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Nissan introduces new retail concept at dealerships worldwide

Nissan Retail Concept

Renovations at more than 9,000 dealerships will offer improved customer services within a globally consistent brand experience with Nissan New Retail Concept

Nissan Motor Co., Ltd. plans to introduce a new Nissan retail concept to dealerships around the world to improve customer services within a globally consistent brand experience, in response to diversifying expectations and lifestyles.

All Nissan-brand dealerships will be encouraged to align with the Nissan Retail Concept, or NRC. The new concept aims to improve all aspects of the customer experience at Nissan dealerships, including facility design, service process and digital environment. More than 400 dealerships in 30 countries have already made the change. Nissan aims to implement NRC at more than 9,000 dealerships in more than 170 countries by the end of fiscal year 2022.

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Dealerships aligned with the Nissan Retail Concept feature a number of new design elements, such as an exterior with the familiar red Nissan signage and an exclusive delivery area that enhances the exciting moment when customers receive their vehicle. Customers will also be able to learn about Nissan cars using a digital car configurator and navigate through the service process on salespeople’s tablet computers. NRC also incorporates the Nissan brand’s key elements, such as Nissan Intelligent Mobility, electric vehicles, light commercial vehicles and the NISMO performance sub-brand.

NRC has been rolled out in North America, Europe and China. Beginning this fiscal year, Nissan is renovating dealerships in Japan, and the company will continue carrying out NRC in tandem with efforts to optimize its sales network.

“The relationship between dealers and customers is changing, with customers expecting a more digital and customized experience. So Nissan is proud to introduce a new retail concept to deliver these exciting and diverse customer experiences worldwide,” said Daniele Schillaci, executive vice president for global marketing and sales at Nissan. “The Nissan Retail Concept will improve all aspects of a customer’s experience, from the minute they arrive at a Nissan-brand dealer until the moment they hopefully drive away in their new Nissan.”

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All-New 2018 Nissan LEAF Named ‘2018 World Green Car of the Year’

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The all-new 2018 Nissan LEAF, the world’s best-selling electric vehicle, was named the “2018 World Green Car” at the 2018 New York International Auto Show. LEAF is the icon of Nissan Intelligent Mobility, the company’s vision for changing how cars are powered, driven and integrated into society.

The first all-electric vehicle to win the World Green Car award since the category’s inception in 2016, the 2018 Nissan LEAF has been reinvented for its second generation. Available in showrooms today, the new Nissan LEAF combines greater range1 with a dynamic new design and the latest Nissan Intelligent Mobility features including ProPILOT Assist, e-Pedal, automatic emergency braking and more.

“We’re very proud that since Nissan LEAF launched in 2010, we’ve been able to put more than 300,000 zero-emission electric vehicles on the road worldwide, helping to reduce carbon footprints around the globe,” said Daniele Schillaci, Executive Vice President, Global Marketing and Sales, Zero Emission Vehicle and Battery Business; Chairman of Management Committee for Japan/A&O (Japan, Asia, Oceania Business); Nissan Motor Co., Ltd.,. “We’re honored to be recognized by this esteemed jury and proud to continue to expand the vision of Nissan Intelligent Mobility.”

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The 2018 Nissan LEAF rose to the top among a list of five initial category entries and was the stand-alone EV in the running. Jurors considered the vehicle’s overall environmental impact including tailpipe emissions and fuel consumption upon selecting the overall winner.

The previous-generation Nissan LEAF was named “World Car of the Year” in 2011 and remains the only pure electric vehicle to win that award in its 14-year history.

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Nissan and DeNA to start Easy Ride robo-vehicle mobility service trial

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Nissan Motor Co., Ltd. and DeNA Co., Ltd. will begin a field test of Easy Ride, the robo-vehicle mobility service being developed by both companies, on March 5.

Easy Ride is envisioned as a mobility service for anyone who wants to travel freely to their destination of choice in a robo-vehicle. During the field test, the participants will be able to travel in vehicles equipped with autonomous driving technology along a set route. The route spans about 4.5 kilometers between Nissan’s global headquarters and the Yokohama World Porters shopping center.

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For efficient fleet operation and customers’ peace of mind, Nissan and DeNA have set up a remote monitoring center that uses the two companies’ advanced technologies.

Nissan and DeNA will also test Easy Ride’s unique service functions. Using a dedicated mobile app, passengers can input what they want to do via text or voice and choose from a list of recommended destinations. An in-car tablet screen will show selections of nearly 500 recommended places of interest and events in the vicinity. Additionally, about 40 discount coupons for retailers and restaurants in the area are available for download on the participants’ own smartphones.

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Participants will be asked to complete a survey about their overall user experience, usage of content and coupons from local retailers and restaurants, and preferred pricing for the Easy Ride service. Nissan and DeNA will use the survey results as they continue to develop the offering, and for future field tests.

The field test will enable Nissan and DeNA to learn from the experience of operating the Easy Ride service trial with public participation, as both companies look toward future commercial endeavors. Nissan and DeNA will also work to develop service designs for driverless environments, expanded service routes, vehicle distribution logic, pick-up/drop-off processes and multilingual support. The companies aim to launch Easy Ride in a limited environment at first, and then introduce a full service in the early 2020s.

With customers able to discover new local destinations, the companies expect Easy Ride will also help energize cities and neighborhoods.

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Nissan and NASA extend research into autonomous mobility services

Nissan and NASA Extend Research Arab Motor World

Update to research agreement will help Nissan develop the technology for prototype transportation services

 

At CES 2018, Nissan North America, Inc., the U.S.-based subsidiary of Nissan Motor Co. Ltd., announced an agreement with NASA Ames Research Center in California’s Silicon Valley to collaborate on research and technology development for future autonomous mobility services, including a working demonstration in Silicon Valley. This update to the existing research collaboration between Nissan and NASA builds on previous success to define a new scope of activities into 2019.

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Under the terms of the five-year research and development partnership, researchers from the Nissan Research Center in Silicon Valley and NASA Ames have been working together to advance autonomous vehicle systems. In January 2017, at CES in Las Vegas, Nissan introduced Nissan Seamless Autonomous Mobility (SAM), a new platform for managing fleets of autonomous vehicles, developed from NASA technology. This new phase in the joint collaboration will build on that success to further develop the technology and test the use of SAM for managing autonomous transportation services, ahead of public implementations.

“We built SAM from technology NASA developed for managing interplanetary rovers as they move around unpredictable landscapes,” said Maarten Sierhuis, director of the Nissan Research Center in Silicon Valley. “Our goal is to deploy SAM to help third-party organizations safely integrate a fleet of autonomous vehicles in unpredictable urban environments, for example ride-hailing services, public transportation or logistics and delivery services. The final stage of our existing research agreement with NASA will bring us closer to that goal and test SAM in a working demonstration on public streets.”

“One of NASA’s strategic goals is to transfer the technology developed to advance NASA mission and program objectives to broader commercial and social applications,” said Eugene Tu, Center Director, NASA Ames. “Using NASA’s work in robotics to accelerate the work required to advance space exploration can also pioneer advances here on Earth.”

The research collaboration with NASA is part of Nissan’s roadmap for the technology and business evolution of the automotive industry, called Nissan Intelligent Mobility. This roadmap consists of three workstreams of inter-related innovations in autonomous drive (Intelligent Drive), electrification (Intelligent Power) and infrastructure technologies (Intelligent Integration). SAM represents a major milestone in Nissan Intelligent Integration, providing the infrastructure to safely and seamlessly integrate autonomous mobility services into existing urban environments.

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