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The all new electric SUV:The Audi e-tron 50 quattro

Audi will be introducing a new power rating for its electrically driven SUV on the market in the coming year: the Audi e-tron 50 quattro. Its two electric motors have an output of 230 kW and develop 540 Nm (398.3 lb-ft) of torque. With a gross energy content of 71 kWh, the battery provides for a range of over 300 kilometers (186.4 mi) in the WLTP cycle. In Germany, the SUV—the entry-level model in the e-tron family—will start selling for less than 70,000 euros, which means that it fulfills the conditions for the environmental bonus.

The Audi e-tron 50 quattro combines a high level of efficiency and sporty performance. Just like the model originally launched on the market, the entry-level version also has an electric motor at the front and rear axles. With a combined total of 230 kW and 540 Nm of torque, they accelerate the electric SUV from 0 to 100 km/h in 7.0 seconds. Speed is electronically governed only at 190 km/h. In order to achieve the highest efficiency, only the rear electric motor is active in most driving situations, while the front electric motor is activated predictively when needed. The regulation of the electric all-wheel drive is extremely fast, highly connected and very precise. In combination with modern suspension components including air suspension and the low vehicle center of gravity, it provides excellent dynamics and stability.

The battery unit of the Audi e-tron 50 quattro comprises 324 prismatic cells combined in 27 modules. These store up to 71 kWh of energy – enough for a range of more than 300 kilometers in the WLTP cycle. The high efficiency can be attributed to the newly calibrated drivetrain and various optimizations to the high-voltage system. The lower gross weight, which also reduces running resistance, contributes to this as does the efficient thermal management system with its standard thermal pump. This system regulates the temperature of the interior as well as the battery and cools the electric motors, the power electronics and the charger. In this way it ensures that the high-voltage components enjoy a long service life and enables fast charging with direct current (DC).

Audi e-tron 50 quattro

The Audi e-tron 50 quattro can charge with up to 120 kW at a so-called high-power charging station. This means that the electric SUV is all set for the next long-distance stretch of a journey in approximately half an hour. Alternatively, the battery can be supplied with alternating current (AC). At a charging capacity of 11 kW, this takes about seven hours. After the market introduction, a second, on-board charging device will be added to the offering as an option. It will allow charging using up to 22 kW at AC stations.

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For charging at home, the Audi e-tron 50 quattro is equipped with the compact mobile charging system as standard. It supports a charging capacity of up to 11 kW when connected to a 400 volt industrial outlet. Up to 2.3 kW are possible with a 230 volt domestic outlet.

Like the more powerful version of the electric SUV, the Audi e-tron 50 quattro also recuperates energy via its two electric motors, preferably the rear one, during more than 90 percent of all deceleration actions. This means that the energy from practically all normal braking maneuvers is recovered and fed back into the battery. The newly developed wheel brake system with electrohydraulic actuation is activated only above a deceleration of more than 0.3 g. This results in short braking distances in all situations. The standard efficiency assistant also helps the driver to adopt an economical driving style through automatic recuperation and predictive information in the Audi virtual cockpit. The system uses radar sensors, camera images, navigation data, and Car‑to‑X information to detect the traffic environment and the route. In combination with the adaptive cruise assist, the efficiency assistant can also brake and accelerate the electric SUV predictively.

The Audi e-tron 50 quattro, which is being developed in the carbon-neutral plant in Brussels, will debut in the Middle East markets in the first quarter of 2020.

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The all new and unique Audi RS 6 Avant

25 years of RS, 25 years of high-performance station wagons from Audi: With the new Audi RS 6 Audi Sport is ushering in a new chapter in the history of the high-performance Avant. Even more power combined with increased efficiency thanks to mild hybrid system turn the RS 6 Avant into the perfect companion for any purpose.

“Throughout our 25-year RS history, the Audi RS 6 Avant is one of our absolute icons with a large global fan base,” says Oliver Hoffmann, Managing Director of Audi Sport GmbH. “We will also be offering the RS 6 Avant in North America for the very first time. As such, we will be tapping into a new market with huge potential and generating further growth.”

Broad and powerful: the exterior design

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The body style, which is unique in its segment, proves alluring the moment you set eyes on the new Audi RS 6 Avant, even when stationary. The RS model sports an emphatically differentiated design compared with the A6 Avant base model. With the exception of the front doors, roof and tailgate, the exterior is made up solely of RS-specific parts. The body, which has been widened around 40 millimeters on each side with its broad flared wheel arches, emphasizes the sporty flair and the distinctive character of the high-performance Avant. The 22-inch wheels accentuate the striking proportions.

The new RS 6 Avant is one of the first Audi Sport models to feature the new RS design language. Its entire front-end is differentiated to the maximum, providing a distinctive look within the A6 model line. In addition to the new hood together with powerdome, the RS 6 Avant also adopts the front headlights from the A7 model line. These not only come with a flatter, sportier expression, but also offer the option of the RS Matrix LED laser headlight with darkened trims as an additional USP of the RS 6 Avant in the A6 family. Similar to the LED rear lights, they feature a dynamic turn signal along with RS-specific sequencing when the vehicle is locked and unlocked.

The three-dimensional honeycomb structure within the Singleframe grill is finished in gloss black. In combination with the much flatter and wider geometry, this reinforces the athletic look of the RS 6 Avant. The Singleframe surround and the quattro logo in the bumper have been eliminated. Below the standard LED headlights, side air inlets open on the strikingly drawn new RS bumper and extend almost into the lower edge of the headlights. The designers have taken their cue from the front-end of the Audi R8 supercar.

Audi RS 6

Supreme power package: the engine

The 4.0 TFSI in the new Audi RS 6 Avant delivers 441 kW (600 PS) and 800 Nm of torque, which is maintained at this high level between 2,100 and 4,500 rpm. In just 3.6 seconds the high-performance station wagon sprints from zero to 100 km/h. And in a mere 12 seconds the RS 6 Avant reaches 200 km/h. Top speed is electronically governed at 250 km/h. With the optional dynamic package, the RS station wagon does up to 280 km/h or even up to 305 km/h with the dynamic package plus.

Thanks to the 48-volt main electrical system the twin-turbo V8 combines maximum performance with high efficiency. The cylinder on demand (COD) system is also onboard as another efficiency component.

For all its efficiency the 4.0 TFSI develops a sporty, voluminous V8 sound. The driver can influence the engine sound using the Audi drive select system. The optional RS sport exhaust system with black tailpipe trims ensures a maximum sporty sound experience. In the customizable RS1 and RS2 modes, customers decide themselves whether the sound should be sporty or balanced.

Large choice: infotainment, assist systems, colors and materials

The new RS 6 Avant comes with extensive comfort, connectivity and driver assist equipment. In this way, it combines consistent sportiness with unlimited long-distance capability and assists the driver in many situations.

The paint range for the new Audi RS 6 Avant comes with thirteen colors, including the two RS-specific colors Nardo gray and Sebring black, crystal effect along with a choice of five matt effect paint finishes. The exterior mirror housings come standard in black and are optionally also available in the body color or matt aluminum. The matt aluminum, black and carbon styling packages change the vertical blades, the horizontal splitter, the sill inserts, roof rails and window slot trims as well as the rear diffuser trim. The Audi rings and the RS logos at the front and rear can also be finished in gloss black as an option for the black and carbon styling packages. The Audi exclusive range offers numerous other customization options.

The new Audi RS 6 Avant will go on sale in the Middle East dealerships in the course of the second quarter 2020.

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The Audi RS 5 Sportback can now be ordered in the Middle East

Extended wheelbase, short overhangs and a long, wraparound engine hood with power dome: The progressive exterior design of the Audi RS 5 Sportback illustrates the model’s dynamics. A wide and flat Singleframe grille with quattro logo in matt black and massive air inlets with an RS-specific honeycomb structure adorn the front. An RS-typical diffuser insert, the RS exhaust system with oval tailpipes as well as a surface-mounted spoiler lip provide sporty accents at the rear.

The RS 5 Sportback comes standard with 19-inch forged wheels; 20-inch wheels are available as an option. Customers can customize the new Audi RS 5 Sportback with the gloss black, matt aluminum and carbon styling packages. The paint finish Sonoma green metallic is exclusive to the Audi RS 5.

Finished entirely in black, the interior of the new Audi RS 5 Sportback is richly and functionally equipped while offering space for five people. Details such as RS sport seats with optional honeycomb pattern in Fine Nappa leather and the flat-bottomed RS multifunction sport leather steering wheel underscore the sporty character of the five-door, high-performance coupé.

The Audi RS 5 Sportback

The inner values of the RS 5 Sportback also impress with power and efficiency. The 2.9 TFSI V6 biturbo engine produces 331 kW. Its maximum torque of 600 Nm is available between 1,900 and 5,000 rpm. The Audi RS 5 Sportback accelerates to 100 km/h in 3.9 seconds on its way to an optional top speed of 280 km/h.

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A sportily tuned eight-speed tiptronic with optimized gear changing transfers the power of the 2.9 TFSI to the quattro permanent all-wheel drive with self-locking center differential. It distributes the power to the axles asymmetrically (40:60), ensuring dynamic handling with optimal traction combined with the greatest possible safety. When slippage occurs on an axle, most of the power immediately flows to the other axle – up to 70% to the front, and up to 85% to the rear. This locking effect enables a clearly-defined torque distribution and precise cooperation with the control systems. The optional sport differential with RS-specific tuning ensures even more dynamic responsiveness when steering and accelerating. The system actively and selectively distributes the torque between the rear wheels.

Thanks to five-link front and rear suspensions, customers experience comfort and uncompromised sportiness. With the standard RS sport suspension, the RS 5 Sportback is seven millimeters (0.3 in) lower than the Audi S5 Sportback. Audi Sport also offers the RS sport suspension with Dynamic Ride Control (DRC), ceramic brakes and dynamic steering with RS-specific tuning.

The Audi RS 5 Sportback can be ordered immediately and will be at dealerships in the Middle East from September 2019.

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Powerful Elegance: the Audi Q3 Sportback

Audi is adding a compact SUV in coupé shape to its model range: the Audi Q3 Sportback. The new model combines the strong presence and versatile everyday convenience of an SUV with the sporty elegance and agile handling of a coupé. This makes it the first compact crossover of the Audi brand.

Low roofline, muscular body: the design

The Audi Q3 Sportback stands for strength and precision to an equal degree, and reflects this in all design details. The black grille of the octagonal Singleframe is strongly three-dimensional in design, and this makes it particularly sporty. The same applies for the trapezoidal air inlets and the expressive bumper with its flat blade. The coupé-like passenger cabin acts as a contrast to the distinctive attachments, which are painted in contrasting colors and thus emphasize the SUV character. The low roofline gives way to flat D‑pillars and ends in a roof edge spoiler. As a result, the Audi Q3 Sportback appears much longer than its sister model Q3. In addition, the SUV-coupé is almost three centimeters flatter, and thus has a more muscular appearance. Above the wheels, strong contours draw attention to the quattro drive, which comes as standard with most engines. Many light and shadow effects arise on the plastic-formed rear. The low window, flanked by aero trims, and the sporty bumper, which takes up the look of the air inlets, emphasize the width of the Audi Q3 Sportback. The reversing lights contribute to this as well: they run inwards in a tapered shape, just like the flat headlights. Audi supplies the latter in three versions up to Matrix LED technology, whose adaptive high beam intelligently illuminates the road as best suits the driving situation.

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Sporty on and off the road: the suspension

The Audi Q3 Sportback offers driving fun on various terrains. In the city, on long-haul routes, or on easy terrain – the compact crossover is a dynamic all-rounder. It features progressive steering as standard, whose gear ratio becomes increasingly direct as the steering angle increases, and the sport suspension.

On request, the suspension is available with damper control, which further increases the range between dynamism and comfort. Depending on the driving situation, road condition, and personal preferences, the driver can vary the car’s characteristics via the standard dynamic handling system, Audi drive select, in six profiles, including the offroad mode. In addition to the engine and transmission set-up, this system also influences the electronically adjustable shock absorbers and the steering assistance. As an option, the hill descent control can offer support: it keeps the speed selected by the driver constant on an incline greater than 6%.

TFSI S tronic, quattro: the drive

For the market launch in the Middle East the 2.0 TFSI is the most powerful engine (Audi Q3 Sportback 45 TFSI quattro S tronic: Combined fuel consumption in l/100 km *: 7.7 – 7.3; combined CO2 emissions in g/km*: 174 – 166).

The quattro all-wheel drive takes on the job of force transmission as standard. Its central component is a hydraulic multi-plate clutch on the rear axle. Its electronic management combines outstanding stability and strong traction with a high level of driving enjoyment. At the limits of performance, the quattro drive works closely together with the wheel-selective torque control, It makes handling even more dynamic and stable by means of gentle brake interventions on the inside wheels with the quattro drive and the inside front wheel with the front drive.

Variable comfort: Interior and space concept
The Audi Q3 Sportback is 4.50 m long, 1.84 m wide and 1.56 m high; its wheelbase measures 2.68 m This results in a large and highly variable interior. The rear seats offer space for three people. They can be moved 130 mm longitudinally as standard; their backrests are divided into three sections, and their inclination can be adjusted in seven stages. The volume of the luggage compartment ranges from 530 l to 1,400 l The loading floor can be adjusted to two levels, and the rear shelf is located beneath it. As an option, Audi will deliver an electric tailgate that can also be opened and closed with a foot motion. The front seats – electrically adjustable and heated on request – offer a sporty position and a high level of comfort. Depending on the equipment, there are sport seats with contrasting stitching and colored stripes along the side panels.

In addition, Alcantara surfaces on the instrument panel and the armrests emphasize the progressive design philosophy. In the dark, the optional contour/ambient lighting package sets lighting accents with its 30 selectable colors.

the Audi Q3 Sportback

Digital world: Displays and operation
The operating and display concept proves how Audi is pushing ahead with digitalization: Even the basic equipment includes a digital instrument cluster with a 10.25-inch screen diagonal, which the driver operates using the multifunction steering wheel. In the top-of-the-line system, MMI navigation plus, the displays appear in the Audi virtual cockpit, which offers many additional functions. A touch display measuring 10.1 inches is positioned in the center of the instrument panel. When a function is selected, it emits acoustic feedback. Just like in the brand’s full-size class models, it is surrounded by wide, high-gloss black trim. Together
with the air-conditioning control unit located beneath it, the display is ergonomically tilted
10° towards the driver. On request, the 12.3-inch Audi virtual cockpit plus is available with three selectable layouts, including a particularly dynamic view.

The flat menu structure is complemented by a control unit that uses natural language and can also understand free wordings. Entering a navigation destination and the MMI search are based on free text input. The system recognizes the driver’s most frequent destinations based on previous journeys, allowing it to generate suitable suggestions. When doing so, it takes into consideration statistical empirical values regarding the traffic load and time of day.

The content of the smartphone is shown in the MMI display via Apple CarPlay or Android Auto, and no cables are required if the top infotainment system is used with an iPhone. The Audi phone box and the Bang & Olufsen Premium Sound System with virtual 3D sound round off this comprehensive offer.

Outstanding in any situation: the assist systems
In the Audi Q3 Sportback, four systems are used for safety. These include the lane departure warning and the lane change warning. While the former helps the driver to remain in the lane, the latter points out critical situations when changing lanes, such as if there is a vehicle in the blind spot. The series scope in Germany also includes Audi pre sense front. If a head-on collision is imminent, it outputs a visual, acoustic, and haptic warning to the driver.
In an emergency, it causes full braking and initiates the Audi pre sense basic safety measures. This involves tightening the front seat belts, closing the windows and the optional sliding roof, and activating the hazard warning lights.

The adaptive cruise assist is a highlight of the optional systems. It takes the burden off the driver during longitudinal and lateral guidance. Ultra-modern systems such as the 360 degree cameras offer assistance with parking and maneuvering. They show the direct surroundings of the SUV coupé on the MMI display, and the driver can choose from several perspectives. The park assist automatically guides the car into and out of parking spaces. If, for example, the driver wants to back out of an entrance, the rear cross traffic assist warns about approaching vehicles that the system classifies as critical.

Delivery of the Audi Q3 Sportback in the Middle East will start in Q1 2020.

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Audi Study: No Congestion in the City of the Future

The research project “25th Hour – Flow” simulates the traffic flow in Ingolstadt.

The future of urban mobility: people will have more time, cities more space.

Melanie Goldmann, Audi Trend Communication: “Autonomous cars, services, and networked infrastructure reduce traffic jams and road space”.

How much time will we save in a city with autonomous cars, ride sharing and smart traffic management? Answers are given by the Audi study “25th Hour – Flow”. Partnering with the traffic experts at the Karlsruhe Institute for Technology (KIT) and the Munich consultancy MobilityPartners, the research simulated the future of mobility in Ingolstadt/Germany. According to the study, a lasting reduction in travel times can be achieved on a typical commute: in fully automated traffic by one third, even though over ten percent more people are on the road. The prerequisite is that the trend towards sharing takes hold.

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Audi-study-25th-Hour_2

Fleets of self-driving cars will help to solve traffic problems in cities in the long term. These benefits become even more apparent when coupled with smarter traffic management and a higher occupancy rate, i.e. increasing the average number of persons per car. If this figure rises moderately from 1.1 to 1.3 persons, because more people share a car, there is no more congestion during rush hour. In a fully automated, networked traffic system, more people (+12%) can be transported much more quickly (-33%) in commuter traffic (see animation).

Connected, automated and shared vehicles also provide cities with new opportunities to use and reallocate space to improve urban quality of life. For example, the study found that the incorporation of fully autonomous vehicles could repurpose one traffic lane in a four-lane network and dedicate this new space to pedestrians or bicycles instead of vehicles. The study takes into account that, with an increasing number of autonomous cars, more senior citizens and children without a driver’s license have access to mobility, and convenient robo-taxis will compete with local public transportation.

“The results suggest that autonomous cars, mobility services, and networked infrastructure can significantly reduce congestion and road space. At the same time, more young and old people can travel safely and conveniently. In this way, the quality of life in cities will be improved dramatically. These findings encourage us to continue our investment in the future: in self-driving cars such as the Audi Aicon, services like Audi on demand, or networked technology such as Audi traffic-light information,” says Melanie Goldmann, head of Trend Communication at Audi.

The study also examines more extreme scenarios. For example, what happens if there is a sharp increase in the number of people who use public transportation, walk, or travel by bike? What is the effect of high levels of delivery traffic as a result of online shopping? And what happens if cities do not permit self-driving cars or are slow or reluctant to digitalize their infrastructure? The results range from shorter journey times in commuter traffic (-40%) to gridlock.

“The effects of connected and automated vehicles and of other technical and societal developments are continuously studied in the transportation research community. In most cases, the studies focus on single aspects of these developments in order to better identify the isolated effect of exactly that aspect alone. Our objective was different: We wanted to draw a picture of what mobility will look like when all these effects come together,” says Professor Peter Vortisch, head of the Institute for Transport at the KIT.

In the traffic model for Ingolstadt, the researchers investigated only one parameter in isolation, without taking account of changes in user behavior or increased demand: how many self-driving cars would be needed today to make the traffic flow noticeably better? At least 40 percent! Computers maintain the necessary distance to other vehicles, do not drive too fast, and obey all traffic signals. However, according to several academic studies, in a mixed traffic situation this has a disadvantage for traffic flow. Journey times are noticeably cut only with an increasing number of autonomous cars: if the roads in Ingolstadt today were used only by autonomous vehicles, travel times would fall by one quarter.

“The results show us how important it is to take an overall view of urban mobility. Self-driving cars require mobility services and smart infrastructure to make the most of their advantages. For this reason it is important to cooperate with various stakeholders, especially with cities,” says Goldmann.

With its approximately 140,000 residents, Ingolstadt, Audi’s headquarter city, is well suited as a “laboratory” for traffic flow on the roads, as traffic here has four wheels: for historical reasons there are many automobiles and buses here, but no subway or trams. These conditions apply in many medium-sized cities in different countries.

Audi’s “25th Hour” project

Today, on average, drivers spend about 50 minutes per day at the wheel. In the “25th Hour” project, since 2017 Audi has been investigating how self-driving cars will change our everyday lives. In the future will we continue to spend almost an hour a day in the car?

In addition, the traveling time in the self-driving car can be put to good use: passengers talk, relax or work. In collaboration with the Fraunhofer Institute for Industrial Engineering (IAO), Audi is investigating how, for example, the interior of the car can become a perfect workplace (study, 2017). For Audi’s strategists and designers, the answers to such questions are highly relevant. Digitalization and urbanization transform cities, mobility and user behavior. Automobile concepts, however, are being developed today – and have to blend smartly and efficiently with developing mobility systems in the future.

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Take charge: Audi e-tron Prototype – Recuperation Test

Audi e-tron prototype Pikes Peak - Arab Motor Worldn

The Audi e-tron prototype combines enormous power and high efficiency. With a system output of up to 300 kW, the full-size SUV with a fully electric drive accelerates from zero to 100 km/h in less than six seconds. In the WLTP test cycle, it covers more than 400 kilometers on one battery charge. One important factor for the long range is the most innovative recuperation concept among the competitors. The electric SUV proved this with an impressive performance at Pikes Peak.

The scenario: Each kilometer downhill brings around an additional kilometer in range

At 4,302 meters (14,115 ft), Pikes Peak looms high in the southern Rocky Mountains. Where Walter Röhrl won the world’s most famous hill climb in the Audi Sport quattro S1 back in 1987, it is the Audi e-tron prototype that is now causing a sensation with its recuperation system that is variable and thus the most efficient among all the competitors. On its 31 kilometer downhill drive, the electric SUV feeds so much energy back to the battery that it can cover approximately the same distance again. The difference in altitude of about 1,900 meters provides the necessary conditions for this. The Audi e-tron prototype recuperates energy with up to 300 Nm of torque and 220 kW of electric power – more than 70 percent of its operating energy input. No series production model has achieved such a value up to now.

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The recuperation concept: from freewheeling to a one-pedal feeling

The recuperation system contributes to up to 30 percent of the electric SUV’s range. It involves both the two electric motors and the electrohydraulically integrated brake control system. For the first time, three different recuperation modes are combined: manual coasting recuperation using the shift paddles, automatic coasting recuperation via the predictive efficiency assist, and brake recuperation with smooth transition between electric and hydraulic deceleration. Up to 0.3 g, the Audi e-tron prototype recuperates energy solely via the electric motors, without using the conventional brake – that covers over 90 percent of all decelerations. As a result, energy is fed back to the battery in practically all normal braking maneuvers.

The driver can select the degree of coasting recuperation in three stages using the steering wheel paddles. At the lowest stage, the vehicle coasts with no additional drag torque when the driver releases the accelerator pedal. At the highest stage, the electric SUV reduces the speed noticeably – the driver can slow down and accelerate using only the accelerator pedal. This creates the one-pedal feeling. There is no need to use the brake pedal in this deceleration scenario.

The wheel brakes are involved only when the driver decelerates by more than 0.3 g using the brake pedal. They respond extremely quickly, thanks to a new electrohydraulic actuation concept. Audi is the first manufacturer worldwide to use this concept in a series production vehicle with electric drive. A hydraulic piston in the compact brake module generates additional pressure and thus additional brake force for the recuperation torque. When automated emergency braking is performed, there are only 150 milliseconds between the initiation of the deceleration and the presence of maximum brake pressure between the pads and disks. Thanks to this rapid pressure buildup, the braking distance is shortened by up to 20 percent compared with a conventional brake system.

Depending on the driving situation, the electrohydraulically integrated brake control system decides – electrically on each individual axle – whether the Audi e-tron prototype will decelerate using the electric motor, the wheel brake, or a combination of the two. The brake pedal is decoupled from the hydraulic system. The transition from the engine brake to the pure friction brake is smooth, and the driver does not notice it. This system allows the electric SUV to exploit its maximum recuperation potential in a targeted manner with support from the standard efficiency assist. The system uses radar sensors, camera images, navigation data and Car-to-X information to detect the traffic environment and the route. The driver is shown corresponding information in the Audi virtual cockpit as soon as it would be sensible to take the foot off the accelerator pedal. By interacting with the optional adaptive cruise assist, the efficiency assist can also decelerate and accelerate the electric SUV predictively.

Audi e-tron prototype_Pikes Peak (4)

The asynchronous motors: strong performance

What is fascinating about the SUV with electric drive is not just its efficiency but also its performance. Its two electric motors have an output of 265 kW and develop 561 Nm

of torque. They can deliver this peak performance for up to 60 seconds. This way, they allow the vehicle to accelerate from a standstill to the electronically limited top speed of 200 km/h several times consecutively without output losses. The maximum drive torque is present within fractions of a second and provides enormous torque. By shifting from drive range D to S and fully depressing the right-hand pedal, the driver can activate boost mode. It is available for eight seconds. Here, the drive produces 300 kW of system output and 664 Nm of torque. The Audi e-tron prototype sprints from 0 to 100 km/h in less than six seconds.

Audi e-tron prototype_Pikes Peak (2)

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Audi Abu Dhabi leads regional sales for “World Luxury Car 2018” – the all-new Audi A8

Abu Dhabi is leading the way for regional sales of the luxury all-new Audi A8, achieving 100 per cent of their sales target for May, June and July, outselling all other GCC markets for this flagship model. The Abu Dhabi based dealership also achieved the highest number of new car sales across the Middle East region for the month of June. The Audi A8 was recently voted as World Luxury Car 2018 at New York Auto Show by a panel of 82 jury members from 24 countries. Criteria assessed included the emotional appeal, passenger comfort and safety, environmental aspects as well as driving performance, market relevance and price-performance ratio.

The flagship model was also voted as the most innovative model of 2018 at the “Automotive Innovations Award” presented by the Center of Automotive Management and PricewaterhouseCoopers AG.

Mark Austin, General Manager at Audi Abu Dhabi commented, “Featuring strikingly stylish design outside and in, combined with the superior performance synonymous with Audi, the all-new Audi A8 provides the ultimate in luxury and sophistication, something which clearly has a strong appeal to our customers in Abu Dhabi and Al Ain.

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We are seeing a return of confidence in new car sales in general, and we are proud to achieve 100 percent of our targets for the last two months. We are predicting this success to continue into the second half of 2018,” he continued.

The successful all-new Audi A8L is available in the UAE with a 3.0-litre V6 turbo engine that delivers 340hp and has quattro all-wheel drive fitted as standard.

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Into the future with a double heart: 1,018 HP in the ABT Audi RS6-E prototype

Will we still be able to refer to car enthusiasts as “petrolheads” in the future? Or will they be seduced by the whisper-quiet punch of electric drives? ABT Sportsline uses a fully operational prototype to provide an exciting glimpse of the future of tuning. The worldwide largest tuner for Audi and Volkswagen vehicles shows how to bring the best of both worlds together. The car, which is based on an already tuned ABT Audi RS6, pushes not only the limits of performance with up to 1,018 HP system power. It also brings combustion engine and electric drive closer together in this exciting hybrid project. The engineers installed an additional electric motor in the transmission tunnel to bring an extra boost to the rear axle at the press of a button.

The ABT Audi RS6-E already impresses with the key figures of the internal combustion engine, which itself offers 730 HP (537 kW). The difference to the 560 HP (412 kW) production engine is made possible by the ABT Engine Control (AEC) unit developed in-house and a modified exhaust system. This performance package is already available to buy as ABT Power R. The prototype, however, has more to offer, though. If the driver wants to take the car’s acceleration to the max, electric power can be used additionally above 100 km/h: This releases 288 HP (213 kW) and 317 Nm additional torque for a short time. Overall, this results in a system power of 1,018 HP and 1,291 Nm. As the enormous additional power is only activated when needed, a relatively compact battery with a capacity of 13.6 kWh is sufficient.

ABT Sportsline received impulses for the ambitious project from its own department for electric mobility, ABT e-Line, and from motorsports. Among other things, the company is in charge of the Audi vehicles for Formula E. The RS6-E prototype preempts the change expected for the tuning sector which could result from the increasing popularity of hybrid vehicles and alternative drives. ABT Sportsline is perfectly prepared for this future scenario and uses the RS6-E to demonstrate how much potential the next generation power boosts have.

But the special prototype also impresses visually, for example with a futuristic vehicle film wrap reminiscent of the design of a printed circuit board. This is also reflected in the AERO rings, which are a special feature on the 21-inch rims of type ABT Sport GR. Of course the comprehensive aerodynamics package offered by the tuner for the normal Audi RS6 is also in place: front lip, front skirt add-ons, mirror caps, fender inserts, side skirt add-ons and rear skirt add-ons including rear spoiler. H&R suspension springs ensure appropriate lowering of the chassis, allowing the driver to stay in control of the 1,018 HP at all times.

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Audi supports air-taxi project

Audi Air Taxi - Arab Motor World

Audi is shaping mobility in the third dimension. A letter of intent was signed on this subject with partners from the fields of politics and industry in the Federal Chancellery in Berlin on Wednesday afternoon. Bram Schot, interim CEO and Member of the Board of Management for Sales and Marketing at AUDI AG, announced the start of the Urban Air Mobility project in Ingolstadt together with Federal Minister of Transport Andreas Scheuer, Minister of State for Digital Affairs Dorothee Bär, Airbus CTO Grazia Vittadini, Mayor of Ingolstadt Dr. Christian Lösel and other representatives of politics and business. The goal of the joint EU project is to be a model for air taxi test operation in the Ingolstadt region.

“Connected, electric and autonomous cars will make urban traffic more comfortable and cleaner and will save space – that means better quality of life for people in cities. This is where mobility in the third dimension can make a valuable contribution in the future,” emphasized Schot. “We welcome the involvement of the city of Ingolstadt and support the development of the region as a test field for air taxis,” said Schot. At the Geneva Motor Show in March, Audi, the Audi subsidiary Italdesign and Airbus presented Pop.Up Next, an all-electric, fully automated concept for horizontal and vertical mobility.

“We would like to use our know-how to improve urban life, and aim to develop new mobility concepts for cities and people’s various needs with the Urban Air Mobility project,” said Schot. In the future, concepts such as Pop.Up Next will transport people quickly and comfortably on the roads and in the air in large cities, thus solving traffic problems.

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The Urban Air Mobility project is part of an EU initiative in the context of the marketplace for the European Innovation Partnership (EIP) on Smart Cities and Communities (SCC). The manifesto describes the first phase of the EU initiative, in which other European cities such as Hamburg and Geneva are participating

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Audi A8 most innovative model of 2018

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The Audi A8 is the most innovative model of the year 2018 and Audi is the most innovative premium brand in the “Autonomous driving and safety” category. The “Center of Automotive Management” and consulting firm PricewaterhouseCoopers AG, who together present the “Automotive Innovations Award,” reached this verdict.

“We are absolutely delighted with these awards,” said Peter Mertens, Board Member for Technical Development at AUDI AG, during the award ceremony which was held on Tuesday evening in Frankfurt am Main. “They prove that with the new A8 we are at the forefront of the competition when it comes to technology and are also making a significant contribution to the important future-oriented area of automated driving.”

The victory for the Audi A8 is a testimony to the numerous innovations which the brand’s flagship delivers. The active suspension took first place in the rankings. In the case of a side impact, it mitigates the risks for passengers by instantly raising the body by a few centimeters. The exit warning, the laser scanner and the HD Matrix LED headlights with Audi laser light also provided the large sedan with important points.

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For the award as the most innovative premium brand in the “Autonomous driving and safety” category, the four-door design vision Audi Aicon proved compelling alongside the assistance systems in the Audi A8. The futuristic design study is geared entirely to autonomous driving and dispenses with a steering wheel and pedals.

With the “Automotive Innovations Award,” which was held for the seventh time in 2018, the most innovative automakers and suppliers of the year were singled out for praise. The manufacturer’s standings were decided based on a study of the database maintained by the “Center of Automotive Management” in Bergisch Gladbach. An expert jury reached the decision for the suppliers. A total of 1,296 innovations from all leading automakers involving around 60 brands were incorporated into the 2018 rankings.

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Experience the Audi R8 this World Cup in Abu Dhabi and Danat Al Ain

As part of its ongoing commitment to the community of Al Ain, Audi Abu Dhabi has partnered with the Danat Al Ain Resort to host the World Cup tent at the hotel. As part of the sponsorship, one lucky guest will win an ultimate driving experience with the Audi R8 on the track.

Residents of Al Ain and guests from across the region will be able to enjoy every moment of the FIFA World Cup 2018 in luxury at the dedicated World Cup tent, which features large screens with commentary in English and Arabic, plus a selection of food, drinks and shisha.

Mohannad Mohammad Mousa, Branch Manager at Audi Al Ain, commented: “Our partnership with Danat Al Ain Resort is a testament to our commitment to providing the very best to the community of Al Ain. The World Cup tent at Danat Al Ain resort provides the ultimate experience for people to enjoy this exciting sporting event, making them the perfect partner for Audi, and we look forward to hosting the residents of Al Ain.”

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Mr Tarek Elias, Executive Assistant Manager and spokesperson for Danat Resort Al Ain added: “The Danat Al Ain resort is known for its 5-star service and having a premium automotive brand such as Audi on board will help enhance the World Cup experience for our guests. We are excited to welcome families and friends to be a part of our Eid and World Cup celebrations over the coming weeks.”

The World Cup matches are hosted daily from 14th June until the 15th July. Match timings range from 4pm to 10 pm.

The winner will be announced at the end of the World Cup and will have the opportunity to enjoy the Audi R8 driving experience.

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Audi connect now with Amazon Music and Soccer World Cup ticker

Audi drivers can now also use Amazon Music to listen to their favorite artists in the car. The streaming service is a new component of the Audi connect services. Audi thus continues to drive the digitalization of its cars, placing the focus on the customer experience. And just like it did for the 2016 soccer European Championship, Audi is offering customers a special information service for the 2018 World Cup so they can stay on the ball even while on the road.

Now stream your favorite music via Amazon Music in the car
Amazon Music is a streaming service offering up to 50 million songs, plus a variety of live broadcasts such as coverage of soccer games and other sports events. Audi has fully integrated the service into the car’s infotainment system for maximum user convenience. For example, drivers can – depending on the MMI system – use handwriting input to search for songs or artists and the hit list appears after just a few letters.

Amazon Music in the car requires that the latest version of the free myAudi app be installed on the user’s smartphone. The second condition is a SIM card with data volume in the car. This can be either the Audi connect SIM permanently installed in the car or the user’s own SIM card in the car. Online streaming uses wireless data packages, which customers can order for the Audi connect SIM. All they have to do is connect their smartphone to the infotainment system via
Wi-Fi. Thanks to the Wi-Fi connection, the streaming service delivers excellent sound quality.

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The scope of service depends on the customer’s Amazon Music membership. Amazon Music can be integrated into all Audi models with an MIB 2 or MIB 2+ infotainment system. Audi currently offers the service in Germany, the USA, the UK, France, Spain and Italy. Additional information about the Audi connect SIM is available at www.myaudi.com.

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Special service for the soccer World Cup: 2018 World Cup Ticker
Independent of Amazon Music, Audi has a special offer for soccer fans: During the World Cup, which will take place in Russia in June and July, the brand is offering the “2018 World Cup Ticker” in Europe. This temporary information service, which Audi offered in a similar form during the 2016 European Championship, keeps customers informed about team news, the match schedule, current scores, results and the standings even while on the road. The 2018 World Cup Ticker is part of the connect portfolio in all Audi models equipped with an online-ready 3G+, MIB 1 or MIB 2 MMI infotainment system. It requires an active data connection.

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