Events Coverage

IMPEX launches the First Ever Cadillac XT4 compact SUV

On a festive night held at the impressive Cadillac House in Badaro, IMPEX , the exclusive Cadillac dealer  in Lebanon, launched the Cadillac model: the XT4, in the presence of Cadillac Middle East Executives, VIPs, clients, media representatives and brand’s aficionados.

Featuring Cadillac’s new 2.0L Turbo  237HP engine couple with a responsive 9-speed transmission  and advanced technology, the XT4 delivers expressive design, confident performance and spacious accommodations. Developed on an exclusive compact SUV architecture, the XT4 marks Cadillac’s entry to the industry’s fastest-growing luxury segment. As one of Cadillac’s key regions in the world, Lebanon promises to be an ideal market for the all-new XT4.

Christian Soemmer, Managing Director, Cadillac Middle East said: “Following the regional debut of the 2019 Cadillac XT4 at SOLE DXB, the all-new compact SUV’s arrival in Lebanon sets high standards of innovation in one of the industry’s fastest growing segments.”


Soemmer continued, “A team of young designers were involved with the development of the XT4, who represent the heart of the target audience. The sophisticated SUV exterior and intelligently designed cabin will no doubt prove a hit amongst regional millennial consumers who expect daring bold designs and cutting-edge technology.” The cabin is exceptionally refined, with segment-leading rear-seat legroom and conveys boldness and strength with youthful athleticism.

Farid Homsi , Impex General Manager added “I am thrilled today to announce the launch of the exciting first ever XT4 which satisfies the needs and wants of the Lebanese roads & consumers. We are confident that we can appeal to a young and dynamic new market of the fast growing compact SUV”

The all-new compact SUV represents Cadillac’s 10-year expansion plan and shift in direction. Starting with the first-ever XT4, Cadillac will bring six new models to market in the space of two and a half years.


Automotive news

INFINITI’s new Driver’s Guide app upgrades the driving experience

RYMCO, the official distributor of INFINITI cars in Lebanon, announces the release of the INFINITI Driver’s Guide, a new, free, mobile app supported by augmented reality (AR) technology, which completely transforms the experience of driving INFINITI cars.

INFINITI’s user-friendly Driver’s Guide helps customers gain an unprecedented understanding of their vehicles in real time, through three main features: 3D augmented reality, warning lights and messages, and a quick user guide.

Launching in two phases, phase one of the app will cover the Q50, QX50, Q30, and the QX30, while phase two will cover all remaining models. The app launch represents another step in INFINITI’s commitment to providing unrivalled customer service and is a testament to the brand’s ongoing efforts to connect with customers and exceed their expectations.


An in-depth look at the features:

The 3D augmented reality feature is designed to scan any button to instantly access more information and functionalities. The feature has the ability to communicate with the steering wheel, audio, air-conditioning, INFINITI control, drive mode, combination meter, TRIP-reset, multi-switch panel, center console buttons and the start and stop buttons.

The warning light explanation provides information on any light that appears in the vehicle. Should a warning light on the vehicle’s cockpit turn on, for example, a warning light signal will also appear on the app, allowing the driver to tap on it to access a detailed explanation.

And, finally, an electronic version of the Quick User Guide is available on the app, providing an overview of some of the most important vehicle features that all drivers should be aware of. Drivers can use this app to freely search for information by typing the keywords in the search bar provided.

“The Driver’s Guide will put all the information customers in Lebanon need at their fingertips, giving them full awareness of what their vehicles have to offer,” said Gaby Dib, INFINITI Sales Director at Rasamny Younis Motor Company (RYMCO) “It’s an integrated, advanced solution aimed to enhance every journey,” he added.

RYMCO encourages its INFINITI customers to download the free app, which is available in both English and Arabic on Google Play and the Apple Store. Once the app has been downloaded, customers can simply select their specific INFINITI model, to stay in sync with their cars, every step of the way.


Events Coverage

The new Mercedes-AMG GT 4-Door Coupé unveiled during a private viewing by T. Gargour & Fils

T. Gargour & Fils, the exclusive and sole agent of Mercedes-Benz in Lebanon, unveiled its flagship model, the all-new Mercedes-AMG GT 4-Door Coupé at an exclusive private viewing held at The Mercedes-AMG Performance Center – Dora showroom. AMG owners gathered to experience the reveal of the GT 4-Door, the latest member of the sports car family. Positioned as a true sports car with four doors, it uncompromisingly combines the attributes of an AMG GT sports car with the everyday benefits of a 4-door coupé.

The sports car captured everyone’s attention as it was demonstrated with its most notable features. The event concluded with an exciting draw where one lucky attendee won a trip to the Mercedes-AMG Advanced Experience on ice in Sweden.

On this occasion, Mr. Cesar Aoun, General Manager of Mercedes-Benz at T. Gargour & Fils said: “launching a remarkable sports car like the new Mercedes-AMG GT 4-Door Coupé in Lebanon is a proud moment for T. Gargour & Fils, as we work hard to stay on top and we make sure our portfolio expands year after year, providing our customers with an impeccable driving experience that brings together unparalleled luxury and performance.”


A thrill-ride for all those who seek an adrenalin-filled experience on the road, the latest AMG GT 4-door coupé delivers a staggering top speed of up to 315 km/h and comes as a no-compromise creation that acts as the perfect symbiosis of power and elegance. Following the design philosophy of sensual purity, the model takes on a striking muscular body, sporty genes, and boasts familiar features like extremely slim LED tail lights, confidently placing it within the portfolio of its two-door AMG GT counterpart. When it comes to performance, the 6-cylinder in-line and V8 engines allow for a completely new driving experience. The output of the AMG 4.0-litre V8 biturbo engine has been enhanced further which allows the car to accelerate from 0 to 100 km/h in a mere 3.2 seconds, a testament of high driving dynamics at motorsport level.


Automotive news

ANB Motors SAL to Drive Ford Representation in Lebanon


Ford has appointed ANB Motors SAL as its new partner for the sale and service of Ford vehicles and distribution of genuine Ford and MotorCraft® parts in all of Lebanon, the Company announced today. ANB Motors, owned by the Boukather family, a prominent name in the Lebanese automotive market, has acquired the distribution rights from the previous distributor, Folic Automotive.

The new Ford distributor will be ready to welcome and serve Ford customers effective immediately, through its Ford service and maintenance outlet in Nahr el Mot. A new state of the art ANB Motors Ford showroom is also planned to open for business in Jal el Dib by March 2019, offering the latest Ford models including the range of best-selling trucks and SUVs as well as the iconic Ford Mustang muscle car.


“We are delighted to welcome ANB Motors into the Ford family,” said Mark Ovenden, President of Ford Middle East & Africa. “Offering our customers in Lebanon world-class products and a superior ownership experience is one of our top priorities. Ford is committed to the Lebanese market and our team is working diligently to get the ANB Motors team up to speed and ready to serve customers as soon as possible. We are confident that the Boukather family’s extensive experience, strong market presence and commitment to service excellence will provide our customers with the very best levels of Ford products, services and support that they need, when they need them.”

ANB Motors SAL is part of the A.N. Boukather Group Holding, a prominent family business celebrating 91 years of success in Lebanon, representing various brands in the motoring sector. The company prides itself in its commitment to excellence, innovation, continued development and expertise, as well as entrepreneurship and integrity.

Anthony Boukather, CEO of ANB Motors, said: “We’re thrilled to be appointed as Ford’s official importer-dealer for all of Lebanon. ANB Motors is committed to delivering some of the best vehicle ownership experiences to Ford customers. Our entire team is eager to begin serving our customers and offer the world-class products that the Ford brand offers.”

Effective immediately, Ford customers can contact ANB Motors by calling: +961-1- 888298; or emailing: As for 24-hour Roadside Assistance, customers in Lebanon who need this type of support may contact: +961-1-806670. The regional Ford Motor Company Customer Service Division may also be reached on for any concerns or questions.


Automotive news

The 2019 Chevrolet Bolt EV Hits the Lebanese Market


IMPEX, the exclusive Chevrolet dealer in Lebanon, has announced the arrival of the brand’s award-winning electric car to the Lebanese market: the all-new 2019 Chevrolet Bolt EV, during an event in its main showroom in Badaro on January 23rd 2019.

With its future-forward powertrain, the Chevrolet Bolt EV is smoother mechanically than a regular petrol car, with only about a tenth of the moving parts of a conventional automobile. This translates to less wear and tear, fewer trips to the service center and greater ease of maintenance, which means plenty of savings for the customer. It is also powered by a 60-kWh battery pack delivering 204 horsepower and 360 Nm of torque, which could be easily charged at home overnight.

Mounted along the vehicle’s entire floor, the Chevrolet Bolt EV’s battery pack contributes to a low center of gravity, vehicle stability and interior spaciousness. Tackling real-world conditions of city driving as well as long highway cruises, the Chevrolet Bolt EV is accomplishing the once conceptual idea of long-range, affordable electric mobility.


“Recently, the Chevrolet Bolt EV demonstrated its incredible 500+ km range as part of the 2018 Global Electric Vehicle Road Trip in the Middle East, on a single charge. With its fully electric and affordable capabilities, the Chevrolet Bolt EV is a key step on our journey to a future of zero crashes, zero emissions and zero congestion. With the vehicle, Chevrolet gives consumers the chance to choose sustainable without sacrifice” quoted by General Motors executives.

Farid Homsi General Manager of Impex concluded: “It is with huge excitement and big expectations that we are launching today the new 2019 Chevrolet Bolt EV which shows General Motors and Impex’s commitment for a brighter, cleaner future with zero emissions.”



Automotive news



2018 was a bumpy year for the automotive market in Lebanon, according to the report of the Association of Automotive Importers in Lebanon (AIA). Despite the overall market hitting a slump, with an 11% decline in the total industry volume and a 2.8% regression in the luxury segment specifically, INFINITI’s sales grew remarkably by 13% vs. 2017.

INFINITI, the luxury automotive brand, closed 2018 with a total 461 units sold, reaching an impressive 12% market share of the luxury vehicle segment. This shifts rankings around, placing INFINITI among the top 3 luxury car brands in Lebanon.


Though a young comer to the Lebanese market and the industry overall, INFINITI has managed to overtake legacy automakers that have traditionally occupied the top positions in sales in the country.


Feature Coverage Videos Test Driven

Alfa Romeo Stelvio unconventional SUV

Each person has his/her own day start routine; from some, it is the morning coffee and off to work, for others, a newspaper is a must before anything and for some breakfast is the most important meal of the day and off we go. For me, I start every day in a different way.

Today I have decided to have an unusual day start. After my morning coffee and breakfast, it was boxing time. This may look strange for some and unusual for others, but I consider myself an unusual person and a routine breaker girl. To complement my today’s unconventional experience, I had to drive an unconventional SUV from the Italian manufacturer: Alfa Romeo Stelvio Veloce .


Conventionally, The SUV is perceived as either a family car or businessmen’s vehicle or adventure-oriented, however, the Alfa Romeo Stelvio Veloce, in my opinion, broke the conventional routine and the traditional positioning of an SUV: it is the abovementioned and so much more. And here’s why!

Italian Fashion designers have a worldwide known reputation for being the best in the Fashion industry and are always the most elegant and most distinctive among all other designers. This reputation flows as well to the universe of car designs and is clearly reflected in the exterior shaping and curvy lines of the Alfa Romeo Stelvio Veloce. The Stelvio received a unique and an unusual yet daring and sporty design that is attractive for both men and women, young and young at heart and to whom ever is fascinated by the unique appeal of the Italian taste.

The flowing lines from the front to the rear give the Stelvio its sporty character and, of course, the relatively lowered rear with dual exhaust and the aggressive front act as a reminder that this is an offspring of excellent sports cars by the Italian manufacturer “Alfa Romeo”

Personally, I was attracted by the two chrome tailpipes integrated into the rear bumper and the shark look-alike front. It gave the Alfa Romeo Stelvio an offensive look with style yet elegant drawing attention of all passbyers.

As for the interior cabin, it is a whole new story. Even the word “Italian design with distinction” does not give this cabin Justice. The combination of the brushed aluminum with the Carbon Fiber touch, the Piano Black, white stitching on black leather give the interior an elegant and sporty style. I am sure that it charms all types of clientele.

The interior architecture reflects the same contradiction of the exterior design, it imitates the outward appearance of sportiness and elegance in terms of design and functionality clearly seen in the craftsmanship of the center console, dashboard, seat stitching with Alfa Romeo logo on the headrest and the multi-functional D-Shaped steering wheel.

Moving forward, the first sign of being unorthodox in the Stelvio is the presence of the Start/Stop button on the steering wheel and not the conventional dashboard placement, a different start to a distinguished day.

And the journey began from city roads moving up towards great scenery in the Lebanese mountains, the roads started to get narrower and the turns started to get faster, I was enjoying my new Stelvio equipped with the 2.0-liter turbocharged engine connected to the 8-speed automatic gearbox producing 280 Horsepower however what gave me that safe feeling and sporty curve turning was the Q4 suspension system that also helped out on some unpaved roads we had to take to reach our final destination.

Even though the trip was long in distance however the Infotainment system “Alpha Connected” kept us connected to the outside world and at the same time we got the chance to enjoy our own music.

Taking the trip up the mountains in Lebanon can only be accompanied by nature’s flipping weather that added more excitement to our day. The vision began to weaken as the atmosphere started to be filled with fog however the B-Xenon headlights stepped in to restore the vision and give us a feeling of comfort and safety.

What I forgot to mention is the DNA Driving modes system present in most modern Alfa Romeo cars including the Stelvio, The DNA has contributed significantly to either adding more driving fun with the Dynamic (D) mode that turns the car into a sporty vehicle for full enjoyment as we did on the quick turns or the “natural” mode for the most comfortable and relaxed driving style on the coastal roads or in the city, but the main reason for mentioning it at this point is the change in weather and the drops of rain that changed the roads conditions to slippery so “All Weather” mode was on for a safer and more entertaining experience despite the crazy weather of the mountainous area.

Finally, we have reached our unusual destination; a golf course on the top of the mountain with light rain and fog, it was super exciting. To experience something for the first time is always filled with joy, excitement, and feelings to last forever. To experience the Alfa Romeo Stelvio the first SUV by the Italian manufacturer is not different and proved to be not your ordinary SUV and worthy of holding the Alfa Romeo Badge.

After the end of this unusual day filled with unconventional experiences onboard an unusual SUV, I have one question for you: when was the last time you did something for the first?



Automotive news

Opel New Showroom in Baabda Unveiled

Boukather Opel New Showroom in Baabda - Arab Motor World (6)

In a unique atmosphere, A.N.Boukather launched their brand new Opel showroom in Baabda-Damascus Road, unveiling Opel’s latest SUV: The Grandland X designed with advanced intelligent grip to people with a rush for adventure!

In the presence of Christian Gerdes, Opel Middle East, and Asia Sales Manager – at Opel Automobile GmbH; all guests witnessed the strong comeback of Opel in the Lebanese market. In fact, Gerdes stated:” We are happy to be partnering up with A.N.Boukather, who is with no doubt an amazing partner and have tremendous expertise in the automotive industry. Today is another proof of their commitment to make OPEL a growing market in Lebanon and spreading Opel’s vision to provide the technology anyone would dream of, with the affordability everyone can assure.”

From his end, Mr. Anthony A. Boukather the CEO of A.N. Boukather confirmed the company’s promise to enjoy moving forward in Lebanon despite the challenging times. “Why Opel? Because Opel is an affordable German Brand with a lot of history, every family had an Opel in Lebanon in the past! And the future of Opel is Electric with the introduction of 4 electric models in 2020”.
With Opel new showroom Launch, A.N.Boukather established new standards for automotive events in the Lebanese market and offered an unforgettable experience to more than 300 attendees.


With its reveal, A.N Boukather uncovered not just the all-new Opel Grandland X, but one of the most exceptional Opel products of all time.

Boukather Opel New Showroom in Baabda - Arab Motor World (5)
Boukather Opel New Showroom in Baabda - Arab Motor World (2)


Automotive news

Bassoul-Heneine Sal Showcases the BMW X2 at the Beirut Design Fair

BMW X2 Beirut Design Fair -Arab Motor World (2)

In continued support of Lebanon’s vibrant arts and culture scene, Bassoul-Heneine Sal, the oldest BMW importer in the world, took part in the 2nd Edition of Beirut Design Fair 2018 with a special showcase featuring the all-new BMW X2.

The BMW X2 made its appearance at the Beirut Design Fair, dedicated to collectible and limited edition contemporary or vintage furniture and design objects. Beirut Design Fair targets the creative youth in Beirut. Likewise, this Sports Activity Coupe, with its inimitable character appeals most strongly to young, extroverted and active drivers who attach great value to individuality, genuine fun at the wheel and lifestyle matters, without wanting to leave themselves short on functionality.

Bringing impeccable design of its own to the Beirut Design Fair, the interior of the BMW X2 blends signature BMW elements, such as a pronounced driver focus and dynamic lines, with the understated ruggedness of a BMW X model. The high-class quality of the BMW X2 and its impressive level of equipment, even in the basic version, are both instantly apparent. Bassoul-Heneine Sal, the official BMW importer in Lebanon has welcomed the attractive, exciting, extrovert new BMW X2 in March 2018 before presenting it to the creative class at Beirut Design Fair.


Nagy Heneine, General Manager for Commercial Affairs at Bassoul-Heneine Sal, said: “We have always been an avid supporter of Lebanon’s arts and culture scene and continue to look for ways in which to be a part of this movement. Bringing together members of the Lebanese creative community, this year’s Beirut Design Fair was the ideal platform for us to do just that. We were delighted to showcase the BMW X2 to all the festival’s artists, creators and visitors, and at this well-established Beirut Design Fair.”

Beirut Design Fair took place in its second edition at the Seaside from 20 – 23 September 2018.

BMW X2 Beirut Design Fair -Arab Motor World (1)BMW X2 Beirut Design Fair -Arab Motor World (1)
BMW X2 Beirut Design Fair -Arab Motor World (3)


Automotive news

The all new INFINITI QX50 arrives in Lebanon

INFINITI QX50 - Bronze - Arab Motor World

The all new INFINITI QX50 has finally arrived at RYMCO INFINITI showrooms across Lebanon. The much-anticipated vehicle further advances INFINITI’s market-leading presence in the mid-size premium SUV segment.

The all new INFINITI QX50 has been created to fully meet the needs of today’s premium car buyers and to deliver on their desire to own the latest masterpiece of technology. The INFINITI QX50 introduces what is possibly the most innovative internal combustion engine on the market at this time. Considered by many industry observers the holy grail of internal combustion engines, the company’s engineers succeeded in bringing a world’s first to the market for INFINITI: variable compression technology. The VC-Turbo engine delivers the strong and convincing performance of a V6 and the fuel economy of a 4-cylinder engine, transforming on demand and based on the input of the drivers. Instantly adapting to their needs, the VC-Turbo lets them harness the exhilarating performance of 268 hp and 380 nm at 4,400 rpm of torque.

The QX50 appeals to buyers who seek a unique combination of interior space, power, efficiency, hand-crafted quality, modern design and effortless on-road performance.


Zeina Bishara, INFINITI Sales Manager at Rasamny Younis Motor Company (RYMCO), said: “Everything in the new INFINITI QX50 has been designed to empower the driver’s natural capabilities – from enhancing your senses on the road through driver-assist technologies, to the world’s first VC-Turbo engine that allows you to seamlessly shift between power and efficiency. It’s a car that gives you full confidence on the road.”

Developed on an entirely new platform, the INFINITI QX50 features the sophisticated and assuring INFINITI Intelligent All-Wheel Drive. Drive Assist technologies react instantaneously to critical driving situations, supporting drivers with a range of empowering ‘co-pilot’ features and enabling them to be in total control at all times.

The aerodynamically efficient exterior remains true to the QX50 and QX Sport Inspiration concepts, bringing a fresh interpretation of INFINITI’s distinctive ‘Powerful Elegance’ design language to the SUV segment.

Combining a confident SUV stance with intelligent packaging, and deep character lines with INFINITI signature design cues, the appearance of the INFINITI QX50 highlights the influence of human artistry in the design process and emphasizes the car’s premium quality.

The unrivalled interior space, artistic application of high quality materials and advanced craftsmanship make the cabin as welcoming and comfortable as it is flexible. Driver-centric, yet passenger-minded, the INFINITI QX50 offers a package of technologies to enhance the driving experience, while a calm, connected and relaxing cabin features an asymmetric layout – designed to meet different needs of the driver and the passengers.

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INFINITI QX50 - Bronze - Arab Motor World 3


Events Coverage


Exciting news for Land Rover owners and fans as Mana Automotive S.A.L., the exclusive distributor of Land Rover vehicles in Lebanon, hosted its second Above and Beyond Tour.

Held from 14th of September till the 16th of September at Waterfront City Dbayeh, the 2018 Land Rover Above and Beyond Tour builds on the last years’ success and offers the frontrunners a chance to win the trip of a lifetime to Namibia. This exclusive event allowed guests to experience the latest range of Land Rover vehicles in a series of exciting driving activities which puts the drivers’ abilities to the test across a sequence of driving challenges.


“The Above and Beyond Tour is an exciting way to showcase the breadth and capability which makes every Land Rover model the best when it comes to off-roading in an exciting way,” Benjamin Trespe, Brand Director for Jaguar Land Rover MENAP Region said.

“Previously, the Land Rover Experience Tour proved to be one of the most popular events we have run for our customers and so we are confident the Above and Beyond Tour will continue to raise that bar even higher,” Dr. Trespe added.

Commenting on the event, Rana Eyamie, Marketing Manager of Mana Automotive S.A.L., stated: “We are thrilled to host once again the Land Rover Above and Beyond Tour  in Lebanon and to give our customers  the chance to be part of this Land Rover unique and full-fledged experience.”

Land Rover’s natural terrain-inspired activities include passenger ride off-road in the All-New Discovery and self-drive challenge activity on the New Range Rover Velar.

Lebanon is just one stop the Above and Beyond Tour will make across the MENA Region with the winner from each market progressing to a final event held in the UAE in April 2019. Here, the Land Rover MENA Drive Champion for 2018/19 will be announced.

Non-drivers had the chance to experience the Land Rover vehicles as passengers, while away from the in-car activities, guests and their families were entertained throughout the day in hospitality areas comprising a wide range of F&B options, and children’s activities, making it much more than a traditional drive event but an experience for everyone of all ages.

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Above And Beyond Land Rover - Arab Motor World (13)


Automotive news Events In the News

Lamborghini Beirut reveals the new Lamborghini Urus

The new Lamborghini Urus was officially launched by Lamborghini Beirut, at Grand Hills Hotel in Broumana. The night was celebrated in the presence of VIP guests, media personalities, and Lamborghini Beirut’s clients who witness the reveal of the first SSUV, the Lamborghini Urus.

Mr. Michel Trad, Managing Director of Saad & Trad SAL, welcomed the guests to the event and introduced the concept behind the Urus. Introducing the car itself was Damien Percheron, Middle East & Africa Market Manager.


The Urus features a 4.0 liter V8 twin-turbo engine delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm, and 850 Nm of maximum torque already at 2,250 rpm. The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12,8 seconds and with a top speed of 305 km/h it is the fastest SUV available.

The Lamborghini Urus’ four-wheel drive system delivers safe, highly-responsive driving dynamics on every road and surface, in all weather. A Torsen central self-locking differential provides maximum control and agility in all driving conditions, particularly off-road. In the driving modes STRADA, TERRA (off-road) and NEVE (snow) torque vectoring reduces understeer for safe and simple driving. In SPORT and CORSA torque vectoring allows the Urus to become more agile with a greater oversteer character: interaction between the four-wheel drive system and ESC manages oversteer to enable a precise and fun drive. In SABBIA (sand) mode, the system is calibrated to guarantee agility and precision on terrains with a reduced grip such as on gravel or sand dunes, making it the ideal mode for off-road fun.

The Urus fits perfectly within the Lamborghini family as a high-performance car. It is the culmination of intensive development and passionate skill to create a new breed of bull: a Super SUV that transcends the boundaries of expectations and opens the door to new possibilities, for both the brand and customers. The official deliveries of Urus in Beirut will begin mid-September.