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Honda launches brand new sleek crossover, HR-V to complete ‘Power of 3’ SUV range

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Honda Motor Co. Africa and Middle East Office announced the launch of its brand new sleek crossover, the HR-V, at an exclusive event in Abu Dhabi. The event, entitled the ‘Power of 3’ also saw the unveiling  of the updated popular CR-V and Pilot models, which boast bold new designs and features upgrades  , completing the manufacturer’s SUV line up.

Several VIPs and car enthusiasts attended the much-anticipated ‘Power of 3’ event, which saw the unveiling of the HR-V for the first time in the region, since its debut in late 1999.

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The Honda HR-V marks the presence of an entry level SUV from the Honda Range, this 5 seater vehicle will be available across all GCC Countries and North Africa. The Honda HR-V has been positioned as a fun and sporty SUV which has been designed for life. It is available in three grades for the region and will launch in the showrooms across the GCC by end of February 2019.

The new model to market was accompanied by the refreshed 5th Generation CR-V, which boasts bold new styling, a more premium interior and a host of new features, such as, Hands Free Power Tailagte” and technologies aimed at maintaining the CR-V’s status as the outright benchmark in the highly popular compact SUV segment.

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The new model to market was accompanied by the refreshed 5th Generation CR-V, which boasts bold new styling, a more premium interior and a host of new features, such as, Hands Free Power Tailagte” and technologies aimed at maintaining the CR-V’s status as the outright benchmark in the highly popular compact SUV segment.

The final model to complete the ‘Power of 3’ line up, which was showcased at the event, was the redesigned and re-engineered 2019 Honda Pilot. This brings with it a long list of upgrades to Honda’s award-winning 8-seat SUV, with changes including more aggressive front styling, the option for a new hands-free power tailgate, major upgrades to available connected-car technology,  with  a new Display Audio touchscreen system. Honda’s comprehensive suite of safety technologies called “Honda Sensing” has been expanded to the 2019 Pilot Touring grade.

Alongside the newly unveiled SUVs was the completely new “NEO CAFÉ CB1000R motorcycle, and a brand new Drive By Wire BF 250 marine engine. The much-loved CB1000R has been completely redeveloped and includes a striking modern CAFÉ racer-inspired design, showcased at the event. The bike has been in huge demand since its launch, outstripping supply, with additional bikes ordered to meet customer demand. Honda also announced the arrival of the CB1000R+ model, which is equipped with many standard features, such as Quick shifter. The new boating season also sees the newly developed Honda’s flagship outboard motors, the BF175, BF200, BF225 and BF250 engines. All engines are equipped with the latest V6 engines featuring mechanical or Drive By Wire system. The BF175 is only equipped with Drive By Wire.

Commenting on the Power of 3 launch, Anup Ravindranath, General Manager – Business Development and Marketing, Honda Motor Co. Africa and Middle East Office, said: “We’re excited to be able to introduce the HR-V to the market here in the Middle East and Africa, as this is such a key market for SUVs. One in two cars purchased in the region is an SUV, and so we’re pleased to launch the HR-V alongside the updated popular CR-V and Pilot models.  This expands our range of having an SUV to suit the needs of each of our customers.”

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Aftermarket News

ACDelco set to announce major expansion of its Service Center network in the region during Automechanika Dubai 2018

ACDelco, the leading American automotive spare parts brand, has announced its sponsorship of Automechanika Dubai 2018 (1st – 3rd May 2018) as the ‘Official Auto Service Center’ partner for the exhibition. As part of the brand’s participation at the region’s largest international automotive trade show; ACDelco is set to make a series of milestone announcements regarding its major expansion efforts to its network of customer-facing ACDelco Service Centers across the GCC.

As part of its commitment to enhance its customer service and experience, ACDelco will announce a new strategy to further expand its service center network across the GCC through the opening of new certified ACDelco Service Centers. The expansion strategy aims at increasing the number of certified service outlets across the region, increasing customer’s access through a wider geographic presence.

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Further underscoring its business ambitions and commitment to its trade and end user clientele, ACDelco’s presence at Automechanika Dubai 2018 will showcase what a modern ACDelco service center looks like with a representation of the service center’s look and feel. Trade visitors will have the chance to get acquainted with the concept, and ACDelco’s team of representatives will be on hand to answer their queries with the full suite of business solutions that the new strategy offers, including but not limited to ACDelco parts, Technical Certification as well as expert advice on ACDelco Service Center requirements

ACDelco, which offers high grade replacement parts for a wide range of brands and vehicles including American, Japanese and other Asian car makes, will also use its participation at the region’s largest international automotive trade show to connect with other industry stakeholders and highlight key issues such as the need to protect consumers from counterfeit products.

Mohammed Al Fayyad, Customer Care and Aftersales Director for General Motors, said: “As a global leader in automotive replacement parts and related services, ACDelco’s focus has always been on building a reputation not only as the number-one source for quality auto parts but also as the go-to brand for the most convenient automotive aftersales service. This is why it is so important for us to constantly improve our offering to customers with more certified service outlets and continued training for our expert technicians. Our new expansion strategy will increase our network footprint by 50% in the region within a year, and help us enhance our customer service and ensure that we continue to offer them the very best in certainty and peace of mind.

“Automechanika Dubai 2018 is the only platform to announce our exciting expansion plans. As the exhibitions’ Official Auto Service Center Partner, we are confident that such a prominent role in the largest automotive aftermarket trade show in the region will help us showcase our concept and connect with key exhibitors and trade visitors,” added Al Fayyad.

ACDelco proudly offers more than 90,000 parts across 37 products lines, including but not limited to maintenance parts such as car and truck batteries, spark plugs, oil filters, air filters, wiper blades, and brakes, as well as repair parts such as alternators, radiators, chassis and heating/cooling components.

In addition to covering all of GM’s vehicles with auto parts of OE specifications, ACDelco Professional aftermarket auto parts and products also manufactures original and high-quality spare parts for many other car makes and models, including Japanese, Korean, European and American brands, for which it offers fit, form and function at a more affordable price.

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Nissan demonstrates power at the Dubai International Baja

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Nissan dominated the final lineup of the second edition of the Dubai International Baja, powered by Nissan and AW Rastamani, with four of its cars finishing in the top ten positions.

The UAE’s Mansour Al Helei and his Nissan Patrol Pickup came third in the T1 category, with the regional favourite Nissan Patrol also taking second place in the T2 classification.

Nissan also topped the charts of the GCC competitors, with a Nissan Patrol Pickup and Nissan Navara taking first and second place respectively.

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Kalyana Sivagnanam, President, Nissan Middle East and Regional Vice-President, Africa, Middle East & India Region, was present to award the successful Nissan rally drivers.

Kalyana Sivagnanam said: “We’ve had another very successful year here at the Dubai International Baja, with some highly promising results from our cars and drivers alike. With Nissan cars making up four of the top ten, this event has demonstrated what many in the region already know – that our vehicles are durable and reliable in the challenging desert terrain.”

He also added “At Nissan, we recognize the potential in the motorsports domain globally and here in UAE. Across the region, the sport continues to grow and we are proud to be part of such an exhilarating event that brings joy to participants and fans alike.”

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Aftermarket News

Middle East supercar owners rev into action for the ‘Pirelli P Zero Experience’ Track Day at Yas Marina Circuit

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Petrolheads spanning the UAE and the wider region descended on Yas Marina Circuit, the home of the Etihad Airways Abu Dhabi Grand Prix, on Friday, February 9 to test the latest offering from premium tyre manufacturer Pirelli in the thrilling ‘Pirelli P Zero Experience’.

A convoy of more than 200 supercars, from across the UAE, GCC and Jordan, took to the iconic Yas Marina track, forming a multimillion dollar convoy. The supercar owners were then given the opportunity to satisfy their need for speed in a two-lap drive around the 6.5km full F1 circuit.

The dazzling car convey stunned the attendees as it includes the fastest vehicles around the globe including the Ferrari 458 Speciale, Lamborghini Aventador SV, McLaren 675 LTs, Lamborghini Huracan, Porsche 918 Spyder, Porsche 991 GT3R and many others.

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Pirelli teamed up event sponsor Porsche to give motoring enthusiasts the opportunity to try out the Italian brand’s latest, famous P Zero tyres, with a spin around the track in Porsche’s latest supercar models.

“It was a pleasure to have so many supercars in the one place and be able to satisfy the petrolheads’ need for speed in a safe environment, while showcasing the latest innovation in Pirelli’s renowned tyre technology with the P Zero,” said Carlos Milani, Managing Director Pirelli, Middle East and India, Pirelli.

“It is testament to the widespread appeal and reputation of the P Zero Experience that we had supercar owners from across the GCC and Jordan fly in with their vehicles just for this event. And, it was especially pleasing to witness most of the supercars in attendance were fitted with Pirelli tyres, proving to us that we are meeting demand for quality, performance and reliability.”

“This was the first event for 2018 with our circuit partners Pirelli and our third of the series. Hosting this great brand is always a privilege. Working with a client who allows our in-house Event Team to get creative and deliver a complete branded fit out of their event space allows us to add value and makes for a fun and engaging day out”. Jo Bates, Head of Events Management, Yas Marina Circuit.’

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THE ALL–NEW 2018 – PEUGEOT 5008

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THE FRENCH LION CONTINUES TO ROAR ACROSS THE GCC

 

The all – new 2018 model Peugeot 5008 SUV has roared into the GCC to reaffirm its position as king of all it surveys and is available now across the entire GCC.
In a new era of SUVs, it is sleek with all the very latest technology; a superb blend of big, bruising SUV with a touring car’s elegance and performance. This is where power and refined taste meet without conceding any of the attributes you want and expect in your drive.

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Cedric Zayoun, M.D., PSA Groupe GCC reflected; “In such a highly competitive market, it takes something very special to stand out and that’s exactly what the all-new 5008 is. Very special. This is the 3rd Peugeot SUV to be launched in the region and we believe we are breaking new ground for a 7-seater SUV. Customers throughout the GCC are going to be delighted and surprised at the new innovations and of course we at Peugeot are proud to be able to provide them.”

At the front, the feline character of the all- new Peugeot 5008 is underlined by the finish of its chrome winged radiator grille and vertical front-end embellished with wide air intakes. At the rear the aerodynamic shape of its angled back screen enhances its muscular build and the three claw marks of the LED lights, incorporated into the bodywork’s black strip, emphasise its unique styling.

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Moving inside, it’s all about your choice. From soft fabrics with intricate stitch detail to full nappa leather have been carefully chosen to provide durability, comfort and style.

Everything is geared towards confident driving with heightened thrills thanks to, in part, the Peugeot i-Cockpit ®. Discover an intense, intuitive driving experience with integrated controls and a one-touch electrically controlled automatic gearbox. The Pure Tech 1.6 L turbo petrol engine on the 5008 is lighter for greater efficiency. It ensures uniquely enhanced driving pleasure and high levels of performance without any compromise in reliability and sturdiness, along with an EAT6 gearbox with 165 hp. The customisable digital Driver Virtual display and 8” capacity touchscreen allows you to follow useful information without taking your eyes off the road. Via the Mirror Screen feature, your smartphone can connect to the touchscreen and recharges automatically and wirelessly on the centre console.

The all-new Hill Assist Descent Control feature in the Advanced Grip Control pack, standard on the GT Line, automatically controls and regulates speed down rough inclines, making it perfect for out-of-city drives. This roomy 7 – seater is a perfect blend of SUV with a touring car. The best of both worlds. Configure your new Peugeot 5008 to make sure your passengers are as comfortable as possible. At the rear are three identical, separate and entirely adjustable seats and a third row of two fold-away retractable seats can also be added. The supermarket shop is a cinch with loads of room for shopping and family as well and driving to work may just become the best part of your day. Let the latest generation driving-assistance features support you. These include speed-limit sign recognition with recommendations, Active Safety Brake with warning of collision risk (Distance Alert), lane departure warning, active blind-spot monitoring, driver attention alert and adaptive cruise control with stop feature. Lastly, a boon in the city, manoeuvring and parking assist systems.

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Safety must be a priority and the Peugeot 5008 SUV offers first class safety features as standard including a body structure optimised to absorb impact, up to six airbags and ESP. Added to these are the multi-purpose camera at the top of the windscreen, twelve ultrasound sensors, radar and visio park 2 system. They said safe. They meant it.

The catlike elegance of the 5008 is seductive: athletic, sporty outline, sleek curves, stylish design and high-end attributes from the GT Line label. City driving, school runs, out-of-city fun; Peugeot just do it so much better than anyone else.

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TUNING IN AT DUBAI INTERNATIONAL MOTOR SHOW FOR THE ULTIMATE IN VEHICLE PERSONALISATION

The Middle East’s premier motoring consumer event will be showcasing the finest tuning and modification companies, for those who want something a little different

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Motoring enthusiasts across the GCC are known for their eclectic tastes, resulting in an automotive landscape like nowhere else in the world. For many car and motorcycle owners in the region, personalisation represents the ultimate in luxury, resulting in countless unique, bespoke vehicles that reflect their owners’ personalities and status.

To meet the very specific demands of the Middle East’s image-conscious drivers and bikers, a number of specialist companies have set up in the region, catering to every whim, taste and budget. And visitors to the 2017 Dubai International Motor Show, the Middle East’s premier automotive event, running from 14-18 November at Dubai World Trade Centre (DWTC), will witness first-hand some of these remarkable creations, as well as discover how vehicles are modified to meet demand with interactive displays that will leave car fans wondering how they can personalize their vehicles.

Such is the demand for that special personal touch, organisers of the 2017 Dubai International Motor Show have created a Tune & Style sector, which is dedicated to tuning, components and related services, and is one of five specialist segments at the five-day event.

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“The aftermarket and tuning sector is an incredibly important segment of the motoring industry,” said Trixie LohMirmand, Senior Vice President, Exhibitions and Events Management, DWTC.

“Sectorisation of the show presents exhibitors with a tailored, unique platform to showcase their latest products and services and gain easier access to their target audience. This is a region of car lovers and enthusiasts pay keen attention to their vehicles, often spending huge amounts of money to make them unique and personal,” LohMirmand added.

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Brabus, one of the world’s most-respected tuning companies, will be unveiling its latest modified Mercedes-Benz and Maybach models during the five-day show. Sven Gramm, Head of PR/Advertising at Brabus, says the German company, which has operations in Dubai, will be displaying no fewer than 10 cars, with the potential addition of modified classic convertibles to the stand. Six of the vehicles will be unveiled for the first time in the region, while the Brabus 850 ‘Buscemi Edition’, which is based on the G63 – one of the GCC’s most iconic cars – will enjoy its global premiere.

The aftermarket sector is about much more than weird and wonderful personalisation, and many car owners in the Middle East invest in simple modifications such as window tinting. Auto Millennium Group is the Official Tint Partner with Llumar at the 2017 Dubai International Motor Show and will be showcasing its 13 different businesses on its impressive stand, and is promising to entertain and inform visitors with a range of interactive displays.

Deborah Jucker, Auto Millennium’s Director of Sales and Marketing, added that to demonstrate the effectiveness of the company’s products and treatments, visitors to the stand will be encouraged to throw liquid and other items at a car that has been coated with 3M Scotchgard Vehicle Protector, to show how it withstands any “unwanted dirt”.

Sharing space in Hall 7 will be Autodata Middle East, the GCC’s preeminent provider of vehicle identification and pricing information to the automotive industry, government, banks and insurers alike. Unique to this region. Autodata says its credibility and success are “based on independent research resulting in authoritative, accurate and unbiased information.” If you’ve ever been curious as to how a car’s resale value is set, a visit to Autodata Middle East will be a must.

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Wail Motorsport Engineering will showcase its vast range of performance motorsport parts exhaust systems, turbo kits and ECU mapping upgrades. “Every aspect of our exhausts design and manufacture is focused on improving performance and reliability,” said a Wail Motorsport Engineering spokesperson. “The exhaust system is often the last part of the Race or Performance car to be built. It needs to work in a very confined space and will often be expected to provide extra power, survive massive rpm, weigh very little and fit a budget.”

The Tune & Style sector will host a special display of 10 modified cars, in collaboration with Top Performance magazine. The cars, a mix of sports cars, classics, SUVs and pick-ups, will feature upgrades and modifications from some of the world’s leading tuning companies.

The 2017 Dubai International Motor Show is open from 6pm to 10pm on Tuesday, 14 November; 11am to 10pm on 15 November; 11am to 11pm on 16 November and 17 November; and from 11am to 10pm on 18 November.

With online day tickets available from only AED 50, on-site tickets start from AED 65 for single-day entry or AED 100 for a two-day ticket, with children under 12 entering free. Children under the age of 16 must be accompanied by an adult. For more information visit www.dubaimotorshow.com

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