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PIRELLI OPENS P ZERO WORLD IN DUBAI

THE FOURTH TYRE BOUTIQUE AND THIRD CONTINENT FOR THIS UNIQUE SHOP CONCEPT

PIRELLI’S DUBAI FLAGSHIP STORE ALSO HOSTS THE ‘TRACK EXPERT’: A SPECIALIST IN CIRCUIT DRIVING

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P Zero World reaches its third continent: after Los Angeles, Munich and Monte-Carlo, the latest flagship store has opened in Dubai. This bespoke symbol of Pirelli’s retail strategy – and its leading position in the market – now makes its mark in a key territory that links the Middle East with the rest of the world. A parade of more than 60 supercars belonging to fans and local collectors celebrated the opening of the new store, having first paraded through the city, while the following day more than 200 cars took to the track at Yas Marina in Abu Dhabi for the P Zero Experience: Pirelli’s own brand of track day.

The P Zero World concept has often been summarised as a ‘boutique for tyres’: in other words, a shop where customers can find Pirelli’s most exclusive products alongside services dedicated to the exotic worlds of luxury and sports cars. The P Zero World boutiques are the only places where the entire range of Pirelli tyres is available, such as the P Zero Trofeo R – the road-homologated tyre with the highest performance levels of the entire range – or the Pirelli Collezione for collectors’ cars: designed to combine classic looks with modern performance.

Naturally, the entire range of Pirelli products is available to customers, including motorbike tyres and Velo tyres, as well as Pirelli Design accessories. The exclusive services available to customers of the new P Zero World in Dubai include car valeting and courtesy cars. But not only that: P Zero World allows people to immerse themselves in the world of Pirelli, from the images symbolising the world’s most famous calendar, to the multi-coloured display of F1 tyres.

This underlines Pirelli’s strategy that is focussed on premium and prestige products: an area of the market that shows constant growth, where the Italian firm has been able to gain a solid leadership recognised by both customers and carmakers. In numbers, this means that Pirelli supplies more than half the world’s prestige cars with original equipment. So more than one out of every two supercars leaves the factory on Pirelli tyres, while the Italian firm has also taken 20% of the premium market, confirming its leadership of the entire high value sector.

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P-Zero-Experience--1

WHY DUBAI?

Dubai, at the centre of the United Arab Emirates, has been an important commercial and transport hub throughout history, which has always made it one of the most open places to influences and trends from the rest of the world in the Middle East. It’s no coincidence that in 2020 Dubai will host Expo: the world exhibition that will attract 25 million tourists. In Dubai, there’s a huge passion for cars, making it the second-most important car market for the whole of the Gulf, behind only Saudi Arabia. The United Arab Emirates are at the centre of the Middle Eastern car market, a region that expects a yearly growth of 4-5% in luxury cars over the next few years.

Proof of this overriding passion can even be seen in Dubai’s police force, which boasts a supercar fleet that any car collector would be proud of: including a Lamborghini Aventador, Ferrari FF, Bentley Continental GT, McLaren 12C and Audi R8. Some of these police cars took part in the parade of 60 supercars that marked the opening of Dubai’s P Zero World. W Motors, the first Arab hypercar company, is also active in Dubai, with a Pirelli-equipped Fenyr SuperSport a highlight of the opening of P Zero World. The CEO of W Motors, Ralph R. Debbas, was an honoured guest at the opening, representing a visionary and exclusive constructor shaping the future mobility in the region. An Aston Martin Zagato was additionally on display. For the famed Italian coachbuilder, Zagato, Dubai was the start of celebrations to mark its centenary, as P Zero World was opened.

So it’s no surprise that in Dubai – and in the United Arab Emirates in general – this passion for sports cars goes hand in hand with clear and precise choices from motorists. When it comes to tyres, homologations and marked tyres have an important strategic importance in this market, where the tendency from supercar owners is to buy marked tyres whenever a change is needed: in other words, tyres that have been designed specifically for the cars they are fitted to. It’s a choice that is at the heart of a strategy Pirelli calls the ‘Perfect Fit’, where the Italian firm is market leader.

The markings on the tyres signify that they have been specifically made for a particular model of car, with different symbols indicating different constructors. These tyres are born thanks a shared development programme between Pirelli and the carmakers in question that lasts for around 2-3 years and results in tyres that are precisely tailored to the cars they are destined for. This forms a fundamental guarantee for the owners of these cars that they will be able to obtain the maximum in terms of performance and handling, which characterise the fundamental design of the car.

CAFFÈ ITALIANO AND TRACK EXPERT

The P Zero World shop in Dubai is housed in a new 600-metre square building (split between the showroom and workshop) featuring 5 technicians, 2 salespeople and a receptionist. There are four ramps where tyre maintenance can be carried out, using state of the art of machinery. These include the most modern lasers to align wheels, and completely automatic tyre mounting equipment that requires no human intervention and guarantees a perfect job, thanks to technology that ensures no wheel rims are ever damaged.

Furthermore, P Zero World in Dubai is equipped with one of the quickest balancing machines out there that is able to rapidly solve elusive problems, such as vibrations through the steering wheel, that traditional systems cannot identify.

While they wait for work to be carried out, customers can entertain themselves with a life-size Formula 1 simulator and enjoy a real Italian coffee, courtesy of P Zero World, while the technicians look after the car. A ‘Track Expert’ is also at every customer’s disposal, ready to give advice about car set-up and tyre management, as well as specific suggestions when it comes to track driving.

Gaetano Trezza, Pirelli’s Head of Trade & Operative Marketing, said: “Pirelli’s retail strategy is focussed on points of sale activation, in collaboration with partners who are already active on site.

This is certainly the case in Dubai with our distributor Al Hawai, which has worked exclusively with Pirelli for 32 years. Consequently we can rely on a loyal customer base, but above all on the reliability and skill of companies with a passion for our job. P Zero World is the jewel in the crown of this strategy, where clients can discover our brand, exclusive products, and services at the highest level in a unique context. Furthermore, customers get the chance to find out more about our partner brands, which helps us to create an atmosphere that sets P Zero World apart from any other tyre facility. Next up is the opening of P Zero World in Melbourne, Australia.”

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McLaren 720S GT3 stuns on global race debut in Abu Dhabi

McLaren 720S GT3

The brand new McLaren 720S GT3 came tantalisingly close to a stunning win on its global competitive debut at the Gulf 12 Hours in Abu Dhabi.

The first GT racer designed and built in-house by McLaren Customer Racing dominated much of the second half of the race at the Yas Marina Circuit before suspension trouble dropped the car to a nevertheless impressive fifth place.

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The #5 car’s pace – and a totally trouble-free run for 10 hours in the hands of McLaren Automotive Factory Driver Ben Barnicoat (GB) and his teammates Álvaro Parente (PT) and Shane van Gisbergen (NZ) – turned heads in a paddock that included top GT racing cars, teams and drivers from around the world.

The McLaren 720S GT3 run by McLaren Customer Racing was quick out-of-the-box, setting encouraging times during the three practice sessions on the Yas Marina circuit – home of the Abu Dhabi Grand Prix. It was in the hunt for pole position in its first ever qualifying session, with Barnicoat immediately topping the times. Co-drivers Parente and van Gisbergen continued to show impressive pace, however the car was pipped at the post by just half a tenth on aggregate times to take second in the GT3 class ahead of 16 competitors and third overall on the 33-car grid.

The race itself was split into two six-hour events and in the first of these, Barnicoat took the 720S GT3 into the lead after just an hour of its racing career. The combined efforts of all three drivers and the McLaren Customer Racing team would keep the Papaya Spark-coloured car in the hunt for the whole six hours, despite several incidents and two safety car interventions. The team reached the mid-point of the race in second overall, and ready to attack from the start of the second race.

The second part of the race showed the potential of the new McLaren 720S GT3, as the #5 car headed the charge to the flag. Within two laps van Gisbergen had taken the lead on the back straight, and by the end of Hour 10 the car had lapped the entire field.

Unfortunately, the dream of a win on the car’s global race debut was over moments later when an issue with the right front suspension forced van Gisbergen into the pits for repairs. Rapid work from the team saw the car return to action after just 13 minutes and with Ben Barnicoat back behind the wheel, set about chasing down the leaders. In the closing 90 minutes, the gap was reduced and the #5 720S GT3 crossed the line an impressive fifth in the GT3 Pro class and eighth overall, completing 309 laps of the Yas Marina circuit.

“It’s been a great start to the competitive life of the 720S GT3, which has proven itself against a world-class field and just as importantly, successfully progressed the development programme. I am incredibly proud of the efforts of the team at the circuit and back in Woking, who have achieved this result against world-class opposition.

“The experience of going wheel-to-wheel with the teams and cars that our customers will be aiming to beat with the 720S GT3 in the future has proved invaluable as we continue to learn lessons about how to get the very best from the car. Add that experience to the vast amount that we have learned during the design, build, testing and development with the McLaren 720S GT3 so far and we are growing in confidence about the prospects for the newest racing member of the McLaren family.”

Dan Walmsley, Motorsport Director, McLaren Automotive

The McLaren Customer Racing team will continue the 720 GT3 test and development programme, ahead of homologation early in 2019 which will enable the car to compete in a variety of GT3 racing championships around the world.

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Mercedes-AMG GT 4-Door Coupé arrives to the Middle East

Mercedes-Benz Cars Middle East (MBCME) unveiled its flagship model, the all-new Mercedes-AMG GT 4-Door Coupé, in the region at an exclusive event at the brand-new Jumeirah at Saadiyat Island Resort, Abu Dhabi.

Held during the final race weekend of the Formula One season, the Abu Dhabi Grand Prix, the launch event was attended by five-time Formula One world champion and Mercedes-Benz driver, Lewis Hamilton, who presented the car to media and guests in attendance.

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Commenting on the success of the launch event at this year’s Formula One Championship, Lennart Mueller-Teut, Head of Marketing and Communications, Mercedes-Benz Cars Middle East, said: “It brings us great joy to have unveiled the all-new Mercedes-AMG GT 4-Door Coupé in the region. Mercedes-Benz and AMG have come together to create a car that seamlessly embodies our racing heritage, as well as our vision for the future with a car that delivers power, driving fun, and everyday utility in a way few cars can match.”

The striking silhouette and dynamics of the Mercedes-AMG GT 4 Door Coupé, puts the new model in the portfolio of its two-door brother at first glance. The expressive design with the low bonnet, dominant front and muscular body language emphasises the sporty genes of the four-door coupé. The model delivers a top speed of up to 315 km/h and driving dynamics that cuts an effortlessly superior figure. The 6-cylinder in-line and V8 engines allow for a completely new driving experience.

ENJOY THE VIDEO BELOW:

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Aston Martin Lagonda celebrates opening of flagship dealership in Abu Dhabi

Luxury British carmaker, Aston Martin Lagonda celebrated the opening of a new flagship dealership in Abu Dhabi last night in the presence of His Highness Sheikh Zayed bin Sultan bin Khalifa Al Nahyan. At an exclusive evening reception, guests mingled with senior personnel from Aston Martin, including Dan Balmer, President, Aston Martin Lagonda Middle East, North Africa & Turkey and David King, Vice President and Chief Special Operations Officer.

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Aston Martin Abu Dhabi is situated in a prime location in the prestigious Etihad Towers, overlooking the beautiful Emirates Palace. The dealership boasts a state-of the-art 521m2 showroom with eight Aston Martins on display, including the three newest model offerings: DB11, Vantage and DBS Superleggera, alongside an Aston Martin Red Bull Racing showcar.

Customers will also have the opportunity to activate ‘Q by Aston Martin’ at the new dealership, creating their own unique sports car in the ‘Q Lounge’.

Speaking on the opening night, Dan Balmer said: “The opening of a flagship dealership in Abu Dhabi is a real statement of intent for Aston Martin in the Middle East. This is a growing market, with 14 dealerships, and now our customers in Abu Dhabi and the surrounding area can enjoy the experience of purchasing their next Aston Martin in a prestigious location.”

The opening of Aston Martin Abu Dhabi takes place just over a week ahead of the Formula One 2018 Etihad Airways Abu Dhabi Grand Prix TM, which will see the Aston Martin wings flying proudly on the Aston Martin Red Bull Racing cars in the closing race of the season.

Following this, in December three of the marque’s customer racing teams will compete in the Gulf 12 Hours also at Yas Marina Circuit. It will be the first time the brand new Aston Martin Vantage GT3 car has been seen in the Middle East.

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Al Masaood unveils all-new Renault Duster in Abu Dhabi & Al Ain

Al Masaood Automobiles unveils all-new Renault Duster in Abu Dhabi & Al Ain - Arab motor World - Cover

Al Masaood Automobiles has launched the all-new Renault Duster at the Dusit Thani Hotel in Abu Dhabi in the presence of Renault’s and Al Masaood Automobiles’ senior executives. With more than 2.45 million Dusters sold worldwide, the new and improved model offers a refreshing take on 4WD driving experience, equipped with the same off-road capability and affordability to beat the best in the market.

Irfan Tansel, CEO, Al Masaood Automobiles, said: “We are proud to launch the all-new Duster in Abu Dhabi, Al Ain to cater to the growing demand for stylish SUVs that is within reach for our target markets. The all-new Duster further expands our diverse product offerings and we are confident it will attract a strong following in Abu Dhabi, Al Ain given its historical success as the ‘unstoppable SUV’ and car of choice in the Middle East. In partnership with Renault, Al Masaood Automobiles will continue to leverage its top-level services to meet customer satisfaction and exceed their expectations.”

The rugged look of Duster has been further upholstered to accommodate a distinctively assertive look, featuring a brand-new exterior styling with a more full-bodied look and boosted by a wide chrome-finish grill which extends to the headlights at the car’s front corners. It also features a front skid plate and Renault’s signature C-shaped lighting with LED daytime running lights, which further reinforces the SUV’s personality as a sturdy, yet a smart city vehicle.

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Duster’s interior has been fully reinvented to offer a more comfortable space for passengers and versatile driving convenience. It is fitted with high-quality materials, safety and the latest adventure-ready technology features such as the Hill Descent Control, Multiview Camera and Blind Spot Warning, 4×4 monitor, automatic air conditioning, Remote Engine Start, seven-inch touchscreen tablet and Renault smart card with keyless entry system.

The all-new Duster is available in both 2WD and 4WD specifications with a choice of two petrol engines; 1.6L (4×2) with a CVT automatic transmission, and 2.0L with automatic transmission (4×4).

Since 2004, Al Masaood Automobiles has been the authorized distributor of Renault vehicles in Abu Dhabi and Al Ain, providing passenger, commercial, 4 x 4 and luxury cars catering to individual, fleet and government buyers. The company has two showrooms for Renault in Abu Dhabi and Al Ain. Because of its consistent and excellent services, the company continues to attract customers and earned its latest award from Renault for ‘Best Sales Performance’ among other dealers across the Middle East in 2017.

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Volvo Cars redefines the future of road safety at the Global Road & Traffic Safety conference in Abu Dhabi

Marcus Rothoff - Volvo Cars - Arab Motor World

Volvo Cars participated in the Global Road and Traffic Safety conference in Abu Dhabi. The two-day conference shed light on the latest road safety measures while reviewing the UAE’s milestones and achievements towards accomplishing its objectives of becoming a leader in world-class road quality and infrastructure.

Key stakeholders and decision makers across public and private sectors attended the conference. Being the official Road Safety Partner, Volvo Cars reviewed the main challenges around the introduction of autonomous technology calling for a new global road safety standard and highlighting how autonomous vehicles can safely communicate with all other road users.

Presenting about the future of road safety, Marcus Rothoff, Autonomous Drive Solution Architect, Director, Volvo Car Group – Sweden, said: “In line with the UAE Vision 2021 of creating sustainable environment and infrastructure, Volvo Cars aims to lead the change towards building smart cities, which requires joint efforts among the public and private sectors. As a human centric brand, we at Volvo aim to improve the daily lives of our customers through a holistic view of a future of mobility that is autonomous, electric, connected and safe.” Rothoff added: “Autonomous drive and safety are closely connected, and the technology has the potential to deliver the most significant improvement in traffic safety since Volvo Cars invented the three-point safety belt in 1959.”

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With its new 360c autonomous concept, Volvo Cars tackles one of the main challenges around the introduction of autonomous technology and calls for a new, global standard in how autonomous vehicles can safely communicate with all other road users. Through Volvo Cars’ 360c, possible implications for the future of travel, city planning, infrastructure and modern society’s environmental footprint are taken into consideration. Not only does it reimagine how people travel, but it also looks at how people engage with friends and family while on the move, and how they can recapture time while travelling in the cities of the future. The 360c is a first yet deliberate step towards a broad discussion about the potential for autonomous driving technology to fundamentally change society in many ways.

Autonomous technology will be introduced gradually rather than overnight. As a result, fully autonomous cars will be introduced in a mixed traffic situation where driverless cars without a human driver will share the road with other road users. Additionally, the focus was to create a universally applicable standard, so that other road users do not have to consider the make or brand of individual autonomous cars.

The 360c addresses this challenge with a system comprising external sounds, colours, visuals, movements, as well as combinations of these tools, to communicate the vehicle’s intentions to other road users. This means it is at all times clear on what the car will do next.

Marcus Rothoff - Volvo Cars - Arab Motor World
Marcus Rothoff - Volvo Cars - Arab Motor World

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Al Masaood Automobiles bags a hat-trick of principle awards for its outstanding performances

Al Masaood Automobiles - Arab Motor World

In a competitive market as the automotive retail, winning customers for authorized dealers are defined by the value they add to the market. This is how Al Masaood Automobiles continue to ace the race reaping outstanding sales performances in all its global car brands. The authorized distributor in Abu Dhabi, Al Ain and Western Region for Nissan, Infiniti, and Renault had received triple regional awards earlier this year which indicate the effectiveness of its business strategies.

It won the ‘Best Sales Performance’ award from Renault in April for achieving the highest sales growth in 2017, the ‘Exemplary Performance in Sales and Customer Experience in FY17’ from Nissan in May for increasing its market share and showcasing impressive standards in car care and customer service across the region, and ‘The Highest Growth Across I/MEA Market’ from Infiniti in June.

Al Masaood Automobiles noted that its successes were built on strategies that create an efficient and effective integrated business environment and develop highly skilled and productive work force. These efforts play a significant role in achieving Abu Dhabi’s goals to further strengthen its non-oil economic activities under Abu Dhabi Vision 2030.

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Irfan Tansel, CEO of Al Masaood Automobiles, said: “There is much to celebrate for Al Masaood Automobiles this year as we drove home with these major awards, which is testament to our dedication and constant effort to deliver world-class services and outperform market expectations. We attribute this success to the company’s consistency in exceeding customers’ expectations, delivering excellence and quality in our services, and always innovating on sales and aftersales service offerings, which have won the trust of our customers.”

The winning formula

Results did not happen overnight, rather an outcome of the company’s established trustworthiness amongst customers across multiple business segments. Al Masaood Automobiles is known for its excellence in services and high rate of customer satisfaction, noting the value of investments in innovative after-sale services and strong profile of trained staff and sales professionals. Innovative strategies involve providing services that meet customers’ needs, coupled with smart hiring practices.

“Car brands carry with them their own features that makes them attractive to certain owners and that is a given. However, when it comes to servicing and ease of maintenance, many car owners need all the help they can get, and they are happier with a reliable partner that not only meet their needs, but also look after their convenience. We are confident that we have been giving our buyers the experience they look for in a brand,” added Tansel.

As an automotive dealer, Al Masaood Automobiles adopts an agile customer-centric strategy and we pay extra attention to building long-lasting partnerships with our customers that goes beyond a car purchase. Al Masaood now proudly has a world-class network of state-of-the-art service centers and extensive spare parts dealers. The Nissan Service Centre located in Abu Dhabi is the largest service centre in the world.

Al Masaood Automobiles is backed up with a vision to grow despite any changing market conditions.  It vouches to never cut back on investments in human capital, technology and research.

A direct subsidiary of one of Abu Dhabi’s leading conglomerate companies, Al Masaood Group, which have been an integral player in the commercial development of Abu Dhabi in nearly five decades, Al Masaood Automobiles sees the future of car dealership to be more fluid and personal as buyers have increased their focus on satisfaction experience – something that it already has been giving to its loyal customers.

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Audi Abu Dhabi leads regional sales for “World Luxury Car 2018” – the all-new Audi A8

Abu Dhabi is leading the way for regional sales of the luxury all-new Audi A8, achieving 100 per cent of their sales target for May, June and July, outselling all other GCC markets for this flagship model. The Abu Dhabi based dealership also achieved the highest number of new car sales across the Middle East region for the month of June. The Audi A8 was recently voted as World Luxury Car 2018 at New York Auto Show by a panel of 82 jury members from 24 countries. Criteria assessed included the emotional appeal, passenger comfort and safety, environmental aspects as well as driving performance, market relevance and price-performance ratio.

The flagship model was also voted as the most innovative model of 2018 at the “Automotive Innovations Award” presented by the Center of Automotive Management and PricewaterhouseCoopers AG.

Mark Austin, General Manager at Audi Abu Dhabi commented, “Featuring strikingly stylish design outside and in, combined with the superior performance synonymous with Audi, the all-new Audi A8 provides the ultimate in luxury and sophistication, something which clearly has a strong appeal to our customers in Abu Dhabi and Al Ain.

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We are seeing a return of confidence in new car sales in general, and we are proud to achieve 100 percent of our targets for the last two months. We are predicting this success to continue into the second half of 2018,” he continued.

The successful all-new Audi A8L is available in the UAE with a 3.0-litre V6 turbo engine that delivers 340hp and has quattro all-wheel drive fitted as standard.

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Al Masaood Automobiles launches latest model of all-electric Renault Zoe to boost zero emissions mobility in Abu Dhabi

Renault Zoe Al Masaoud Abu Dhabi

Abu Dhabi’s bid to create a green metropolis and reduce carbon dioxide emissions from cars has received a new boost with Al Masaood Automobiles’ launch of Renault Zoe’s latest electric car model across the emirate. Renault, which was the first to introduce a full electric vehicle (EV) in the Middle East, is delivering this time the Renault Zoe long range model which boasts a 40 battery – 41kWh unit power source extending the driving range of the EV to record 300 kilometers on a single charge.

The zero emissions car’s reach is double the distance range compared to the previous generation of Renault Zoe. The new battery being used in the car is made from high-energy density lithium-ion technology which has been developed in partnership with LG Chem and engineered to increase storage capacity while not compromising on weight and space. It is strategically integrated within the vehicle coupled with advanced air circulation system and electronic management that helps maintain the battery’s temperature at consistent level. This feature makes the EV run economically and an ideal car for countries such as the UAE where temperature goes high during summers.

Irfan Tansel, CEO, Al Masaood Automobiles, said: “Renault Zoe long range is a compact car which is ideal for moving around within the city. Its fully electric and zero emissions features share the ideals of the emirate to build a sustainable city, in line with the Abu Dhabi Vision 2030 and the UAE’s goals to reduce carbon footprint and contribute to the building of a healthy and environment-friendly society. The 5-door city car is known for its sporty and cutting-edge style and features signature headlamps that indicate its zero emissions status. With the growing interest in EVs in the UAE, Renault Zoe provides the best option for car owners seeking to drive home the message of sustainability.”

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While benefitting from extra capacity, Renault Zoe long range’s charging time remains the same and ‘topping up’ the battery for just 30 minutes provides the user with an additional 80 kilometers of range. Renault continues to develop its futuristic cars under the ‘Drive the Future’ strategy, a six-year plan which will see the brand maintain its global leadership in electric var market. The company plans to introduce eight new 100 per cent electric vehicles and 12 new electrified models by 2022.

Since 2004, Al Masaood Automobiles has been the authorized distributor of Renault vehicles in Abu Dhabi and Al Ain, providing passenger, commercial, 4 x 4 and luxury cars catering to individual, fleet and government buyers. The company has two showrooms for Renault in Abu Dhabi and Al Ain. Because of its consistent and excellent services, the company continues to attract customers and earned its latest award from Renault for ‘Best Sales Performance’ among other dealers across the Middle East in 2017.

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Experience the Audi R8 this World Cup in Abu Dhabi and Danat Al Ain

As part of its ongoing commitment to the community of Al Ain, Audi Abu Dhabi has partnered with the Danat Al Ain Resort to host the World Cup tent at the hotel. As part of the sponsorship, one lucky guest will win an ultimate driving experience with the Audi R8 on the track.

Residents of Al Ain and guests from across the region will be able to enjoy every moment of the FIFA World Cup 2018 in luxury at the dedicated World Cup tent, which features large screens with commentary in English and Arabic, plus a selection of food, drinks and shisha.

Mohannad Mohammad Mousa, Branch Manager at Audi Al Ain, commented: “Our partnership with Danat Al Ain Resort is a testament to our commitment to providing the very best to the community of Al Ain. The World Cup tent at Danat Al Ain resort provides the ultimate experience for people to enjoy this exciting sporting event, making them the perfect partner for Audi, and we look forward to hosting the residents of Al Ain.”

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Mr Tarek Elias, Executive Assistant Manager and spokesperson for Danat Resort Al Ain added: “The Danat Al Ain resort is known for its 5-star service and having a premium automotive brand such as Audi on board will help enhance the World Cup experience for our guests. We are excited to welcome families and friends to be a part of our Eid and World Cup celebrations over the coming weeks.”

The World Cup matches are hosted daily from 14th June until the 15th July. Match timings range from 4pm to 10 pm.

The winner will be announced at the end of the World Cup and will have the opportunity to enjoy the Audi R8 driving experience.

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Abu Dhabi Motors signs MOU with W Motors and ICONIQ Motors

ICONIQ Motors and W Motors have this month signed a Memorandum of Understanding with Abu Dhabi Motors, signifying a move into an important next phase of establishing a distribution partnership in the UAE.

As the largest retailer of premium cars in the Middle East, Abu Dhabi Motors is a major force in the region’s automotive sector and will be a key strategic partner for the expansion of theW Motors and ICONIQ Motors brands in the UAE.

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The signing ceremony took place at the W Motors showroom in Dubai City Walk. The three signing parties included Arno Husselmann, General Manager of Abu Dhabi Motors, Ralph R Debbas, Chairman & CEO of W Motors, and Bruno Lambert CEO of ICONIQ Motors.

Commenting on the partnership, Arno Husselmann, General Manager of Abu Dhabi Motors, said: “We are thrilled to be joining W Motors and ICONIQ Motors in this exciting partnership aimed at bringing ICONIQ’s Smart Passenger Vehicles to the region. ICONIQ and W Motors are innovative brands with remarkable cars that are set to take the industry by storm. We look forward to our involvement in the successful growth of this distribution partnership. We will only consider partnering with the best products and technologies which deliver substance and value to the customers. These products do so in abundance and will find many customers.”

W Motors was born out of the desire to harmonize form and function. The company is the first developer of high performance luxury sports cars in the Middle East catering to Ultra High Net Worth individuals. Based in Dubai since 2012, the company’s vision is to become a fully integrated high-performance luxury sports car producer with activities ranging from car design and research to development and manufacturing.

Currently, W Motors have a lineup of two sensational designs: the Lykan HyperSport, hero car featured in Universal Studios blockbuster The Fast & The Furious 7 and the Fenyr Supersport launched last November 2017 in its production trim. Both vehicles along with the ICONIQ Seven models are currently featured at the brands’ flagship showroom located in City Walk upscale Boulevard.

Citing the partnership with Abu Dhabi Motors, Ralph R Debbas, Chairman & CEO of W Motors stated: “We are extremely proud to partner with Abu Dhabi Motors, leader in luxury vehicles sales in the Middle East. With the help of their professional team, we hope to push W Motors brand and vehicles in the region and beyond, by learning from their expertise in the automotive field as well as from their best practises in terms of excellence in sales and after-sales process and high customer satisfaction and value”.

Being the leading Rolls-Royce dealer in the region and the world, Abu Dhabi Motors showroom will offer a strategic visibility for W Motors Hypercars with a clear synergy linking both luxury automotive brands in terms of high-performance luxury cars catering to HNWI clientele.

ICONIQ Motors currently has a lineup of two Smart Passenger Vehicles (SPVs) which include the ICONIQ SEVEN VIP and the ICONIQ SEVEN PREMIUM. The SEVEN VIP is the ultimate all-electric long-range vehicle which redefines executive transportation. From the unprecedented comfort of two luxurious captain seats, to the convenience of voice control and the AI personal assistant, the SEVEN VIP’s Connected Vehicle Platform makes a commute to become the ultimate travelling experience. The SEVEN PREMIUM is a technological achievement in its own right. An all-electric, long range vehicle with four independent seats in the passenger cabin. The SEVEN PREMIUM is designed with customer comfort and accessibility as a first priority, allowing the passenger to enjoy a uniquely customizable journey.

ICONIQ Motors focuses on offering a truly unique passenger experience by presenting the latest in comfort, entertainment and productive technologies. Designed by the W Motors Design Studio in Dubai and built by ICONIQ Motors in China, the two fully-electric luxury SPVs are developed “around the passenger with the purpose of bringing the latest in comfort and connectivity”, according to ICONIQ President Alan Wu

With 20 Global Awards in 14 Years, Abu Dhabi Motors is the most successful Rolls-Royce Motor Cars dealer worldwide. Its most notable awards include the Global Dealer of the Year in (2008, 2012, 2013, and 2015) and Global Sales Leader (2008, 2013, 2014, and 2015) and won Global Bespoke Dealer for the past 9 years in a row.

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All-new Audi A8L lands in Abu Dhabi & Al Ain

Ali & Sons, the official Audi dealer for Abu Dhabi and Al Ain, has launched the new Audi A8 across its showrooms in the southern UAE.

Now available at Ali & Sons Audi showrooms across Abu Dhabi and Al Ain, the fourth generation of the A8L provides the ultimate in luxury and sophistication, featuring strikingly stylish design outside and in, combined with the superior performance synonymous with Audi.

The all-new Audi A8L will also be on display at malls across the emirates, with bespoke activations taking place at Yas Mall (3–7 May), Galleria Mall (10–14 May) and Al Ain Mall (3-14 May), to allow residents to personally enjoy the new flagship from Audi.

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Mark Austin, General Manager at Ali & Sons, commented: “The Audi A8 stands for sporty elegance, progressive status and sophistication. Customers in Abu Dhabi and Al Ain have been enthusiastically placing their orders since pre-sales started in January and we are excited to now have the flagship model available for people to experience firsthand, either by coming into one of our showrooms or by visiting our exclusive mall pop-ups.”

Now in its fourth generation, the brand’s flagship model has been re-imagined with a new design language, an innovative touchscreen operating concept and a systematically electrified drive. The Audi A8 is also the first production car in the world to have been developed for conditionally automated driving. From 2018, Audi will gradually be taking piloted driving functions such as parking pilot, garage pilot and traffic jam pilot into production.

The all-new Audi A8L is introduced in the UAE with a 3.0-litre V6 turbo engine that delivers 340hp and has quattro all-wheel drive fitted as standard. This will be followed later in the year by a 4.0-litre, 460hp, V8 turbo engine.

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