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The New Hyundai Kona – You drive it, You define it

Hyundai Kona - Arab Motor World (5)

Hyundai ’s premium subcompact SUV The All-new Hyundai kona has officially arrived in Africa and Middle East markets, with the brand targeting young, fashion-conscious drivers pursuing an active, fast-paced lifestyle. The carmaker believes the model will have a particularly strong appeal to young women, holding the regional launch in Saudi Arabia to celebrate the fact that women in the Kingdom are now, for the first time, taking their place in the driver’s seat.

Hyundai kona is named after an iconic coastal area of Hawaii, famous among thrill-seeking travelers. That energy is reflected in the innovative, passionate and dynamic image of the new Hyundai, strengthening the brand’s SUV heritage. By developing a completely new premium SUV, identifiable by its distinctive and progressive design, and equipping it with the latest technology in drivetrain, convenience, safety and driver assistance features, Hyundai has created an all-new model that meets the highest customer expectations.

“With Kona, we are reaching out to customers who place great importance on design and technology, and who want the newest and best – they want to stand out from the crowd,” said Mike Song, Hyundai’s Head of Operations for Africa and the Middle East. “Kona is a lifestyle statement, expanding our extremely successful SUV range in an exciting new direction, while also ensuring that we offer excellent value to our customers. It’s a unique proposition that will resonate strongly with younger drivers, and we believe the Kona will be a very strong seller among young female drivers.”


Recognizing the Hyundai kona’s strong appeal to style-conscious young women, Hyundai chose Jeddah in Saudi Arabia as the regional launch venue for the new model, and Saudi Arabia will also be the first market in the region to receive shipments of the Kona to showrooms. Hyundai will offer a special Saudi ladies’ edition, with options including an ‘abaya alert’ function – warning if an abaya is likely to be trapped by a closing door among other extra features.

Hyundai Kona - Arab Motor World (2)

Stylish design and advanced technology enabled for individuality

The Hyundai kona is cool and confident – a completely new character in Hyundai’s SUV line-up. Its front is expressive and powerful, characterized by the Cascading Grille, the company’s family identity. The bold front and rear is emphasized by the car’s wide stance and its voluminous, confident body styling. Optional 18-inch alloy wheels further contribute to the bold character of the car. The two-tone roof and the wide choice of distinctive exterior colors offer a high degree of personalization for buyers: You drive it, You define it.

The interior design reflects the exterior theme. Customers can personalize the interior of the Hyundai kona with three distinctive colors: Orange, Lime and Red. The floating navigation touchscreen, in its ergonomic position, allows drivers to stay tuned to the traffic ahead at all times.

Hyundai’s new Kona features a head-up display which projects relevant driving information directly into the driver’s line of sight. The Display Audio allows passengers to mirror their smartphone’s content onto the system’s 7-inch display via Apple CarPlay and Android Auto, where available. An optional 8-inch infotainment system integrates navigation, media and connectivity features. For even more connectivity comfort, the optional wireless inductive charging pad (Qi standard) charges the passengers’ smartphones and connects mobile devices with USB ports and AUX jacks. Kona also offers a high-end, premium eight-speaker sound system by audio manufacturer Krell.

With Hyundai Smart Sense active safety and driving assistance systems, the Hyundai kona is one of the safest vehicles in its segment, proven by a five-star safety rating from Euro NCAP. The list of available safety features includes Forward Collision Warning, Forward Collision-Avoidance Assist with pedestrian detection, Lane Keeping Assist, High Beam Assist with Static Low Beam Assist, Driver Attention Warning, Blind-Spot Collision Warning and Rear Cross-Traffic Collision Warning.

Hyundai will initially offer two highly advanced engine and transmission options for the Kona in Africa and Middle East markets: a 1.6-litre T-GDI, or a 2.0-liter MPI Atkinson cycle unit.

The Hyundai ‘Gamma’ 1.6-litre T-GDI petrol engine is offered with four-wheel drive and is paired with a 7-speed double clutch automatic transmission (7DCT). The engine, which delivers 177 PS / 130 kW and 265 Nm torque, handles every environment with ease. The turbocharger is equipped with an electronically-controlled waste-gate actuator which improves fuel efficiency by reducing pumping losses as well as improving throttle response and low-end torque. The unit features a six-hole GDI injector, pressured to a higher-than-average 200 bar, securing a clean combustion.

Hyundai’s in-house developed 7DCT transmission combines the benefits of manual and automatic transmissions. Furthermore, it improves fuel consumption and CO2 emissions up to 20 per cent compared to a conventional 6-speed automatic transmission. The Kona’s four-wheel drive offers customers a true SUV experience with up to 50 per cent torque distributed to the rear wheels. The on-demand system increases traction on difficult surfaces, while enhancing cornering performance on the road. The differential can be manually locked for a torque distribution of 50 percent up to a speed of 40 km/h.

The Hyundai ‘Nu’ 2.0-liter MPI Atkinson delivers combination of power, efficiency and low emissions that’s unique to Atkinson cycle technology. The normally aspirated engine delivers 149 PS / 109.5 kW and 180 Nm torque, and is mated to a 6-speed automatic transmission engineered for reduced friction losses and improved power transfer to produce quicker acceleration, lower N.V.H. and better fuel efficiency.

Hyundai Kona - Arab Motor World (4)
Hyundai Kona - Arab Motor World (7)


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Kona Iron Man Edition SUV Makes Global Debut at 2018 San Diego Comic-Con

Kona Iron Man Edition

“My armor’s maneuverable, fast, and lots of fun at parties,” – Tony Stark. In Stark-like fashion, Hyundai unveiled a special edition Iron Man -inspired Kona SUV on the opening day of San Diego Comic-Con 2018. Taking center stage at the Marvel booth, the Kona Iron Man Edition features both exterior and interior design elements that closely resemble and give a nod to the dynamic Iron Man suit. The Kona Iron Man Edition will be available to customers via a limited global production run. Production is scheduled to begin in December, with the first units available in the first quarter of 2019.

“Hyundai’s ongoing collaboration with Marvel is a great way for us to become a part of what people are interested in and engage with a highly passionate fan base,” said Vice President Minsoo Kim, head of Marketing Division, Hyundai Motor Company. “Our relationship is more than just product placement as we aim to create custom experiences that resonate with the Marvel audience. The Kona Iron Man Edition is a perfect example of blending our two worlds together into one special vehicle that we hope will excite fans of both brands all around the globe.”

“Seeing this car come to life is like wish fulfillment for so many of us,” said Mindy Hamilton, Marvel’s SVP of Global Partnerships & Marketing. “When you grow up reading comics, you dream of seeing that technology and those inventions become reality. We hope that everyone has just as much fun jumping into this one-of-a-kind vehicle as they would put on the actual Iron Man suit of armor!”

On the outside, the Kona Iron Man Edition has a unique front-lighting signature, including a custom daytime running light form that closely resembles the facemask and eye shape of the Iron Man suit. This shape is immediately recognizable and is one of the key design inspirations for Kona.

Besides the front fascia design and unique lighting signature, other Stark-like flourishes include an Iron Man mask motif on the roof, a unique V-shaped hood garnish, front-fender Iron Man mask badging, Stark Industries lower fascia and rear door decals, Iron Man-engraved headlamp internal surfaces, custom 18-inch alloy wheels with Iron Man mask center caps, an Iron Man engraving for the D-pillars, and a dark chrome front grille. The exterior color is an exclusive Iron Man red with matte gray.

Inside, Tony Stark’s signature adorns the instrument panel alongside a unique Iron Man shift lever knob, a special Head’s Up Display and center stack featuring Iron Man visual graphics, and a custom seat design.

The Kona Iron Man Edition is the latest project to emerge from the ongoing collaboration between Marvel and Hyundai. This summer, the all-new 2019 Veloster Turbo appears in Marvel Studios’ Ant-Man and The Wasp. That integration was accompanied by a fully integrated marketing campaign that included new commercials and an interactive sweepstakes offering fans a chance to attend a pre-release screening of the film.


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Hyundai’s New KONA to Bring Added Style to Popular SUV Range

Hyundai’s much-anticipated KONA subcompact SUV will officially arrive in Africa and Middle East markets from early August, with the company expecting the premium model will attract strong sales among younger and more style-conscious customers.

First launched in Europe during 2017, the KONA is envisioned as the perfect companion for an active urban lifestyle. It features a sleek, sharp design, and the bold front shares Hyundai’s new family identity with its signature Cascading Grille. Similar in size to the Creta, it will be a cool and confident new offering alongside Hyundai’s more family-oriented SUVs.

“The KONA is already a big hit in international markets and we are very excited to be bringing it to showrooms in our region,” said Mike Song, Hyundai’s Head of Operations for Africa and the Middle East. “The all-new model brings a completely new character to Hyundai’s very successful SUV line-up; fun, fashionable, and fully loaded with clever tech features. It presents a very dynamic image, making a direct appeal to younger drivers and to female customers.”


The car, named after the Kona district in Hawaii, offers four-wheel drive, 7-speed DCT transmission, and Hyundai’s latest powertrains.

Besides its progressive design, the KONA offers a selection of the latest technology, making premium features more accessible for a convenient and safe driving experience. One new feature is a head-up display which projects key driving information directly into the driver’s line of sight. The eight-inch projected image has a class-leading luminance of 10,000 candela per-square-meter, which guarantees daytime visibility and supports safe driving.

The KONA will have its Africa and Middle East Launch in Jeddah, Saudi Arabia, in the first half of August.


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Hyundai Ready to Write Next Chapter in its SUV Success Story

Since the launch of the original Santa Fe in 2000, Hyundai’s SUVs have become symbolic of the company’s rise as a global automotive force. The mid-size Santa Fe and compact Tucson consistently rank as top-sellers for the brand, and top-sellers in their market segments. For consumers, the Hyundai name is now closely linked with its popular SUV offerings.

Now the Korean carmaker is preparing to write the next chapter in this long SUV success story with the two new models, the next-generation Santa Fe and the all-new Kona, due to arrive in Africa and Middle East markets during summer.

“The original Santa Fe took Hyundai in a new direction and changed the way people saw our brand,” said Hyundai’s Head of Operations for Africa and the Middle East, Mike Song. “We have achieved stunning success in a premium part of the auto market. We also played a large role in driving the growth of SUV sales worldwide, from being a niche segment to become a mainstream choice as more people saw the advantages of light SUVs and crossovers as practical family cars.


“The new fourth generation of Santa Fe will take its place at the front of the family SUV segment, with Hyundai’s distinctive combination of premium features, high quality, and outstanding value, in an extremely competitive market. The Kona takes these premium values into the sub-compact B-segment, optimized as part of a sporty and active urban lifestyle.”

The original Santa Fe was not the first Hyundai SUV. That honor belongs to the Galloper, launched in 1991, but the Santa Fe transformed Hyundai into a global leader for the segment. Already the new-generation Santa Fe is Hyundai’s top seller in South Korea, the first market to receive the new model. In Africa and the Middle East, Hyundai is aiming to repeat the stunning success of the current third-generation Tucson and the Creta.

The Tucson, which will also receive a design update to the current model this year, is considered one of the most important sales-drivers for the Hyundai brand globally. In many markets, including Europe, the Tucson is the top-selling Hyundai model. In Africa and the Middle East, the Tucson is Hyundai’s top-selling SUV, and in the Middle East more specifically it was the top-selling SUV of any brand during 2017 according to figures from the Middle East Automotive Council (MEAC).

The smaller Creta has exceeded all sales expectations in the region, offering a very strong value proposition to family buyers. The Kona will supplement the Creta in showrooms, with premium features and more fashionable design to set it apart.

“The Creta and Kona will appeal to very different customer groups, so there is room for both in our model range without them taking sales from each other,” said Mike Song. “We have already achieved something similar in the small sedan and hatchback market, where the sporty Veloster supplements our more general offerings, attracting younger, more style-conscious buyers to our brand.”

As new models establish themselves in the market, Hyundai will continue to set ever more ambitious goals for developing its SUV products. Very importantly, SUVs and crossovers will play a substantial part in the company’s plans for environmentally sustainable mobility – another area in which Hyundai is establishing itself as an industry leader.

Internationally, the Tucson is already built as a fuel-cell electric vehicle (FCEV) and was the first fuel-cell vehicle offered as a standard production model. Hyundai is following up this landmark achievement with the NEXO, the world’s first dedicated hydrogen-fueled SUV model, now on sale in Korea. This year will also see the international launch of the Kona Electric as an electric version.

“Hyundai is a company committed to the future, and to sustainability,” said Mike Song. “With innovation and technology, our SUVs are helping lead the way forward.”


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All-New Hyundai NEXO and Hyundai Kona honored with prestigious Red Dot Award

Hyundai Motor has won two of this year’s Red Dot Design Awards, one of the most renowned international design and innovation prizes. Hyundai’s Fuel Cell vehicle NEXO and the subcompact SUV Kona were awarded in the Cars and Motorcycles category. The Kona gained recognition for outstanding design and innovation in ‘SUV/Off-road vehicles’ and the Hyundai NEXO showed its excellence in its subcategory.

The prestigious award evaluates the product’s functionality, durability, level of innovation and overall quality under aspects of form and function.

The NEXO is Hyundai’s second-generation fuel cell electric vehicle. It is characterized by a pure and calm design emphasizing its streamlined silhouette and by a floating roof. The All-New Hyundai NEXO shapes the future of driving and is the eye-catching, technological flagship of Hyundai. The first dedicated hydrogen-powered SUV combines the practicality of an SUV with the clean advanced fuel cell know-how offering the most advanced technology on the market with autonomous driving capabilities, smart advanced driver assistance systems and strongest powertrains in the segment.

The Kona broadens Hyundai’s successful SUV line-up. With its sleek, sharp and colorful design it creates a unique proposition in the sub-compact SUV segment. Bold exterior lines, a pleasantly spacious interior and a powerful engine line-up make the innovative subcompact SUV suitable for modern, urban customers.

Design is increasingly the number one reason why customers choose the Hyundai brand. Receiving this prestigious recognition in the fifth consecutive year reflects the company’s ongoing commitment to producing cars that demonstrate a unique and evolving design language. The 2018 award follows the recognition in 2017 for the Hyundai Azera and an ‘Honorable Mention’ for the i30, the prize-winning IONIQ line-up in 2016 as well as double recognition in 2015 for i20 and Sonata and for i10 and Genesis in 2014.


Drawing on a prominent jury consisting of high profile designers, professors and journalists, the Red Dot Design Award is recognized globally as one of the most sought-after marks for high quality design. The 2018 contest attracted entries from 59 countries, making the Red Dot Award the largest product competition in the world.


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Property Developers Urged to Add Electric Vehicle Charging Points to Apartment Buildings


The needs of electric car owners must be included in future plans for residential buildings, along with clear strategies for retrofitting existing homes with overnight recharging points, Hyundai’s top manager in Africa and the Middle East said today.

Mike Song, the carmaker’s Head of Operations for the region, says Hyundai has ambitious plans for low- or zero-emissions cars in the region, and that internationally it has a wider range of drivetrains than any other company, including fully electric, plug-in, hybrid, and hydrogen fuel cell.

While each technology has its advantages, Mr. Song says that fully electric vehicles, using batteries for energy storage, offer the fastest route towards zero emissions – as long as people can keep their cars charged. With current home design, that may not be possible.


“There is now very real consumer excitement around electric driving,” Mike Song said. “In our existing urban design, however, the only people who can realistically make that switch are those who live in a house or villa with an attached garage, because they are the only ones who can plug into a power supply to recharge overnight. If you park on the street, or even in basement parking for an apartment building, keeping your battery charged will be much more difficult.”

While cities worldwide are experimenting with kerbside recharging points for cars parked on the street, Mike Song says it will be down to property developers and managers, as well as homeowners’ associations, to make sure that residential carparks can provide a charging socket for each car that needs one, along with a system for billing the cost.

This will most likely need planning authorities, including governments and municipalities, to incorporate recharging points into their planning regulations – both as a standard requirement on new buildings, and with clear guidelines on upgrading existing properties.

“We must ensure that, if you have allocated parking for an apartment, you can expect to recharge an electric car as part of that parking,” said Mike Song. “Given time, consumer demand will ensure this happens, but the authorities can help drive the transition by including this expectation in building codes.”

Hyundai is quickly establishing itself as a leader for electrified drivetrains, with several eco-models across its global product range, and multiple drivetrain options. It’s a flexible approach that aims to provide a realistic pathway towards clean mobility, able to fit the needs of different customers and markets.

Current production models include electric versions of the IONIQ – which is also available as a plug-in and a hybrid – and now the KONA compact SUV as well. The company also offers a Sonata Hybrid, and was the first to offer a hydrogen fuel cell vehicle as a mass-produced model with the Tucson FCEV in production since 2013. That is now due to be replaced by an FCEV-only SUV, the Nexo, which was unveiled at the Consumer Electronics Show (CES) in Las Vegas in January.

Within the Africa and Middle East region, the company is already offering versions of the IONIQ eco-car in several markets. It is also introducing the Sonata Hybrid, particularly for taxi use.


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Kona: World Premiere of an Urban SUV for Active Lifestyles

Hyundai has unveiled the latest vehicle in its expanding line-up of stylish SUVs, the Kona compact SUV. With a strong, impactful design and uncompromised individuality, the Kona is designed to appeal to modern customers with active lifestyles.

The Kona joins Tucson, Santa Fe and Santa Fe Sport in a growing line-up of Hyundai SUVs that feature progressive design with high interior refinement and spaciousness.

“With the Kona, we have created a stylish and highly functional compact SUV, perfectly suited to the needs of customers who pursue challenging, action-filled lifestyles,” said Euisun Chung, Vice Chairman of Hyundai Motor Company. “We aim to set new standards for the compact SUV segment, with appealing design, cutting-edge connectivity and class-leading safety features.”


Uncompromised individuality and purposeful character

The Kona offers uncompromised individuality and innovative features, with a bold, daring image that hints at the future design direction of Hyundai Motor’s next generation of SUV models.

High-contrast design elements give the impression of a masculine protective ‘armor’, while futuristic LED lamps create a high-tech look.

Aggressive body styling emphasizes the car’s well-proportioned, dynamic silhouette. Its low and wide stance, long wheelbase and short overhangs ensure sporty, nimble handling, in addition to delivering superior driving stability at high speed. It is also the first SUV to adopt Hyundai’s new signature design feature, the Cascading Grille, featuring a sporty mesh pattern, flanked by exceptional wing-type fenders that dominate the front design.

All-new platform delivers exceptional power, performance and safety

The new Kona is offered with a combination of advanced gasoline and diesel engines of various power outputs – dependent on the market. These include a 2.0-liter MPI Atkinson-cycle engine producing 149PS, the Gamma 1.6T-GDI engine boasting 177PS, and a highly efficient 1.0 T-GDI turbocharged three-cylinder engine that produces 120PS.

The lightweight body frame has been developed with 51.8% Advanced High Strength Steel to deliver class-leading levels of passive safety. Active safety features include Forward Collision-Avoidance Assist (FCA), which uses the car’s front-facing camera and radar to detect imminent collision and avoid impact or minimize damage by braking autonomously. Three further systems also utilize the front-view camera to boost safety and convenience: Lane Keeping Assist (LKA); High Beam Assist (HBA); and Driver Attention Warning (DAW).

Advanced infotainment and connectivity technology

The Kona boasts a suite of sophisticated technologies, paired with user-friendly functionality to ensure driver and passengers can stay informed and entertained.

The premium infotainment system offers various advanced connectivity features, including Android Auto and Apple CarPlay where specified, with a 5-, 7- or 8-inch display (offered as standard or option dependent on the market).

A new Head-Up Display (HUD) projects a virtual image onto the clear glass panel mounted behind the instrument panel to enable the driver to keep his or her eyes on the road.

In a first for the segment, the Kona features smartphone wireless charging. Available as an option with all Kona models, customers simply place a compatible smartphone on the wireless charging interface, located in the center console storage, to easily recharge without the need for cables.

Kona Iron Man Special Edition

At the world premiere of the all-new Kona, Hyundai Motor unveiled a special edition that shares the name of Marvel’s heroic and powerful character – Iron Man.

With greater width (+40mm), the Kona Iron Man Special Edition presents a confident stance, while special LEDs are applied to the headlights, which sit beneath a matt gray hood, embellished with red and gold accents.

The Kona Iron Man Special Edition’s dynamic exterior is further complemented by a 19-inch directional wheel badged with an Iron Man Mask in the center, as well as off-road tires 716mm in outside diameter.

The special edition will go on display at Hyundai Motor’s Motorstudio in Seoul, Korea, for a month following its global reveal.

The Kona will go on sale in Korea later this month, followed by North America and Europe.