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Abu Dhabi Motors signs MOU with W Motors and ICONIQ Motors

ICONIQ Motors and W Motors have this month signed a Memorandum of Understanding with Abu Dhabi Motors, signifying a move into an important next phase of establishing a distribution partnership in the UAE.

As the largest retailer of premium cars in the Middle East, Abu Dhabi Motors is a major force in the region’s automotive sector and will be a key strategic partner for the expansion of theW Motors and ICONIQ Motors brands in the UAE.


The signing ceremony took place at the W Motors showroom in Dubai City Walk. The three signing parties included Arno Husselmann, General Manager of Abu Dhabi Motors, Ralph R Debbas, Chairman & CEO of W Motors, and Bruno Lambert CEO of ICONIQ Motors.

Commenting on the partnership, Arno Husselmann, General Manager of Abu Dhabi Motors, said: “We are thrilled to be joining W Motors and ICONIQ Motors in this exciting partnership aimed at bringing ICONIQ’s Smart Passenger Vehicles to the region. ICONIQ and W Motors are innovative brands with remarkable cars that are set to take the industry by storm. We look forward to our involvement in the successful growth of this distribution partnership. We will only consider partnering with the best products and technologies which deliver substance and value to the customers. These products do so in abundance and will find many customers.”

W Motors was born out of the desire to harmonize form and function. The company is the first developer of high performance luxury sports cars in the Middle East catering to Ultra High Net Worth individuals. Based in Dubai since 2012, the company’s vision is to become a fully integrated high-performance luxury sports car producer with activities ranging from car design and research to development and manufacturing.

Currently, W Motors have a lineup of two sensational designs: the Lykan HyperSport, hero car featured in Universal Studios blockbuster The Fast & The Furious 7 and the Fenyr Supersport launched last November 2017 in its production trim. Both vehicles along with the ICONIQ Seven models are currently featured at the brands’ flagship showroom located in City Walk upscale Boulevard.

Citing the partnership with Abu Dhabi Motors, Ralph R Debbas, Chairman & CEO of W Motors stated: “We are extremely proud to partner with Abu Dhabi Motors, leader in luxury vehicles sales in the Middle East. With the help of their professional team, we hope to push W Motors brand and vehicles in the region and beyond, by learning from their expertise in the automotive field as well as from their best practises in terms of excellence in sales and after-sales process and high customer satisfaction and value”.

Being the leading Rolls-Royce dealer in the region and the world, Abu Dhabi Motors showroom will offer a strategic visibility for W Motors Hypercars with a clear synergy linking both luxury automotive brands in terms of high-performance luxury cars catering to HNWI clientele.

ICONIQ Motors currently has a lineup of two Smart Passenger Vehicles (SPVs) which include the ICONIQ SEVEN VIP and the ICONIQ SEVEN PREMIUM. The SEVEN VIP is the ultimate all-electric long-range vehicle which redefines executive transportation. From the unprecedented comfort of two luxurious captain seats, to the convenience of voice control and the AI personal assistant, the SEVEN VIP’s Connected Vehicle Platform makes a commute to become the ultimate travelling experience. The SEVEN PREMIUM is a technological achievement in its own right. An all-electric, long range vehicle with four independent seats in the passenger cabin. The SEVEN PREMIUM is designed with customer comfort and accessibility as a first priority, allowing the passenger to enjoy a uniquely customizable journey.

ICONIQ Motors focuses on offering a truly unique passenger experience by presenting the latest in comfort, entertainment and productive technologies. Designed by the W Motors Design Studio in Dubai and built by ICONIQ Motors in China, the two fully-electric luxury SPVs are developed “around the passenger with the purpose of bringing the latest in comfort and connectivity”, according to ICONIQ President Alan Wu

With 20 Global Awards in 14 Years, Abu Dhabi Motors is the most successful Rolls-Royce Motor Cars dealer worldwide. Its most notable awards include the Global Dealer of the Year in (2008, 2012, 2013, and 2015) and Global Sales Leader (2008, 2013, 2014, and 2015) and won Global Bespoke Dealer for the past 9 years in a row.


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W Motors, the first Arab brand of high-performance luxury sports cars from the Middle East, achieved a new milestone today with the world premiere of the Fenyr SuperSport launched at the renowned Geneva International Motor Show.

W Motors was also joined on the stand by partner ICONIQ Motors, based in China, who unveiled in parallel their brand new electric SPVs ICONIQ Seven model in VIP edition.

Held every March, in the Swiss City of Geneva, the 88th edition of the international motor show will be hosted at the Geneva Palexpo similar to every year and is considered to be the most important Motorshow among all others, establishing a perfect demonstration platform for the world’s automakers launching new concepts, prototypes, technical breakthroughs, world premieres and international partnerships.


Unveiled previously in a private event held at W Motors first flagship showroom in Dubai end of 2017, the Fenyr SuperSport is the latest masterpiece created by W Motors in a limited production of only 25 units per year. Entirely developed in-house by the W Motors Design Studio based in Dubai and equipped with the custom high-performance powertrain created by RUF Automobile in Germany, the Fenyr SuperSport becomes a performance-focused machine at its core, embodying the greatest performance, power and speed possible.

The heart of a Wolf

Named after the most ferocious wolf in Norse Mythology, the son of Loki, the Fenyr SuperSport is not only an aesthetic prodigy distinguished by the unique W Motors DNA lines, but also a technical wonder developed in close collaboration with international leading technical companies and partners, like Magna Steyr Italy, RUF Automobile Germany and Studio Torino.

Among the plethora of distinctive features, we can name the reverse door system, innovative active aerodynamics system, full exterior body in carbon-fibre with extensive use of graphene composite, transforming the Supercar into a lightweight (1,350 kg) and high resistance machine, custom-made RUF twin turbo flat 6, mid-rear 3.8L engine capable of delivering 800HP and 980NM Torque, making it possible to reach 0-100 km/h in just 2.7 seconds and a maximum speed of 400km/h.

The W Motors Fenyr SuperSport is available worldwide with a starting price of 1.4 million USD.

“The earth will shake violently, trees will be uprooted, mountains will fall, and all binds will snap – Fenyr will be free.” – Adapted from Prose Edda, 1220.

Talking about the Fenyr, Ralph R. Debbas, CEO and Chairman of W Motors stated, “We are thrilled to launch the Fenyr SuperSport today, through the Geneva International Motorshow platform, which represents the culmination of years of hard work by W Motors and its numerous technical partners in the automotive industry”.

Alongside the new Fenyr SuperSport, W Motors’ partner, ICONIQ MOTORS exhibited the ICONIQ SEVEN VIP Edition for the first time in Europe. Also available in Premium and Mobility variants, the ICONIQ SEVEN is the world’s first, all-electric passenger focused MPV with a focus on bringing an unparalleled level of connectivity and convenience to passengers. The ICONIQ SEVEN was styled by W Motors’ Design Studio in Dubai and features state-of-the-art technology from Microsoft including advanced image recognition, Artificial Intelligence (AI) and Cloud Solutions.

ICONIQ MOTORS also showcased their new L5 Autonomous Vehicle concept. Designed by W Motors’ and supported by leading technology partners like Microsoft and AKKA Technologies, the L5 represents the company’s ambition to provide passenger focused solutions for the future era of Level 5 driverless mobility.

This project is also supported by Masdar City and Safe City in the United Arab Emirates, and the first fleet of L5 Autonomous vehicles will be launched at the Dubai World EXPO 2020.

The W Motors and ICONIQ Motors stand number 2231 is open to the press and public during the Geneva International Motor Show from March 6th until March 18th 2018.


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ICONIQ Model SEVEN makes European debut

ICONIQ SEVEN Geneva Motor Show Arab Motor World

ICONIQ Motors celebrated the European debut of its Model SEVEN at the Geneva Motor Show, showcasing the world’s first all-electric passenger-focused MPV, with a focus on bringing an unparalleled level of connectivity and convenience to passengers.

ICONIQ President Alan Wu commented: “ICONIQ’ SEVEN’s debut in Europe marks another milestone for the company as we expand our market reach while taking a leap forward to announce the next level of our partnership with Microsoft and AKKA to make driverless technology a reality. Our focus on passenger experience and connectivity represents the beginning of a new category in the premium electric vehicle segment”.



The goal of the three-party partnership is to successfully debut ICONIQ’s fully autonomous (‘Level 5’) vehicle, the ICONIQ L5 at the Expo 2020 Dubai. This will be followed by mass production of the L5 at the end of 2022.

ICONIQ Motors CEO Bruno Lambert commented: “ICONIQ is thrilled to be partnering with two of the world’s leading technology players in the connected and AI solution segment to introduce our fully autonomous L5 model by 2020”.

Ahead of the debut in 2020, the ICONIQ L5 has been selected to undergo testing in China and in Abu Dhabi’s Masdar Smart City, providing important preliminary data and securing early stage participation in one of the world’s most ambitious sustainability-focused urban projects.


The ICONIQ model SEVEN is currently equipped with Microsoft’s Azure cloud technology to provide predictive maintenance, vehicle diagnostics and analytics, and voice assistance. For Microsoft, this is a key partnership in one of the world’s largest and fastest growing automotive markets. In the next level of the partnership, Microsoft and AKKA will work with ICONIQ to make cloud enhanced driverless technology a reality by 2020.

Kevin Dallas, Corporate Vice President AI & Intelligent Cloud Business Development at Microsoft commented: “We’re honoured that ICONIQ is relying on Microsoft’s cloud platform along with technologies like artificial intelligence, machine learning and location based services. Pursuing a partnership and open ecosystem approach empowers our customers, partners and suppliers to rely on years of investments we’ve made in the cloud, including security and regulation, freeing up ICONIQ and AKKA to execute their bold ambitions of creating immersive experiences.”

AKKA has built its expertise in Advanced Driver Assistance Systems for over 10 years and currently has over 300 of its engineers working on related technology and contributing critical cross-sector smart-city expertise. AKKA brings experience in connected technologies, software, embedded electronics, car integration, electromechanical systems to its partnership with ICONIQ.

Philippe Jarre, CEO of AKKA’s International Business Unit commented: “We look forward to bringing our software development capabilities to this exciting project with ICONIQ and Microsoft to develop a full Level 5 autonomous car to be demonstrated for the first time at the Expo 2020 Dubai. With our demo car ‘Link & Go,’ we became a pioneer in autonomous driving 10 years ago and thanks to this project we continue to innovate and invent the future of mobility. Combining ICONIQ’s expertise in smart passenger vehicles and W Motors’ unsurpassed design, together we will build the next generation of mobility.”

ICONIQ is sharing its presence at the Geneva Motor Show with strategic partner W Motors who celebrated the global debut of the Fenyr SuperSport, an exotic and exclusive supercar catering to ultra-high net worth individuals. W Motors first product, the Lykan HyperSports achieved worldwide fame when it appeared in the Fast & Furious 7 movie. The two brands also share a showroom in Dubai.