partnership between Nissan and energy company E.ON has been announced. The collaboration will explore opportunities on pilot activities and commercial offers related to vehicle-to-grid services, renewable energy generation and storage solutions, as well as grid integration for Nissan electric vehicle customers.

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NISSAN REVEALS CONCEPT LIVERY FOR ITS FORMULA E DEBUT SEASON

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Nissan has taken the next steps toward its debut in the all-electric ABB FIA Formula E Championship by revealing its concept livery at the Geneva Motor Show.

At last year’s Tokyo Motor Show, Nissan – the world’s leading mass-market zero-emission vehicle manufacturer – announced it would debut in Formula E from season five which is expected to begin in December 2018.

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As part of the announcement, Nissan unveiled its color scheme for the season five Formula E car, which features striking new aerodynamics and an entirely new battery and powertrain package.

The livery for Nissan’s Formula E program was designed by Nissan’s Global Design team in Japan.

“At first glance the season five Formula E car looked to our design team like an EV-powered supersonic bird in flight,” said Alfonso Albaisa, senior vice president of global design at Nissan Motor Co., Ltd. “Naturally this initial reaction from the team started us on a path that captured a sense of a form breaking free of resistance and gravity. Formula E racers are virtually silent, with explosive speed bursts thus naturally we turned to Doppler when designing the livery.  The combination of the sonic pulse of the Doppler effect and the released power of a sonic boom inspired our celebration of EV Racing!”

The new package provides more power, more range and eliminates the need for the mid-race car swap which has been used in the first four seasons of the championship.

“Nissan is proud to be an innovator in electric vehicles on the road with the Nissan LEAF completing more than four billion zero-emission kilometers around the world*. Now, we want to bring that EV expertise to motorsport,” said Jose Munoz, Chief Performance Officer, Nissan Motor Co., Ltd.

“The new Formula E car is being shown live in public for the first time this morning, and we’re very excited to reveal Nissan’s livery for our debut. The ability for Nissan to use this championship as a key development platform for our EV technologies and to be able to race in major city centers around the world makes it a perfect vehicle for us to showcase Nissan Intelligent Mobility.”

Nissan Intelligent Mobility is the company’s strategy to redefine how its vehicles are driven, powered and integrated into society.

While the new Nissan Formula E car livery was revealed for the first time, work has been underway on developing the all-new technical package for many months as Nissan prepares for its debut.

Nissan is working with its partner Renault to leverage expertise and development already available, in keeping with the Renault-Nissan-Mitsubishi automotive partnership’s focus on collaboration and maximizing synergies to boost competitiveness. Additional details, including structure and drivers, will be announced at a later time.

“Nissan is bringing a lot to the table with our expertise in EV technology for the road and bringing it to the race track, said Nissan global motorsport director, Michael Carcamo.

“The level of competition in the Formula E championship is on the rise and we’re eagerly awaiting the unique engineering challenge ahead. We’re entering the championship on a level playing field this year with every manufacturer competing with a brand new car, battery and powertrain combination from season five.”

Season five of the ABB FIA Formula E championship is expected to visit major international cities including Hong Kong, Berlin, Zurich, Rome and New York. The new car that will debut in season five is scheduled to race in the Formula E championship for the next three seasons.

Further details regarding Nissan’s drivers and other technical and marketing partners for its Formula E debut are expected to be announced later this year.

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