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Hyundai Motor becomes Global Automotive Partner of Chelsea Football Club

Chelsea Football Club

Hyundai Motor announced a multi-year partnership with Chelsea Football Club, which will see the Hyundai brand logo presented on the sleeve of the new Blues jersey in all domestic competitions from next season until 2022, as the Global Automotive Partner.

The deal with Chelsea Football Club is the first time that Hyundai has ventured into the UK football market. The new partnership extends Hyundai’s long-standing presence in football at the highest level, having been continuously engaged in national and international competitions for the last 20 years.

Chelsea Football Club
Chelsea Football Club

With this partnership, Hyundai will not only be visible on the jersey but also through car displays at the club, home matchday presence including LED perimeter branding, and various media and digital content rights.

The announcement comes as Hyundai launches a new video featuring Chelsea Football Club stars Olivier Giroud, David Luiz and Tiémoué Bakayoko. The entertaining short film sees the Blues players attend a photoshoot unlike any they have experienced before, as a group of dedicated Chelsea fans take center stage and assume the roles more commonly associated with their club heroes.  Over the course of the partnership, Hyundai will work closely with Chelsea Football Club to develop a range of initiatives and benefits for the club’s supporters, as part of its ambition to bring ease to mobility and make football more accessible to fans.

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“For 20 years, Hyundai has been bringing the dynamism, passion and excitement of football to fans around the world. We are thrilled to begin a new partnership with Chelsea – a successful and ambitious club that matches the global scale and challenging spirit of Hyundai,” said Andreas-Christoph Hofmann, Vice President Marketing & Product at Hyundai Motor. He added, “Just as we always place the customer first, so we have always positioned fans at the heart of our activities throughout our long-running engagement in football. We will be taking the same approach with Chelsea fans as we kick off this new partnership. Along with our existing partnership with Olympique Lyonnais, this marks the start of a new pan-European sponsorship approach that will include other top clubs in Europe.”

Chelsea Commercial Director Chris Townsend OBE said, “We are delighted to be announcing our new partnership with Hyundai that will see this iconic brand appear on the sleeve of our match shirts from next season. At Chelsea we pride ourselves on partnering with some of the world’s leading companies and we look forward to working closely with Hyundai as they seek to reward, engage and entertain our global fanbase.”

The logo on the new jersey will be seen in action for the first time on July 23rd, as Chelsea head to Australia to play a friendly fixture against Perth Glory, ahead of the 18/19 season.

Hyundai has been a FIFA Top Partner since 1999, was engaged with UEFA for 18 years to 2017, and remains heavily involved with national teams as well as individual clubs, including Olympique Lyonnais in France among others.

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Hyundai Motor Passes Vehicle Fleet to the World’s Biggest Sporting Tournament, the 2018 FIFA World Cup Russia™

Hyundai 2018 FIFA

Hyundai Motor has supplied 530 vehicles to assist with the streamlined running of the 2018 FIFA World Cup Russia™. The momentous vehicle handover ceremony took place on May 31 at the Luzhniki Stadium in Moscow, further celebrating the strong and lasting partnership between Hyundai Motor and FIFA just before the world’s biggest sporting tournament begins, uniting football fans from around the world.

The FIFA World Cup will start on June 14 2018, with 32 national teams vying for a coveted place in the prestigious final, to be held in Moscow on July 15.

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Transportation is a critical part of organizing and running an event of this scale. As the Official Automotive Partner to FIFA, Hyundai Motor has supplied the 530-strong fleet of vehicles including its Santa Fe, Tucson, and H-1 (Starex) models to transport the national football teams, referees, officials and delegates during the international tournament.

We are proud to again partner with FIFA for the 2018 FIFA World Cup, the biggest international sporting tournament in the world,” Minsoo Kim, Vice President of Hyundai Motor’s Marketing Division said. “Transport is an important logistical element at an event of this scale. As the FIFA World Cup’s Official Automotive Partner sponsor, we are committed to assisting the event organizers with running a streamlined event, just as we are committed to caring for our customers by ensuring special and rewarding Hyundai ownership experiences the world over.”

“Hyundai Motor has been our Official Partner since 1999 and we are grateful for its support in supplying a quality fleet to assist with this year’s FIFA World Cup in Russia.” Jean-François Pathy, FIFA Director of Marketing Services said. “Hyundai Motor hold an important role in the operational success of our events. Their vehicles will ensure a smooth operation of the event, enabling us to transport players, media and officials throughout the tournament. Both FIFA and Hyundai Motor share a passion for football and we are ready to deliver the excitement of the beautiful game to fans around the globe.”

Hyundai Motor also unveiled the 2018 FIFA World Cup national team’s buses with team slogans. As part of an international competition, each slogan was selected from approximately 160,000 submissions from fans around the world. The entries received over 3.45 million votes from global football fans through the ‘Be There With Hyundai’ program. In a once-in-a-life-time-experience, the 32 slogan entry winners will watch their national team’s match live, and experience riding on the national team’s bus convoy on match day.

In addition to supplying this fleet of vehicles, Hyundai Motor is also hosting a number of fan engagement initiatives throughout the tournament.

To encourage global football fans to enjoy the FIFA World Cup even more during the competition, Hyundai will collaborate with FIFA to deliver the ‘FIFA World Cup Predictor’, a match score prediction for each game of the tournament, and the ‘Hyundai Goal of the Tournament’, FIFA World Cup’s best goal program. The company will also invite global customers, who win FIFA World Cup tickets from ‘Fortune Drive to Russia’, a global test drive event which held in over 50 countries, into Russia.

There are also exciting competitions throughout the event that fans can enter to win amazing prizes, like the ‘Hyundai Cheering Stadium by Fans’ competition, for more information on how to enter, visit https://worldcup.hyundai.com

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