Categories
Aftermarket News

Bridgestone’s premium touring tyre – Turanza T005 rolls into MEA auto stores

Bridgestone Middle East and Africa unveiled today, Turanza T005 premium touring tyre at a dealer launch event in Jordan.

Developed and produced with the most advanced technology and design, Bridgestone Turanza T005 delivers outstanding comfort and a smoother, quieter and safer journey.

ADVERTISEMENT

The T005 is targeted squarely at motorists who prioritize smooth handling and the most comfortable ride possible from their vehicle – without sacrificing safety. Bridgestone has made this happen with a host of enhancements to improve ride comfort, quietness, wear life, dry handling and wet braking

The tyre ‘sipes’ – the grooves cut into the tread area – are cut at a higher angle to soften tyre impact on the road, reducing noise in the cabin. ‘Chamfering’ of the sipe edges prevents the tyre from deforming and ensures flat contact with the road to improve braking performance. Meanwhile, for better wet performance, Bridgestone has applied its Nano Pro-Tech technology – which strengthens the tyre material on a molecular level – with a compound agent to reduce heat generation and energy loss, both of which improve performance on wet roads. An optimized contact shape ensures the T005 applies consistent pressure on the road, to reduce shock and impact noise for better comfort.

“Every motorist has their own driving style and demands from their vehicle, which is why Bridgestone’s tyre range is so broad” Commented Berna Akinci, General Manager, Marketing at Bridgestone MEA. “The new Turanza T005 premium touring tyre is a flagship product in the Bridgestone portfolio providing best-in-class comfort and high level performance which lets the drivers feel safe and lets them enjoy driving.”

Manufactured to provide a premium driving experience with the safety and performance Bridgestone is known for, the T005 is ideally suited to touring sedans and similar vehicles favored by longer distance drivers.

Bridgestone demonstrated the new tyre’s capabilities at its launch event in Jordan, which saw dealers experience the T005 premium comfort and performance in the real world during a scenic drive through Jordan’s twisting mountain roads to the Manja Circuit. Here, the tyre’s smoothness over changing surfaces, handling capabilities and braking power were all highlighted through a series of challenging on-track events.

ADVERTISEMENT

Categories
Aftermarket News

Bridgestone MEA announces appointment of new Sales Director

Bridgestone-MEA-Sales-Director-SANCHINI-Stefano

Bridgestone Middle East & Africa has appointed Stefano Sanchini as the new Sales Director to help spearhead the organisation’s continued growth across the region.

Stefano Sanchini, who joined as Sales Director contributes more than 18 years of experience in the automotive industry, 14 of which were gained in the tyre industry. Having 5 years of experience in the Middle East and Africa region, Sanchini manages the sales activities for Bridgestone’s Middle East and Africa’s Branches, Commercial Channel Development, Technical Services (Commercial and Consumer) and Retail divisions.

During his career, Sanchini has worked across various functions to understand the inner workings of the sector. He began in Production, before moving on to Supply Chain, IT, Marketing, and finally, Sales.

ADVERTISEMENT

“Experience has shown me that the MEA region presents automotive brands with a unique set of opportunities, which I’m thrilled to be helping Bridgestone capitalize on,” Commented Sanchini. “A combination of tough road conditions and a passion for driving has seen high demand for commercial and high-performance tyres in the region, along with convenient, affordable maintenance. With this at top of mind, expanding networks of First Stop service centres are currently being rolled out in the Middle East. My goal is to make sure our branches and partners can satisfy the growing demand for quality tyres, and keep the region’s motorists on the move.” He added.

Supporting Sanchini with the task of increasing profitability for Bridgestone in MEA is Berna Akinci who was appointed last year, in 2017, as the Marketing General Manager, following eight years at BriSA Turkey, a joint venture between Bridgestone and the Sabanci Group. In her role, Akinci is responsible for Bridgestone’s product management, market intelligence, channel management, communication, and business planning in the MEA markets.

Akinci carries over experience in these areas from her time at BriSA Turkey, where she rose to the position of Commercial Products Marketing Manager. As such, she was a key member of the management team driving growth within BriSA through strategic initiatives including the development of a second factory, retail expansion, the launch of a non-tyre product portfolio, and the creation of a customer value proposition, among other initiatives.

“This is a very exciting time for Bridgestone. Not only has the company recently launched some fantastic innovations in its product line-up, but we have ambitious plans to grow our retail offer through giving motorists the tyres they need for every road condition.” Commented Akinci.

“We know the automotive market is fiercely competitive here, which makes the department’s role in communicating the benefits of Bridgestone’s products and services all the more important. Ultimately, we want motorists to gain the most from their vehicle, and tyres have an integral part to play in this.” She added.

ADVERTISEMENT