Events Coverage

The New Ducati Panigale V4 Launch in Lebanon

Image Credit : K8 Car Photography

On the 17th of March 2018, the Ducati Showroom in Lebanon was transformed into a hot and red venue in preparation for the reveal of the Ducati Panigale V4 2018.

Gathering more than 100 bikers, the new Ducati Panigale V4 entered the center of the venue revving on the rhythm of the electric guitar playing rock music as the fire dancers lit up the place.


Bikers and bike fans got the chance to feast their eyes on one of the best performing and gorgeous red bike as it lays there for admiring.

Afterwards, the Ducati showroom was opened for public were invitees were taken on a trip into the history of Panagali with all Paganali previous models were on display.

It is called Panigale V4 and it marks a new and important chapter in Ducati’s history, a “symphony” of performance and emotions that’s 100% Italian. Panigale V4 is the first mass-produced Ducati motorcycle to be equipped with a 4-cylinder engine, closely derived from the Desmosedici of the MotoGP.

The Panigale V4 replaces the iconic 1299 at the top of the Ducati supersport range, doing so by enhancing performance and ridability so that riders of all skill levels can enjoy boundless fun and excitement. The Panigale V4 has been developed in close collaboration with Ducati Corse, drawing directly on know-how and technology from the racing world to provide a road bike that is the closest thing possible to its MotoGP counterpart.


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Geneva Motor Show 2018 Videos Part II

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Geneva Motor Show 2018 Videos Part I

Here’s some of the main highlights of Geneva Motor Show 2018 in Video Part I:



Events Coverage

RYMCO Launches the World’s Best-Selling SUV, Nissan X-TRAIL 2018 in Lebanon with Upgraded Enhancements

Rasamny-Younis Motor Company and Nissan Middle East have launched the world’s best-selling SUV in an upbeat event in Lebanon. The new Nissan X-TRAIL 2018 model available now with a range of upgrades, which further enhance its quality and refinement. The changes include a distinctive and robust redesign of the exterior, a higher-quality interior with new features, and additional practicality for owners and innovative technologies to make life on the road more enjoyable and safer.

With a crowd of regional and local media representatives, as well as main public and business figures, the event marked the presence of the newly crowned Miss Lebanon 2017, Perla Helou, who made her first public appearance and received her prize vehicle – the Nissan X-TRAIL 2018 – provided by RYMCO. The event has also featured a live performance by Aziza.


Globally, Nissan has sold over 835,000 units in FY16, making X-TRAIL the highest-selling SUV worldwide and a customer favourite. New upgrades to the new 2018
Nissan X-TRAIL give young families and adventure-seekers more premium style options and features to enhance the driving experience. Customers can choose from the five or seven-seat version of the new Nissan X-TRAIL as well as five new vibrant exterior vehicle shades, while still indulging in the unrivalled space and comfort.


Nissan Intelligent Mobility is the name for the brand’s strategy which make its cars more desirable by redefining how they are driven, powered and integrated into society. Powered by a range of Nissan’s Intelligent Mobility technologies, the new X-TRAIL is equipped with three new driver-friendly innovative features for the first time – Intelligent Rear View Mirror, Intelligent Emergency Brakes, and Intelligent Cruise Control. The goal is to make Nissan drivers feel more confident, excited and connected, while also enhancing road and passenger safety.


Motoring Journalist got the chance to experience the new Nissan X-Trail 2018 on the Lebanese mountainous roads exploring new areas of Lebanon and exploring new features of the X-Trail.

Banking on its heritage as a leading SUV from its debut, the Nissan X-Trail took a trip down the memory lane of historical Lebanese spots in Deir el Qamar and the Shouf area show-offing its latest improvements on the exterior, interior, performance and technology features.

The new Nissan X-TRAIL 2018, will have a starting price of $30,900 including VAT & registration, and is Available now at all RYMCO showrooms across Lebanon.


Automotive news In the News

Al Tayer Motors launches 2018 Maserati GranTurismo and GranCabrio in the UAE

Umberto Cini, Managing Director of Maserati Middle East, Africa and Asia and Martino Picotti, Senior Brand Manager - Maserati, Al Tayer Motors.

Al Tayer Motors, the official Maserati importer-dealer in the UAE, launched the 2018 GranTurismo and GranCabrio at the Dubai Autodrome marking the regional debut of the Italian luxury sports cars.

The event was designed to showcase the exhilarating performance of the cars and give customers the opportunity to fully experience their sporty character on the racing track.

“The GranTurismo has evolved over time to become one of the world’s most iconic sports cars and remains a resolutely sporty luxury coupé with a uniquely timeless elegance. Stunning design, superb performance, distinctive sound and unmatched driving delight combine to give automotive connoisseurs a truly enjoyable ownership experience,” said Martino Picotti, Senior Brand Manager – Maserati, Al Tayer Motors.


The starting price of the 2018 GranTurismo is AED 485,000/- while the GranCabrio is priced from AED 575,000/-, which includes three years unlimited mileage warranty and three years or 60,000km service package. The cars are expected to be available at the Al Tayer Motors Maserati showrooms in Dubai, Abu Dhabi and Sharjah by mid-November.

The GranTurismo and GranCabrio range has been streamlined for 2018 and two distinct versions will be offered – Sport and MC. The 4.2-litre GranTurismo and GranCabrio has been discontinued, while the Sport and MC share the same powertrain V8 of 4.7-liter and interior personalization packages.

The MC – for Maserati Corse – takes on an important ambassadorial role for the entire Maserati range, representing the company’s long and illustrious racing heritage. Replacing the previous MC Stradale, it offers a wide array of tried and tested features from other Maserati models.

The naturally aspirated V8 engine is hand-assembled by Ferrari in Maranello and weighs only 175kg. This 4.7-liter unit features a wet sump and – exclusive to Maserati – a cross-plane crankshaft. This provides unrivalled throttle response, free-revving characteristics and the thrilling Maserati signature sound.

When it came to the MY18 restyle, the timeless Pininfarina design was treated with the utmost respect by the Maserati Design Centre. The results include even better aerodynamics and compliance with the latest pedestrian safety regulations.

The new front and rear bumper design for the MY18 GranTurismo and GranCabrio elegantly refines the visual impact of the striking original styling. Additionally, the headlights for each model have been slightly restyled for 2018, and a new rear-view camera is now included. The Sport and MC share the same basic features, although each has unique inserts to accentuate its distinctive character.

The GranTurismo, together with its GranCabrio sibling, is assembled at the historic Maserati plant of Ciro Menotti in Modena, following the highest manufacturing and quality control standards in the world. More than 37,000 GranTurismo and GranCabrio models have been sold globally since 2007.

Highlights include:

  • Enhancements to the classic Pininfarina design
  • More aerodynamic exterior restyling includes new bumpers, grille and front air ducts
  • Drag coefficient improved to 0.32 for the GranTurismo and 0.33 for the GranCabrio
  • Naturally aspirated 4.7-litre V8 with 460hp
  • Six-speed ZF automatic gearbox
  • Intuitive new driver interface & infotainment system
  • 4” high-resolution, capacitive touchscreen
  • Redesigned central console with double rotary control
  • Compatibility with Apple Car Play and Android Auto
  • New double dial Maserati clock
  • Standard Harman Kardon Premium Sound system

The eternal GranTurismo

The Pininfarina-designed GranTurismo is a historically important, brand-defining model for Maserati.

The luxurious four-seater sports coupé was conceived as an ultra-modern interpretation of the brand’s very first production grand tourer, the elegant Maserati A6 1500 of 1947. And over the years, the GranTurismo has evolved into one of the most iconic Maserati cars ever built, thanks to its uncompromised GT character.

This character is perfectly expressed by a uniquely compelling combination – bold yet elegant design; the exhilarating, inspirational performance of a naturally aspirated, Maranello-built V8 engine; and hand-crafted comfort offered by four individual, Poltrona Frau® seats.

In essence, the GranTurismo is the ultimate expression of what grand touring means to Maserati.


Open-air grand tourer

The Maserati GranCabrio – the convertible interpretation of the iconic GranTurismo – made its world debut at the 2009 Frankfurt Motor Show. Designed by Pininfarina, it offered the joys of luxury grand touring in a full four-seater from a breathtaking new perspective. The new model features a subtle restyle that respects the dramatic elegance of the original. Its sensuous lines can be traced directly to its ancestor, the 1950 A6G Frua Spyder – a highly exclusive production convertible with a race car engine.

The timeless design is accompanied by the exhilarating, inspirational performance of a naturally aspirated, Maranello-built V8 engine and the hand-crafted comfort of four individual Poltrona Frau® seats. In short, the GranCabrio is the ultimate expression of luxurious, open-top grand touring at its authentic best.



Events Coverage

Mazda CX-5 unveiled

A.N Boukather introduces the all-new 2018 Mazda CX-5 to the Lebanese market

Right from its origins, the all-new Mazda CX-5 was introduced to the Lebanese automotive scene, when A.N. Boukather, the exclusive distributor of Mazda cars in Lebanon, unveiled the new Mazda in an outstanding press launch at their showroom in Nahr El Mot, on July 17th, 2017.


In the presence of Mazda Motor Corporation’s General Manager of Global Sales and Marketing Division, Mr. Toru Nakajima; guests and media representatives enjoyed live music transporting them to the core of Mazda’s brand philosophy and leading to the big reveal of the iconic 1968 Mazda Cosmo symbol of heritage straight to the revolutionary mid-size SUV, unveiled in an astonishing way.

Mr. Toru Nakajima, General Manager of Global Sales and Marketing Division at Mazda Motor Corporation said: “We are very pleased to introduce the CX-5 in Lebanon. And we are sure that Lebanese people will be pleased by its performance, specs and practicality.”

From his end, Mr. Anthony A. Boukather the CEO of A.N. Boukather, said: “The new CX-5 will provide a fantastic experience for its driver. And rather than just reading about such a product, A.N. Boukather is offering the chance to live the actual experience through the test drives happening on a daily basis at our headquarters’ showroom.”

Elegance begins with simplicity. An alluring design strips away the unnecessary, leaving only what is essential and beautiful. Transcending the feeling of the human touch that created it, with every line, edge and contour intentional. This is the design philosophy behind the boldly sophisticated, all-new Mazda CX-5. Every detail matters because Driving Matters. With its reveal, A.N Boukather uncovered not just the all-new CX-5, but one of the most exceptional Mazda products of all time.


Events Coverage

A Very Special Launch For The All-New Nissan Kicks By RYMCO

Image Credit: K8 Car Photography & RYMCO

Rasamny-Younis Motor Company, the authorized dealer of Nissan in Lebanon, launched the all-new Nissan Kicks 2017. The new combined model of its predecessors, the Juke and Qashqai, at a modern and bustling ceremony, reflecting the youthful spirit of the new vehicle’s vibrant and dynamic identity. The event took place at the Grand Factory, Beirut, on Friday March 31, 2017.

The launch was embraced by the presence of a large number of press figures, as well as various bloggers and social media influencers representing modern media. Walk-ins and usual Grand Factory attendees from different age groups, who never miss the early weekend vibes, were also present at the Nissan Kicks launch event. The night also marked the Epic Entrance challenge, which included walking into the club in a unique and adventurous way, by imitating Tarzan’s moves in a jungle themed setup, for an opportunity to enter the draw and win a brand-new Nissan Kicks.


The draw went live on Facebook through Rymco’s official page, the very next Monday, April 3, 2017, where Soha Keyrouz was announced winner. The young girl contacted Nissan sales team earlier that morning in an attempt to book a test drive after seeing the car at the launch event.


Events Coverage

Audi Sport Launches in Lebanon

Ets. F.A. Kettaneh, the exclusive distributor of Audi cars in Lebanon, organized a thrilling  driving experience from 16th to 20th November 2016 for customers, media and VIPs. Guests were entertained by a fleet of Audi Sport models at Beirut Waterfront- Down Town to celebrate the launch of Audi Sport brand.


More than 300 guests of Audi in Lebanon had a unique chance to get behind the wheel of the Audi R and RS models during a variety of test drive activities designed to demonstrate the performance, sportiness, stability and exclusivity of the Audi Sport range. For 5 consecutive days, Beirut Down Town was thrilled by the roar of the R8 V10 plus engine, the racing pulse of the Audi RS 3, RS 7 and RS 6 and the performance luxury of the S8 plus.

The launch highlights the fact that all of the high-performance Audi models are now grouped together under a new global brand called Audi Sport. Audi Sport has been launched to cater to the special needs of fast car lovers through this new performance subsidiary. With its spearhead R and RS models, Audi Sport emphasizes the close link between motorsports and the road and shows the transfer of racing technology into road cars.

In the course of this year, seven Audi dealerships in the Middle East region will become official Audi Sport dealers and globally the Audi Sport dealers will grow from 370 dedicated Audi Sport dealers today to around 600 by the end of 2017

The name Audi Sport was chosen because it allows the company to capitalize on its successful racing heritage. The pillars of Audi Sport are Motorsport (including customer racing), Performance Models, Merchandising (Audi collection/Audi Sport accessories) and Audi exclusive. Audi has always been driven by its pioneering spirit and by being a leader in innovation. Audi Sport is an exciting new concept and ties in with Audi’s rich history in motorsport and with its wide range of high performance cars.

New models to arrive in the Audi Sport fleet in 2017 will include the RS 3 Sedan, the R8 Spyder and the TT RS Coupé and in the next eighteen months there will be a further 8 new Audi Sport models globally.