Events Coverage

IMPEX launches the First Ever Cadillac XT4 compact SUV

On a festive night held at the impressive Cadillac House in Badaro, IMPEX , the exclusive Cadillac dealer  in Lebanon, launched the Cadillac model: the XT4, in the presence of Cadillac Middle East Executives, VIPs, clients, media representatives and brand’s aficionados.

Featuring Cadillac’s new 2.0L Turbo  237HP engine couple with a responsive 9-speed transmission  and advanced technology, the XT4 delivers expressive design, confident performance and spacious accommodations. Developed on an exclusive compact SUV architecture, the XT4 marks Cadillac’s entry to the industry’s fastest-growing luxury segment. As one of Cadillac’s key regions in the world, Lebanon promises to be an ideal market for the all-new XT4.

Christian Soemmer, Managing Director, Cadillac Middle East said: “Following the regional debut of the 2019 Cadillac XT4 at SOLE DXB, the all-new compact SUV’s arrival in Lebanon sets high standards of innovation in one of the industry’s fastest growing segments.”


Soemmer continued, “A team of young designers were involved with the development of the XT4, who represent the heart of the target audience. The sophisticated SUV exterior and intelligently designed cabin will no doubt prove a hit amongst regional millennial consumers who expect daring bold designs and cutting-edge technology.” The cabin is exceptionally refined, with segment-leading rear-seat legroom and conveys boldness and strength with youthful athleticism.

Farid Homsi , Impex General Manager added “I am thrilled today to announce the launch of the exciting first ever XT4 which satisfies the needs and wants of the Lebanese roads & consumers. We are confident that we can appeal to a young and dynamic new market of the fast growing compact SUV”

The all-new compact SUV represents Cadillac’s 10-year expansion plan and shift in direction. Starting with the first-ever XT4, Cadillac will bring six new models to market in the space of two and a half years.


Automotive news

The 2019 Chevrolet Bolt EV Hits the Lebanese Market


IMPEX, the exclusive Chevrolet dealer in Lebanon, has announced the arrival of the brand’s award-winning electric car to the Lebanese market: the all-new 2019 Chevrolet Bolt EV, during an event in its main showroom in Badaro on January 23rd 2019.

With its future-forward powertrain, the Chevrolet Bolt EV is smoother mechanically than a regular petrol car, with only about a tenth of the moving parts of a conventional automobile. This translates to less wear and tear, fewer trips to the service center and greater ease of maintenance, which means plenty of savings for the customer. It is also powered by a 60-kWh battery pack delivering 204 horsepower and 360 Nm of torque, which could be easily charged at home overnight.

Mounted along the vehicle’s entire floor, the Chevrolet Bolt EV’s battery pack contributes to a low center of gravity, vehicle stability and interior spaciousness. Tackling real-world conditions of city driving as well as long highway cruises, the Chevrolet Bolt EV is accomplishing the once conceptual idea of long-range, affordable electric mobility.


“Recently, the Chevrolet Bolt EV demonstrated its incredible 500+ km range as part of the 2018 Global Electric Vehicle Road Trip in the Middle East, on a single charge. With its fully electric and affordable capabilities, the Chevrolet Bolt EV is a key step on our journey to a future of zero crashes, zero emissions and zero congestion. With the vehicle, Chevrolet gives consumers the chance to choose sustainable without sacrifice” quoted by General Motors executives.

Farid Homsi General Manager of Impex concluded: “It is with huge excitement and big expectations that we are launching today the new 2019 Chevrolet Bolt EV which shows General Motors and Impex’s commitment for a brighter, cleaner future with zero emissions.”



Test Driven Weekend Drive

The Cadillac XT5 is more affordable than you think

For this weekend drive, we took on a mid-size luxury crossover SUV made by Cadillac: the Cadillac XT5 (short for Crossover Touring 5).


The XT5 was introduced back in 2015 at the LA Auto Show and Dubai International Motor show and made a huge impact on their audience. General Motors the American Car manufacturer replaced one of his best-selling vehicles the SRX crossover with a totally new vehicle the Cadillac XT5, so was it worth it?

Our journey initiated from IMPEX, Cadillac’s dealership in Lebanon, showroom to pick up this crossover SUV and witness its impact on the streets of Lebanon.

Our first stop was the busy streets of Beirut on a Saturday morning, the XT5 cuts a dashing silhouette wherever it goes. The exterior of this crossover SUV was a true magnet. The bystanders were admiring the ravishing beauty of this XT5. The front was at the same time aggressive and elegant, the large chrome grille centered by Cadillac’s emblem and sieged from both sides by the swept to the sides headlights with LED dripping downwards to form a continuity in design with the vertical fog lights were more than the eye can handle. From the back, the XT5 reminded us that this a true Cadillac as it resembles a lot the magnificent ATS and CTS and the all-mighty Escalade with its Cadillac’s signature vertical taillights and a slight hug to the rear fenders coupled with the twin exhausts tips to give the XT5 a family yet sporty design.


From the inside, the XT5 screams Cadillac all over. The design is simple yet elegant and has Cadillac written all over it, the synthetic leather upholstery used on the seats and dashboard adding to it the brushed aluminum trims and the layout of the screen and dashboard are made to perfectly fit the drivers’ needs. I personally liked one of the coolest phone slots in the business, tucked under the console-compartment lid. Your phone is kept largely out of sight with just the top edge sticking out and yet is still handy. That not only makes it less obvious to thieves should you leave your phone behind, it may help keep weak-willed phone junkies from playing Words with Friends on the road. Plus, the compartment doubles as a wireless charging station for those with compatible phones. For everybody else, dual USB ports keep devices charged without cords draped everywhere, while standard Android Auto and Apple CarPlay add to the convenience.

What is also noticeable about the XT5, is the layout of the rear seats. Those riding in the rear will enjoy seats that slide and recline, as well as two back-seat USB ports. And what makes it more of a family luxury SUV is the fact that you can fold the back seats creating a flat floor needed when there’s a large amount of huge cargo to fit in the back for that long trip you are planning with the wife.

Seated comfortably in our leather seats, we enjoyed the 14 speakers surround-sound system for that acoustic refined experience (the XT5 comes standard with eight-speaker Bose stereo system) as we cruise to our weekend getaway countryside house. The XT5’s CUE infotainment system uses a vibrant 8.0-inch high-resolution touchscreen which made our ride a lot easier and accessible to be connected at all times.

Cruising down the countryside roads heading to our destination, the 3.6L V6 engine coped with an eight-speed automatic gearbox shooting a 310 horsepower was exactly what we need to push this crossover SUV now 126 Kg lighter than the previous SRX. On top of that, Cadillac featured on the XT5 the first application of GM’s Electronic Precision shift which replaces the standard hydraulic shifter with the electronic controller. The driving sensation on straight lines as well as curvy turns was exhilarating and provided a super comfortable driving experience.


Driving through the beautiful scenery of the Lebanese countryside roads and just before reaching our destination, I noticed the perfect shooting spot with amazing nature-made rock statues and had to stop for a memory photo that will last engraved in our minds. The road to that spot was a combination of gravel and dirt, despite the fact that if you own an XT5 off-roading is not on your mind, however, we had to try since the XT5 driven was an All-Wheel drive (front-wheel drive is the standard option). With enough ground clearance and the AWD system in action, we crossed the narrow out of tarmac pathway and pulled over for that perfect shot.

With no room to make a U-turn, the reverse was our only option. Set the gear in reverse and the video rear-view mirror with a 360° view backup camera made the backward experience as easy as it could be. Afterwards, we were on our way to finish our journey, and we actually kept the streaming video rear-view mirror on for a safer driving experience and a better view of what’s behind us.

Moreover, The XT5 comes loaded with safety and technology features to name a few: A rearview camera and rear parking sensors, front parking sensors, rear cross traffic alert, a safety alert seat, forward collision alert, a following distance indicator, lane keep assist, lane departure warning, blind spot monitoring, forward and reverse automatic braking, front pedestrian braking, Intellibeam (Cadillac’s name for automatic high beams), a rear-camera mirror, a surround-vision camera, a head-up display, adaptive cruise control, active park assist and so much more.

In order to compete with the growing segment of mid-size luxury crossover SUV, Cadillac has put an affordable price tag on its standard XT5. Those Cadillac lovers can now own their XT5 without thinking twice about the price. And for those seeking to take it up a notch with a more luxurious vehicle, General Motors has released the XT5 in four trims standard, Luxury, Premium Luxury, and Platinum.

Thus, if you’re searching for a luxury SUV that’s affordable, elegant, and comfortable, the Cadillac XT5 could be a good fit.