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JAGUAR XE SV PROJECT 8, THE WORLD’S FASTEST SALOON CAR, BEATS ITS OWN NÜRBURGRING NORDSCHLEIFE RECORD

The Jaguar Special Vehicle Operations-developed XE SV Project 8 has demonstrated its breadth of performance capability by setting the fastest Nürburgring Nordschleife lap time for a four-door production car again: 7min 18.361sec.

This new officially-verified time on the 20.6km (12.8-mile) lap is 2.9 seconds faster than Project 8’s previous benchmark set in November 2017 and 7 seconds faster than any other four-door production car has achieved.

Project 8 is also the first vehicle to set an official whole lap record in the Nürburgring’s mid-range production car class, lapping the 20.8km (12.94-mile) circuit length in 7min 23.164sec.

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Returning to the legendary German circuit in a production-specification two-seat Track Pack version of Project 8 was development driver Vincent Radermecker. The car’s height-adjustable twin-spring coil-over suspension was set in ‘track’ ride height, with adjustable front splitter and carbonfibre rear aerodynamic wing positioned for maximum downforce and stability.

To maximise performance and steering precision, for the final record runs Project 8 was fitted with new off-the-shelf ultra-high-performance Michelin Pilot Sport Cup 2 R tyres. Tested and chosen by SV engineers for their capability on the track, the road-legal tyres use rubber compounds directly transferred from Michelin’s competition tyres.

Jamal Hameedi, Engineering Director, Jaguar Special Vehicle Operations, said: “The original Nürburgring time set by Jaguar XE SV Project 8 demonstrated the extreme performance envelope of the world’s fastest production sedan, but the SV team is driven by a motorsport mentality and we knew Project 8 could go even faster. This new official record time is a fitting reward for everyone who has played a part in pushing the boundaries for our customers with Project 8.”

JAGUAR XE SV PROJECT 8

Powered by the most highly tuned 600PS version of Jaguar’s 5.0-litre Supercharged V8, the all-wheel-drive Project 8 is capable of 0-60mph in 3.3 seconds (0-100km/h in 3.7 seconds) and a top speed of 200mph (320km/h). Project 8 also features a fully-enclosed flat underbody for enhanced aerodynamics, which is key to its performance.

Production of the limited-edition Project 8 will finish this year. There are three distinct four-door specifications available:

  • Lightweight two-seat Track Pack* – as used for the record lap times
  • Four-seat configuration with same aero package and performance as Track Pack
  • Touring specification with discreet fixed rear spoiler – the ultimate Q-car, limited to 15 examples worldwide and 186mph.
JAGUAR XE SV PROJECT 8

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JAGUAR LAND ROVER LIGHTS UP THE ROAD AHEAD FOR SELF-DRIVING VEHICLES OF THE FUTURE

JAGUAR-LAND-ROVER-LIGHTS-UP-THE-ROAD-AHEAD-FOR-SELF-DRIVING-VEHICLES-(2

Jaguar Land Rover has developed a system that projects the direction of travel onto the road ahead of self-driving vehicles, to tell other road users what it is going to do next.

The intelligent technology beams a series of projections onto the road to show the future intentions of the vehicle – for example stopping and turning left or right – as part of research into how people can develop their trust in autonomous technology. In the future the projections could even be used to share obstacle detection and journey updates with pedestrians.

These projections, tested on autonomous pods developed by Aurrigo, feature a series of lines or bars with adjustable spacing. The gaps shorten as the pod is preparing to brake before fully compressing at a stop. As the pod moves off and accelerates, the spacing between the lines extends. Upon approaching a turn, the bars fan out left or right to indicate the direction of travel.

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Trials were set up by a team of advanced engineers, working in Jaguar Land Rover’s Future Mobility division, supported by cognitive psychologists, after studies showed 41 percent of drivers and pedestrians are worried about sharing the road with autonomous vehicles*.

The innovative system was tested on a fabricated street scene at a Coventry facility with engineers recording trust levels reported by pedestrians both with and without projections.

The trust trial programme – which also included fitting of ‘virtual eyes’ to the intelligent pods in 2018 to see if making eye contact improved trust in the technology** – was conducted as part of Jaguar Land Rover’s government-supported UK Autodrive project.

Pete Bennett, Future Mobility Research Manager at Jaguar Land Rover, said: “The trials are about understanding how much information a self-driving vehicle should share with a pedestrian to gain their trust. Just like any new technology, humans have to learn to trust it, and when it comes to autonomous vehicles, pedestrians must have confidence they can cross the road safely. This pioneering research is forming the basis of ongoing development into how self-driving cars will interact with people in the future.”

Safety remains the priority as Jaguar Land Rover invests in self-driving technology, becoming automotive leaders in autonomous, connected, electric and shared mobility. The trial is aligned with the brand’s long-term strategic goals: to make cars safer, free up people’s valuable time and improve mobility for everyone.

This commitment extends to Jaguar Land Rover’s current models with a suite of Advanced Driver Assistance Systems including Adaptive Cruise Control, Blind Spot Assist and Intelligent Speed Limiter available across its range of vehicles, including the Jaguar F-PACE and Range Rover Velar.

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DUA LIPA AND JAGUAR CREATE MUSIC TRACK EVERY FAN CAN REMIX AND CALL THEIR OWN

DUA LIPA AND JAGUAR - Arab Motor World (2)

British/Kosovan singer-songwriter Dua Lipa has collaborated with Jaguar to make music in a completely new way. Using Jaguar’s custom-made software, she created an exclusive remix of her latest track, ‘Want To’ and empowered fans all over the world to create personalised remixes using their own data – from the way they drive, the songs they listen to, or by tapping a rhythm on a mobile.

Over a million different remixes are possible, with multiple tempos and versions based on a range of music genres from hip-hop and dance, to orchestral, pop music and drum and bass.

The track has already become the most remixed song in history following its launch at an exclusive gig at Sugar City in Amsterdam, where music fans and stars from across Europe, including supermodel Doutzen Kroes and actress Alix Benezech, drove the all-electric I-PACE to create their own versions.

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To create her own remix of ‘Want To’, Dua Lipa drove the Jaguar I-PACE, and her style of driving was captured by the car’s intelligent sensors. From the amount of electrical energy consumed, to the way Dua Lipa accelerated and braked, the data captured was used to influence the track; from the tempo to the arrangement and the overall feel.

The Dua Lipa x Jaguar version of ‘Want To’ appears on the album ‘Dua Lipa The Complete Collection’, released this Friday, 7 September.

Speaking at the track’s launch in Amsterdam, Dua Lipa said: “I’m so excited to collaborate with Jaguar and push the boundaries of music and technology for my fans. It’s pretty mind-blowing that anyone can create their own unique version of my single ‘Want To’ based on the way they drive a Jaguar, or what music they listen to.

“It’s crazy to think that the data from my drive in the electric I-PACE can alter the energy of my music to create a totally new and incredible sound.”

It’s not only drivers who can remix the track, music fans across the globe will also be able to create their own versions of the Dua Lipa song by using Jaguar’s clever remix software at http://remix.jointhepace.com. This innovative app allows users to remix the Dua Lipa track using their Spotify streaming history – taking data from the music they listen to and rearranging elements of the track to create a personalised version. From the average tempo of your playlists, to the mood and energy of the music you stream most often, the data is used to conduct a remix just for you. Those without a Spotify account can also create a remix in the app by tapping their mobile to ‘set the pace’ of a new version of the song.

All remixes can then be shared via the user’s social channels.

JAGUAR AND TECHNOLOGY INNOVATIONS 

This collaboration of music and technology is the latest example of Jaguar creating a more connected experience between a driver and their car. In-car Jaguar technology such as InControl and Smart Settings, monitors the driver’s style and preferences, and adjusts the settings to improve their experience.

Connected Car engineer, Matt Peirce, explains: “Thousands of intelligent sensors are fitted to all Jaguar PACE cars and respond to the driver, their driving style and the surroundings to personalise the driving experience and excite the senses. Capturing data from inside and outside the car during every drive allows us to customise the car to every driver.

“We could see this type of music technology built into every Jaguar in the future, so the in-car entertainment moves, evolves and adapts to you – creating an even more connected experience. This would mean working with more music artists in the future to create similar tracks that can respond to the way you drive.

“We already use InControl data to continuously improve vehicles over time, and with the advent of over-the-air software updates, it means we will be able to enhance customer cars and even fix issues remotely, without the customer needing to visit to a dealer.”

DUA LIPA AND JAGUAR - Arab Motor World (1)

CAPTURING DATA: HOW THE TECHNOLOGY WORKS

Every Jaguar E-PACE, F-PACE and I-PACE has thousands of intelligent sensors that collect data designed to improve the driving experience. Everything from the driving style to the chosen settings are captured.

Six different data sets are collected from each journey using Jaguar’s InControl infotainment system. This can include information on braking and accelerating, energy captured through regenerative braking and electrical energy consumption, to average vehicle speed and direction.

This information is sent by the car remotely to the cloud using its 4G connectivity. The ‘Dua Lipa x Jaguar’ track uses this data from the car, together with state-of-the-art software, to give you a personalised remix.

From the web-based app, there is the option for Spotify users to remix the track using streaming history data: the music styles you most often listen to, the average tempo of those songs etc. This information is used to rearrange and remix the Dua Lipa song, to personalise it for every user.

Those who do not have a Spotify account can create a remix by tapping the screen of their mobile device to set a pace and the app will generate a version of the song that is matched to the speed and rhythm of their taps.

CREATING THE MOST REMIXED SONG IN HISTORY

To make it possible for everyone to remix the Dua Lipa x Jaguar track, a specialist music production team deconstructed Dua’s master version, taking the core essence of the track and stripping it down into its component parts, exploring how the song could be rearranged by adjusting mood and style, instrumentation and tempo.

Over 3,500 audio stems were created through this process and these are the ingredients for every remix – the components that sit within a state-of-the-art intelligent piece of software, ready to be arranged by data from the car, Spotify streaming history or a pace set by the user.

“The six data sets captured from each drive in a Jaguar I-PACE are used to conduct the track,” says Tor Castensson, from software technology partner, Plan8. “Every driver’s data ‘fingerprint’ from their journey specifically selects the mood, tempo, intensity and complexity of the remix – and chooses melodies, sounds and drum beats from a palette of instruments. The track effectively responds to the pace and style of your drive.”

Ben Sumner, from Jaguar’s music production partners, Feel for Music, explains: “It works like a combination lock: there are five sections of every track, like five reels of a lock. The data from different parts of driver’s journeys selects the mood and style in a number of different ways; effectively turning every reel, to select a different combination. The software seamlessly blends the music together so it works as one cohesive remix. Each reel has hundreds of different possible audio stems, so there is the potential for millions of versions of the track.”

THE PACE – SEASON ONE

The Dua Lipa and Jaguar collaboration kicks-off a series of Jaguar events and activities across Europe, called The PACE: Season One – which celebrates the company’s popular SUV models, the E-PACE, F-PACE and I-PACE.

Following the Amsterdam launch, drivers in other countries throughout the region will be given the chance to create their own bespoke remixes from test drives in Jaguar PACE cars at special events being held through the remainder of 2018 and into 2019.

The Pace – Season Two will follow in Summer 2019.

DUA LIPA AND JAGUAR - Arab Motor World (3)

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JAGUAR TO LAUNCH FIRST ELECTRIC TAXI FLEET IN MUNICH

Jaguar Land Rover CEO Prof. Dr. Ralf Speth handed over 10 all-electric Jaguar I-PACEs to the Munich Taxi Centre. In the presence of Munich’s mayor Josef Schmid (CSU) and Dr. Gerd Ennser (chairman of ADAC Südbayern), the I-PACE fleet lined-up in front of the Munich Opera House. This historic announcement marks the beginning of a new chapter for the German taxi industry.

The electric Jaguars provide taxi customers in Munich with a new and sustainable mode of transport: silent, comfortable and with zero emissions.

“Its generous spaciousness, sturdiness and efficient powertrain make the I-PACE an ideal vehicle for the taxi business“, said Prof. Dr. Ralf Speth at the handover ceremony. “It is a new type of vehicle for a new type of mobility and at Jaguar Land Rover we are delighted to join with the city of Munich and ADAC in the ‘E-Taxi Project’ to launch the first all-electric taxi fleet in Germany.”

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From August, the new Jaguar taxis will be available for customers to hail on the streets of Munich. Wearing their full traditional taxi livery, the Jaguar I-PACEs* will be driven by specially trained drivers, who are hugely excited at the prospect of switching to electric.

Gregor Beiner said: “Our drivers received special training for the electric drive and specific Jaguar features. We are especially looking forward to the comfort of the “one-pedal operation“ and the silent driving, as well as the instant acceleration of an EV car.”

The Jaguar I-PACE has been designed to decelerate in most situations without the use of the brake pedal, while at the same time feeding energy back into the battery.

Used on 24-hours shifts, the I-PACEs* will be charged at five fast-charging stations installed at the depot of the Munich Taxi Centre. “We will implement a schedule with five cars in service and the other five being charged“, explains Beiner, who also expects a cost advantage from his new EV fleet through the low service and running costs.

Thanks to competitive resale values and running costs over the entire life cycle, the I-PACE* – which is offered to private customers for prices starting from €77,850 – is an attractive alternative both for private and business customers, as well as for companies wishing to lower their CO2 footprint and fleet costs. In Germany newly registered EVs will also benefit from a 10-year vehicle tax exemption.

Jaguar designers have taken full advantage of the car’s compact electric drive unit and new levels of space afforded. In the rear, three taxi customers can enjoy 890 mm of legroom, with the 656-litre boot being spacious enough for large amounts of luggage.

The 90kWh Lithium-Ion battery* – for which Jaguar gives an 8-year warranty – allows a range of 470 km* (in the WLTP cycle). On a 100 kW DC quick-charging station, it takes 40 minutes* for the battery to receive an 80 per cent charge.

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NAOMIE HARRIS OPENS 007 ELEMENTS

007 ELEMENTS, an exciting new James Bond experience built inside the summit of the Gaislachkogl mountain in Sölden, Austria, is now open to the public.

The cinematic installation was opened by actress Naomie Harris who plays Moneypenny (Spectre, Skyfall) and Jakob Falkner Managing Director of Bergbahnen Sölden.

Visitors can learn how the thrilling action sequences in Spectre were filmed in Sölden and see interactive displays with Jaguar Land Rover technology. The iconic Land Rover Defender driven by villain Hinx’s henchmen is situated on the cliff edge and the Range Rover Sport SVR driven by Hinx (Dave Bautista) is also on display.

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The latest Jaguar Land Rover technology is on show with features from the all-new electric Jaguar I-PACE performance SUV and artificial intelligence systems.

Jaguars and Land Rovers have appeared in nine Bond films since 1983, when Roger Moore’s Bond escaped in a Range Rover Classic convertible driven by Bianca (Tina Hudson).

Laura Wood, Head of Brand and Partnerships at Jaguar Land Rover, said: “We are very excited to reach the 35th anniversary of the collaboration between Jaguar Land Rover and the Bond franchise.

“007 ELEMENTS showcases the long-standing unique partnership which is still demonstrated today, with more than 70 Jaguar Land Rover vehicles used in the most recent film, Spectre.”

At more than 3,000m above sea level, 007 ELEMENTS is the highest experience of its kind taking visitors on a journey through nine galleries and a plaza with stunning Alpine views. The dramatic spaces complete with an immersive soundscape showcase the fundamental elements that define the James Bond films – placing visitors inside the world of 007 and revealing how that world is made.

EON Productions’ Michael G Wilson and Barbara Broccoli said: “We are truly proud to be in partnership with Jakob Falkner and launching our latest experience, 007 ELEMENTS, on the very mountaintop in Sölden where we filmed Spectre. Architect Johann Obermoser, our Art Director Neal Callow and Tino Schaedler have created a Bondian lair worthy of a Ken Adam set in which visitors immediately become enveloped in the cinematic world of 007.”

007 ELEMENTS is accessed via the Gaislachkoglbahn Gondola in the resort village of Sölden. Open daily from 09:00 to 15:30, tickets are available online or from the Bergbahnen Sölden ticket offices and cost €22 for adults, €12 for children. For further information or to book tickets, please visit: 007elements.com

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ANDY MURRAY GOES ELECTRIC

ANDY-MURRAY-GOES-ELECTRIC-WITH-JAGUAR-I-PACE-ON-WORLD-ENVIRONMENT-DAY-(1)

Two-time Wimbledon Champion, Andy Murray, has fulfilled the promise he made during WWF’s World Earth Hour to go electric and become one of the first Jaguar I-PACE customers on World Environment Day.

Supporting the commitment Murray made to switch to Jaguar’s first all-electric performance SUV in March this year, Panasonic Jaguar Racing driver and fellow WWF ambassador, Nelson Piquet Jr, visited the British tennis star at his training camp and made a special delivery ahead of the grass court season. Watch the film here.

Andy Murray said: “It’s important we all take small steps to live a more sustainable life and think about the actions we can make to look after our planet. This is one of the reasons I’m making the switch to driving Jaguar’s new all-electric I-PACE. It’s clean and safe, but also has the world class design and sports performance that suits my lifestyle.”

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Nelson Piquet Jr, Panasonic Jaguar Racing driver, said: “I think it’s brilliant that Andy has made this commitment to go electric and has been vocal in encouraging more people to take action and make little changes to live more sustainably.

“The Jaguar I-PACE is proof that you don’t have to sacrifice power or performance when you switch to electric.”

The Jaguar I-PACE is a ground-breaking electric vehicle with rapid charging from 0-80 per cent in 45 minutes and offers a range of up to 298 miles on a single charge. The I-PACE delivers sustainable sports car performance, next-generation artificial intelligence (AI) technology and five-seat SUV practicality to place Jaguar at the forefront of the electric vehicle revolution.

 “Jaguar’s commitment to electrification is clearly demonstrated in the technological advancements they have made over the last couple of years, and their involvement in Formula E has been instrumental to that. It’s great to be part of this movement and to help promote and shape the future of battery electric vehicles,” added Piquet Jr.

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GLOBAL DEBUT OF JAGUAR I-PACE eTROPHY RACECAR

JAGUAR I-PACE eTROPHY

The Jaguar I-PACE eTROPHY racecar charged ahead as it made its global debut in Berlin. Founder and CEO of Formula E Alejandro Agag had the honour of marking this historical moment alongside Jaguar Racing as he drove the racecar around the iconic Tempelhof Circuit.

Alejandro Agag put the eTROPHY racecar through its paces on the track and completed five laps in front of the crowds in Berlin. While demonstrating its dynamic capabilities, the eTROPHY racecar gave a glimpse of the future of the ABB FIA Formula E Championship to a global audience.

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Gerd Mäuser, Chairman of Jaguar Racing: “Today is an exciting day for the future of Jaguar Racing as we showcase all of the hard work our Special Vehicle Operations team have done to get us to this moment in their development of this exciting new support series.” 

“As a business we are committed to electrification and the future of battery electric vehicles. We have already transferred key learnings from our involvement in Formula E into the development of our future road cars, and no doubt that the Jaguar I-PACE eTROPHY will only further enhance this learning and development.”

Alejandro Agag, Founder and CEO of Formula E: “The eTROPHY car feels great – it looks like a production road vehicle with the performance of a racecar. This series is all about bringing new innovative technology to a wider audience, and the Jaguar I-PACE eTROPHY is a perfect platform to do this alongside Formula E. I’ve been a strong supporter of Jaguar since they joined the ABB FIA Formula E Championship and it’s been exciting to help shape the future of the sport alongside them. I look forward to seeing more of these cars line-up on the grid next season.”

The Jaguar I-PACE eTROPHY will be the official support series for the ABB FIA Formula E Championship in 2018/19. Up to 20 Jaguar I-PACE eTROPHY racecars will line up on the grid on the streets the centre of global cities such as Hong Kong, Rome, Paris and New York. The Jaguar I-PACE eTROPHY offers an ‘Arrive and Drive’ package for the drivers on the grid. All of the vehicles will be designed, engineered and built by Jaguar Land Rover Special Vehicle Operations (SVO). The package includes professional technical support from racecar preparation to data engineering, global logistics for vehicles, spare parts and equipment.

For more information please visit: www.jaguar.com/electrification/i-pace-e-trophy

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Salatuk Now Available for Jaguar Land Rover Vehicles in Time for Ramadan

Salatuk -

Jaguar Land Rover Middle East and North Africa welcome the Holy Month of Ramadan this year by launching the first regional addition to its InControl Apps suite, the popular Muslim prayers app, Salatuk.

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Starting from the first week of Ramadan, the Salatuk app will be available for download to Android users in the region via Google’s Play Store, with an iOS version due in the coming months.

Developed by Moroccan mobile app company, Masarat App, Salatuk is one of the most popular Muslim prayers apps in the MENA region with over 30 million downloads. The mobile app’s unique algorithm supports many calculation methods adopted by most Muslim countries around the world and depending on the user’s location, the application chooses the appropriate calculation method and Fiqhi school.  Salatuk, has won several awards from around the region including the Mobily Award in 2013.

“The Salatuk App is an award winning and extremely popular app in the MENA region and it fits perfectly with Jaguar Land Rover’s mission to allow our owners to personalise their vehicle in a very detailed way, offering in-car infotainment applications that transfer directly from their smartphone to the car.With the Holy Month upon us, this is the perfect time to introduce Salatuk to our suite of InControl Apps” said Salman Sultan, Public Relations and Social Media Manager for Jaguar Land Rover MENA.

Jaguar Land Rover’s InControl suite of services, allows customers to access their smartphone apps on the vehicle’s centre console touch screen by connecting via the vehicle’s USB port. Once connected, the InControl suite of apps on the vehicle’s touch screen have the same look and feel as they do on the smartphone.

InControl Apps continously offer an updated variety of approved, vehicle-optimised apps such as Contacts, Calendar and Music Player that will be complemented by more third party apps over time for a constantly fresh and personal user experience.

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JAGUAR HEAVEN AT THE GREEN HELL: HAIL AN F-TYPE SVR AND XJR575 RACE TAXI AT THE NÜRBURGRING

Performance car fans can now hail the ultimate taxi rides around one of the world’s most renowned race circuits. The Jaguar Race Taxi experience gives thrill-seekers a full-throttle hot lap in the Jaguar F-TYPE SVR and XJR575, around the famous Nürburgring Nordschleife circuit.

Jaguar Race Taxi passengers will be driven around the world’s most demanding circuit by hand-picked professional drivers, encountering cornering forces of up to 1.2g on the most challenging sections. They can also relive the excitement of their experience around the 20.83km, 73-turns
Green Hell, with an HD video recording of their lap.

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“A ride in the F-TYPE SVR and XJR575 Race Taxi is a thrilling and truly unforgettable experience for any car enthusiast – or anybody who just enjoys going very fast! Our highly experienced professional drivers are veterans of the Nürburgring 24-hour race, making them uniquely qualified to show customers the true potential of these extraordinary supercharged V8 Jaguars.”

Phil Talboys, European Engineering Operations Manager, Jaguar Land Rover

The F-TYPE SVR has been developed by Jaguar Land Rover Special Vehicle Operations as a 200mph all-weather supercar and is the pinnacle of the F-TYPE range. Powered by a 5.0-litre supercharged V8 engine with 575PS and 700Nm and benefiting from an enhanced chassis and driveline and active aerodynamics, the all-wheel drive F-TYPE SVR delivers supercar performance – in all conditions – and can accelerate from 0-100km/h in just 3.7 seconds (0-60mph in 3.5 seconds).

The Jaguar XJR575 is the fastest and most powerful XJ ever made in the iconic luxury saloon’s
50-year history. Also powered by a 5.0-litre supercharged V8 developing the same maximum power and torque as the F-TYPE SVR, it can reach 100km/h in just 4.4 seconds (0-60 in 4.2 seconds) before reaching an electronically-limited top speed of 300km/h (186mph) while delivering the luxury, refinement and comfort for which the XJ is renowned.

Passenger laps in the two supercharged Jaguars are available until November.

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NEW XE 300 SPORT EDITION WINS GRIPPING ICE RACE

The new Jaguar XE 300 SPORT has made its debut by setting a unique lap record. The special edition sports saloon became the first car to complete a flying lap of the world’s longest artificial outdoor ice circuit, at Flevonice in the Netherlands – but it had to beat a Winter Olympic gold medallist skater to set the fastest time.

After anchoring Hungary to gold in the 5,000m relay at the 2018 Winter Olympics, speed skater Shaolin Sándor Liu set a tough benchmark, negotiating the track at Flevonice Sports and Funpark in 4 minutes 4 seconds.

To give the icy time trial an extra edge, Shaolin’s girlfriend – Team GB skater Elise Christie – was part of team Jaguar. With Elise in the passenger seat, the XE 300 SPORT took full advantage of Jaguar’s sophisticated traction technologies to maintain its composure. Jaguar Stability Development Leader Sean Haughey lapped the track in 3 minutes 3 seconds at an average speed of 59km/h (36mph).

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Mike Cross, Chief Engineer at Jaguar Land Rover, said: “Ice is one of the most demanding surfaces for any vehicle to contend with and this race demonstrated the XE’s all-surface capability and unrivalled handling in adverse conditions.”

Staying true to Jaguar’s sports car DNA, the new 300 SPORT is equipped with the advanced 300PS 2.0-litre Ingenium petrol engine, which powers the XE from 0-100km/h in 5.7 seconds (0-60mph in 5.4 seconds). With 400Nm of torque, its effortless acceleration around the 3km ice circuit was too much for the Olympic Champion.

Shaolin Sándor Liu, said: “I thought I would have a big advantage over the car on the ice and was pretty happy with my time considering the conditions but when I saw the XE 300 SPORT take off from the start line, I had a feeling it would be faster.”

Elise Christie said: “I was desperate to pit myself against the XE 300 SPORT but sitting in the passenger seat gave me an experience I’ll never forget. I didn’t think it would be able to lap the track as quickly as an Olympic Champion, but the Jaguar’s traction was really impressive.”

The new 300 SPORT joins the XE line-up and is available on the XF featuring unique exterior and interior design elements.

All 300 SPORT models feature unique Dark Satin Grey details including the door mirror caps, rear spoiler and grille surround, along with 300 SPORT badging on the front grille and bootlid. Distinctive 19-inch or 20-inch Satin Technical Grey finish wheels are exclusive to the special edition along with 300 SPORT-branded brake callipers. Customers can choose from three exterior colours: Yulong White, Indus Silver and Santorini Black, while the XE is also available in Caldera Red.

Special design accents continue inside with yellow contrast stitching on the steering wheel, seats, door casings and armrest. Other modifications include 300 SPORT branded treadplates (with an illumination option in the XF), sport carpet mats, badged steering wheel and embossed headrests.

The XE and XF enable customers to be more connected, with Jaguar’s advanced Touch Pro 10-inch touchscreen infotainment system as standard.

Further design enhancements as standard across all three models include metal treadplates with Jaguar script (illuminated on XF derivatives), chrome side window surround, chrome seat switches for all electric seats, premium carpet mats, bright metal pedals and frameless auto-dimming Infinity Mirror.

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LAND ROVER ANNOUNCES 70TH ANNIVERSARY CELEBRATIONS WITH WORLD’S MOST REMOTE DEFENDER OUTLINE

After 70 years of all-terrain adventures and global expeditions, Land Rover has once again taken the Defender to new heights.

Stretching over 250 metres, the most remote Defender outline was imprinted on the side of a mountain in the French Alps. The unique snow art was created to announce World Land Rover Day on 30 April, exactly 70 years since the original Land Rover was first shown to the world at the 1948 Amsterdam Motor Show.

The unique image is a tribute to the moment when the engineering director of Rover, Maurice Wilks, first sketched the shape for the original Land Rover in the sand of Red Wharf Bay and proposed the idea to his brother Spencer, Rover’s managing director. The forward-thinking design was christened the ‘Land Rover’, the outline of which we now recognise as the Defender.

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Jaguar Land Rover CEO, Prof Dr Ralf Speth, said: “Land Rover is an iconic brand around the world and the outline of the Defender is instantly recognisable. To reach the landmark of 70 years is truly special and we will mark it with a year of celebrations that represents Land Rover’s ‘Above and Beyond’ spirit and honours the people behind the world’s favourite SUVs.”

Land Rover is inviting fans to join the celebrations in a World Land Rover Day online broadcast. It stars the people who helped create the world’s most-loved 4x4s and Land Rover’s pioneering technologies, from its Series Land Rover and Defender origins, to the introduction of the Range Rover in 1970 and Discovery in 1989.`

Snow artist Simon Beck, who specialises in creating geometric outlines on foot, braved sub-zero temperatures to start the celebrations by creating the Defender outline 2,700m up at La Plagne in the French Alps.

To produce the high-altitude Defender, Beck walked 20,894 steps and 16.5km (10.2 miles) through the French Alps. He said: “Making my snow art requires endurance, accuracy and strength – all attributes shared with the Defender. Its iconic shape is so simple and recognised across the world; this must be the most recognisable piece of art I’ve ever made.”

World Land Rover Day is on 30 April. To watch the broadcast and take part in the celebrations, go to www.youtube.com/landrover at 20.00 BST, 22.00 KSA time and 23.00 UAE time and use the hashtag #LandRover70Years

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NEW 007 MISSION FOR JAGUAR LAND ROVER

Jaguar Land Rover has a new mission with James Bond – a three-year partnership at the state-of-the-art interactive experience, 007 ELEMENTS in Sölden, Austria.

Fittingly Jaguar Land Rover, whose cars have featured in Bond films since 1983, is now official partner to 007 ELEMENTS located at the top of the 3,050m Gaislachkogl peak.

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007 ELEMENTS offers visitors a chance to immerse themselves in the world of the iconic secret agent in a new mountain-top location next to the ice Q restaurant used as the Hoffler Klinik in Spectre. Interactive displays featuring Jaguar Land Rover technical content along with the Land Rover Defender and Range Rover Sport SVR used for filming Spectre will form part of the experience.

Visitors will also see the latest Jaguar Land Rover technology, with the artificial intelligence systems and 90kWh lithium-ion battery from an electric Jaguar I-PACE performance SUV used to power a wireframe model of the C-X75 concept car that starred in a spectacular car chase through Rome in Spectre.

Jaguar Land Rover vehicles have appeared in nine Bond films since Octopussy in 1983, when Roger Moore made a dramatic escape in a Range Rover Classic driven by Bianca (Tina Hudson).

Mark Cameron, Jaguar Land Rover Experiential Marketing Director, said: “From one British icon to another, Jaguar Land Rover is proud to be part of 007 ELEMENTS, the new James Bond experience. We have collaborated with EON Productions and Cable Car Companies Sölden to showcase our Bond vehicles and latest technologies in this unique installation overlooking the Ötztal Alps.”

007 Elements will open to the public on 12 July 2018. For further information visit www.007elements.com

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