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ALFAHIM’s Central Motors & Equipment introduces established European tyre-maker TAURUS to UAE

CME introduces Taurus tyres to the UAE - Arab Motor World

Central Motors and Equipment (CM&E) has announced the addition of TAURUS tyres to its extensive portfolio of high-quality automotive products and parts.

CM&E, an automotive member of ALFAHIM, will offer the established European tyre-maker’s products to private motorists, company fleets and transport firms across Abu Dhabi and the UAE.

As the official distributor of Michelin tyres in the Emirate of Abu Dhabi, CM&E has been supplying motorists in the capital with the highest standards of service and best-in-class automotive parts for more than 30 years.

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The addition of TAURUS tyres to its inventory is part of CM&E’s commitment to provide its customers with every option, from premium brands such as MICHELIN to affordable alternatives. Moreover, the premium features and attractive pricing of TAURUS tyres means even more motorists will be able to experience CM&E’s award-winning levels of service.

Based in Hungary, TAURUS has been making budget-friendly, high-quality tyres for more than a century. Its products meet strict European Union and regional quality regulations, combined with ultra-modern technologies and innovation.

Oussama Jlailati, Michelin Brand Manager of CM&E, said: “CM&E prides itself on being able to meet the priorities of its diverse clientele. We operate in a fast-paced and demanding auto market; hence, it is important to provide a range of options and products that suit a variety of needs. TAURUS tyres will allow us to further extend the range of high-quality automotive products we offer to our customers.”

Eric Savarit, Business Development Manager at TAURUS Middle East, said: “We are delighted to partner with CM&E to bring our range of affordable high-performance and ultra-high-performance TAURUS tyres for passenger cars to the UAE market. The tyres are accessible to the budget-conscious driver while delivering safety, reliability and high performance. CM&E has a long history of excellence in the automotive industry and we look forward to working with its extensive network of customers and clients.”

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MICHELIN INTRODUCES THE NEW MICHELIN PRIMACY 4 IN GCC REGION

Michelin today announced the availability of MICHELIN PRIMACY 4 tyres in the GCC region. True to its Mission of sustainable mobility, this latest update of the popular PRIMACY range, the new MICHELIN PRIMACY 4 tyre is a reference in tyre safety.

After three years of development, this tyre provides a high level of performance in both dry and wet roads.

Going with its tagline of “Safe when new, Safe when worn”, MICHELIN PRIMACY 4 tyres respond to the customers’ need of long-lasting performance with exceptional braking results from new until it is worn (up to level of tread wear indicator) even when tested in most demanding wet conditions.

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Thanks to the use of latest generation elastomers, the new MICHELIN PRIMACY 4 tyre delivers a very high level of grip, from the first to the last kilometer, without compromising longevity. To achieve this level of grip, the tread pattern has been optimized with the new design that reveals squarer and less tapered grooves.

Naser Shashaa, Regional Director, Middle East region, Michelin said: “We are delighted to bring MICHELIN PRIMACY 4 Tyres to our region. The Michelin Group is committed to delivering long lasting performance from the first to the last kilometer and this new range will provide motorists the pleasure of driving without compromising on performance, safety and longevity.

“Several Michelin patented technologies have been combined to provide this range a very high-performance level. Thanks to a new rubber compound, sculpture geometry has been optimized to guarantee a high performance level at the end of the tyre life.”

MICHELIN PRIMACY 4 offers an excellent level of performance in braking on both dry and wet roads. The new MICHELIN PRIMACY 4 tyre brakes on average 0.8m shorter than its direct competitors in dry condition. (1)

When compared to competitor tyres in wet conditions, the new MICHELIN PRIMACY 4 tyre brakes, on average, 0.9m shorter than its direct competitors and when tested in worn condition, the MICHELIN PRIMACY 4 brakes 2.8m shorter than the average of the competitor tyres. (2) (3)

The new MICHELIN PRIMACY 4 tyre also simplifies the reading of its wear level. In addition to the presence of a traditional wear indicator on the shoulder, it also has a MICHELIN marking at the bottom of the tread grooves. These two methods allow users to quickly and simply identify the level of wear of their tyres.

Compared to its direct competitors, the new MICHELIN PRIMACY 4 lasts an average of 18,000 kilometers (4) more; confirming the long-lasting performance of the new tyres designed by Michelin. The new MICHELIN PRIMACY 4 tyre is a concrete demonstration of the Michelin Group’s strategy: consumers must be able to drive safely, throughout the life of the tyre, right down to the legal wear indicator of 1.6mm.

Designed for hatchbacks, entry to premium sedans and cross-overs, MICHELIN PRIMACY 4 is already OE homologated by Audi, Volkswagen, Volvo and Jaguar for some of their vehicle models in specific markets across the world. In GCC countries, some of the replacement market vehicle fitments of MICHELIN PRIMACY 4 include vehicles ranging from Audi A4, Lexus ES350, Toyota Camry, Nissan Altima, Honda Accord, Volkswagen Passat, Kia Sportage, Ford Fusion, Hyundai Tucson, among others.

Michelin showcased the new tyre range at two events in Abu Dhabi and Dubai on 10th and 11th July, in partnership with its authorized importers – Central Motors and Equipment LLC, a member of ALFAHIM (importer of MICHELIN tyres in Abu Dhabi and Al Ain) and Central Trading Company LLC (importer of MICHELIN tyres in Dubai and Northern Emirates).

During the launch events, Michelin also demonstrated its focus on high-performance tyre business by providing to the dealers a portfolio ranging beyond 350 SKUs available for orders across its product range of – MICHELIN Pilot Sport 4, MICHELIN Primacy SUV, MICHELIN X® LT A/S, MICHELIN Pilot Sport Cup 2, MICHELIN Latitude Sport 3 among others.

Ismaeel Hassen, General Manager at Central Motors & Equipment LLC, said: “MICHELIN tyres now has a comprehensive product portfolio with new tyre sizes and OE homologations being added on regular basis to support our market demands”

Mr. Mohammed Aqel, the General Manager of Central Trading Company LLC said: “We are proud to be the authorized importer of MICHELIN tyres in Dubai and Northern Emirates and are happy to support the launch of MICHELIN Primacy 4 in this region”.

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The Michelin star chef inspired by judo

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He is the owner of a two Michelin star restaurant in Paris and the author of a series of popular cooking books.

 Yet Thierry Marx maintains the secret ingredient to his success can be found on the judo mat rather than in the kitchen.

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CNN goes behind-the-scenes with Marx in his kitchen, who explains how the disciplines required to be a top-level chef correlate with being a black belt judoka.

“Judo, like cooking, involves the mastering of gestures … the mastering of time,” Marx explains to CNN’s Judo World “The relationship with martial arts – judo and jujitsu, is the capacity to remain serene even in the most stressful moments.”

 Marx started studying the martial art whilst growing up in the Menilmontant neighbourhood in Paris, and describes how “The Gentle Way” offered a welcome distraction.

“I was very bad at school, I failed a lot and we were in a very poor neighbourhood,” he says. “Judo was free, so I dreamed of Japanese films and Japanese sports.”

Together with his coach Benoit Campargue, himself a former European Championship-winning judoka and coach to two-time Olympic gold medal winner Teddy Riner, Marx is hoping to introduce a new generation of Parisians into the sport through the three-month “Pass’Sport Pour l’Emploi” (Passport for employment) program.

 Marx tells CNN’s Judo World: “We created Pass’Sport Pour l’Emploi to help these young people say ‘Okay, I’ll get involved… I’ll feel better with my body and my spirit and I can now approach employment.’”

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JAGUAR RACING ANNOUNCE MICHELIN AS JAGUAR I-PACE eTROPHY PARTNER

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Jaguar Racing announced its first Jaguar I-PACE eTROPHY partner, with Michelin joining as Official Tyre Supplier ahead of the series debut season later in the year.

During an on-stage appearance at Autosport International, Jaguar Racing Team Director James Barclay revealed that leading motorsport tyre supplier Michelin will provide tyres for all 20 Jaguar I-PACE eTROPHY racecars at each round of the world’s first international championship for production-based electric cars.

Michelin supplies tyres to a host of leading motorsport series including the FIA Formula E Championship, FIM MotoGP, FIM Moto-e World Cup, FIA World Rally Championship and FIA World Endurance Championship. The Jaguar I-PACE eTROPHY will now join this impressive line-up.

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Rahal Letterman Lanigan Racing (RLL) were recently announced as the first team to enter the series. With Michelin being revealed recently, the world’s first production-based electric vehicle race series is gaining global recognition ahead of the first race in late 2018.

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The Jaguar I-PACE eTROPHY is the support series to the FIA Formula E Championship and will take place the same weekend on the same city street circuits throughout the 2018/19 season. The series, which will exclusively feature 20 Jaguar I-PACE eTROPHY racecars, will give teams involved the chance to showcase talent and performance while competing on the world stage in zero-emissions motorsport.

James Barclay, Jaguar Racing Team Director, said: “Jaguar Racing are thrilled to have such an established motorsport partner like Michelin joining the Jaguar I-PACE eTROPHY and we’re confident they will help us to deliver a successful and exciting series. Since the global announcement in September and the reveal of Rahal Letterman Lanigan Racing as the first team in November 2017 there has continued to be positive interest and we look forward to announcing more partners and teams over the following months.”

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Pascal Couasnon, Michelin Motorsport Director, said: “We have been a partner of Formula E since its inception four seasons ago and are excited to extend our presence in electric motorsport into the Jaguar I-PACE eTROPHY. The series is in its early stages and we look forward to working alongside the Jaguar Racing team in launching the world’s first international championship for production-based electric cars.”

Jaguar Land Rover Special Vehicle Operations (SVO) in Warwickshire, UK, are building the racecars and Jaguar Racing are offering ‘Arrive and Drive’ packages for up to 20 drivers commencing in the 2018/19 season of FIA Formula E. The racecars are based on Jaguar’s first battery electric vehicle, the Jaguar I-PACE, which will go on sale later this year.

Jaguar Racing’s commitment to electric racing is in line with its strategy that from 2020 all new Jaguar Land Rover vehicles will be available with an electrification option.

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MICHELIN ORGANIZES TYRE SAFETY CAMPAIGN ALONG WITH DUBAI MUNICIPALITY, TASJEEL & RTA

Michelin, the world’s tyre technology leader, along with Dubai Municipality, Road Transport Authority (RTA), Tasjeel and Central Trading Company, part of the Al Rostamani Group and importer of MICHELIN tyres for Dubai and the Northern Emirates, has renewed its commitment to making road transportation safer by organizing the Tyre Safety Campaign for passenger cars and trucks, from 14 to 18 May 2017.

Mohamed Aqel, General Manager Central Trading Company (CTC) said: “As part of this campaign, Michelin and our CTC technical and after sales service team carried out free tyre safety checks for more than 400 vehicles at different locations in Dubai, inspecting a total of more than 2000 tyres. In addition, participants also received expert advice and information about alignment, mounting, tyre pressure and maintenance from the expert team.”

“Michelin raises public awareness of road safety best practices wherever we operate,” said Daoud Helmi, Commercial Director for Michelin in the Gulf countries. “We are happy to bring the Tyre Safety Campaign along with the Dubai Municipality, Tasjeel and RTA to Dubai. With the fast economic progress that Dubai is witnessing, it becomes imperative to raise driver awareness for more responsible driving and safer roads.”

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Ms. Deema Fouad Hussein, Traffic Awareness Department Senior Manager at RTA, added: “RTA is a committed partner in promoting motor vehicle and road safety initiatives. One of the critical factors for road safety is the condition of tyres, which is often overlooked by drivers. The Michelin campaign has enabled us to strengthen awareness about this important aspect of road safety.”

“We are pleased to be part of this initiative, as it is a direct and effective method to reach drivers and educate them about the importance of following road safety rules,” said Mr. Khamees Al Sweedi, Supervisor at Dubai Municipality. “Well-maintained tyres with the right pressure are critical for safety on our roads, and it is necessary to ensure tyres are checked regularly.”

For Michelin, safety takes on a variety of forms. It is achieved through quality products and services, constant innovations offering users ever greater safety, and awareness campaigns that raise the importance of tyre maintenance to the broadest possible audience.

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