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Events Coverage Motorshows

Geneva Motor Show 2018 That’s a Wrap

The 88th International Motor Show closed its door on Sunday night 18th of March after hosting more than 660,000 visitors. The media coverage of more than 10,680 media representatives were present during the two press days confirmed an exceptional position of the Geneva Motor Show as a global communication platform.

“We are very satisfied with this result in view of the unattractive economic climate and the media and political atmosphere that is often hostile to cars” commented Maurice Turrettini, President of the Geneva Motor Show.

Prior to this the Volvo XC40 was awarded the Car of the Year 2018 prize by a jury of professional journalists.

The throngs of visitors to the red-carpeted halls of the Geneva International Motor Show were unanimous in their view: the relocation of certain stands (notably Aston Martin, Jaguar and Land rover) had contributed to better circulation and a more comfortable environment for their visit.

In a nutshell, Geneva Motor Show had 180 exhibitors, more than 110 World and European Premiers, 70 press conferences, 900 models and more. Among these models, visitors got the chance to discover numerous powerful “supercars” based on electric propulsion (Techrules, Polestar, Lvchi), more accessible models plus all of the energy efficient vehicles in the show, the service station of tomorrow which allows one to fill their vehicle with hydrogen, cars that can fly (Pal-V, Italdesign), and the “Back to the Future” exhibition containing the concept cars presented at the Geneva International Motor Show over the last dozens of years which were fascinating to see again in today’s light!

The 89th International Motor Show will be held from March 7 to 17, 2019.

ENJOY All the Geneva Motor Show 2018 Videos on the links below:

Geneva Motor Show 2018 Videos Part I

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Hyundai Motor unveils future design direction at Geneva Motor Show

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Hyundai has provided a glimpse of its future design direction, showing its latest concept car, ’Le Fil Rouge’, at the 2018 Geneva International Motor Show. The concept’s French-language name translates as ‘common thread’. While it marks a new beginning for Hyundai design, the name is a reflection of Hyundai’s belief that the brand’s past, present and future designs are all connected.

“‘Le Fil Rouge’ is a re-interpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept in 1974,” said Luc Donckerwolke, Executive Vice President and head of Hyundai Design Center. “Building on our long history of creating distinctive and sporty character in vehicles, we will open a new era for Hyundai design.”

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“Our goal is to build a beloved brand by creating vehicles with heightened emotional value to reshape the landscape of car design. This is the foundation of our concept,” added Sang-yup Lee, Head of Hyundai Styling.

The new concept is an introduction to the brand’s latest approach in design: the ‘Sensuous Sportiness’ theme will be embodied by all future Hyundai vehicles, ranging from sedans to SUVs. The goal of this new theme is to bring instinctive beauty, creating emotional value and desirability in Hyundai vehicles. The design mission is defined by the harmony between four fundamental elements: proportion, architecture, styling and technology.

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Proportion

‘Le Fil Rouge’ creates a proportional character based on the golden-ratio – a common mathematical ratio found in nature – which enabled Hyundai designers to create an aesthetically pleasing, natural-looking composition that embodies charisma. Proportional uniqueness is achieved through a long wheel base, large wheels and short overhangs. A respectful dash-to-axle – the distance from front wheel center to base of windshield – provides a comfortable driving position, whilst a higher beltline completes the overall look.

Architecture

With ‘Le Fil Rouge’, Hyundai took a new approach called ‘Light Architecture’, to integrate a progressive identity into the brand’s design heritage. Light Architecture generates a dynamic look and forward motion effect for the vehicle. The front and the rear pillars as well as the roof are seamlessly blended into the overarching silhouette of the car – as though the car is drawn with a single line.

The exterior and interior are smoothly merged by the ‘Tube Architecture’, keeping the exterior’s sensuous and sporty character consistent inside the vehicle. The Tube Architecture’s principle is to create the same emotional value inside and outside the vehicle, while also allowing for a lightweight profile.

The interior design differentiates between the needs of both the driver and passengers. The front passenger seat maximises comfort even on long-distance trips with more ample leg room, while the driver’s seat is designed to add to the fun on driving with optimised ergonomics. A wrap-around architecture emphasises depth, creating a calm, spacious and comfortable travel environment for everyone in the car.

Styling

Another goal of the team was to create a vehicle that is instantly recognisable as a Hyundai from a distance. This was achieved by creating a sensuous tension on the side through a harmonious blend of layered crisp lines and pure volumes. Concave and convex forms are carefully orchestrated to provide a sexy character. The concept’s distinctive ambience is also recognisable with a wide, layered front hood, combined with a further enhanced Cascading Grille. The next level of the Cascading Grille comes with a three-dimensional treatment, featuring parametric jewels inside, which gives the vehicle a commanding presence.

Technology

A core design principle for Hyundai designers was to create a design that enables a seamless experience of function. Inspired by aircraft ventilation, a two-way air ventilation system blows air over the curved surface of lightweight tube architecture. Revitalised wood and high-tech fabrics are used extensively throughout and sculpted into exquisite, sensuous forms. This evokes natural beauty with an emotional touch to add an airy feel to vehicle. Meanwhile, a panoramic floating display coupled with haptic technology sits in front of the driver, providing access to intuitive controls for climate control and other vehicle configurations.

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Abarth at the 2018 Geneva International Motor Show

Transforming the ordinary into something extraordinary to offer the best products in the small sports car segment. This is the mission of the brand with the Scorpion badge which has always been the byword for performance and iconic Italian style, and which could not miss the draw of the Geneva Motor Show.

In the spotlight will be the world preview of the Abarth 124 GT, an adrenaline-packed special edition developed by Abarth Racing Team, with two personalities – a stylish coupé and a bold and dynamic roadster for real driving pleasure.

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The trademark grand-tourer-style silhouette of the special edition will be on show alongside the exclusive Abarth 695 Rivale, which will be sporting two-tone Riva Sera Blue and Riva Shark Grey paintwork and blue leather interiors. Designed in partnership with the iconic world-famous yacht builder Riva, the car is the perfect blend of elegance and performance.

The two attractive cars on show will be an invitation for visitors to find out more about the values of the brand founded on top performance, craftsmanship and continual technical upgrades. These key values guide the work of the Abarth designers, engineers and technicians who create the compact supercars with the Scorpion badge which are ready to engage every day both on the road and on the race track.

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Transforming the ordinary into something extraordinary to offer the best products in the small sports car segment. This is the mission of the brand with the Scorpion badge which has always been the byword for performance and iconic Italian style, and which could not miss the draw of the Geneva Motor Show.

In the spotlight will be the world preview of the Abarth 124 GT, an adrenaline-packed special edition developed by Abarth Racing Team, with two personalities – a stylish coupé and a bold and dynamic roadster for real driving pleasure.

The trademark grand-tourer-style silhouette of the special edition will be on show alongside the exclusive Abarth 695 Rivale, which will be sporting two-tone Riva Sera Blue and Riva Shark Grey paintwork and blue leather interiors. Designed in partnership with the iconic world-famous yacht builder Riva, the car is the perfect blend of elegance and performance.

The two attractive cars on show will be an invitation for visitors to find out more about the values of the brand founded on top performance, craftsmanship and continual technical upgrades. These key values guide the work of the Abarth designers, engineers and technicians who create the compact supercars with the Scorpion badge which are ready to engage every day both on the road and on the race track.

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Jeep® brand at the 2018 International Geneva Motor Show

Once again, the Jeep® brand will have a strong presence at the annual Geneva Motor Show, showcasing three major debutants. The new Wrangler and Cherokee take the spotlight and are making their EMEA (Europe, Middle East and Africa) debuts, while the Grand Cherokee Trackhawk is on display for the first time at a motor show in Europe. The vehicles showcased in Geneva mark the beginning of yet another chapter in the extraordinary history of the American brand that has been synonymous with off-road driving since 1941. Details of the Jeep news will be revealed during the Jeep press conference at 10:15 am on Tuesday, March 6 at the Jeep stand (Hall 5). Live webcast of the Jeep press conference will be available at: www.jeepgeneva2018.jeeppress-europe.com

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The all-new Jeep Wrangler is the star of the Jeep stand in Geneva. Now in its fourth generation, the iconic Jeep retains the legendary 4×4 capability and DNA of the iconic original, while adding new, advanced engines, more open-air driving options and a host of advanced technology features for added safety and connectivity. To enhance its iconic heritage, the all-new Wrangler will be joined on the stand by the 1941 Willys-Overland MB, the vehicle which is universally acknowledged as the first Jeep and the model which established the legend of the American brand.

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The new Jeep Cherokee is also making its regional debut in Geneva with a new, premium design, which stays true to Jeep DNA while introducing new technological content and advanced engine options. Displayed for the first time in Europe, the Jeep Grand Cherokee Trackhawk – the most powerful and quickest Jeep SUV ever – is powered by the supercharged 6.2-litre V8 engine that delivers 707 hp and 868 Nm of torque.

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In Geneva, the Jeep brand will also introduce the Jeep Compass Night Eagle – this new special-edition model features Gloss Black accents and exterior finishes that give a more aggressive flair and sporty appeal to the sophisticated design of the compact Jeep SUV. The new special-edition completes the Night Eagle special series line-up, which over the past three years has been successfully offered in Europe on Renegade, Cherokee, Grand Cherokee and Wrangler.

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The most recent product arrivals and additions to the European range will also be on display, including the 2018 Renegade which is now more connected and functional than ever, thanks to an upgraded infotainment system with the choice of 7-inch or 8.4-inch screens, new navigation, entertainment and hands-free communication features, and new content designed to enhance both the driving experience and passengers’ onboard comfort. The top-of-the-range Limited trim displayed on the Jeep stand boasts a Carbon Black exterior with a new Polar Plunge interior. In the Middle East, the 2018 model year Renegade is available in all showrooms with a 2.4-litre Tigershark engine and standard 7-inch Uconnect radio with an available 8.4-inch screen with navigation.

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The new Grand Cherokee S – the exclusive sports-inspired special-edition model which adds a new sporty appeal to the world’s most awarded SUV – will also be on display. It features a Bright White Clear Coat exterior, which is complemented by a black Nappa leather and suede interior. The Grand Cherokee S is now available in showrooms across the Middle East with the choice of 3.6-litre Pentastar V6 or 5.7-litre HEMI V8 engines engine and special features that include dark lens headlamps and tail lamps, “S” badging, Granite Crystal aluminium wheels, dual dark chrome exhaust tips, Granite Crystal exterior badging and accents, body colour door handles and sill extensions, Nappa leather trimmed bucket seats, black wood interior trim, anodized light black chrome interior accents and bright chrome pedals.

Completing the Jeep display in Geneva are four vehicles featuring Mopar accessories – the official service partner responsible for the Jeep brand’s after-sales assistance and customer services.

The Jeep stand

All-new and two times bigger than in the past, the Jeep stand in Geneva is located in Hall 5. With a neat and contemporary design, it features two different subject areas in order to express the dual soul of the American brand. The adventurous spirit and off-road capabilities of all Jeep vehicles are captured on the right side thanks to the use of natural materials, such as wood and mud, while on the left side, stony textures and glossy black surfaces convey a more pronounced urban atmosphere, ideal for showcasing the more refined and exclusive models of the brand. The two areas are split in the centre by a glass diagonal road with integrated LED lights.

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Fiat at the 2018 Geneva International Motor Show

At the 2018 Geneva International Motor Show, the Fiat brand is exhibiting its range with a display that is wider and more complete than ever, featuring the S-Design and Mirror families, which offer solutions to the most advanced requirements in terms of style, personality and connectivity.

The Geneva Motor Show will see the début of the 124 Spider S-Design, alongside the 5-door Tipo and the 500X S-Design, all vehicles with very different characteristics and dedicated to those who like to express their own dynamic character by choosing a car with a distinctive identity.

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The S-Design is indeed Fiat’s answer to those who seek style and content with a contemporary, dynamic and distinctive character. In this trim, the vehicle is a combination of sportiness, style and seduction, capable of winning over motorists at first glance. It has an unmistakable personality that reflects that of young, dynamic consumers. For the very first time, a special series carries across the Fiat model range and makes a perfect match for both of the worlds embodied by the brand – the functional and emotional sides of Fiat.

But in Geneva, Fiat is not just all about S-Design. An area of the stand will also host the Mirror family, the first special series to embrace the entire 500 family. Fiat’s special series have always been a unique feature of the brand, one of the keys to the success of many models across the Fiat range and, above all, that of the iconic Fiat 500, a vehicle that comes in a host of versions, and has explored the most diverse territories, so further prolonging its unique, eternal youth. Throughout its long history, some of the most memorable versions are the 500C by Gucci, the 500 by Diesel, the 500 Riva and the recent 500-60th and Anniversary editions, dedicated to the 60th anniversary of the icon of the house of Fiat.

Since its launch, Fiat 500 has broken every rule in the book of the traditional market, showing that even a small vehicle can generate a family of affordable and attractive models capable of guaranteeing maximum levels of personality and functionality and become a resounding international success as well. Eighty percent of all the Fiat 500 vehicles produced are sold outside Italy and in 2017 the Fiat icon was the leading car in eight countries worldwide, also making the leaderboard in another seven nations.

With the 500L and 500X versions, Fiat 500 moves away from traditional segment classification, combining characteristics from different categories and breathing life into two vehicles that are benchmarks in their respective segments. In this way, the 500 family offers three very diverse vehicles in terms of usage and personality, which meet the requirements of all customers and the rising demand for new experiences, while continuing to share the same original and characteristic exciting style of the Fiat icon.

And indeed style, along with technology, are undoubtedly the highlights of the new Mirror special series – available across the entire 500 family – thanks to the 7-inch HD Live Uconnect radio with high-resolution touchscreen, and to the range’s Apple CarPlay integration and Android Auto compatibility, which make the driving experience an all-round life experience for the motorist to enjoy in total safety.

So, with the Mirror and S-Design families, the Fiat brand meets the latest needs of the market and offers every customer the chance to express their own identity also through the vehicle they drive.

Completing the Fiat stand is a wide array of accessories and products developed and designed by Mopar to personalise every vehicle.

Fiat stand

The stand in Geneva is all set to welcome visitors with typical Italian elegance and style. It is a brand-new exhibition space that captures the forms and meets the requirements of contemporary design. At this year’s International Motor Show, the Fiat models will also be joined by Abarth vehicles, underlining the link between the two brands. The two worlds will maintain their respective characteristic traits and be displayed in easily identifiable areas of the stand that are separate but adjoining, with no clear dividing lines.

Fluidity and dynamic flair mark and identify the two areas but without creating obstacles, and the multimedia contents visible from every angle of the stand are designed to draw visitors in, engaging and virtually transporting them on a journey through the worlds of Fiat and Abarth.

There will also be a dedicated area in which visitors can get up close to the world of original accessories developed by Mopar®, in partnership with the Fiat brand. The new unique colour scheme of the alloy wheel rims available in 11 different shades is particularly notable, and this is one of the elements with which Mopar further expands the concept of tailoring, an element typical of Italian tradition, applying it to the automotive world to offer the motorist countless possibilities to customise their vehicle.

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Alfa Romeo at the 2018 Geneva International Motor Show

Alfa Romeo cars have been delighting motorists for 108 years with their Italian style, which evokes performance, technology and driving pleasure just waiting to be unleashed at a turn of the ignition key.

This year, visitors to the Geneva International Motor Show will clearly see that the brand has further evolved towards more extreme performance, exclusiveness and the opportunity for owners to customise their Alfa Romeo with care and a choice of details reserved for top fashion houses. The distinctive features of a tailored garment are all present in the mechanical creations displayed in Geneva – Stelvio, Giulia, 4C Spider and 4C Coupé are sure to fascinate enthusiasts and onlookers with their new looks, some focused on performance and others on premium materials, also through exquisite special series.

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All eyes will be on the exciting Nürburgring Edition of Stelvio Quadrifoglio sporting the “NRING” badge, of which 108 will be made, one for each year of the history of Alfa Romeo. This is not just a car – it is the tangible expression of invention, hard work and dedication, the secret to achieving the most ambitious goals and smashing enduring records, and also expressing an almost sensual pleasure in the result attained. The special Nürburgring Edition sporting the “NRING” badge celebrates the SUV capable of doing a lap of the legendary circuit in 7 minutes 51.7 seconds, the fastest time ever in its class.

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Quadrifoglio – one word is enough to identify a car in a class of its own – one that defies all normal categorisation. This applies to both Stelvio and Giulia, which are ready to stun the public in Geneva and continue to seduce, on a daily basis, the 108 lucky owners of the special Nürburgring Edition, sporting the “NRING” badge, through, for example, the 510 hp 2.9-litre V6 Twin-Turbo engine, the Torque Vectoring differential and Chassis Domain Control (CDC) that characterise these models, in addition to a specific livery, a prestigious name and details that together contribute to make them supreme examples of Alfa Romeo excellence.

It’s no coincidence that these two outstanding cars bear the name of the famous German circuit: Alfa Romeo cars started to record victories at the Nürburgring in the 1930s, in the hands of world class drivers such as Tazio Nuvolari, who won the German Grand Prix at the wheel of a 8C 2300 Tipo Monza in 1932 and a Tipo B-P3 in 1935. Other memorable years were 1966, when the Giulia Sprint GTA became the first GT to make it round the ‘Ring in under ten minutes, and 1975, when the 33 TT 12 driven by Arturo Merzario triumphed in Germany before going on to win the World Sportscar Championship. Last but not least, on June 10, 1993, Nicola Larini’s 155 V6 Ti won both heats of the most prestigious race of the “DTM” championship, held on the Nürburgring circuit. The Italian driver repeated Nuvolari’s feat by winning the race with a crushing victory over the other cars, all of them German.

Racing track thrills will be found in the Quadrifoglio area, where the Stelvio and Giulia Nürburgring Editions, proudly sporting the NRING” badge, celebrate the records scored by the two models, and continue in the space dedicated to Giulia Veloce Ti and Stelvio Super with Sport Pack, the new Performance Pack and new leather dashboard and door panels. Both cars are equipped with Q4 all-wheel drive. The more elegant personality of the brand is expressed by the Luxury Pack on Stelvio and Giulia, while its sporty, bespoke spirit is embodied by the 4C range, with the “Competizione” and “Italia” special editions created for Coupé and Spider.

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Heels & Wheels

The Girls of Geneva Motor Show 2018

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Models : Hostesses at Geneva Motor Show 2018
Year : 2018

Photos Taken by : Arab Motor World Team
Country : Switzerland

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Nissan at Geneva Motor Show 2018: Transforming the way we drive, transforming the way we live

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The acceleration of electrification was the key theme at the Nissan stand during this year’s Geneva Motor Show.

Taking center stage was the world premiere of the all-electric ABB FIA Formula E Championship race car, seen in its concept livery for the first time. The car will make its city circuit debut at the start of the 2018/19 season later this year.

Also featured was the all-electric, zero-emission new Nissan LEAF. One new Nissan LEAF is being ordered in Europe every 12 minutes, making it the region’s fastest-selling electric vehicle. More than 19,000 orders have been placed for the car across Europe.

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The new Nissan LEAF is the icon of the Nissan Intelligent Mobility vision. It is spearheading the brand’s drive to create a more exciting, confident and connected society.

Technologies that made their European debut on the LEAF are already being rolled out across Nissan’s range of passenger cars and light commercial vehicles. Nissan’s innovative ProPILOT advanced driver assistance technology will be available on Europe’s best-selling crossover – the Nissan Qashqai – from this month.

And the LEAF’s 40kWh battery is now available on the e-NV200 van, increasing its range by 60% with no reduction in load-carrying capability.

The LEAF is delivering the Nissan Intelligent Mobility vision today, and the brand is already working towards what consumers will demand tomorrow.

Nissan has confirmed that under its new Nissan M.O.V.E. to 2022 midterm plan, it will offer electrified powertrains within the next generation of its best-selling crossovers. It is a pioneering initiative that will further extend consumer choice.

Also for the future is the Nissan IMx KURO, a concept vehicle that showcases Nissan’s leadership in both electric vehicles and crossovers. The model has been updated since its Tokyo Motor Show debut and now features Nissan’s pioneering Brain-to-Vehicle (B2V) technology.

The brand also highlighted how Nissan Intelligent Mobility is going beyond the vehicle with an integrated electric ecosystem. A new strategic partnership between Nissan and energy company E.ON has been announced. The collaboration will explore opportunities on pilot activities and commercial offers related to vehicle-to-grid services, renewable energy generation and storage solutions, as well as grid integration for Nissan electric vehicle customers.

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Maserati chooses 88th Geneva Motor Show for European premiere of Ghibli, Quattroporte and Levante Nerissimo Edition

Maserati unveils the Ghibli, Quattroporte and Levante in captivating “total black” at the 88th Geneva Motor Show. Black is synonymous with elegance, but also with extreme sportiness, so it perfectly captures the dual personality inherent in the Maserati DNA. From this concept, Nerissimo was born − a special edition of Maserati cars that emphasises their assertive sporting prowess and high-performance capabilities.

Designed for the Ghibli, Quattroporte and Levante − and available in GranSport trims − the Nerissimo Edition envelops each car in black. The exteriors of the three cars stand out thanks to seductive, deep black body paint. This is combined with a contrasting Black Chrome trim on the upper part of the grille frame and the Trident, the side air vents, the boot, and the iconic Maserati badging on the C-pillars and at the rear. The grille bars, door handles, exhaust tips and window trim, meanwhile, are in an exclusive black finish.

For the Ghibli and Quattroporte, a dark finish on the LED headlights and a choice of either 20” Urano or 21” Titano alloy wheels – both in glossy black – complete the picture.

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The Levante offers additional features such as front and rear underbody protection and black fog light rings. It is available with a choice of 20” Nereo, 20” Efesto or 21” Anteo alloy wheels – all in dark finishes.

As for the interior, the Ghibli sports sedan is fitted out with heated front and rear Sport seats, a heated sport steering wheel and Dark Mirror interior finishing − although Black Piano and Carbon fibre trims are also available. Tinted windows and a power rear sunblind are additional features. The flagship Quattroporte executive sedan can be finished in either Black Piano or Carbon fibre trims. It is equipped with tinted windows and a rear-view camera with dynamic gridlines, and also adds the practicality of a power boot lid, the HomeLink system and Keyless Entry extended to include the rear doors. The Levante SUV features heated front and rear Sport seats, four-zone automatic climate control, power foot pedals and the Easy Entry system.

Other models on show in Geneva

The Marque of the Trident’s other models will also be present in Geneva in a variety of trims and colours. This includes a Ghibli S Q4 GranLusso Bianco Alpi with 20” Urano Diamond wheels, polished aluminium brake calipers, a luxuriously elegant Ermenegildo Zegna silk interior with red leather, 100% natural fibre Mulberry silk inserts and a high-quality Ebony trim. The Quattroporte S Q4 GranLusso is presented in Blu Passione, with 21” Titano wheels and black brake calipers. The exquisite beige leather interior with wooden inserts perfectly matches the exterior, and the two rear seats ensure maximum comfort for executive use. The sports cars are represented by the GranCabrio MC. Painted in Bianco Birdcage, the cabriolet features 20” wheels, black brake calipers, a leather and Alcantara interior, and contrasting white stitching that embellishes the passenger compartment. The carbon detail also reinforces the car’s strong racing look.

The range

The 2018 Maserati range has been thoroughly overhauled. All five models, including the GranTurismo and GranCabrio, have been significantly restyled, with new features also added.

In line with the new range strategy, the most significant updates for the Ghibli and Levante MY18 relate to the introduction of the GranLusso and GranSport trims, which initially were only available with the Quattroporte. The GranLusso is an expression of exclusive, refined luxury – made clear with the Ermenegildo Zegna silk or fine-grain stretched leather interiors – while the GranSport was designed to add an extra sporting dimension to the car.

The Ghibli is the highest-selling car in Maserati history, with over 84.200 models delivered since 2013. The MY18 has Adaptive full LED Matrix headlights with “Glare Free” technology, developed in collaboration with Magneti Marelli Automotive Lighting. The Quattroporte MY18 has also introduced Adaptive full LED headlights on all trims, with standard L-shape “Glare Free” technology that provides longer-lasting, more natural light with substantially improved visibility compared to Bi-Xenon technology.

A particular highlight from among the important technical innovations is Electric Power Steering (EPS). This facilitates the active functions of the new Advanced Driving Assistance Systems (ADAS), which include Highway Assist (HAS), Lane Keeping Assist (LKA), Active Blind Spot Assist (ABSA) and Traffic Sign Recognition (TSR). EPS has replaced hydraulic steering on the two Maserati sedans and on the Levante, improving the cars’ handling and comfort, while maintaining the excellent manoeuvrability typical of every Maserati.

There is no end in sight for the success of the Quattroporte, with the MY18 once again confirming its place at the apex of the flagship sedan segment.

In 2016, the launch of the Levante − the first SUV produced by Maserati in its 100-year history − represented a turning point for the Marque of the Trident as it entered the largest segment in the global luxury automotive market. In Geneva, Maserati is showcasing the Levante MY18, which has adopted EPS for an even more exciting driving experience, both on and off the road.

The “Maserati of SUVs” was designed to excite sports car enthusiasts, and it accomplishes this goal with its extensive use of lightweight materials, ideal 50:50 weight distribution and the lowest centre of gravity in the segment. The Levante boasts incomparable agility in the luxury SUV segment, as well as extraordinary comfort on rough terrain and excellent road-holding on low-grip surfaces.

Adaptive full LED headlights are another stand-out feature of Levante. An additional element characterizes this model to provide the best customization and exclusivity options. The Maserati Genuine Accessories range introduces for the very first time an exclusively designed 21-inch wheel rim Eracle. It will be available from March in matt grey colour with diamond trim that enriches the captivating design.

The GranTurismo and GranCabrio MY18 have been the subject of an elegant restyling that has improved their aerodynamics, while the upgrading of their interiors includes the introduction of a brand-new driver interface and a comprehensive infotainment system.

At a global level, 51.500 cars were delivered in 2017. Maserati is present in 77 markets, the largest of which is China. followed by North America.

Integrated Vehicle Control (IVC)

The Ghibli and Quattroporte contain a more powerful 3.0-litre V6 engine and also make use of the new IVC system developed by Bosch in collaboration with Maserati. This important technical development prevents − rather than merely correcting − vehicle instability, ensuring greater active safety, better driving dynamics, and more exciting performance.

IVC forms part of the Electronic Stability Program (ESP) software that brings aerospace technology to the road. It uses an effective feed-forward control system that anticipates driving conditions, then adjusts the braking system and engine in advance. The system operates more regularly and smoothly than the traditional ESP, allowing the car to be better balanced and improving traction in extreme conditions. It also uses smart torque vectoring to optimise lateral dynamics naturally, even when the ESP is disabled.

“Officine Maserati” – the new brand dedicated to Certified Pre-Owned programme by Maserati

The “Officine Maserati” Certified Pre-Owned programme will be launched across the globe in 2018, guaranteeing maximum safety for anyone who buys a previously registered Maserati.

To qualify for “Officine Maserati” status, each car must pass a rigorous 121-point testing process. The programme also includes unlimited mileage and roadside assistance. The initiative involves the Maserati network more closely in its activities by allowing authorised dealers to enhance the fleet of Maserati cars available, offering a wider range of services and increasing customer loyalty.

Octo Maserati GranLusso and GranSport by Bulgari

The prestigious collaboration between Maserati and Bulgari continues with the Octo Maserati watches. The Octo Maserati GranLusso and GranSport by Bulgari are exclusive timepieces designed exclusively for Maserati owners. The spectacular watch face features a retrograde minute and jumping hour display that evokes the rev counter of a real Maserati, while the stitched leather strap is reminiscent of Maserati upholstery.

Maserati Capsule Collection by Ermenegildo Zegna

Inspired by the GranLusso trim, the signature Maserati Capsule Collection by Ermenegildo Zegna will be on display at the Maserati stand in Geneva. The sophisticated collection of micro-woven travel clothing – complete with micro-nubuck detailing − and luxury leather accessories is a concrete expression of the craftsmanship and elegance that have united the two Italian brands since they began their prestigious partnership in 2013.

Maserati S.p.A.

Maserati produces a full range of unique motor cars immediately recognisable for their extraordinary personality. Thanks to their style, technology and innate exclusivity, they satisfy the most exacting, refined tastes and are a constant point of reference in the automobile industry. The current line-up includes the flagship Quattroporte executive sedan, the Ghibli sports sedan, the Levante “Maserati of SUVs” and the sporty GranTurismo and GranCabrio. The range has never been more complete, offering a choice of petrol and diesel engines, rear- or four-wheel drive, a selection of sophisticated materials and outstanding technical solutions. With its tradition of successful automobiles, Maserati continues to redefine the concept of Italian sports motoring on an ongoing basis through design, performance, comfort, elegance and safety.

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New highlights for the luxury class: Audi A6 and Audi e-tron prototype at the Geneva Motor Show

Audi continues its model initiative in the luxury class: following the new Audi A8 and the new Audi A7, the premium brand now introduces the next generation of the Audi A6. Whether in terms of digitalization, comfort or sportiness – the elegantly sculptured sedan is the all-round talent in its segment. Audi is also unveiling the prototype of its first purely electrically powered model in Geneva. The sporty SUV offers the space and comfort of a typical luxury car together with a range suitable for longer journeys.

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Upgrade to business class: the new Audi A6 Sedan

With the new A6, Audi presents the eighth generation of its successful luxury sedan. The
high-tech yet elegant model introduces numerous innovations into the segment and is more versatile than ever before. Together with the A8 and A7 Sportback models, the A6 is a distinguished ambassador for the new Audi design language. With taut surfaces, clear edges and striking lines, it conveys sporty elegance, cutting-edge technology and premium quality.
Its interior focuses consistently on its fully digital operating system and is a trendsetter in the segment. The MMI touch response operating system with haptic and acoustic feedback provides quick, intuitive operation. Its extensive connectivity and assistance solutions offer even greater safety and convenience. Highlights among the driver assistance systems include the parking pilot and garage pilot, which will expand the range of options offered during the course of the year, as well as the adaptive driving assistant. It supports longitudinal and lateral control and helps keep the car in its lane even in narrow lanes and roadwork sections. On the road, the Audi A6 is as agile as a sports car and as nimble as a compact model. The new dynamic all-wheel-drive steering system plays a major role in that. It combines direct, sporty steering response with superior driving stability while reducing the turning circle of the sedan by up to 1.1 meters. The new damping concept provides intensive yet finely differentiated feedback from the road.

For the launch in Europe, Audi offers the new A6 with two powerful and smoothly running engines – a 3.0 TFSI with 250 kW (340 hp) (combined fuel consumption in l/100 km: 7.1 – 6.7*; combined CO2 emissions in g/km: 161 – 151*) and a 3.0 TDI with 210 kW (286 hp) (combined fuel consumption in l/100 km: 5.8 – 5.5; combined CO2 emissions in g/km: 150 – 142*). All engines are equipped with a mild hybrid system as standard for added comfort and efficiency. The new Audi A6 will be manufactured at the Neckarsulm plant and will be launched in the German market with extensive equipment in June 2018.

Fully electric SUV: the Audi e-tron prototype

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The Audi e-tron prototype offers a preview of the first all-electric model from the brand with the four rings. Camouflaged with a specially developed design film, it showcases the high-voltage drive system. The electrifying exterior conceals a sporty premium SUV with space for five people along with plenty of luggage – the space and comfort are similar to that of a typical Audi luxury class model. Thanks to the electrical quattro, its long-distance range and comprehensive charging options, customers can drive purely electrically without compromises. The production version of the Audi e-tron prototype can fill up on electricity at fast-charging stations with up to 150 kW charging capacity. In just under 30 minutes, the SUV is then ready for the next leg of the long-distance journey. Before the European launch at the end of the year, hundreds of development vehicles will be tested under extreme conditions worldwide. Specially camouflaged prototypes now kick off the chase for the most spectacular photos.

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LAGONDA VISION CONCEPT – A NEW KIND OF LUXURY MOBILITY

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Aston Martin is proud to present Lagonda Vision Concept, marking the beginning of a new range of state of the art, emission-free luxury vehicles. Production is planned to start in 2021.

Lagonda aims to be the world’s first zero emission luxury brand. It will confound traditional thinking and take full advantage of the latest advances in electrification and autonomous driving technologies, which amount to the biggest revolution in land-bound transportation since the invention of the car.

Lagonda will show how true luxury and modern design, far from being diametrically opposed interests, can exist in total harmony and enhance each other’s most desirable characteristics.

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‘We believe people associate luxury in their cars with a certain traditional and even old-fashioned approach because, to date, that is all that’s been available to them,’ commented Aston Martin President and Chief Executive Officer, Dr Andy Palmer. ‘Lagonda exists to challenge that thinking and prove that being modern and luxurious are not mutually exclusive concepts.’

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Lagonda ‘Vision Concept’

The Lagonda ‘Vision Concept’ is a near future study that previews the design language that could potentially be seen in production Lagonda models as soon as 2021. Alongside the new concept, two 40 per cent scale models will be displayed, one coupe concept and one SUV concept, to illustrate how the Lagonda design language could be adapted for the future.

‘The Lagonda Vision Concept is an incredibly bold design statement,’ said Aston Martin EVP and Chief Creative Officer, Marek Reichman. ‘The electrification revolution means there is no longer any need for horse and carriage design, and our new concept shows the scope of design opportunities that open up once you no longer need to provide space for a large power source directly in front of the passenger compartment. In the Lagonda Vision Concept, the batteries occupy the floor of the car. Everything above that line belongs to us.’

The Vision Concept showcases Lagonda design ingenuity. Both far shorter and lower than traditional limousines, the exceptional space efficiency that has been achieved by its radical design means there is room inside for four adults, each of two metres height or more, to stretch out in luxurious comfort.

‘Lagonda has no need to occupy a huge amount of road space or make an ostentatious wealth statement,’ continues Reichman. ‘It is like comparing Concorde to the first class cabin of a conventional airliner. By ditching traditional architecture like Parthenon grilles and massive frontal areas, and by using electrical power, Lagonda design can still be distinctive and luxurious without being grandiose. It offers its customers a thoroughly modern, emission-free form of super-luxurious mobility.’

Far more than any orthodox design, the Lagonda Vision Concept was designed from the inside out because that is what the architecture allows. With no need to package a vast internal combustion engine, gearbox and transmission, Lagonda’s designers could optimise the interior down to the smallest detail and then build up the exterior of the car around it.

The Lagonda Vision Concept doesn’t have a bonnet because one is not required. But it still needs to travel through the air and to do so as efficiently as possible to preserve battery life, which is why its shape is so sleek and dynamic. ‘The shape of the Lagonda Vision Concept is the result of satisfying a number of different requirements,’ says Reichman. ‘The need to make a bold design statement, to establish Lagonda as a company of the future and to show how technological advancement can help liberate design too. So while Aston Martin design language can be seen as organic and natural, that of Lagonda is more sculptural, shocking and challenging. It is a shape formed by the collision of invisible forces, like those made by magnetic particles in an electrical current. The secret is to understand how to connect that shock and change to beautiful surfacing.’

For the interior Reichman and his team took further delight in defying convention, turning to the most traditional of households for the most visionary thinking. ‘How do you create a cabin that is at once unlike any other, capable of achieving a new level of luxury both in look and feel while staying true to Lagonda’s forward thinking vision? For me there was only one man for the job.’ The work of English furniture designer David Linley, has fascinated Reichman for years. His ability to marry materials, some very modern, others very established in ways that are never predictable held the key to the interior of the Lagonda Vision Concept.

When we first started working with David we showed him all these ideas we’d had for marquetry and leather on the inside and he said, “Let’s use different materials, materials people won’t expect even in isolation, let alone together.” Which is why the interior of the Lagonda Vision Concept uses not only ultra modern materials like carbon fibre and ceramics but also some of the oldest and finest that of late have rarely been used in the automotive sphere, like cashmeres and silks.’ The result is a cabin that surprises, shocks and fascinates, where silk carpets and hand woven wool upholstery live in perfect harmony with carbon fibre trim and functional ceramic tiles that open and close to alter the ventilation and adjust the volume of the music.

As well as working with David Linley, Marek enlisted the support of Savile Row tailors, Henry Poole for their expert knowledge in tailoring luxury materials. When the decision was made to use hand woven wool the master tailors of Henry Poole were able to assist in creating the patterns, cutting the material and the detailed finishing to ensure that a perfectly trimmed seat was achieved on the Lagonda ‘Vision Concept’.

Its design also means a new level of convenience and ease of use can be delivered. Because the majority of the car’s structural strength comes through its floor, it has been possible to use apertures in the body far larger than would be wise in conventional cars. As a result, the rear hinged back doors don’t just open outwards, the roof sections also open upwards to provide unprecedented ease of access. Occupants can therefore literally stand up inside and walk out of the car, or step straight into it. Similarly, the front seats are not mounted on conventional runners which always interfere with where those in the back would like to place their feet, but instead sit on cantilevered arms extending from the floor outside the seat frame providing a completely uncluttered floor area. And the seats are more like armchairs, with heavily bolstered arms because, given the choice people always use arms to lower and raise themselves from chairs.

The Lagonda Vision Concept also anticipates a world with a high level of autonomy. Its design is commensurate with level four autonomous driving, meaning the car is capable of driving itself in all routine circumstances and on all recognisable roads. As a result, the steering wheel can not only move from left to right hand drive according to need, in autonomous mode it can also retract entirely allowing front seat passengers to rotate through 180 degrees to engage in face to face conversation with those in the back. In the meantime, the car will not only have 360-degree awareness of the world around it, but also be fully connected to it, allowing occupants unprecedented access to bespoke concierge services and a level of connectivity and cyber-security few enjoy in their own homes, let along their cars.

‘For owners of true luxury cars, autonomy has existed for over a century, in a carbon-based form called a chauffeur,’ commented Palmer. ‘We imagine most Lagonda customers will choose to be driven, but whether by a person or a computer will be up to them. And if they want to drive themselves, the car will ensure that is a delightful and memorable experience too. Lagonda will provide that choice.’

The Lagonda Vision Concept has been configured to accept powerful solid state electric batteries enabling it to cover up to 400 real world miles between charges. That’s the distance from Los Angeles to San Francisco, London to Edinburgh or Berlin to Vienna without stopping. The concept has also has been designed to be compatible with the latest wireless conductive charging technology.

The car itself makes full use of Aston Martin’s world leading experience in multi-material bonding techniques, creating a structure that it at once supremely light for an all-electric luxury car, structurally stiff and, as we have seen incredibly space efficient. It will also make the most of its electric drive system to provide intelligent all-wheel drive, capable of delivering anything from 100 to zero per cent of available torque to any given wheel according to demand.

Lagonda: The Wonder of Travel

The Lagonda Vision Concept provides the first clues to the Lagonda models of the future. It embodies the vision to be a standalone marque that will break through long-standing boundaries and transform the way people perceive luxury transport. And as with the concept, this will be done through the use of cutting edge design, creating technologically radical, visually spectacular, thoroughly modern and ultra-luxurious vehicles that will overturn conventional thinking. Lagonda’s ambitions go beyond automotive, it is a luxury brand currently operating in the automotive sphere which can go anywhere and do anything that is consistent with the values of the brand.

Just like the Lagonda Vision Concept, production Lagonda models will not just be supremely spacious, cossetting and exquisitely appointed, but also bold and forward thinking, bristling with creativity and innovation from the way they are designed to the engineering they contain. They will prove that the old conflicts – those between high performance and zero emissions, technological sophistication and the purest luxury are conflicts no more. Lagonda believes the increase in new automotive technologies from efficient electrification to autonomous driving provides a unique opportunity for a new brand bearing one of the greatest names in motoring to rewrite a rulebook that has been allowed to stagnate for too long.

‘Ever since the start of the 20th century when petrol beat electricity and steam to become the fuel of the future, the evolution of the automobile has followed a continuous line both long and straight,’ commented Palmer. ‘No longer. A world of technological opportunity has now opened up, a world where those with the imagination, courage and determination to take a new path will thrive. With Lagonda we have the creativity, drive and the brand to make the most of this unique opportunity. We also have a clean canvas on which to realise our ambitions.’

Lagonda will use emergent technologies not to isolate their occupants from the experience of travel as do others, but to immerse them in its magic, enabling a whole new generation of enthusiasts and connoisseurs to rediscover the long lost joy of the journey. Once more the simple thrill of travel will become the justification for the journey, and no longer merely a means of reaching a destination.

‘There are some excellent products in the luxury car market today, but they are tied by their brands to traditional design execution,’ says Palmer. ‘Similarly, if you look at the most modern, technologically advanced cars on the market, they are defined by their technologies. By contrast Lagonda will be entirely strategic in its approach of technology, using it as a means to attain its goal of creating the world’s first ultra-modern luxury cars, and never as an end in itself.’

Above all Lagonda will remain faithful to the forward thinking, ever adventurous spirit of Wilbur Gunn, the Anglo-American engineer and entrepreneur who founded Lagonda in a greenhouse at his home in Staines to the west of London in 1904. A man whose talents stretched from opera singing to riverboat building, he named his company after the Lagonda Creek river that ran through the town of Springfield in his native Ohio. His cars were always innovative: for example, the 16/18hp model that won the Moscow to St Petersburg trial in 1910 boasted not only trailing arm rear suspension but a form of monocoque construction, decades before its advantages were realised by the bulk of the world’s car manufacturers. He succeeded because he refused to accept that the current way was the only way. Lagonda went on to become not only one of the most coveted car brands in the world, but among the most versatile too. In its 1930s heyday Lagonda was capable of producing V12-powered limousines fit for royalty, and sports cars strong and quick enough to win Le Mans, which one duly did in 1935. Bought by Aston Martin in 1947, Lagonda continued to innovate, never more so than with the extraordinary Aston Martin Lagonda of the 1980s and 1990s, to this day one of the most audacious and strikingly styled cars ever designed.

Modern Lagonda products will be inspired by these pioneering designs and, like them, steadfast in their focus on the future. ‘We see no limits for Lagonda,’ says Palmer, ‘it will be a brand for the restless, for those who are anything but happy with the status quo. It will produce cars that exploit technology, without being obsessed with it for its own sake. And It will enable Lagonda to redefine the concept of luxury within the automotive and other spheres.

‘The car has been the greatest liberating force humankind has invented, and at the time the journey was as important as the destination. All that has been lost over the last 100 years. Wherever you are in a Lagonda, whatever the journey and whichever seat you occupy, it will re-introduce you to the wonder of travel.’

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The Ferrari 488 Pista: the synthesis of extreme, track-level power and driving exhilaration for the road

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The Ferrari 488 Pista is powered by the most powerful V8 engine in the Maranello marque’s history and is the company’s special series sports car with the highest level yet of technological transfer from racing. In fact the name, meaning ‘track’ in Italian, was chosen specifically to testify to Ferrari’s unparalleled heritage in motor sports.

Technically, the Ferrari 488 Pista encompasses all of the experience built up on the world’s circuits by the 488 Challenge and the 488 GTE. For over 25 years, Maranello has been organising the most prestigious of all one-make championships, the Ferrari Challenge, in which over 100 drivers split into three continental series do battle at the wheel. Last year saw the introduction of the 488 Challenge, the first model in the series to be equipped with a turbo engine. The Ferrari 488 GTE is instead the car fielded in the FIA World Endurance Championship, the pinnacle of GT racing, where it has won two consecutive GT Manufacturers’ titles and no less than five titles in total since the championship’s inception in 2012. Thanks to wins in both the Pro and Am categories, the 488 GTE has taken no fewer than 35 out of the 50 races run to date.

The new car’s engine adopts numerous solutions from that of the 488 Challenge and its power output has been increased to 720 cv. It is also lighter, thanks to new titanium con-rods and carbon-fibre intake plenums. The inverted radiator cooling system is also derived from the Challenge with the radiators raked rearwards (rather forwards as in the 488 GTB), improving cooling and maintaining optimal performance levels even in high thermal stress situations.

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The car’s aerodynamics are derived from both the 488 GTE and from Formula 1, specifically the S-Duct at its front, the rear spoiler and diffuser profiles which boost efficiency by 20% compared to the 488 GTB. Other solutions have been carried over from the track to shave off further weight, including the lithium battery (from the 488 Challenge) and also the new carbon-fibre wheel rims – a first for Ferrari. The overall result is that the 488 Pista is an impressive 90 kg lighter than the 488 GTB.

As with the three previous special series, the Challenge Stradale, 430 Scuderia and 458 Speciale, this new berlinetta is the perfect marriage of extreme performance and track car-style handling.

The vehicle dynamics were designed for unique driving feedback and to make the car’s full potential available to all drivers, professional or otherwise. Specific vehicle controls were developed with this in mind, first and foremost being a new oversteer management system usable in the manettino’s CT-OFF position and designed to make the car’s performance on the limit easier to reach and control.

A new gear-shift strategy in the RACE position delivers a far more sporty experience, very similar to that of a track car. In other words, the Ferrari 488 Pista offers drivers of all abilities an exceptional and exhilarating experience that normally only a competition car could deliver, setting a whole new benchmark in terms of driving pleasure for the Ferrari range.

The Ferrari 488 Pista’s extreme design is underlined by the optional livery that highlights the aerodynamic innovation of the S-Duct. The car’s lines were developed to underscore its sporty soul and cleverly combine the purity of the 488 GTB with some of the hugely successful racing and functional elements of the 488 GTE and 488 Challenge while staying true to Ferrari’s traditional styling.

ENJOY THE VIDEO BELOW:

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