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Unprecedented luxury onboard the Rolls Royce Phantom 2018

On every occasion and at every new release by the British Manufacturer Rolls-Royce, the same eternal question pops up: Do you think that Rolls-Royce Luxury vehicles are made to be self-driven or Chauffeur Driven?

So we took advantage of our presence in the United Arab Emirates, specifically in Dubai, to answer once and for all this eternal question.

Rolls Royce Phantom Luxury Cars Test Drive Arab Motor World (1)

Landing in Dubai for a short 8-hour trip and as a first timer in the city of dreams, I wanted to indulge myself in luxury and elegance but I didn’t know where to start. I initiated a call to my colleague Nabil and asked him to prepare a fast tour around the main landmarks of Dubai.

Stepping out of the hotel, I was immediately stunned with Super Cars and Luxury Cars gathered at the Hotel entrance, however, only one magnificent palatial mansion gleaming in front of my eyes in English white and elegant Tuscan Sun colors captured my attention. It was the 2018 Rolls Royce Phantom the icon of pure elegance and luxury.

Admiring this British Masterpiece moving slowly towards my direction, time froze for a moment as the handsome driver stepped out of the vehicle and gently with a hand gesture invited me in as he opens the doors with a poise. I was transported immediately to the Cinderella Fairytale waiting to step into her carriage for that unforgettable experience.

As the magical moment slips out, I just realized that the Rolls Royce Driver was none other than my colleague Nabil fulfilling his pledge to take me for an unforgettable drive around Dubai filled with Elegance and Luxury. Let the Journey begins.

The rear seat view in the Rolls Royce Phantom was beyond imagination, a fantastic experience that stimulates senses in every aspect. The comfort of the seats along with the luxury materials used from leather with tan and arctic white colors, Paldao veneer and other refined tissues simulate and even exceed any First-Class services. The 2018 Rolls Royce Phantom is luxury at its best.

Having said that, the Rolls Royce Phantom is designed to be the perfect luxury station for any businessmen or women as it comes heavily loaded with connectivity and controls guaranteed to save time and provide the perfect setup to conduct business efficiently.

For successful people, Business and leisure are a must to maintain creativity and excellence in life, the Rolls Royce Phantom is no stranger to that concept as the same connectivity and controls used for business can be implemented in leisure for an extraordinary entertaining experience. The Veneered Picnic Tables along with the folding screens and the astonishing controls of the full vehicle including the entertainment system provide you with a chance to unwind and relax in the rear seats in elegance and style. Taking it a step further, massage seats and reclining seating configuration as you admire the starlight headliner and rest your head on those RR Monogram hand-stitched on all Headrests after that long working day surely exceeds any 5-Star SPA experience.

Pampered in luxury onboard the Rolls Royce Phantom moving from one landmark to another around the busy streets of Dubai, I was intrigued to learn more about the other side of this luxurious mansion “The Driving Experience”. I turned to my colleague Nabil for that different point of view since he took the role of chauffeuring me for these few hours (in my opinion he didn’t seem to mind doing so, I mean he was driving a Rolls Royce Phantom).

The feedback from the cockpit was instant, the smile on his face says it all. The same look and feel of the rear seats are clearly reflected on the front seats as well. The luxury and elegance is laid out in every single detail of the Rolls Royce Phantom 2018 from Art Gallery to the famous Rolls Royce bespoke Watch…, I mean you can literally place your favorite painting or even diamond or Swarovski on the dashboard, our Phantom came with the Regatta Sails in Arctic White Gallery.

As for the driving sensation, the British chef d’oeuvre floats on the roads even on bumpy ones providing ultimate comfort for the driver as well as the passengers. the Rolls Royce comes fully loaded with countless driving assistance, safety and control systems guaranteeing a stress feel and enjoyable drive even on long trips. What captured Nabil’s attention was the newly developed suspension system for that extra comfort and the eight-speed ZF satellite connected gearbox. And Yes he affirmed: “Satellite connected gearbox” that actually receives information via satellite connectivity about the various types and elevation of terrains and automatically adjusts the torque and acceleration to eliminate any chance of discomfort during the journey.

“Now imagine the engine on the Rolls-Royce Phantom”, he added: “We are talking about a V 12-cylinder engine with a capacity of 6.75 liters Twin-Turbo Charged capable of generating 563 horsepower and a torque of 900 N/m @1700 RPM, the sound of that engine must be extremely loud”. In reality, I personally couldn’t hear the engine sound not even any road noise despite that the streets were busy and traffic surrounded us from every angle. Once more Nabil’s input cleared out the picture, the 2018 Rolls Royce Phantom has the best in class road noise reduction with improved glass isolation, 9 layers of paint and even specially designed tires filled with foam eliminating any chance of undesired noise trying to squeeze into the Phantom and disturbing your unwinding.

Lots of attention to details and features are built into this elegant palace, makes it really hard to answer that eternal question posed since the first Phantom was created in 1925.

So will you drive your Rolls Royce Phantom or have it chauffeur driven?

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Automotive news

Aston Martin Beijing opens for business in carmaker’s fastest-growing market

Aston Martin’s ongoing expansion in the important China region continues to gather pace with the opening of the luxury British sports car brand’s second official dealership in the Chinese capital, Beijing.

Operated by Wintop Group and known as Aston Martin Beijing the impressive new dealership comprises a 400-square metre showroom at No.99 Jinbao Street, Dongcheng District in Beijing.

Officially opened yesterday by Wintop Group CEO Mr Li Hong along with Aston Martin President and CEO Dr Andy Palmer and Martyn Roper, British Embassy Minister and Deputy Head of Mission, the new showroom represents Aston Martin’s ongoing commitment to its Chinese customers.

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The Aston Martin architectural design team has always held itself to the highest standards using only the best materials and finishes to create environments that enhance their cars.

The dealership experience at the new Aston Martin Beijing showroom truly captures the excitement of where Aston Martin is today. Using only real wood mahogany, and stunning craftsmanship techniques it takes customers on a journey that is even more luxurious than before.

Speaking at the opening of Aston Martin Beijing, Mr Li Hong said: “We are delighted to be opening this new showroom which will provide our customers with an extensive range of new and “Timeless” pre-owned models. We look forward to welcoming new and existing Aston Martin owners to our new showroom providing a ‘one-stop’ shop for world-class customer service and sales.”

Dr. Andy Palmer, Aston Martin President and CEO Aston Martin commented, “The Chinese market which was our fastest growing region in 2017, remains key to Aston Martin’s future success. With the launch of this state-of-the-art facility in partnership with the Wintop Group, we are committed to not only providing our customers with the best service, but the best luxury experience.”

Martyn Roper, British Embassy Minister and Deputy Head of Mission commented: “Congratulations to Aston Martin on the opening of their second official dealership in Beijing. As we enter our new chapter in the UK-China golden era, I’m delighted to see British brands such as Aston Martin continue to expand their footprint in the fast-growing Chinese market and deliver its world-class products and services.”

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Automotive news

An iconic name for the ultimate flagship – DBS is back

Aston Martin has today announced the re-birth of an iconic name. A distinctive moniker, set to be proudly worn once again by the British marque’s flagship Super GT.

DBS Superleggera

First coined for the iconic 1967 William Towns’ designed-model, the DBS nameplate has been a key part of the brand’s heritage for over 50 years. Resurrected in 2007 for Aston Martin’s then range-topping model, designed by current Chief Creative Officer Marek Reichman.

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The DBS Superleggera completes the brand’s ambitions to replace each of its existing two-door sportscar models as part of its Second Century Plan. Sitting at the pinnacle of the sportscar line-up, DBS Superleggera will feature the highest levels of performance, craftmanship and design.

Along with the resurrection of the DBS nameplate, Touring’s famous mark – Superleggera – will once again adorn the bonnet of an Aston Martin. A collaboration that helped pave the way to the DB4, 5 and 6 Mark 1, DBS will once again pay homage to the historic super lightweight construction technology of Touring. The name also provides a hint as to what can be expected of this upcoming model.

Marek Reichman said, “When you hear the name DBS Superleggera, you know what it is. It’s the definitive Aston Martin Super GT. It’s an icon, a statement and this one will be no different. We’ve pushed the boundaries of performance and design to give this car a distinct character and ensure it’s worthy of the heritage and weight that this name carries”.

Further details on Aston Martin’s highly-anticipated super GT will be revealed in the second quarter of 2018.

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ONE PRO Cycling ready for the 2018 season

Aston-Martin-One-Pro-Cyclin_Arab-Motor-World

At the end of last year Aston Martin announced that it would become the official partner of the ONE PRO Cycling team in 2018. This exciting partnership is now gathering pace with the unveiling of the British team’s stylish new kit, which has been created by the Aston Martin design department in conjunction with Italian cycling clothing brand, Nalini. The squad will also be riding for the first time, Aston Martin-branded Storck bicycles.

ONE PRO Cycling is an ambitious professional cycling team founded by former England cricketer, Matt Prior in 2014. It has very similar values to Aston Martin’s own race team, Aston Martin Racing, when it comes to competition and fan engagement, making it a perfect fit for a partnership.

The kit that the team will wear during its 2018 races has a striking asymmetric design integrating the ONE PRO Cycling corporate colours. With a strong slanting diagonal split between the white upper half and the darker lower half of the jerseys, the design is not only bold but also functional as it will make each rider easy to spot in a peloton.

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In the centre of the darker section on the front of the jersey and the white section on the back, sits the iconic winged Aston Martin logo. The lower half of the jersey has a stylishly graduated transition in colour from a mid to dark blue.

Manufactured by Nalini, the new kit comprises over 25 different pieces of clothing to cater for every possible climatic condition. It includes base layers, gloves, rain jackets and the special all-in-one TT speed suits worn in time trials and sprint stages. For practical reasons, most of the training and inclement weather clothing forgoes the lighter colours of the race kit and is instead designed using only the darker blue hue.

Italian brand Nalini is part of MOA Sport which has over 40 years of experience producing high end clothing for professional cyclists and many of the world’s best teams. Something that owner Claudio Mantovani is particularly proud of is that the factory in Italy supervises the entire production process from beginning to end.

 

Matt Prior, CEO of ONE PRO Cycling said: “We are delighted with the sophisticated and stylish look of the new 2018 kit. The quality and attention to detail in every garment is fantastic and it is tremendous to have the famous Aston Martin logo centre stage on the design.”

In another exciting move, the Aston Martin name will be appearing not only on the riders’ clothing but also the bikes they are riding. Aston Martin recently collaborated with the Storck bicycle company to produce a limited run of bicycles called the Storck Fascenario.3 Aston Martin Edition and the same Fascenario.3 frame and forks will now be mated with Shimano Dura Ace and FSA components to form the bikes of the ONE PRO Cycling team in road races. In time trials the riders will use Storck’s Aero 2 frames, also with Dura Ace and FSA components.

German manufacturer Storck has won numerous awards for its bicycles over the last 20 years and is an established brand within pro pelotons. Markus Storck the eponymous founder and driving force behind the company is an Aston Martin aficionado and designed the limited edition One of Seven Vanquish.

Ensuring that ONE PRO Cycling is the most stylish team in the support convoy at races as well as in the peloton, the team will use an Aston Martin DB11 as one of its support cars. The car will be specially fitted out with the radios and equipment needed to stay in touch with the riders and assist them when required. The DB11 will no doubt be a much-envied asset among the other teams. Its exceptional levels of comfort will be appreciated on the long days following the races, while the car’s precision and speed will be of great benefit to the drivers who have to operate with total confidence in extremely close proximity to both the riders and other vehicles in the convoy.

Aston Martin Global Marketing Director, Marcus Blake, said: “We’re delighted that our new partnership with ONE PRO Cycling is already proving so fruitful. With the new kit, bicycles and cars it looks like an exciting season ahead for both brands.”

ONE PRO Cycling will begin its 2018 competitive season with races in Slovenia and Croatia before returning to the UK later in the spring. At the beginning of May, just as the Aston Martin Racing team and its new Vantage GTE car is tackling its first race of the year at the Spa 24hrs, the ONE PRO cycling team will be battling the best in the world at the Tour de Yorkshire.

Over the rest of the summer the team will be competing in the prestigious UK Tour Series, ensuring fans can see the team racing in cities all over the country. The squad will also travel to Italy, France, Belgium and Poland for races before it gears up for its big goal for the season in September – the Tour of Britain.

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