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Continental opens flagship Middle East service centre in Dubai

Continental, the premium German tyre and automotive technology company, today opened its largest Middle East service centre in Dubai. The brand-new full-service facility, which has been launched in partnership with Royal Step Car Services, will provide customers in the UAE with a one-stop shop for all their car servicing needs.

Continental’s new flagship facility has more than 10 service bays and offers a full range of premium tyre and car care services. These include, tyre repairs and fitting, wheel alignment, battery servicing, air conditioning servicing, oil changes, electrical work, brake services, car wash, car accessories and other general maintenance. There is also a dedicated customer waiting area and product display area.

The new service centre, which is located on 4th Street in Al Quoz 1, was opened by executives from Continental, Royal Step Car Services and Emirates for Universal Tyres (EUT), the sole distributor for Continental in the UAE. Present at the official launch ceremony were Karel Kucera, Managing Director of Continental Middle East and Shaun Smith, General Manager at EUT, who both handed over the certificate of authorised dealership to Hassan El Haj, Managing Director of Royal Step Car Services.

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The opening of the new facility is the latest in a series of developments that have seen the German brand significantly enhance its support for customers across the UAE and Middle East. The new Generation 6 range of tyres, which have been developed specifically for the region, were launched last year, while a new parts warehouse, allowing smoother parts supply, was opened in Jebel Ali earlier this year.

Continental Tires Service center in Middle East

Commenting on the opening, Karel Kucera, Managing Director of Continental Middle East, said: “This new flagship service centre allows Continental to make its premium range of tyres and other services even more accessible to customers in Dubai. It also demonstrates the commitment of both Continental and our UAE partner Royal Step Car Services to all of our customers, whether they be private individuals or companies, at a time when we are experiencing increased demand across the region.”

Hassan El Haj, Managing Director of Royal Step Car Services, said: “The investment in this new facility ensures that we lead the market when it comes to offering customers the best in terms of both servicing and products. Everything has been done to make each visitor’s experience a special one, which we believe will appeal to customers in Dubai who are very much accustomed to receiving the best.”

Continental Tires Service center in Middle East

Shaun Smith, General Manager at EUT, commented: “We are pleased to welcome Royal Step Car Services as an authorised dealer and further broaden the Continental family in the UAE. Under the guidance of Mr El Haj, they have developed a first-class one-stop shop that will contribute to the growing sales of Continental’s premium products for the coming years in the emirates.”

2019 will also see the Middle East launch of Continental’s new digital tyre monitoring platform, ContiConnect™. Designed especially for commercial vehicles, the new platform helps fleets to maximise efficiency and send alerts if tyre pressure deviates from the defined value. This follows the arrival earlier last year of ContiPressureCheck™, a first-of-its-kind monitoring system for buses and trucks that continuously monitors tyre pressure and temperature.

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Aftermarket News

Bridgestone MEA announces appointment of new Sales Director

Bridgestone-MEA-Sales-Director-SANCHINI-Stefano

Bridgestone Middle East & Africa has appointed Stefano Sanchini as the new Sales Director to help spearhead the organisation’s continued growth across the region.

Stefano Sanchini, who joined as Sales Director contributes more than 18 years of experience in the automotive industry, 14 of which were gained in the tyre industry. Having 5 years of experience in the Middle East and Africa region, Sanchini manages the sales activities for Bridgestone’s Middle East and Africa’s Branches, Commercial Channel Development, Technical Services (Commercial and Consumer) and Retail divisions.

During his career, Sanchini has worked across various functions to understand the inner workings of the sector. He began in Production, before moving on to Supply Chain, IT, Marketing, and finally, Sales.

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“Experience has shown me that the MEA region presents automotive brands with a unique set of opportunities, which I’m thrilled to be helping Bridgestone capitalize on,” Commented Sanchini. “A combination of tough road conditions and a passion for driving has seen high demand for commercial and high-performance tyres in the region, along with convenient, affordable maintenance. With this at top of mind, expanding networks of First Stop service centres are currently being rolled out in the Middle East. My goal is to make sure our branches and partners can satisfy the growing demand for quality tyres, and keep the region’s motorists on the move.” He added.

Supporting Sanchini with the task of increasing profitability for Bridgestone in MEA is Berna Akinci who was appointed last year, in 2017, as the Marketing General Manager, following eight years at BriSA Turkey, a joint venture between Bridgestone and the Sabanci Group. In her role, Akinci is responsible for Bridgestone’s product management, market intelligence, channel management, communication, and business planning in the MEA markets.

Akinci carries over experience in these areas from her time at BriSA Turkey, where she rose to the position of Commercial Products Marketing Manager. As such, she was a key member of the management team driving growth within BriSA through strategic initiatives including the development of a second factory, retail expansion, the launch of a non-tyre product portfolio, and the creation of a customer value proposition, among other initiatives.

“This is a very exciting time for Bridgestone. Not only has the company recently launched some fantastic innovations in its product line-up, but we have ambitious plans to grow our retail offer through giving motorists the tyres they need for every road condition.” Commented Akinci.

“We know the automotive market is fiercely competitive here, which makes the department’s role in communicating the benefits of Bridgestone’s products and services all the more important. Ultimately, we want motorists to gain the most from their vehicle, and tyres have an integral part to play in this.” She added.

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