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Pagani Automobili Unveils Huayra Roadster

Today, Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, unveiled Pagani Automobili’s jaw-dropping new hypercar, the Huayra Roadster BC, in the world’s most popular mobile drag racing gameCSR Racing 2 (CSR2). This is the first time a car manufacturer has unveiled a real designer car in a mobile game before releasing it to the public. The Roadster BC will be featured in a special 80 race ladder with a time attack leaderboard unlocking at the end.

The Pagani Huayra Roadster BC is the hypercar that embodies Pagani’s ultimate technical and engineering development combined with the most eminent research for style and elegance. Zynga meticulously rebuilt the car in CSR2, just as the real car is handcrafted for Pagani’s customers.

CSR2 gives players the opportunity to drive rare and exquisite cars that most of us only experience in our dreams,” said Julian Widdows, Vice President of CSR2. “Seeing the Pagani Roadster BC’s smooth and elegant racing on the streets of CSR2 is a triumphant amalgamation of science and art. We couldn’t be prouder to be Pagani Automobili’s chosen partner to unveil the Roadster BC to the public.”

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“When Horacio Pagani first began designing cars 44 years ago, it would have been impossible to imagine that a car like the Roadster BC would ever be unveiled to the world in a mobile game,” said Michael Staskin, Managing Director of Pagani Automobili America. “We chose to partner with CSR2 on the reveal of the Roadster BC because we are both leaders in our respective industries, we both show incredible attention to design and detail and we both continue to disrupt what is considered normal in the automotive industry.”

CSR2 will celebrate the Huayra Roadster BC with an 80 race ladder that players can enter using a Pagani Huayra Coupé, which will be gifted to all players of the game. During the event players have a chance to add the Pagani Huayra Roadster BC to their collection. As a final reward, players can win the Pagani Zonda HP Barchetta, to complete their Pagani collection. Using augmented reality, players can also park their Pagani cars in their real-world driveways and open every panel to study the details close up.

CSR2 is available to download for free on the App Store as well as Google Play.

Huayra Roadster

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Aston Martin Valkyrie and Valhalla take flight

The Nordic hall of the heroes is Aston Martin officially open for business as Aston Martin’s latest mid-engined sportscar – Valhalla – has taken flight for the first time alongside the world’s most highly-anticipated hypercar, Aston Martin Valkyrie.

Celebrating  Valhalla’s North American debut at the world-famous Monterey Car Week’s ‘Quail’ display, today’s video showcases both ground-breaking models – born from Aston Martin’s collaboration with Red Bull Advanced Technologies – being put through their paces at the luxury British marque’s official development facility at Silverstone by High Performance Test Driver, Chris Goodwin.

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While Aston Martin Valkyrie delivered its stunning debut as part of this year’s British Grand Prix earlier this year, its closely related Valhalla sibling has until now been solely shown in static guise after wowing the crowds upon its unveiling at this year’s Geneva Motor Show. Today’s ‘dynamic concept’ car signals the next step on the journey towards delivering the first of these exceptional hypercars.

Though making greater concessions to practicality and road use, Valhalla remains true to the uncompromising engineering ethos laid down by its bigger brother. Benefitting from genuine state-of-the-art F1TM technology and unrivalled active aerodynamics utilising variable morphing surfaces, Valhalla is set to deliver equally impressive levels of handling performance. Powered by a bespoke Aston Martin V6 twin-turbo engine, Aston Martin Valhalla will surpass figures shown in today’s hypercar world, underlining its own elite status.

Strictly limited to 500 coupes worldwide, the programme remains oversubscribed as Aston Martin continues to handpick the final lucky customers who will have the opportunity to own this extraordinary machine.

In contrast, the sold-out Aston Martin Valkyrie’s testing programme continues apace with the first customer delivery scheduled for later this year, when the model will claim its unrivalled position at the top of the automotive arena.

ENJOY THE VIDEO BELOW:

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Fenyr SuperSport speeds back to Monterey Car Week

Fenyr SuperSport

The striking W Motors Fenyr SuperSport is set to return to the Monterey Car Week, this time dressed in arctic white with gold accents. The hypercar will take part in the famous Fuel Run on 14th August, followed by The Quail on 16th August and both Concorso Italiano and Exotics on Broadway on 17th August.

The same model participating in the exciting California line up is currently on display at the Petersen Automotive Museum in Los Angeles – one of the world’s largest and most prestigious automotive museums.

The Fenyr SuperSport is the latest W Motors hypercar to be launched, and focuses purely on performance, power and speed. A carbon fibre masterpiece, it perfectly balances advanced aerodynamics engineering with aggressive W Motors aesthetics. Production is limited to 110 units, including 10 special Launch Editions, the last five of which were sold to a Japanese businessman in July 2019.

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W MOTORS AT THE 2018 GENEVA INTERNATIONAL MOTOR SHOW

W-Motors-Fenyr-SuperSport-Arab-Motor-World

W Motors, the first Arab brand of high-performance luxury sports cars from the Middle East, achieved a new milestone today with the world premiere of the Fenyr SuperSport launched at the renowned Geneva International Motor Show.

W Motors was also joined on the stand by partner ICONIQ Motors, based in China, who unveiled in parallel their brand new electric SPVs ICONIQ Seven model in VIP edition.

Held every March, in the Swiss City of Geneva, the 88th edition of the international motor show will be hosted at the Geneva Palexpo similar to every year and is considered to be the most important Motorshow among all others, establishing a perfect demonstration platform for the world’s automakers launching new concepts, prototypes, technical breakthroughs, world premieres and international partnerships.

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Unveiled previously in a private event held at W Motors first flagship showroom in Dubai end of 2017, the Fenyr SuperSport is the latest masterpiece created by W Motors in a limited production of only 25 units per year. Entirely developed in-house by the W Motors Design Studio based in Dubai and equipped with the custom high-performance powertrain created by RUF Automobile in Germany, the Fenyr SuperSport becomes a performance-focused machine at its core, embodying the greatest performance, power and speed possible.

The heart of a Wolf

Named after the most ferocious wolf in Norse Mythology, the son of Loki, the Fenyr SuperSport is not only an aesthetic prodigy distinguished by the unique W Motors DNA lines, but also a technical wonder developed in close collaboration with international leading technical companies and partners, like Magna Steyr Italy, RUF Automobile Germany and Studio Torino.

Among the plethora of distinctive features, we can name the reverse door system, innovative active aerodynamics system, full exterior body in carbon-fibre with extensive use of graphene composite, transforming the Supercar into a lightweight (1,350 kg) and high resistance machine, custom-made RUF twin turbo flat 6, mid-rear 3.8L engine capable of delivering 800HP and 980NM Torque, making it possible to reach 0-100 km/h in just 2.7 seconds and a maximum speed of 400km/h.

The W Motors Fenyr SuperSport is available worldwide with a starting price of 1.4 million USD.

“The earth will shake violently, trees will be uprooted, mountains will fall, and all binds will snap – Fenyr will be free.” – Adapted from Prose Edda, 1220.

Talking about the Fenyr, Ralph R. Debbas, CEO and Chairman of W Motors stated, “We are thrilled to launch the Fenyr SuperSport today, through the Geneva International Motorshow platform, which represents the culmination of years of hard work by W Motors and its numerous technical partners in the automotive industry”.

Alongside the new Fenyr SuperSport, W Motors’ partner, ICONIQ MOTORS exhibited the ICONIQ SEVEN VIP Edition for the first time in Europe. Also available in Premium and Mobility variants, the ICONIQ SEVEN is the world’s first, all-electric passenger focused MPV with a focus on bringing an unparalleled level of connectivity and convenience to passengers. The ICONIQ SEVEN was styled by W Motors’ Design Studio in Dubai and features state-of-the-art technology from Microsoft including advanced image recognition, Artificial Intelligence (AI) and Cloud Solutions.

ICONIQ MOTORS also showcased their new L5 Autonomous Vehicle concept. Designed by W Motors’ and supported by leading technology partners like Microsoft and AKKA Technologies, the L5 represents the company’s ambition to provide passenger focused solutions for the future era of Level 5 driverless mobility.

This project is also supported by Masdar City and Safe City in the United Arab Emirates, and the first fleet of L5 Autonomous vehicles will be launched at the Dubai World EXPO 2020.

The W Motors and ICONIQ Motors stand number 2231 is open to the press and public during the Geneva International Motor Show from March 6th until March 18th 2018.

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