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Using the senses of the CUbE – Continental Urban Mobility Experience provides safety of driverless vehicles

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Continental, the leading automotive and technology company, unveiled at the 2017 Frankfurt motor show (IAA) the CUbE (Continental Urban Mobility Experience), an innovative and convenient application, developed to help the vehicle reach a required destination safely and comfortably without a driver. A reality that has been realised by Continental, CUbE is a development platform for the wider range of the company’s technologies that are needed to advance the operation of future driverless mobility systems.

Autonomous, electrically powered vehicles – without a driver, steering wheel or brake pedal – are expected to make an important contribution to improving the traffic situation and consequently the quality of life in urban areas. In alignment with the development of driverless mobility, Continental has acquired a minority share participation in the French company EasyMile SAS.

“We are partnering with EasyMile to enhance our capabilities in the development of technologies for fully autonomous driving in all urban areas – not just those the cars have been trained for,” explained Dr. Elmar Degenhart, Chairman of the Continental Board. “By 2050 more than two-thirds of all people will be living in cities, twice as many as today. For seamless mobility, the cities of the future will require enhanced shared mobility systems. These include new fleets of robot taxis: automated vehicles that are in fact small computers on wheels – electrically powered and extremely efficient. Our systems will make such vehicles more cost-effective, environmentally friendly, convenient and safe.”

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If driverless vehicles are to share the highways with other road users in the future then they must master the entire SensePlanAct chain of effects involved in driving. They must acknowledge the vehicle’s environment, interpret traffic situations correctly and act accordingly. Continental is already looking into the challenges which face the urban environment including the recognition of the properties of streets, sidewalks, traffic signs, traffic lights, actions of pedestrians, cyclists and cars, in order to adapt the vehicle’s driving strategy accordingly.

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Position determination is performed in the background undetected by the passengers. As well as using high-precision GPS as a reference, Continental also works with innovative algorithms including a central control unit ADCU (Assisted & Automated Driving Control Unit) compares the current echo from the installed radar sensors with the known radar echo from an echo map and a radio solution with transmitters on the edge of the route that provide precise distance measurements to further improve its operations.

At present, CUbE perceives its environment by means of its own radar sensors and cameras that have proven their reliability millions of times as series components. In the medium term, Continental’s laser-based sensors (LiDAR) will also become part of the sensor platform.

Thanks to the installed sensors, CUbE identifies pedestrians and communicates with them by means of an external display, giving priority to anyone who is in the vehicle’s path. CUbE recognises traffic lights, their position and switching phase, thus allowing a perfect integration of the vehicle into the traffic flow. CUbE also uses a camera and Vehicle-to-X (V2X) communication to communicate with the traffic light system. The combination of the two technologies is one of many examples of redundant system solutions that are necessary to ensure safety in many areas.

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60 + 170 = future

LIQUI-MOLY-Anniversary-00

In their anniversary year LIQUI MOLY and MÉGUIN are looking forward

One company group, two locations, two anniversaries: 60 years ago the lubricant specialist LIQUI MOLY was founded. MÉGUIN is almost three times as old. The mineral oil plant is celebrating 170 years of existence in 2017. Despite their advanced age, both German companies are in the best of health.

There was a close relationship between the two independent companies of LIQUI MOLY and MÉGUIN for decades. As supplier, MÉGUIN produced the lubricants, predominantly motor oil, that LIQUI MOLY successfully sold throughout the world – more than just an addition to the additive business, the roots of LIQUI  MOLY.

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In 2006, both companies decided to combine their strengths and LIQUI MOLY took over MÉGUIN. Both brand names have remained. The merger was a far-reaching decision and a good one to boot, as from then on the growth curves knew only one direction: up. Between 2009 and 2016 sales increased by €256 m to €489 m – more than double.

“How fit a company is, as with people, depends on the way of life and personal attitude. Those who look after their mind and body have a better chance of a long life than those who burn the candle at both ends on a daily basis,” says Ernst Prost, CEO and owner of both companies. LIQUI MOLY and he were both born in 1957 and neither feel in any way tired of life, but have instead remained young. Being fit, awake and open to changes is important for Ernst Prost: “This enables rapid adaptability. And that’s what’s decisive for the success and continuation of a company.” Modernity means keeping in touch with the latest trends. “Of course, we can stand against the wind, but then the water will just lash us in the face. It is smarter to set the sails accordingly,” says the company boss and cites globalisation as an example: “We did not order it, but we make use of the opportunities it offers with a great deal of joy and pleasure.”

Those who want to sail close to the wind have to adapt to changing weather conditions in a flash. With a big team, LIQUI MOLY and MÉGUIN now make up almost 800 people, this is only possible if responsibility is the highest maxim – keyword: subsidiarity principle. Flat hierarchies and short paths lead to fast decisions. “We maneuver on the market like a speed boat, not a sluggish oil tanker. Every day we adapt our course anew to meet the demands of our customers,” says Ernst Prost. And this is necessary, because the medium-sized company is battling global oil corporations on a daily basis.

To be successful under such conditions and over such a long period of time, MÉGUIN was founded in 1847, LIQUI MOLY in 1957, can only be done with unconventional thinking and acting. There are many examples: While the competition is relying more and more on sales reps, both companies are backing direct contact to the customer and are continuously expanding their sales teams – both in the domestic market of Germany and in other countries. And, again unlike competitors, both companies offer a free service hotline for technical questions on products, each in Ulm and in Saarlouis. No call centre, just a hotline staffed by experts.

Investments in knowledge are of existential importance to the company group and are an expression of its forward-looking approach. “Discovering new products, that requires intensive research and that, in turn, requires the latest laboratory and production technology,” says the CEO. For this reason the laboratory capacity has been doubled in recent years, a fuel depot has been set up at the harbor and the storage capacity in the oil factory has been significantly increased. The new matrix distribution and robot technology mean a quantum leap in production technology. Further projects are already underway.

“The roots of both companies are in Germany. Made in Germany is an important value for us,” emphasizes Ernst Prost. The company group cherishes this as much as it does its general principles. These include respect, predictability, thankfulness and the Hanseatic commercial values. “These are values that have belonged together longer than our two companies, but that does not mean they are old hat to us,” explains the owner, “instead we find that this practically makes us exotic nowadays, in the positive sense, mind you.”

What seems “old school” is actually modern and a question of the Zeitgeist. Whether this is met is continuously checked by the developers and marketing and sales experts at LIQUI MOLY and MÉGUIN, regularly turning everything upside down and questioning everything. The world is rapidly changing, and with it the taste and requirements of customers, particularly the young generations, or in other words, future customers. A hybrid additive is currently in development. Ernst Prost continued: “Recognizing the signs of the times and drawing the right conclusions from them. That is the key for a future-proof business and securing the existence of LIQUI MOLY und MÉGUIN.”

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Continental Presents Two New Tyre Technology Concepts For Greater Safety And Comfort

Continental is introducing two new tyre technology concepts that will make for even greater road safety and comfort in the future.

The two systems enable continuous monitoring of the tyre’s condition, as well as situation-matched adaptation of tyre performance characteristics to prevailing road conditions. The technologies, called ContiSense and ContiAdapt, will make their public debut at the 2017 Frankfurt Motor Show (IAA) accompanied by a tyre study.

ContiSense is based on the development of electrically conductive rubber compounds that enable electric signals to be sent from a sensor in the tyre to a receiver in the car. Rubber-based sensors continuously monitor both tread depth and temperature. If the measured values are above or below predefined limits, the system at once alerts the driver. If anything penetrates the tread, a circuit in the tyre is closed, also triggering an immediate warning for the driver – faster than the systems used to date, which only warn the driver when the tyre pressure has already begun to fall. In the future, the ContiSense system will feature additional sensors that can also be utilized individually. Information about the road surface, such as its temperature or the presence of snow, can be “felt” by the tyre and passed on to the driver. The data can be transmitted to the vehicle electronics or via bluetooth to a smartphone.

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ContiAdapt combines micro-compressors integrated into the wheel to adjust the tyre pressure with a variable-width rim. The system can modify the size of the contact patch, which under different road conditions is a decisive factor for both safety and comfort. Four different combinations allow perfect adaptation to wet, uneven, slippery and normal conditions. For example, a smaller contact patch combined with high tyre pressure make for low rolling resistance and energy-efficient driving on smooth, dry roads. By contrast, the combination of a larger contact patch with lower tyre pressure delivers ideal grip on slippery roads. The system also permits very low tyre pressures of below 1 bar to be set, to help ease the vehicle out of a parking space in deep snow, for example, or traverse a dangerous stretch of black ice.

ContiSense and ContiAdapt are joined by a concept tyre that enables the benefits of both systems to be fully leveraged. The tyre design features three different tread zones for driving on wet, slippery or dry surfaces. Depending on the tyre pressure and rim width, different tread zones are activated and the concept tyre adopts the required “footprint” in each case. In this way, the tyre characteristics adapt to the prevailing road conditions or driver preferences.

Continental considers both these tyre technology concepts promising solutions for the mobility of the future as tyres are adapted to meet the needs of automated driving and electrification.

Low rolling resistance, for example, makes it possible for electric cars to cover greater distances on a single charge. At the same time, the tyres can be adapted to suit the driver’s personal preferences or in response to sudden changes in the weather. These concepts are the logical next step in the future-oriented development of the REDI sensor, brought to market by Continental in 2014, which was instrumental in establishing smart communication between vehicle and tyre.

The new tyre technology concepts follow on from the two established mobility technologies ContiSeal, for the automatic sealing of punctures, and ContiSilent, for a tangible reduction in tyre/road noise. Able to draw on more than a century of experience in tyre technology and with in-house expertise in the fields of vehicle electronics and automotive IT, Continental is systematically aligning its products with the future requirements of autonomous driving and electric mobility.

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New record at LIQUI MOLY

Record in August: the oil and additive specialist cracks the 50 m euro mark for the first time in its monthly sales.

Summer, sun, record value. In July there was a record heatwave in Germany and in August LIQUI MOLY set a sales record: 50 m euros. This month outshines every monthly result in the 60-year company history of the German oil and additive specialist. “To achieve such an outstanding result, particularly during the summer vacation period, is what is so remarkable,” says Ernst Prost, CEO of LIQUI MOLY.

In March the company came close to sales of 50 m euros. It fell 800,000 euros short. But it was enough to set a record. Now even that has been consigned to history. The result itself is really a special one, but the conditions make it an exceptional one for the LIQUI MOLY boss. He expected a new record in the industry’s classically strong times of year of spring and fall, but not in the usually quiet summer period. Of around 800 employees, almost a quarter was on vacation. “We are not just talking about more sales here, but about significantly more work and performance. After all, additional tasks and orders had to be recorded, produced, commissioned and loaded.”

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LIQUI MOLY has been growing for years. Over the past eight years sales have more than doubled. A development that could all too easily be taken for granted. But that is not the case. Ernst Prost continued: “We continuously try to top the records we have set. We have achieved this in August, the main vacation month, in the most impressive manner so far.” 10 m euros more sales compared to the previous-year period and 20 percent growth. This record demands respect and he thanks all those involved. By comparison: the sales record this August is bigger than the annual sales of LIQUI MOLY 25 years ago. Now everyone is excited for the fall.

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Cooper Tire Announced as Official Tyre partner for Kahn Design

Cooper Tire & Rubber Company Europe Ltd and Kahn Design are proud to announce the designation of Cooper as the first “Official Tyre” of Kahn Design.

Cooper will be the tyre of choice for a variety of Kahn’s coach-built vehicles, for which the Middle East is an important market, including its renowned range of coach built Flying Huntsman models, which are designed by the founder and Design Director of the Kahn Group himself; Afzal Kahn.

In addition, certain Chelsea Truck Company vehicles, also produced by the Kahn Group, will be fitted with Cooper’s acclaimed Cooper Discoverer A/T3 Sport tyres.

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Already present in the Middle East, with retail partners in Kuwait, Saudi Arabia and the UAE, Kahn Design’s bespoke creations are personalised to exact individual specifications to guarantee a completely unique vehicle. Whether exploring exciting outdoor adventures or cruising through the urban environment, Kahn design’s range of Chelsea Truck Company vehicles serve a wide range of purposes.

Eye-catching models such as the coach built Flying Huntsman 6X6 Pick Up and Flying Huntsman Longnose editions, Jeep Black Hawk edition, End Edition Defender and a plethora of Range Rover models have been snapped up by discerning buyers across the GCC and Lebanon.

This new partnership links Cooper’s passion for performance and off-road know-how with Kahn design’s design coach building and manufacturing expertise. Both brands share important core values – both are driven by success and are unrelenting in their quest for the highest quality performance.

Cooper Tire has a variety of tyres options available to meet the varying conditions of Middle East roads; the Cooper Zeon 4XS Sport, which offers outstanding grip and handling, as well as the latest generation of its most popular off-road tyre, the Discoverer STT Pro which delivers serious traction, durability and treadwear.

Cooper Tire Europe Marketing Director Michiel Kramer said, “Choosing the correct tyre is vital so it is a massive endorsement of the quality of our products that the Kahn Group has hand-picked Cooper as its ideal choice of tyre. Cooper’s range of tyres is known for its exceptional grip, handling and braking, so this is a great platform for us to demonstrate our long-standing expertise in producing tyres that are designed to handle all surfaces, both on the open road and off road.”

With tyre needs from tough and functional to urban chic, Cooper was an ideal choice according to Kahn Group CEO, Afzal Kahn. “The reliability, safety and performance of Cooper tyres is extremely high, just the way we need it for our customers to have the best driving experience we can offer. Cooper tyres are a known quantity. They work well in all the conditions that Chelsea Truck Company customers usually come across both on the open road and off-road. Cooper has such a rich history, so the two companies linking up makes perfect sense.”

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Avon Tyres OE Fitment For New TVR Launching At Goodwood Revival

Avon Tyres announced today that British sports car maker TVR has commissioned a bespoke Avon tyre as the original equipment (OE) fitment for the new TVR model which will be unveiled at Goodwood Revival on Friday 8 September.

Avon’s ultra-high performance ZZ5, which exists within Avon’s current tyre range, has been developed further to feature a unique performance compound and new sidewall graphics for exclusive fitment to the much-anticipated and latest TVR to launch.

Created in conjunction with Gordon Murray Design, the 1200kg TVR promises incredible 200mph performance and 0-60mph in less than 4 seconds, thanks to its 400bhp per tonne, five-litre, Cosworth developed V8 engine.

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Avon’s British and racing heritage, along with its expertise in producing high performance rubber, made Avon Tyres the number one choice for TVR when selecting a tyre for its new sports car.

The unveiling of the TVR will be a first for the world-renowned Goodwood Revival, as TVR is the first ever car manufacturer to launch a brand new vehicle at the Sussex-based event. The new car will go on display in the ‘Earls Court’ building, and will be showcased at the centre of a display which features a number of heritage TVRs, in celebration of the British marque’s 70th anniversary.

Avon has enjoyed a long association with the TVR marque, having previously supplied tyres for models produced between the late 1950s and 2004.

Michiel Kramer, Avon Tyres Marketing Director, said, “Avon is delighted to have been chosen as the OE tyre for the new TVR, due to be launched at the forthcoming Goodwood Revival. Sharing similar brand values, both Avon Tyres and TVR are high performance British brands and proud to manufacture here in the UK.

“Developing a bespoke tyre for TVR is an incredibly exciting project which demonstrates Avon’s advanced technology and experience in ultra-high performance tyre design.”

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A coffee a day keeps tiredness at bay for nearly half of drivers in the UAE

Motorists in the UAE urged to stay alert while driving
  • 46 percent of UAE drivers drink coffee to stay alert
  • 27 percent of drivers feel tired and unfocused if they don’t have their preferred drink
  • New study by Continental highlights how different drinks are used to maintain concentration but warns of potential dangers

A study conducted in the UAE has shown that almost three times as many drivers drink coffee to help them stay alert behind the wheel than use energy drinks. The research, conducted by YouGov and commissioned by Continental as part of its Vison Zero safety initiative, reveals how drivers turn to different types of caffeinated drinks to help them maintain concentration, but warns of the dangers of relying on certain types of drinks to enhance levels of alertness.

Jose Luis de la Fuente, Managing Director of Continental Middle East 

Road safety continues to be a major issue in the UAE, with recent figures from the Ministry of Interior and National Transport Authority showing that 725 people lost their lives on the country’s roads in 2016 [1]. With the Dubai Roads and Transport Authority recently highlighting that poor concentration, inattentiveness and tiredness raise the likelihood of crashes [2], Continental’s survey raises questions about how a driver’s choice of drink actually helps enhance their driving ability.

Speaking about the findings, Dr Dana Al-Hamwi, UAE-based Medical Doctor and DHA-certified Clinical Dietician, Founder of Dr Dana Diet Centre (DDDC) in Dubai Healthcare City and a regular expert on MBC and Dubai TV, commented: “Studies have shown that a cup of coffee or tea can be a ‘quick-fix’ for tired drivers. But caffeinated drinks shouldn’t be relied upon to maintain focus and concentration when on the roads.”

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“Caffeine has no stimulation effect on the brain. Indeed, excessive caffeine consumption can cause symptoms such as irritability, nervousness, irregular or rapid heartbeat, muscle twitching and slurred speech. At the same time, drinks that are high in sugar content can actually lead to fatigue,” Dr Al-Hamwi continued.

Dr. Dana Al-Hamwi, medical doctor and DHA-certified clinical dietician

Continental’s survey asked 1,002 UAE respondents about their habitual drink intake as well as what they felt the impact to be of not being able to consume their preferred drink. Of these, 27 percent claimed not having their drink of choice left them tired and unfocused, with 24 percent acknowledging it negatively impacted their levels of concentration.

Commenting on the findings, Jose Luis de la Fuente, Managing Director of Continental Middle East, said: “There are many different elements that can play a role in road accidents, and the human factor is just one of these. This is why driver education is a key element of Continental’s Vision Zero initiative. In undertaking this study, we wanted to better understand how the effect of consuming different drinks influences drivers in the UAE.”

As a frontrunner in automotive technological advancements and road safety, Continental is a dedicated advocate of greater safety on the roads – the company’s global Vision Zero initiative aims to totally eradicate road accidents and achieve Zero fatalities, Zero injuries and Zero accidents on the roads. The survey was commissioned by Continental as part of its approach to delivering Vision Zero through enhancing drivers’ knowledge, attitude and awareness.

Based on the understanding that caffeinated drinks provide a limited boost to maintaining alertness, Continental Middle East and Dr Al-Hamwi have come up with the following top-ten health and nutrition tips to help provide drivers with a safer driving experience:

  • Drink enough water to boost the electrical energy in the brain for all body functions
  • Avoid snacks with high salt or sugar content
  • Eat regular meals and consume fruit and vegetables
  • Avoid fast food and sugary drinks
  • Avoid medications that cause drowsiness
  • Chew gum to help increase focus on the road and reduce tension
  • Smaller healthy snacks are better than big meals
  • Have healthy snacks including carrots, celery, grapes, cheese sticks and grilled chicken strips
  • Follow your body clock and stop for a break on long trips
  • Make sure to allow fresh air to circulate inside the car cabin

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Seven Easy Ways To Protect Your Car While You Travel

With ever-increasing access to travel in the Middle East, whether for business or pleasure, the world has become more and more accessible. But being away and leaving a car unused for long periods of time can present its own problems. For a carefree trip and homecoming, it is important to conduct regular car checks and maintenance to help to prevent potential problems from arising.

ACDelco, the premium aftermarket supplier, has released a set of tips to highlight how to protect vehicles left behind during extended breaks.

 

  1. Top up the tank
    If a car is going to be stored for more than 30 days, filling the tank with fuel will prevent any moisture from accumulating and keep seals from drying out.

 

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  1. A change is as good as a rest
    When going away for a period of 30 days or more, an oil change can prevent used oil from contaminating the engine. As an additional tip, higher quality engine oil will keep the engine running for longer.

 

  1. Scrub-a-dub-dub
    While it may seem counter-intuitive to wash a car before leaving it, residual dust, water stains or other dirt can damage the paint. Applying a layer of wax provides an extra layer of protection from water, sand and dust.

 

  1. Fully charged
    Leaving a car undriven for an extended period of time can lead to a battery eventually losing its charge. If a car cannot be periodically started to keep the engine and other parts lubricated, the first and simplest option is to disconnect the negative battery cable but this can erase stereo and time presets.
    However, if the owner wants to protect the settings, a battery tender can be hooked up to the car battery on one end, and plugged into a wall outlet on the other, delivering the minimum level of electrical power and keeping the battery charged.

 

  1. Covering up
    While the ideal place to store a car is in a covered garage, a weatherproof cover will keep the car clean and provide limited shade from the sun. Keeping a car inside at a relatively stable temperature will enable greater protection from the elements, reducing the risk of damage to car paint, deterioration of rubber seals and the overall condition of the vehicle.
    If a cover isn’t an option, unclip the windshield wipers to prevent the rubber from sticking to the glass and plug the exhaust pipe with a small piece of material to keep dust out.
    1. Under pressure
      Tires take the brunt of the weight of a vehicle when it sits for too long, gradually releasing air which results in reduced air pressure.
      Ahead of travelling, inflating tires to the maximum pressure recommendation (which can be found in the owner’s manual or is often listed on the inside of the fuel cap), helps to account for a potential decrease in air pressure and reduces the risk of returning to a set of flat tires.
      If a vehicle is parked for more than three weeks, reduced air pressure can result in flat spotting (where the underside of the tire touching the asphalt goes flat). Pumping an additional 10-15 pounds per square inch (PSI) of air into the tires will reduce the risk of coming home to flat tires.

     

    1. Final checks
      Last but not least, emptying the car of electrical cables, children’s toys and any other miscellaneous items will prevent items from deteriorating inside and dissuade any potential car thieves

     

Getting back in action

For tips on how to best care for your car after returning from holiday, ACDelco recommends the following:

  • Completely remove the cover
  • Replace any parts that were disconnected from the car (i.e. battery, windshield wipers)
  • Examine the windshield wipers to see if the rubber is cracked
  • Test the tire pressure and inflate the tires to the recommended level
  • Check water, oil and coolant levels
  • Wash the vehicle to remove any accumulated dirt

For more information about ACDelco, visit: http://www.acdelcoarabia.com/

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As temperatures soar, stay cool this summer with ACDelco Shield

Premium, US-sourced window films, ACDelco Shield is designed to beat the summer heat and enhance the driving experience

The summer months in the Middle East are a time when motorists and drivers rely heavily on the comfort of air conditioning to cool down their vehicles. However, as temperatures are soaring outside, ACDelco Shield can help block out the solar energy from the vehicle cabin, while maximizing the driving experience and comfort of drivers.

ACDelco Shield is US-manufactured, and leads the way in the automotive industry with its pioneering design and technologies for window films for both architectural and automotive applications.

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Whether clear or tinted, ACDelco Shield provides drivers with a variety of benefits for a pleasant drive. The window films help to decrease the temperature inside the vehicle, reducing the need for air conditioning and mitigating sun glare. With a superior ability to block UV rays, ACDelco Shield provides a long-term benefit to vehicle owners, protecting the interior which in turn helps to maintain the vehicle’s value.

Drivers in the Middle East can choose from a portfolio of ACDelco Shield window films with tinting levels ranging from zero to 40 percent, in addition to giving them the option to mix and match products whilst accessorizing their vehicle to achieve their desired look.

With a five-year warranty, ACDelco Shield provides peace of mind to motorists who could also benefit from the brand’s unparalleled performance and competitive price.

ACDelco Shields are available at major window film installers across the Middle East.

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Cooper Tire 4×4 ambassador Xavi Foj honoured with Dakar Legend status

Twenty-seven-time Dakar Rally entrant and Cooper Tire 4×4 ambassador, Xavi Foj has become one of only six competitors to be honoured with Dakar Legend status. During his Dakar Rally career, Foj has secured two victories, nine podium finishes and has an impressive run of 13 consecutive finishes to his name.

Foj revels in the challenge of the Dakar, and especially in the T2 category which is a cross-country class for production vehicles. In the 2017 edition of the Dakar, Foj competed in a Toyota Land Cruiser 150 on Cooper Discoverer STT Pro tyres.

Commenting on his accolade, Xavi Foj said: “It’s a great honour for me to be one of the Dakar Legend drivers, among greats like Stephane Peterhansel and friends like Nani Roma. I would like to share this distinction with Dakar fans, with the team and with my sponsors, particularly with Cooper, as they have worked closely with me for many years.”

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The Spaniard now joins Nani Roma, Stephane Peterhansel, Cyril Despres, Franco Picco and Yoshimasa Sugawara in receiving this Dakar Legend distinction.

To celebrate Foj’s achievement, Cooper Tire has produced a special film titled Dakar Legend and Cooper Tire 4×4 ambassador – Xavi Foj: https://youtu.be/H4PxI8m84EM

Middle East adventurers inspired by Foj’s impressive achievements can purchase their own set of Discoverer STT Pro tyres from retailers across the region. The tyres have been designed for customers who love outdoor adventure, delivering serious traction, toughness and treadwear to meet the demanding off-road conditions of the Middle East. Additionally, the alternating inner tread rib is designed to reduce road noise and increase stability.

ENJOY THE VIDEO BELOW:

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MICHELIN ORGANIZES TYRE SAFETY CAMPAIGN ALONG WITH DUBAI MUNICIPALITY, TASJEEL & RTA

Michelin, the world’s tyre technology leader, along with Dubai Municipality, Road Transport Authority (RTA), Tasjeel and Central Trading Company, part of the Al Rostamani Group and importer of MICHELIN tyres for Dubai and the Northern Emirates, has renewed its commitment to making road transportation safer by organizing the Tyre Safety Campaign for passenger cars and trucks, from 14 to 18 May 2017.

Mohamed Aqel, General Manager Central Trading Company (CTC) said: “As part of this campaign, Michelin and our CTC technical and after sales service team carried out free tyre safety checks for more than 400 vehicles at different locations in Dubai, inspecting a total of more than 2000 tyres. In addition, participants also received expert advice and information about alignment, mounting, tyre pressure and maintenance from the expert team.”

“Michelin raises public awareness of road safety best practices wherever we operate,” said Daoud Helmi, Commercial Director for Michelin in the Gulf countries. “We are happy to bring the Tyre Safety Campaign along with the Dubai Municipality, Tasjeel and RTA to Dubai. With the fast economic progress that Dubai is witnessing, it becomes imperative to raise driver awareness for more responsible driving and safer roads.”

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Ms. Deema Fouad Hussein, Traffic Awareness Department Senior Manager at RTA, added: “RTA is a committed partner in promoting motor vehicle and road safety initiatives. One of the critical factors for road safety is the condition of tyres, which is often overlooked by drivers. The Michelin campaign has enabled us to strengthen awareness about this important aspect of road safety.”

“We are pleased to be part of this initiative, as it is a direct and effective method to reach drivers and educate them about the importance of following road safety rules,” said Mr. Khamees Al Sweedi, Supervisor at Dubai Municipality. “Well-maintained tyres with the right pressure are critical for safety on our roads, and it is necessary to ensure tyres are checked regularly.”

For Michelin, safety takes on a variety of forms. It is achieved through quality products and services, constant innovations offering users ever greater safety, and awareness campaigns that raise the importance of tyre maintenance to the broadest possible audience.

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