Automotive news

Red Bull Car Park Drift: A return to origins

Red Bull Car Park Drift - Arab Motor World

Red Bull Car Park Drift is once again back to its city of origin, Beirut, where everything started more than a decade ago. Meanwhile, the region’s qualifiers that kicked off earlier this year are on track, moving from one city to another. They will climax next month at the foot of Beirut’s Martyrs’ Statue, with the most spectacular shows that the regional drifting elite has to offer.

The grand finale is scheduled to take place on Sunday the 23rd of September, starting 12:00, in the Parking lot adjacent to Beirut’s Martyrs’ Square. The Lebanese Capital will host drivers from 11 countries; namely the champions of the local qualifiers that were held in various cities in the region. All of them, however, are aiming for the prestigious “King of Drift” title, though only one will be crowned.

The capital of thrill and action


Over ten thousand motorsport lovers are expected to flow to Beirut to witness this unique event. The Lebanese in general are known for their passion for drift shows, and the capital is usually full of tourists of Arab and other nationalities during this time of year. All of them will have the opportunity to enjoy the outstanding shows from the free standing places on the public platform, or by booking their seats on the grandstand. The ticketing modality will be announced soon.

The local qualifiers in the various participating countries had kicked off in Muscat, Oman, on the 26th of January, before moving to Abu Dhabi, and from there to Cairo, Doha, Kuwait, Marrakesh, and Amman, all the way to Port Louis, the Mauritian capital, and Istanbul. The qualifiers are set to resume in Tunis on the 25th of August, and continue to Algiers. The penultimate stop will be in Lebanon’s Beqaa Valley that is to host the national tournament on the 9th of September, before the awaited regional finals in Beirut’s illustrious Martyrs’ Square, on the 23rd of September.

More than just Drift

One may think this is just about car drift shows with no rules or restrictions. Yet, Red Bull Car Park Drift has taken competition in this category of motorsports to a whole other level, by adopting new regulations and criteria. Drifters will undoubtedly seek to demonstrate their skills and driving control capabilities by performing drift shows, but they will have to take other things into consideration as well.

As a matter of fact, every participant is expected to pimp-up their car according to the tournament’s requirements in terms of looks, design and special effects, meant to amplify the roaring and magnify the rubber smolder. Drifting skills are certainly a major element, though they only constitute one of nine criteria in a weighted grading system. The total score will determine a driver’s ranking, based on the evaluation of a special panel of judges. In addition to drifting skills, criteria include the car’s looks and design, sound, and tire smoke, besides the box and spiral. Participants will also be graded for manoeuvers included in special categories called “gate”, “flipper” and “clip”.

From Japan to Lebanon

Red Bull Car Park Drift took place for the first time in 2008 in a shopping center in Beirut. It gave drifters an opportunity to put their skills to the test safely and away from the streets. The event was so well received by the large community of drift and motorsports lovers in the region, thus turning the championship into an annual and much awaited regional championship.

This sport originated in the Japanese mountains in the 1960s, with a group of competing off-roaders, before drift tournaments became an integral part of the prestigious Japan Touring Car Championship by 1970. In the 1990s, tournaments became more organized and widespread in countries such as the UK, Australia, New Zealand, and China, before reaching the Middle East through Lebanon in 2008 with Red Bull Car Park Drift.

Red Bull Car Park Drift series final in Beirut is in collaboration with Total, Falken Tires, Honor from Go Mobile and Noise. And the media partnership of Lebanese Broadcasting Corporation International (LBCI), Sawt El Ghad, and NRJ Radio.

Red Bull Car Park Drift 1 - Arab Motor World


Automotive news

Nissan LEAF NISMO to make world debut

Nissan Leaf NISMO

The Nissan LEAF NISMO will go on sale July 31 in Japan – combining, for the first time, the excitement and advanced technologies of the world’s best-selling electric car with the sporty image and performance of the NISMO road car series.
The model is based on the new Nissan LEAF, which debuted in October 2017. The new LEAF offers the exhilarating acceleration and environmental performance of a 100% electric powertrain, a dynamic design, and advanced technologies such as e-Pedal and the ProPILOT and ProPILOT Park autonomous driving features. The Nissan LEAF NISMO features a custom tuning computer for more responsive acceleration, custom tires, and suspension for improved handling and ride comfort, and stylish exterior and interior design.

The new Nissan LEAF is the icon of Nissan Intelligent Mobility, the company’s vision for changing how cars are powered, driven and integrated into society. It has won several awards for its cutting-edge technology and zero-emission performance. The LEAF won the “2018 World Green Car” award at the New York International Auto Show and has received 5-star safety ratings from both the Japan New Car Assessment Program and the European New Car Assessment Program.

Nissan aims to sell 1 million electrified vehicles a year, including the new Nissan LEAF, globally by fiscal 2022.


NISMO, Nissan’s motorsports and in-house tuning division, launched its road car series with the Nissan Juke NISMO in 2013. It has since added the Nissan March NISMO, Nissan Note NISMO, Nissan 370Z NISMO, Nissan GT-R NISMO and Nissan Serena NISMO.

The following is an overview of the Nissan LEAF NISMO:

Exterior design
The Nissan LEAF NISMO features the characteristic layered double wings of the NISMO road car series, improving downforce without compromising drag coefficient. Signaling the high-performance driving provided by its low center of gravity, the exterior also includes custom 18-inch aluminum wheels that minimize air resistance.

The nine available body colors include the NISMO series’ custom Brilliant Silver (M)/Super Black two-tone and the Dark Metal Grey (M)/Super Black two-tone.

Interior design
The sporty interior appeals to the senses with prominent use of NISMO’s custom red accents, including the three-spoke steering wheel with a red center mark. The instrument panel features a custom carbon-like finish, and the electronic shift has a gun metal chrome finish.

Chassis performance
The Nissan LEAF NISMO’s dedicated 18-inch high-grip tires and custom suspension system provide a comfortable ride and stable handling. Its custom-tuned electric power steering and Intelligent Trace Control (cornering stabilization system) provide high stability and lane-tracing abilities.

Comfortable acceleration
The custom tuning computer in the Nissan LEAF NISMO allows for a delicate but strong acceleration response. This results in comfortable driving on both city streets and winding roads.


Automotive news

Nissan to launch 3 new EVs and 5 new e-POWER models in Japan by FY2022

Nissan plans to launch three new electric vehicles and five e-POWER models in Japan by the end of fiscal 2022.

Nissan expects electric vehicles and e-POWER models to make up 40% of sales in Japan by the end of the company’s 2022 fiscal year. By fiscal 2025, Nissan expects half of the vehicles it sells to be electric or e-POWER models.


Speaking in Yokohama, Daniele Schillaci, Nissan’s executive vice president for global marketing and sales, zero-emission vehicles and the battery business and chairman of the Management Committee for Japan/Asia & Oceania, said: “As our domestic market, we are proud that Japan is leading the way forward when it comes to Nissan Intelligent Mobility. This vision is changing the customer experience by delivering technologies and services that are making their lives better and also enabling steady profitable growth through Nissan M.O.V.E. to 2022.”

The Nissan Intelligent Mobility vision will also have an expanded footprint throughout the company’s dealerships. Nissan will develop a new store format centered around the customer shopping area and build new walk-in stores and brand experience stores that give customers the Nissan Intelligent Mobility experience.

Every step of the car-buying process will be increasingly digitalized, from initial purchase consideration to aftersales. Moving away from a conventional, fragmented service model, Nissan will create one that provides customers the service they need, when they need it.

“The new store formats and digitalization will personalize Nissan’s communications with customers,” said Asako Hoshino, senior vice president of Nissan and head of the Operations Committee for Japan. “We’ll enhance customer satisfaction by delivering seamless quality services.”

Nissan is also expanding car sharing services, building on the success of its e-share mobi program.

“Car sharing will be critical to addressing the long-term opportunity in new mobility services in Japan,” Hoshino added. “We will expand car sharing services from 30 to 500 locations in Japan by the end of our 2018 fiscal year.”

Under the wider Nissan M.O.V.E. to 2022 plan, the company is targeting an 8% operating margin and seeking to lift annual revenue from 12.8 trillion yen to 16.5 trillion yen. Along with investment in Nissan Intelligent Mobility, the company is prioritizing solid profits and growth in Japan, China, the U.S., and Mexico; securing a return on recent investments in Brazil, Russia, India and Argentina, as well as the INFINITI and Datsun brands; and capturing the full potential of its brands in Europe, the Middle East and ASEAN.

The plan also aims to make Nissan a leader in electrification, autonomous driving and mobility services. The company expects to sell 1 million electrified vehicles (e-POWER and EVs) globally per year by the end of the plan.


Automotive news

Japan Benex, Sumitomo Corp. to power plant with Nissan EVs, batteries

Japan Benex Corp. and Sumitomo Corp. will launch a “Future Plant” project using rooftop solar panels, Nissan electric vehicles and electric-vehicle batteries to power Japan Benex’s headquarters plant in Isahaya, Japan.

The newly developed stationary power storage system combines renewable energy, reused batteries and electric vehicles to promote efficient energy use and environmental sustainability. Nissan will support the project by providing 10 Nissan e-NV200 electric commercial vehicles.

The vehicles and batteries will help stabilize output from the solar power system and reduce the plant’s electricity costs by using stored energy during times of peak demand. The Nissan e-NV200s will be used by employees for commuting or work purposes, and their batteries will eventually be recycled and refabricated as components of the energy storage system.


Japan Benex and Sumitomo Corp. co-developed the system for use in virtual power plants (VPP)1, which are expected to be operating in Japan by 2020. It will help optimize the timing for charging and discharging energy to adjust electricity supply and demand throughout an entire region.

Japan Benex and Sumitomo Corp. have begun field testing power storage systems and electric vehicles as part of their participation in the Kansai VPP project. The Future Plant project will help expand the use of renewable energy, create a system that promotes the reuse of electric-vehicle batteries while optimizing energy supply and demand, and ultimately help realize a low-carbon society.



CITIZEN Launches Two New Watches From CAMPANOLA Collection


CITIZEN Launches Two New Watches From CAMPANOLA Collection featuring a traditional Japanese “Urushi” lacquerware dial created by master artisans.


“Chiyo-no-toboshi ” is an old Japanese word meaning thousands of night lights. When viewed from outer space, the Earth is illuminated by a multitude of lights. These lights represent individual people’s lives, lit up like the stars. The dial of Chiyo-no-toboshi evokes this nightscape using large and small particles of gold powders over a jet-black background with an accent of delicate shell inlay.

By featuring a self-winding mechanical La Joux-Perret movement, the watch exhibits a new level of excellence and beauty realized by merging Japanese traditional craftsmanship and Swiss watchmaking at the highest level.


“Hoshi-no-shizuku” means dewdrops of stars. The dome-shaped sapphire crystal glass of the Hoshi-no-shizuku appears to contain a mysterious and quiet Japanese garden at night.

The moon and stars are reflected on the surface of water bowl. Dewdrops falling onto the water’s surface cause ripples, making the reflection of the moon and stars waver.

The rich “Urushi” lacquerware work enhances the feeling of depth, while mother-of-pearl placed at the 10 o’clock position suggests the moon shimmering on the surface of water. Patterns simulating light are engraved on the mother-of-pearl to make it more expressive. The Milky Way is represented by delicate shell inlay on a background of black lacquer. A minute repeater that was originally developed to inform the time by sound in the darkness offers the original sound inspired by Suiginkutsu, sophisticated accent of Japanese garden. It tells the time with rich yet transparent sound similar to dewdrops falling.


Automotive news In the News

Nissan LEAF batteries to light up Japanese town

Nissan LEAF batteries to light up Japanese town Namie (1)

Streetlights in Namie to be powered by used batteries as part of `The Reborn Light’ project

Nissan and its affiliate 4R Energy Corporation have teamed up with the town of Namie, Japan, to install new streetlights that will be powered by a combination of solar panels and used batteries from the Nissan LEAF electric car.

The project, titled “The Reborn Light,” aims to provide public lighting for Namie’s residents as part of the town’s recovery efforts following the earthquake and tsunami on March 11, 2011. The project utilizes the growing number of used electric-car batteries that will become available as electric vehicles increase in popularity around the world.


Nissan and 4R have created a new type of outdoor lighting that operates completely off the main power grid, requiring no electric cables or outlets. A prototype will be tested March 26 at the 4R battery reclamation factory in Namie, with full-scale installation beginning in FY 2018.



Automotive news

Nissan’s e-POWER technology wins environmental award

Energy Conservation Center Japan recognizes innovative drive system for helping reduce CO2 emissions

Nissan’s e-POWER electric powertrain technology, which helped make the Nissan Note Japan’s best-selling compact car last year, has won a prestigious Japanese environmental award for its contributions to reducing CO2 emissions.

The Energy Conservation Center Japan (ECCJ), an organization backed by Japan’s Ministry of Economy, Trade and Industry, awarded e-POWER its Chairman’s Prize as part of the Energy Conservation Grand Prize Awards for fiscal 2017.

Nissan first introduced e-POWER on the Nissan Note in Japan in November 2016. The company is working to launch more electric and e-POWER models globally as part of its Nissan Intelligent Mobility vision for changing how vehicles are powered, driven and integrated into society. In Japan, Nissan will release a version of the popular Nissan Serena minivan outfitted with e-POWER technology this spring.


The Nissan Note e-POWER is driven by an electric motor that’s powered by a gasoline engine. The 100% electric motor drive system treats drivers to powerful acceleration, quiet operation and exceptional fuel efficiency.

The role of the gasoline engine is strictly to generate electric power. Because this engine always operates at its optimum condition, the Note e-POWER boasts 30% better fuel efficiency than cars powered by conventional gasoline engines with similar output. The Note e-POWER’s fuel economy rating of 34.0km/L** exceeds 2015 fuel economy standards in Japan by 97%.

The Note’s e-POWER Drive mode allows the driver to accelerate and decelerate using only the accelerator pedal. The regenerative brake system also helps improve fuel efficiency by charging the battery.

The Nissan Note e-POWER has proven popular with Japanese customers, posting sales of more than 100,000 vehicles as of October 2017. The Note, including the e-POWER version, was the top-selling compact car in Japan in calendar year 2017.

The ECCJ promotes energy conservation and raises awareness by recognizing programs, products and business models with exceptional energy-saving features.


Lifestyle Events

CASIO kicks off with G-SHOCK’s 35th Anniversary MENA Tour in UAE


CASIO to convey ‘real toughness’ in shock-resistant timepieces to young Arab consumers and brand fans

Globally, Casio is celebrating the 35th anniversary of G-SHOCK brand that was first introduced in Japan back in 1983 and since then relentlessly delivered real toughness to G-Shock enthusiasts around the world. In commemoration, Casio Middle East had kicked-off with a long road-show style tour in the Middle East and North Africa (MENA) covering major Arab countries starting from the UAE as a kick-off market. From the Emirates, the tour will make a stop in other markets in the GCC, Levant, and North Africa to highlight the ‘’real toughness’’ of shock-resistant timepieces to all young Arabs, and to G-Shock fans and enthusiasts.


Top executives from Casio Middle East and Casio Japan, led by Managing Director Koji Naka, graced the kick-off celebration held at On42 in Media One Hotel on February 28, 2018 alongside influencers, personalities and rappers, namely, Moh Flow, Freek, Majeed and Menon; DJ’s AY and DJ Liutik; MC Big Hass; BMX rider Muhammad Abdulmajeed and Calligraphy artist Diaa Alam. Timepiece Sr. Product Marketing Manager, Mohammed Deiki and Timepiece Deputy General Manager Mahmoud Jabsheh also joined Naka as two distinguished speakers who emphasized the evolution of the brand over the years and its legacy during the event.

Naka said, “Casio is all geared up for its MENA celebration, which will be highlighted by tours from our team to throw the spotlight on G-SHOCK’s shock-resistant structure based on the ‘real toughness’ concept and how this suits the fast-paced and dynamic lifestyle of many young Arabs today. The tour will start here in the UAE, which is our kick-off market, followed by other markets in the GCC, Levant Arabia and North Africa. This roadshow aims to drive up awareness on why G-SHOCK has maintained industry leadership over the last three decades and a half—showcasing how each timepiece is packed with Casio innovations and technologies, the iconic timepiece consists of fundamental elements that the MENA region will find highly functional and essential.”


The UAE event came on the heels of a memorable anniversary festivity in New York City where G-SHOCK executives and friends honored the brand’s legacy. Celebrities, actors, and influencers were present during the New York gathering.

Since the launch of its very first model, G-SHOCK has continued to raise the bar high by leveraging Casio’s commitment to innovations and modern technologies. It has evolved over decades with improved functions and performance in keeping with the needs of contemporary times. The shock-resistant watch enjoys a wide and loyal following in the UAE and different parts of the globe and the number is growing steadily mainly thanks to its absolute toughness and innovative features.

The development of G-SHOCK began in 1981 with an engineer’s passion to create a rugged watch that would not break even if dropped. Two years and over 200 prototypes later, the first G-SHOCK model, the DW-5000C, featuring an all-new shock-resistant construction, was released in April 1983. It overturned the accepted notion that wrist-watches were inherently fragile and susceptible to shocks, paving the way for a new product category called the “tough watch.”

The G-SHOCK Red Out Limited edition watches are available at Virgin Megastore, Mall of the Emirates.


Automotive news

Nissan and Shikoku Electric join forces to promote electric cars


Buyers of new Nissan LEAF in Japan’s Shikoku region to earn
points toward electricity bill


Buyers of the new Nissan LEAF in a region of western Japan will earn points that they can use to help pay their utility bills, as part of a partnership to promote electric cars.


Beginning Feb. 1, customers of Shikoku Electric Power Co. who purchase a new Nissan LEAF will receive “Yonden Points,” which can be applied toward their monthly electricity bill. Customers can earn points a month for a maximum of three years.

Nissan Motor Co., Ltd. and Shikoku Electric Power Co. are working together to promote the use of electric vehicles and reduce the environmental impact of automobiles. In September 2017, Nissan unveiled an all-new version of its 100% electric Nissan LEAF, offering powerful acceleration, agile handling and advanced technologies such as Nissan’s ProPILOT autonomous driving technology.

The new, zero-emission Nissan LEAF embodies Nissan Intelligent Mobility, the company’s vision for changing how vehicles are powered, driven and integrated into society.


Automotive news

Aston Martin reveals new Art of Living experiences for 2018


Aston Martin has revealed the initial offering of ‘Art of Living by Aston Martin’ experiences for 2018. These exclusive experiences will offer unparalleled access to guests who would like to live life the Aston Martin way.

A highlight in the new Aston Martin’s Art of Living season is ‘Hokkaido On Ice’, an opportunity to experience a range of Aston Martin models against the spectacular backdrop of Japan’s northernmost island. Under the tutelage of expert drivers, guests will learn how to control a car in the slippery conditions, pushing themselves and the cars to the limit.

Further driving focused events are scheduled for 2018, including the wilds of Norway, starting with the breathtaking views from the famous Atlantic Ocean Road. A drive through the Scottish Highlands will take guests through rugged mountain ranges, stunning lochs and historic castles and for those looking for the warmth of the sun, a trip to South Africa to cruise along the coastline close to Cape Town awaits.


For racing enthusiasts, imagine heading out to Barcelona ahead of the 2018 Formula One season to watch the new cars being put through their paces before the teams fly off to Melbourne, Australia for the first race of the year. Art of Living by Aston Martin guests will have exclusive access to the Aston Martin Red Bull Racing garage and the chance to meet the F1TM drivers and team members as they prepare for the new season.

For guests looking for some racing action there is plenty on offer. Formula One fans can attend the most glamorous F1TM race of them all: the Monaco Grand Prix, where they will enjoy the highest levels of passion, drama and performance like never before. Or they can choose to collect an Aston Martin at the Red Bull Racing HQ in the UK and driving to the legendary Spa-Francorchamps circuit in Belgium before kicking back and watching the Belgian Grand Prix.

In 2017 Aston Martin took a glorious win at the 24 Hours of Le Mans. In 2018 Art of Living guests are invited to join the team as it defends its title against the best cars and drivers in the world. Staying at the stunning Chateau de Jalesnes, guests will beat the queues by taking helicopter transfers to and from the circuit as they cheer on the Aston Martin Racing team.

Goodwood is again a firm fixture in the Aston Martin Art of Living season. Whether it is the fast and furious Festival of Speed or a step back in time to the glorious Revival, guests will have unprecedented access to the heart of the action at the Duke of Richmond’s beautiful estate.

The Nürburgring Driving Academy experience will provide guests with one-on-one tuition on the world-famous Nürburgring Nordschleife so they can learn how to drive an Aston Martin sports car on one of the world’s most brutal race tracks. Closer to home, the Art of Living now offers behind-the-scenes at Aston Martin’s global headquarters, unique access to the marques heritage centre, Aston Martin Works, and an exhilarating performance driving experience at Millbrook Proving Ground.

The 2018 Art of Living by Aston Martin portfolio truly offers something for everyone and all of the experiences are booking now at:

Art_of_Living_by_Aston_Martin_2018_ ARAB-Motor-World


Automotive news

Nissan Brain-to-Vehicle technology redefines future of driving

Nissan Brain -to-Vehicle-Technology-Launch-Headset-Arab-Motor-World-01

Nissan unveiled research today that will enable vehicles to interpret signals from the driver’s brain, redefining how people interact with their cars.

The company’s Brain-to-Vehicle, or B2V, technology promises to speed up reaction times for drivers and will lead to cars that keep adapting to make driving more enjoyable.

Nissan will demonstrate capabilities of this exclusive technology at the CES 2018 trade show in Las Vegas. B2V is the latest development in Nissan Intelligent Mobility, the company’s vision for transforming how cars are driven, powered and integrated into society.


“When most people think about autonomous driving, they have a very impersonal vision of the future, where humans relinquish control to the machines. Yet B2V technology does the opposite, by using signals from their own brain to make the drive even more exciting and enjoyable,” said Nissan Executive Vice President Daniele Schillaci. “Through Nissan Intelligent Mobility, we are moving people to a better world by delivering more autonomy, more electrification and more connectivity.”

This breakthrough from Nissan is the result of research into using brain decoding technology to predict a driver’s actions and detect discomfort:

Predict: By catching signs that the driver’s brain is about to initiate a movement – such as turning the steering wheel or pushing the accelerator pedal – driver assist technologies can begin the action more quickly. This can improve reaction times and enhance manual driving.

Detect: By detecting and evaluating driver discomfort, artificial intelligence can change the driving configuration or driving style when in autonomous mode.


Other possible uses include adjusting the vehicle’s internal environment, said Dr. Lucian Gheorghe, senior innovation researcher at the Nissan Research Center in Japan, who’s leading the B2V research. For example, the technology can use augmented reality to adjust what the driver sees and create a more relaxing environment.

“The potential applications of the technology are incredible,” Gheorghe said. “This research will be a catalyst for more Nissan innovation inside our vehicles in the years to come.”

Nissan’s B2V technology is the world’s first system of its kind. The driver wears a device that measures brain wave activity, which is then analyzed by autonomous systems. By anticipating intended movement, the systems can take actions – such as turning the steering wheel or slowing the car – 0.2 to 0.5 seconds faster than the driver, while remaining largely imperceptible.

Nissan will use a driving simulator to demonstrate some elements of the technology at CES, and Gheorghe will be on hand to answer questions. Nissan’s display will be at booth 5431 in the Las Vegas Convention Center’s North Hall.


Automotive news

Nissan and DeNA unveil Easy Ride mobility service

Nissan and DeNa unveil Easy Ride mobility service_Arab Motor world
Field test with local participants to take place in March in Yokohama

Nissan Motor Co., Ltd. and DeNA Co., Ltd. unveiled the Easy Ride brand for the new robo-vehicle mobility service that the two companies are developing jointly. The companies also announced plans for a field test with public participation.

The public field test will take place in the Minatomirai district of Yokohama, Kanagawa Prefecture, Japan from March 5, 2018, to March 18, 2018.


Nissan and DeNA started collaborating to develop a new mobility service that uses autonomous driving technology in January 2017. The two companies aim to combine the Nissan Intelligent Mobility vision, through technological assets in autonomous driving, vehicle electrification and connected cars, with DeNA’s experience in developing and operating driverless mobility services using its expertise in the internet and artificial intelligence.

With “more freedom of mobility” as its concept, Easy Ride is envisioned as a service for anyone who wants to travel freely to their destination of choice in a robo-vehicle. The goal is to allow customers to use a dedicated mobile app to complete the whole process from setting destinations and summoning vehicles to paying the fare.

Customers can also select recommended local destinations and sightseeing routes depending on their objectives. Nissan and DeNA plan to support multiple languages and to use a remote monitoring system to ensure customer safety.

Nissan and DeNA started a technical field test using an autonomous vehicle this year. The companies will recruit participants for the March field test from today until Jan. 15 through the Easy Ride website, 

Nissan and DeNA aim to provide the service as a new infrastructure option that supplements existing transportation. With customers able to discover new local destinations through Easy Ride, the companies expect the service will also help energize cities and neighborhoods.