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Al Masaood Automobiles bags a hat-trick of principle awards for its outstanding performances

Al Masaood Automobiles - Arab Motor World

In a competitive market as the automotive retail, winning customers for authorized dealers are defined by the value they add to the market. This is how Al Masaood Automobiles continue to ace the race reaping outstanding sales performances in all its global car brands. The authorized distributor in Abu Dhabi, Al Ain and Western Region for Nissan, Infiniti, and Renault had received triple regional awards earlier this year which indicate the effectiveness of its business strategies.

It won the ‘Best Sales Performance’ award from Renault in April for achieving the highest sales growth in 2017, the ‘Exemplary Performance in Sales and Customer Experience in FY17’ from Nissan in May for increasing its market share and showcasing impressive standards in car care and customer service across the region, and ‘The Highest Growth Across I/MEA Market’ from Infiniti in June.

Al Masaood Automobiles noted that its successes were built on strategies that create an efficient and effective integrated business environment and develop highly skilled and productive work force. These efforts play a significant role in achieving Abu Dhabi’s goals to further strengthen its non-oil economic activities under Abu Dhabi Vision 2030.

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Irfan Tansel, CEO of Al Masaood Automobiles, said: “There is much to celebrate for Al Masaood Automobiles this year as we drove home with these major awards, which is testament to our dedication and constant effort to deliver world-class services and outperform market expectations. We attribute this success to the company’s consistency in exceeding customers’ expectations, delivering excellence and quality in our services, and always innovating on sales and aftersales service offerings, which have won the trust of our customers.”

The winning formula

Results did not happen overnight, rather an outcome of the company’s established trustworthiness amongst customers across multiple business segments. Al Masaood Automobiles is known for its excellence in services and high rate of customer satisfaction, noting the value of investments in innovative after-sale services and strong profile of trained staff and sales professionals. Innovative strategies involve providing services that meet customers’ needs, coupled with smart hiring practices.

“Car brands carry with them their own features that makes them attractive to certain owners and that is a given. However, when it comes to servicing and ease of maintenance, many car owners need all the help they can get, and they are happier with a reliable partner that not only meet their needs, but also look after their convenience. We are confident that we have been giving our buyers the experience they look for in a brand,” added Tansel.

As an automotive dealer, Al Masaood Automobiles adopts an agile customer-centric strategy and we pay extra attention to building long-lasting partnerships with our customers that goes beyond a car purchase. Al Masaood now proudly has a world-class network of state-of-the-art service centers and extensive spare parts dealers. The Nissan Service Centre located in Abu Dhabi is the largest service centre in the world.

Al Masaood Automobiles is backed up with a vision to grow despite any changing market conditions.  It vouches to never cut back on investments in human capital, technology and research.

A direct subsidiary of one of Abu Dhabi’s leading conglomerate companies, Al Masaood Group, which have been an integral player in the commercial development of Abu Dhabi in nearly five decades, Al Masaood Automobiles sees the future of car dealership to be more fluid and personal as buyers have increased their focus on satisfaction experience – something that it already has been giving to its loyal customers.

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Automotive news

Nissan Awards Al Masaood Automobiles

Al Masaood Automobiles

Nissan Middle East awarded Al Masaood Automobiles for ‘Exemplary performance in Sales and Customer Experience in FY17’. The authorized distributor for Nissan was awarded this prestigious title for increasing its market share in 2017 and showcasing impressive customer service standards in the automobile industry.

The award aims to highlight the achievements of the company’s distributors, recognize sales efforts, outstanding customer and aftersales service as well as the commitment to achieving the highest ranking in market surveys.

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As part of continued efforts to remain leaders, Nissan conducts an annual Competitive Customer Satisfaction Survey to benchmark sales & service processes against competitors in main markets to measure showroom experience, sales staff competency, delivery process, delivery timing and after post delivery services. As a result, Al Masaood Automobiles ranked #1 in the FY17 survey in both sales & service.

Since 1984 to 2018, Al Masaood Automobiles has sold hundreds of thousands of Nissans and more recently have been acclaimed for being the first distributor in the Gulf region to successfully roll out Nissan’s new retail concept at Khalidiya showroom in Abu Dhabi.

During the award ceremony Al Masaood Automobiles were also commended for their experienced and successful leadership that focused on modernizing and streamlining operating structures to ensure long-term growth and profitability, ultimately increasing market share.

Commending the group, Kalyana Sivagnaman, President of Nissan Middle East and Regional Vice-President Africa, Middle East & India Region, said: “For over 30 years, Al Masaood Automobiles has supported Nissan in achieving remarkable sales in the UAE. The group’s dedication and leadership has contributed largely to Nissan’s visibility in the market. The seamless rollout of Nissan’s new retail concept by Al Masaood is a key testament to their commitment towards providing customers a global brand experience. We are very pleased to be awarding Al Masaood Automobiles this title and would like to thank them for their continued excellence and successful partnership.”

“Working with an innovative brand like Nissan makes us front runners in the industry and we are humbled to receive this award from them” said H.E. Masaood Ahmed Al Masaood, Chairman of Al Masaood Group. “At Al Masaood, retaining customer satisfaction and offering a seamless purchase experience is the core focus of our business strategy. Customers of Al Masaood are part of our family and we are always working towards learning how we can serve them best. Al Masaood Automobiles has been and will remain faithful to its ‘customer first’ ideology and we look forward to continue working with Nissan on its journey towards the future of mobility.”

Irfan Tansel, Chief Executive Officer of Al Masaood Automobiles commented by adding:At Al Masaood Automobiles, we believe that continuous refinement of a high performance and customer-centric culture ensures the enduring success envisaged by our partners. We have a proven ability to thrive, both in good times and in bad, and believe that this stems from ensuring that our respect for UAE heritage and our vision of the future is at the forefront of all our dealings. This award inspires us to continue to win the hearts of our customers and create advocates for Nissan in Abu Dhabi, Al Ain and the Western region. We look forward to many years of successful partnership with Nissan Middle East ahead.”

Juergen Schmitz, Managing Director, Nissan Middle East, also commented on the award saying “We are delighted to be here today, celebrating Al Masaood Automobile’s notable achievements, who over the last 30 years have reflected upon Nissan’s vision to be the leading car brand in the world. Their efforts around enhancing customer service experience and launching the Business Development Call Centre are just a few examples among others, of Al Masaood’s continuous efforts to remain at the helm of the auto industry in the UAE.”

Al Masood Group has been an icon in the UAE for over four decades, with its superior service standards, extensive spare parts network and cutting-edge technology. Its service centres have a team of highly trained staff, who ensure a smooth and seamless experience for customers.  It has the largest Nissan Service Centre in the world, providing 162 service bays.

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