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Events Coverage

The American University of Science and Technology Auto Day 2018

Image Credit : Alain Tawil

On the 25th of April 2018, it was our last stop this year for the University Automotive Days 2018 Tour.

The last stop was at one of the best Universities we have visited since we started the Auto Days tour 5 years ago. The AUST is probably the most vibrant university when it comes to automotive fans and never ceases to impress us.

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The AUST Campus in Achrafieh Beirut came alive on the 25th of April 2018 and was beating all day with amazing music and fuel pumping vibes. An amazing line up of cars partially provided by Auto Fashion with his amazing car collection of more than 7 cars from the best of the best in the market and the 2nd part provided by the students of AUST that brought in their sports cars and even Off-roading and Classics showing the world that the AUST students have taste in every aspect of the auto industry. In addition, and to give the cars’ display even more value, we got the chance to bring part of the classic muscle cars collection of Sheikh Farouk el Khalil with his Camaro SS and 1973 Plymouth Sebring Plus.

The display of more than 20 cars is complemented by the presence of the Hankook Racing Team with their Racing Cars and Hankook Pitstop Challenge, Champion Oil, Mazda with their Play and Win and PlayStation Tournament and ANB Motorcycles with the Photobooth contest and an array of the most beautiful motorcycles in the business.

The event is all about Safety, so we benefited from the presence of the Speed Test and Drift Champion Paul Khawand from Hankook Racing team to give safety advises about Driving techniques, the difference between a regular car not made for road racing and the race car that is made for racing in closed roads and safe conditions followed by a Motorcycle Safety Message from ANB Motorcycles showing the right gear to safely drive on a motorcycle and offering riding techniques sessions for the AUST Students.

The event is insured by Commercial Insurance and technically supported by DomTech.

The 25th of April at AUST came to an end with the highest exhaust sound and the most beautiful Car and popularity contest won by Hovig on his Mustang GT followed by Ali on his Nissan 350Z in addition to several prizes and giveaways by our sponsors for the winners in each activation.

See you NEXT YEAR AUST

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Events Coverage

Mazda CX-5 unveiled

A.N Boukather introduces the all-new 2018 Mazda CX-5 to the Lebanese market

Right from its origins, the all-new Mazda CX-5 was introduced to the Lebanese automotive scene, when A.N. Boukather, the exclusive distributor of Mazda cars in Lebanon, unveiled the new Mazda in an outstanding press launch at their showroom in Nahr El Mot, on July 17th, 2017.

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In the presence of Mazda Motor Corporation’s General Manager of Global Sales and Marketing Division, Mr. Toru Nakajima; guests and media representatives enjoyed live music transporting them to the core of Mazda’s brand philosophy and leading to the big reveal of the iconic 1968 Mazda Cosmo symbol of heritage straight to the revolutionary mid-size SUV, unveiled in an astonishing way.

Mr. Toru Nakajima, General Manager of Global Sales and Marketing Division at Mazda Motor Corporation said: “We are very pleased to introduce the CX-5 in Lebanon. And we are sure that Lebanese people will be pleased by its performance, specs and practicality.”

From his end, Mr. Anthony A. Boukather the CEO of A.N. Boukather, said: “The new CX-5 will provide a fantastic experience for its driver. And rather than just reading about such a product, A.N. Boukather is offering the chance to live the actual experience through the test drives happening on a daily basis at our headquarters’ showroom.”

Elegance begins with simplicity. An alluring design strips away the unnecessary, leaving only what is essential and beautiful. Transcending the feeling of the human touch that created it, with every line, edge and contour intentional. This is the design philosophy behind the boldly sophisticated, all-new Mazda CX-5. Every detail matters because Driving Matters. With its reveal, A.N Boukather uncovered not just the all-new CX-5, but one of the most exceptional Mazda products of all time.

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Test Driven Weekend Drive

Mazda MX-5 “Miata” Super Fun Geisha

Image Credit by K8 Car Photography

Here’s how it all started: We were having a fun day at the Mazda Fun2Drive event at PitStop Karting arena, trying out Mazda’s new line up. Suddenly, as I turned my head towards the track, I saw the most beautiful creature I had ever laid eyes on. Dressed in red and ready to impress, the body was to die for, all curvy on the sides as it should be, the lips and eyes were a perfect match, it had that wild beauty and aggressive stare with a Japanese flair: “the Mazda MX-5 Miata” was simply gorgeous.

On that day, I couldn’t resist taking it for a spin on the tracks and seeing if it is was exciting to drive as it was to look at. Two laps on the track were super electrifying with the Mazda fun driving sensation; however, we couldn’t get enough, so we decided to drive it for a weekend and see if the new Miata is a true Geisha. Being fun to drive is not always about speed, adrenaline, and super cars. Being fun to drive is all about enjoying the driving experience while having the perfect balance between power, drivability, looks, and driving sensation. Well, it was time to put the new Miata to the test.

First, let me start by saying that Mazda did an awesome job in keeping the true original spirit of the Miata it its fourth generation. The Mazda roadster still has its own character and personality as it did from day one, rolling out of the Japanese factory. If we want to address the looks, in my personal opinion, it has a very distinguished design. It combines toughness with magical curviness.

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The Mazda MX-5 is truly charming from the outside; the perfect lines on the hood, diving their way down to the front façade, creates a perfect match with the new front bumper design attached to the lower, sporty-looking lips and perfectly sorted with the all-new Mazda headlights coming all the way from a sexy, curvy, and a little bit muscly formed fenders. Moving to the sides, you can clearly see that this baby has the perfect lines all the way to the rear. The taillights are extremely well defined and swept into the sides, just before reaching the wide rear fenders, which are slightly wider than the front, giving the MX-5 the aerodynamics it needs for perfect air sliding on drive mode. Oh, and yes, it is a convertible that looks absolutely stunning with the top down, or up. So the MX-5 has the perfect fit body for a dancer, but can it dance?

Dancing requires gracefulness, power, emotion, and joy. The all-new Mazda MX-5 surely has the body for it, but we wanted to see if it had it all. We took the Miata for a weekend drive, and we were truly astonished by its drivability.

A 2.0 L SKYACTIV Drive 4-cylinder Mazda engine generating 155 HP and coped with a six-speed Tiptronic Transmission is what powers the MX-5. When needed, this engine has the perfect balance between economical and powerful drive. During our journey, we took the Miata uphill for a cruise around the Lebanese mountains. The power performed when needed, and the fuel economy was impressive. On those mountainous curves, the Miata was truly sliding from side to the other; the accuracy of the steering system is not to be compared. Assisted by the DSC (Dynamic Stability Control), ABS (Anti-lock Braking system), and EBD (Electronic Brake-force Distribution), for that extra Mazda road safety touch, added to the Rear-Wheel Drive system, I was having a hassle-free and fun driving experience resembling that special dance you always pledged for with your high school queen on prom night.

The sun was shining, Miata’s top was down, and the light mountainous breeze was playing with our hair while we sat comfortably in those heated, black leather seats with red stiches. That it is what comfort and fun is all about. Being well positioned in an amiable, reliable, and perfectly designed cabinet can truly reflect the feeling you get inside the all-new Miata. Mazda have used almost the same interior layout in all its new vehicles, but the Miata is still the most unique. The inside cabinet was perfectly laid, and the use of black leather and red stitching all over gave it a sporty look. My personal favorite touch was the door panels with black leather and red stitching, black plastic with a sporty pattern trim, and most attractive, the combination of the body color with the coded upper door panel and chrome brushed handles. What a combination!

The MX-5 comes equipped with tons of features to keep you entertained, safe, and connected, such as Blind Sport Monitoring, Daytime Running Lamps (LED), Advanced Keyless Entry with Push-Button Engine Start, Ambient Temperature Display, Steering Wheel Mounted Audio Control, Paddle Shifts Gear Control, Rear-View Mirror with Auto Dimming Function, 7-inch Full Color Touch Screen Display, Parking Sensors (Rear & Corner), Internet Radio Integration via Aha Application, Auxiliary Audio Input Jack, Bluetooth Hands-Free Phone and Audio Capability, USB-audio Input Port (IPod Compatible), Multi-function Commander Control, 9 Speakers Bose with 2-in Speakers in the Driver and Passenger-seat Headrests, Front and Side Airbags (Passenger and Driver) Screw Driver Tool Kit, and Burglar Alarm.

No wonder this car swept all auto journalist and experts off their feet and collected so many awards such as the 2016 World Car of the Year Award and the 2016 World Car Design of the Year Award.

Finally, the definition of Geisha as per Wikipedia is the following: “Geisha (芸者 ?), Geiko/Geigi (芸妓) are traditional Japanese female entertainers who act as hostesses and whose skills include performing various arts such as classical music, dance, games and conversation, mainly to entertain customers”. I can firmly state that the all-New Mazda MX-5, Miata, is the perfect translation of a Human Geisha into a car.

One expression sums it up: “ Fun2Drive”.

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