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Aston Martin showroom opens in Jeddah, Saudi Arabia

Aston-Martin-showroom-opening-Jeddah

In the presence of Prince Khalid bin Sultan Al Abdullah Al Faisal, President of the Saudi Federation of Automobiles and Motorcycles, and David King, Aston Martin Vice President and Chief Special Operations Officer, Haji Husein Alireza & Co. Ltd. inaugurated its all-new Aston Martin showroom in Jeddah on Wednesday 30th January.

The private reception was also attended by Dan Balmer – President Aston Martin Lagonda Middle East, North Africa & Turkey, and a select group of customers and media representatives.

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The impressive 521-square-metre showroom, the third for Aston Martin in the Kingdom, is centrally located on Tahlia street and showcases a full line-up of the latest second-century Aston Martin models, including the DB11, Vantage and DBS Superleggera. Designed to the highest standards, it consists of a main showroom, an area dedicated to demo cars, an innovative car delivery space, Q Lounge and a specialised configuration zone.

Sheikh Ali Hussein Alireza, Managing Director of Haji Husein Alireza & Co. Ltd. emphasised the importance of the new showroom, “We have seen a vast increase in demand for luxury cars in Jeddah, which encouraged us to strengthen our presence here. This opening is a fitting testament to our commitment to Aston Martin and represents a new era for us in Saudi Arabia, offering a platform for us to solidify our standing as a leading car dealer in the Kingdom.”

Drawing focus to Aston Martin’s commitment to environmental responsibility, use of cutting-edge technologies and its continuous quest to pave the way for development in the automotive industry, a Rapide E cutaway model was showcased at the event. Recognised as the world’s first electric four-door luxury GT, the Rapide E is Aston Martin’s first Battery Electric Vehicle, developed with a limited production run of 155 units with Williams Advanced Engineering.

The Rapide E will be powered by an 800V battery electrical architecture – the first BEV to market with such high capacity – which powers two rear-mounted electric motors producing a combined target output of just over 610PS and a colossal 950Nm of torque. Projected top speed for the Rapide E is 155mph, with a sub-4.0sec 0-60mph time and a 50-70mph time of just 1.5sec, while retaining and enhancing the feel, character and delivery of the V12-engined Rapide S.

The Jeddah official opening also saw the DBS Superleggera unveiled for the first time in the Kingdom. Clad using immaculately sculpted carbon fibre body panels, this latest model has muscular and highly individual styling. A look that’s perfectly matched by epic performance courtesy of Aston Martin’s 5.2-litre twin-turbo V12, tuned to produce tremendous power and immense torque for breath-taking response and extraordinary in-gear performance.

Dan Balmer commented, “Saudi Arabia is an important market for Aston Martin, especially with our exciting line-up of second-century models and women starting to drive. DBS was the third launch of our seven all-new models, which will include our DBX SUV, to be unveiled later this year. As a real highlight for the Kingdom, this is the first time outside the UK that the
Rapide E technology is being showcased. The opening of this stunning new showroom in the heart of Jeddah underlines the successful long-term relationship between Aston Martin and Haji Husein Alireza & Co. Ltd and we are excited to see this relationship grow further in future.”

As the British marque’s magnificent new Super GT flagship, DBS Superleggera replaces the esteemed Vanquish S. With 725PS, 900Nm of torque, a top speed of 211mph and blistering acceleration that dispatches 0-62mph in just 3.4 seconds and 0-100mph in 6.4 seconds, DBS Superleggera is a car dedicated to delivering an unforgettable driving experience and class-leading in-gear acceleration, with 50-100mph achieved in fourth gear in a mere 4.2 seconds.

“The DBS Superleggera goes beyond the limits in celebrating the return of one of the leading names of the Aston Martin brand. Surpassing standards, it boasts remarkable features and dynamics that have been carefully honed to engage drivers wishing to own a car with a distinctive and powerful design and engineering feel, making it a true milestone for Aston Martin,” added Alireza.

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Introducing the new DBS Superleggera: two illustrious names; one magnificent Super GT

A true thoroughbred that marks the return of not one, but two illustrious names. With DBS, Aston Martin is reviving an iconic nameplate that first appeared on in 1967, while Touring’s famous mark – Superleggera – will once again adorn the bonnet of an Aston Martin. A collaboration that originally paved the way to the DB4, 5 and 6 Mark 1, DBS Superleggera pays homage to the historic super lightweight construction technology of the famous Italian coachbuilder.

In the new DBS Superleggera, Aston Martin has a Super GT that’s a breed apart. One that takes the fight to the world’s best on its own terms. Clad using immaculately sculpted carbon fibre body panels this latest model is blessed with muscular, highly individual styling. A look that’s perfectly matched by epic performance courtesy of Aston Martin’s 5.2-litre twin-turbo V12, tuned to produce tremendous power and immense torque for breath-taking response and extraordinary in-gear performance.

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As the British marque’s magnificent new Super GT flagship, DBS Superleggera replaces the esteemed Vanquish S. That’s a tough act to follow, but one it was born to do. With 725PS, 900Nm of torque, a top speed of 211mph and blistering acceleration that dispatches 0-62mph in just 3.4 seconds and 0-100mph in 6.4 seconds, DBS Superleggera is a car dedicated to delivering an unforgettable driving experience and class-leading in-gear acceleration, with 50-100mph achieved in fourth gear in a mere 4.2 seconds.

While being resolutely modern in design and engineering, DBS Superleggera proudly evokes the towering reputations of Aston Martin’s hardest hitting and best-loved flagships from the past. Combining generous proportions with aggression and athleticism, DBS Superleggera expresses itself with an explicit design language. One that combines compelling curves with advanced aerodynamics for a sleek shape that both cheats the wind and clamps the car to the road.

Evolving innovative aerodynamic concepts first seen on the DB11 – such as the curlicue and Aeroblade – and then taking things further with an F1-inspired double-diffuser, DBS Superleggera generates 180kg of downforce at VMAX: the highest figure ever for a series production Aston Martin. This significant increase comes with no additional drag penalty.

The heart of DBS Superleggera is Aston Martin’s 5.2-litre twin-turbo V12 engine.  Set low and and as far back in the chassis as possible to optimise the centre-of-gravity and weight distribution, this high-performance engine develops 725PS at 6500rpm and 900Nm from 1800-5000rpm. Detailed tuning of the V12 together with a new exhaust strategy with active valves and quad tail pipes ensures DBS Superleggera has a commanding and powerful sound character, particularly in the more aggressive dynamic modes, while retaining a level of refinement and civility that compliments its role as the consummate Super GT.

DBS Superleggera deploys its prodigious power and torque to the rear wheels via a new rear-mounted ZF eight-speed automatic transmission. Featuring a mechanical limited-slip differential and torque vectoring for precise, predictable and exploitable handling and a lower final drive for explosive in-gear acceleration, DBS Superleggera combines the responses of a supercar with the refinement of a GT, with the capability of a maximum speed of 211mph.

The chassis is an evolution of the latest generation lightweight bonded aluminium structure first seen on the DB11, with forged double wishbones at the front and a sophisticated multi-link system at the rear. Latest generation adaptive damping is fitted as standard, with sensors detecting the prevailing driving conditions, as well as the demands the driver is making of the car. Both the powertrain and chassis have a choice of three dynamic modes – GT, Sport and Sport Plus – which can be selected by the driver to intensify or relax DBS Superleggera’s responses according to the needs of the driver.

DBS Superleggera features a generous level of standard equipment, including keyless entry, tyre pressure monitoring system and a 360-degree camera with Parking Distance Display and Park Assist. The audio system has DAB plus Bluetooth audio and phone streaming, iPod, iPhone and USB playback. There is also an integrated satellite navigation system and wi-fi hub. All the in-car infotainment systems use a central LCD screen, controlled via a central dial.

As befits its flagship status, DBS Superleggera features a high level of craftsmanship with extensive scope for personalisation via a generous choice of options. Supple, aromatic leather and Alcantara upholstery comes as standard, as do the Sports Plus performance seats and steering wheel. There is a choice of two alloy wheel designs: the standard ‘Y’ Spoke Forged Wheel and the Lightweight Twin Spoke Forged wheel. Both are 21” in diameter and fitted with Pirelli tyres developed specifically for DBS Superleggera. There is also a choice of striking Designer Specifications, with specially chosen colour and trim combinations selected by the Aston Martin Design Team to accentuate certain aspects of DBS Superleggera’s character.

Aston Martin President & Chief Executive Officer, Dr Andy Palmer said: “DBS Superleggera not only marks the return of a great Aston Martin name, but signals our return to the very pinnacle of the Super GT sector. Handsome beyond measure, its lightweight carbon composite and aluminium body is sculpted into a shape with tremendous presence and charisma. Thanks to the remarkable torque available from its twin-turbo V12, DBS Superleggera also packs a breath-taking punch, yet its dynamics have been carefully honed to engage drivers of all ability levels. Immaculately styled, obsessively engineered and outrageously potent, the new DBS Superleggera is every inch the Aston Martin flagship”.

ENJOY THE VIDEO of The new Aston Martin DBS Superleggera making its debut with a starring role in a new film by the innovative image maker Nick Knight

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An iconic name for the ultimate flagship – DBS is back

Aston Martin has today announced the re-birth of an iconic name. A distinctive moniker, set to be proudly worn once again by the British marque’s flagship Super GT.

DBS Superleggera

First coined for the iconic 1967 William Towns’ designed-model, the DBS nameplate has been a key part of the brand’s heritage for over 50 years. Resurrected in 2007 for Aston Martin’s then range-topping model, designed by current Chief Creative Officer Marek Reichman.

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The DBS Superleggera completes the brand’s ambitions to replace each of its existing two-door sportscar models as part of its Second Century Plan. Sitting at the pinnacle of the sportscar line-up, DBS Superleggera will feature the highest levels of performance, craftmanship and design.

Along with the resurrection of the DBS nameplate, Touring’s famous mark – Superleggera – will once again adorn the bonnet of an Aston Martin. A collaboration that helped pave the way to the DB4, 5 and 6 Mark 1, DBS will once again pay homage to the historic super lightweight construction technology of Touring. The name also provides a hint as to what can be expected of this upcoming model.

Marek Reichman said, “When you hear the name DBS Superleggera, you know what it is. It’s the definitive Aston Martin Super GT. It’s an icon, a statement and this one will be no different. We’ve pushed the boundaries of performance and design to give this car a distinct character and ensure it’s worthy of the heritage and weight that this name carries”.

Further details on Aston Martin’s highly-anticipated super GT will be revealed in the second quarter of 2018.

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