Automotive news

Ain’t No Mountain High Enough for the Chevrolet Bolt EV


As part of a 2,000km-plus road trip from the UAE to Oman and back, the Chevrolet Bolt EV took on one of the region’s most challenging driving roads

With its unprecedented 500km-plus driving range, the 2019 Chevrolet Bolt EV has already moved the goalpost when it comes to mainstream electric vehicles. However, as part of the 2019 Electric Vehicle Road Trip (EVRT), it has proven its credentials as an electric vehicle that can tackle the most challenging roads the region can throw at it.

Starting on January 17 from Masdar City in Abu Dhabi, the eight-day event covered 2,000 kilometers, driving all the way to Muscat, Oman and back to the UAE via Ras Al-Khaimah. While the Bolt EV managed the roundtrip with ease, it was in Ras Al-Khaimah that the Bolt EV cemented its capabilities with a drive up Jebel Jais’ snaking mountain roads.


Molly Peck, Chief Marketing Officer at General Motors Middle East, said: “The Bolt EV’s real-world abilities were proven at last year’s EVRT Middle East, however, this time around it has displayed its capabilities on a road that’s demanding on any vehicle, let alone an EV. And I am proud to say that the Bolt EV finished with flying colors.”

“As Chevrolet, we’re excited to take on any challenge and were delighted for the addition for EVRT for 2019. Breaking down consumer anxiety is key to driving EV adoption, so we are proud to once again support the road trip, which is exerting major effort in the Middle East’s future mobility revolution.”

Rising 1,934m above sea level, Jebel Jais can be taxing on any vehicle. With its camber changes, tight switchbacks and long sweepers it pushes vehicle engineering to the limit. On the run up the mountain, the Bolt EV’s 360Nm of torque, which is available from virtually standstill, played a big role in the handling the elevation changes and delivering a thrilling driving experience. The Bolt’s dynamic ability is also down to the packaging of the batteries under the floor pan, which lowers the center of gravity, giving it greater stability while tackling corners.

Since the air thins with rising altitude and temperatures drop, this proved a boon for the Bolt EV. Unlike a conventional petrol vehicle which loses power as oxygen levels drop, the Bolt EV faced no such issues and was able to perform at its optimum.

On the way, down the Bolt’s regenerative systems came into play and recuperated as much as 94kms worth of battery charge through braking alone. Furthermore, the Bolt’s one-pedal driving feature provided an experience unlike any other vehicle, electric or conventional.

Tackling real-world conditions of city driving, long highway cruises and now one of the most challenging mountain roads in the region, the Chevrolet Bolt EV has decisively proven its abilities no matter what the driving conditions.


Automotive news

Al Jenaibi International Automobiles Announces Arrival of New Rolls-Royce Cullinan SUV Model At Exclusive Unveiling in Muscat

Rolls-Royce Cullinan

Al Jenaibi International Automobiles, the exclusive importer and authorized dealer of Rolls-Royce Motor Cars in Oman, has officially unveiled the new Rolls-Royce Cullinan.

The Cullinan, the first-ever SUV in the history of Rolls-Royce Motor Cars, was unveiled to privileged guests, top tier customers and invited members of the press at an exclusive invite-only event held at the luxurious surroundings of the Kempinski Hotel Muscat on May 13.


Hosted by Al Jenaibi International Automobiles, the event highlighted the stunning array of engineering achievements and design features that make the Cullinan one of the finest luxury SUVs on the market today.

Marking Rolls-Royce’s debut in the SUV market, the Cullinan has been created to meet the demands of customers in the region and around the globe who desire a combination of high-end refinement, superior comfort and powerful off-road capabilities.

The Cullinan is a true ‘Effortless Everywhere’ SUV. Equally at home off-road or in the city, it offers uncompromised luxury to allow the driver and passengers to fully embrace and enjoy the world around them, wherever they dare to go.

Rolls-Royce Cullinan
Rolls-Royce Cullinan
Rolls-Royce Cullinan

The Cullinan represents the culmination of Rolls-Royce’s long and celebrated history. It is the natural evolution of the carmaker’s luxury concept, from delivering the ultimate in urban transport to fully embracing every environment and conquering every terrain.

Unmistakably a true Rolls-Royce, the Cullinan’s immense road presence and uncompromising stature is complemented by key luxury design touches for unrivalled interior refinement.

Created to take the world in its stride, the ‘Effortless Everywhere’ ethos behind the creation of this luxury SUV is powered by a 6.75 V12, twin turbo engine delivering 567 horsepower, meaning the Cullinan provides an effortless driving experience.

Mr Johnny Oommen, CEO of Al Jenaibi International Automobiles said: “The new Rolls-Royce Cullinan was officially unveiled to distinguished guests, industry figures and members of the media at an exclusive unveiling in Oman’s capital, Muscat.

“The Cullinan marks the next stage in the ongoing development of Rolls-Royce in the Middle East.

“The region continues to be an important market for Rolls-Royce and we are sure the Cullinan will prove to be popular with luxury SUV customers who demand a higher level of performance and comfort.


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The All-New Porsche Cayenne 2018 from Fujairah to Oman

The story of the Porsche Cayenne began about 15 years ago. In 2002, Porsche unveiled the first generation of Cayenne, which shocked the world at that time as the first sporty luxurious SUV. The Cayenne sales have surpassed the 770,000 units, creating a new boom in the automotive world and an unparalleled success story in the automotive industry. Now, after the launch of the third generation of Cayenne, the Cayenne is ready to complete the chapters of this success story.

We heard a lot about the new Porsche Cayenne and we saw it at Dubai International Motor Show however the driving experience was completely different and exceeded our expectations.

We started our journey on the Cayenne 2018 from early morning just after sunrise from the Emirate of Fujairah, one of the seven Emirates in the United Arab Emirates, heading towards the Sultanate of Oman. But before we dive in the details of our long awaited trip and feel the rush of the driving experience, admiring the exterior is a must to better understand the new philosophy adopted by the German manufacturer in his All-New 2018 Porsche Cayenne SUV.


On the platform level, the 2018 Porsche Cayenne was built on a completely new and bigger platform that contributes significantly in increasing the cabin space without oversizing the exterior of the SUV and also contributes greatly in weight reduction despite the presence of a large number of new electronic systems, in addition to being one of the main new factors in maintaining balance and stability while driving. As for the exterior design, the All-New 2018 Cayenne was influenced big time by the traditional successful design of the Cayenne’s previous generations. However, in a quick comparison between the new and previous generations, you can clearly notice the difference on the front of the SUV with bigger bumper vents, a prominent and more elevated hood, adoption of LED headlights and more. Moving to the rear, where the change is undoubtedly dedicated to the New Cayenne, the German manufacturer adopted a Panamera-inspired LED integrated Taillight belt which I personally loved the way it gives the Cayenne its elegance and futuristic design. In addition to the other elements inspired by the sporty design of the 911 such as the new adaptive roof spoiler, the first of its kind in the category of SUV, among other items. In short, the all-new Cayenne became a car that combines the Panamera’s elegance, the 911’s sportiness and the SUV capabilities.

Moving on to the inside of the All-New Cayenne 2018 and as soon as we entered the cabin, we were impressed by the materials used and the layout of controls. The Cayenne reflected its trio design of being at the same time a Panamera, a 911 and a Cayenne. The super comfortable leather seats of the Panamera coped with the one-piece front seat design inspired by the 911 and the wide space of an SUV was even more sporty and stylish. The Piano Black centre console with the elimination of the buttons and moving the controls into the 12.3-inch screen was a true reflection of the new identity and philosophy of the German manufacturer Porsche in elegance and sportiness. The Cayenne placed the driver as the centre of attention, giving him full control over the functions of the car in a safe and convenient layout, and to top it, the Porsche engineers implemented the “Porsche Management System” PCM – to create the perfect link between the driver and the car.

Seated comfortably inside the Porsche Cayenne, we set off on our journey from Fujairah to Oman where we started driving at first on paved roads and got the chance to unleash the Cayenne S powered by a 2.9-liter V6 Twin turbocharged engine producing 440 horsepower coped with the new 8-speed Tiptronic S gearbox. The push and the rush we’ve got gave us a sense of power, especially after setting the driving mode on “Sport +” located on the multi-functional steering wheel, but the real sense of speed and adrenaline rush was indescribable when we pressed the “Sport Response Button”, the Cayenne screamed with all its force for twenty seconds, giving us the sense of speed and driving sensation of a race track. Moreover, and as the Cayenne is also a car inspired by the luxury sedan, it is necessary to mention the complete comfort during the driving experience on the paved roads in addition to sound insulation from outside the car for further comfort and luxury. It is worth mentioning that the SUV also comes in two additional trims besides the Cayenne S: ” The Cayenne Turbo” that comes with an eight-cylinder Twin-Turbo producing 550 hp and capable of reaching 0 to 100 km / h in about 4 seconds and a maximum speed of 286 km / h and the Cayenne base version with a turbocharged six-cylinder 3.0-liter engine generating 340 horsepower.

The Cayenne is also equipped with a large number of advanced systems that contribute significantly to the driving comfort on all types of roads and speeds in terms of suspension, brakes and electronic systems such as 4D Chassis Control, PDCC and Rear Axle Steering in addition to the three-chamber air suspension and the Porsche Surface Coated Brake (PSCB), which both appear for the first time on any vehicle.

Our journey on the paved roads came to an end as we entered the rugged track in Oman. The driving style changed from normal driving to the off-road mode. Even the Off-road mode has several driving styles that allows the un-experienced driver to enjoy a hassle-free and safe off-road adventure. Our selection of Gravel driving mode was suitable for the nature of the roads we were experiencing.

We ended our off-road trip after more than four hours of comfortable driving despite the rocky nature of the mountain passageways we were cruising. We were truly impressed with the capabilities of this sporty yet elegant machine. On our journey back home, we were able to enjoy the sophisticated entertainment system of the Cayenne “Porsche Connect” and the intelligent AI voice command function that allow the driver to always be connected and put a wide range of services at the driver’s fingertips, all contributing to ease the burden of any long journey.

Finally, we can say that the Porsche Cayenne has exceeded all expectations in its segment and has laid new trends that determine the path to follow when designing a luxury SUV.



Automotive news

Renault Middle East celebrates the sporting spirit of the Gulf Cup with 24 special gifts for football champions


Renault Middle East is celebrating the sporting spirit of the Gulf Cup by awarding the wining team with 24 brand-new Renault Talisman models.

The players and coaches of Oman’s national football team were awarded the cars at a special ceremony hosted by Ministry of Sports at Intercontinental Hotel Muscat on 30th January.

Renault has had a strong ‘sporting spirit’ running through its DNA for more than four decades. Embodying the French car brand’s mantra of ‘Passion for Life’, Renault has enjoyed over 40 successful years in Formula One motor racing as well as Rallying and other forms of motorsport, showcasing the brand’s passion for performance, competition, and winning.


To congratulate the Gulf Cup champions on their sporting spirit and celebrate the team’s ‘Passion for Life’, Renault Middle East awarded 23 players and one member of the coaching staff with the keys to a fleet of brand new Talisman models. The Renault Talisman is Renault’s executive saloon which combines refined comfort with cutting edge technology to deliver a truly sophisticated driving experience.

Later this year, Renault will be bringing its own unique style of sporting spirit to the roads of the Middle East with the introduction of two brand-new models to the Renault Sport line-up – the Megane GT and the Megane RS. The new performance-focused hatchbacks have been built with insights from Renault’s team of experienced motorsport experts and are designed for people who love to drive.

Marwan Haidamous, Managing Director, Renault Middle East said, “The Omani football team’s passion for winning was clear for all of us to see in the gripping final of the Gulf Cup, I would like to congratulate every individual on the fantastic achievement.”

“At Renault we share the same determination and thirst for performance, competition and winning. With the strength of the world’s largest automotive alliance behind us, our renewed model line-up with the new Talisman executive saloon and Koleos SUV, and, the launch of the sporty Megane RS and Megane GT, we are making our mark in the region and enabling our customers to experience ‘Passion for Life’ for themselves. “


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Global EVRT has revealed the exciting list of events planned for its convoy of drivers during its 1217km Electric Vehicle Road Trip, including the UAE’s first drag race between electric and petrol vehicles.

The event, which sets off from Abu Dhabi on 18thJan, will take in stunning desert landscapes, twisting mountain roads and picturesque coastal drives as it makes its way across the UAE and Oman.

Event organiser, Global EVRT, has also now announced a fantastic line-up of sustainability focused events during the nine-day trip, which will see drivers and passengers get up close and personal with world-leading solar technology and meet the people helping to shape the future of energy in the region and beyond.


Members of the public are encouraged to join the convoy in their local area for their chance to test drive an electric vehicle and learn more about the fantastic financial and other benefits of owning one through the experts at Emirates NBD, who offer special rates through their Green Auto Loans. As part of its commitment to sustainability, Emirates NBD has taken the lead in green financing, in addition to being a strong supporter and diamond sponsor of the Global EVRT.

Setting off from Abu Dhabi, the fleet of electric cars, including a trio of the Chevrolet Bolt EV as well as Tesla models S and X, will drive 120km for a guided tour of the innovative Shams 1 Solar Park in Madinat Zayed. As one of the largest solar power stations in the world it represents not only a huge step forward for commercial solar energy, but also a clean future energy source for the UAE.  

EVRT Middle East Road Trippers will then drive directly back to Abu Dhabi to charge before setting off for the 270km drive to Oman, passing through some of the UAE’s most stunning deserts and the ‘Garden City’ of Al Ain before arriving at the beautiful coastal city of Sohar after approximately three hours on the road.

The Oman leg of the journey will continue with a drive to the country’s picturesque capital, Muscat, visiting its Botanical Gardens, Sultan Qaboos University and the German University of Technology, where students will be given a chance to test drive the cars.

Day five of the road trip will bring together the key stake holders of Oman in the industries of transport and smart cities, for The Future of Mobility Roundtable discussion. The first event of its kind in Oman, this will be a unique chance for government and industry to explore the country’s successes, challenges and future plans in this sector, in this fast-evolving region.


When the cars return to the UAE, they will be put through their paces with a drive up the steep mountain roads that lead to the summit of Jebel Jais. However, while the energy sapping drive uphill may take its toll, the smart technology inside the cars means they will automatically recharge during the descent, with up to 40km worth of extra power added to their batteries.

That extra power will come in use for their visit to RAK Race Track where they will take part in a winner takes all drag race. In what is sure to be a fun and thrilling race, the very latest in zero-emission technology will go up against the best that traditional petrol power has to offer with famous drag racer Doug Herbert leading the challenge against the Global EVRT team.

Spectators will get to see first-hand the huge advancements made in the electric vehicle sector as the Chevrolet Bolt EV will race to 100km/h in just 7.3 seconds while the Tesla S, P100D, is expected to take the chequered flag as it can clock the 100km/h mark in just 2.7 seconds – faster than the majority of petrol cars on the market.   

On the final day of the journey the cars will arrive at Dubai’s The Sustainable City for the EVRT Middle East Grand Finale and the e-Mobility Showcase Day. The special event is not only a chance for the public to welcome the EVRT Middle East convoy, but also to find out more about the technology that has powered the cars across two countries through live test drives and showcasing opportunities. 

During the trip a list of VIPs will join the convoy including Formula E presenter Nicki Shields, Chris Ramsay, the first person to complete the Mongol Rally in an Electric Vehicle and Sushil Reddy, the world record breaker for cycling across the world using a solar powered bike.

A network of 18 permanent charging stations will be established along the route to power the convoy of electric cars taking part in the EVRT Middle East 2018. Five official opening ceremonies will take place when the cars reach key locations in Abu Dhabi, Fujairah, Sohar and Muscat – where there will be two ceremonies.

Anyone with an interest in EV technology is invited to take part in the road trip. Tickets are available for the full journey or for two individual stages with participants able to join for Abu Dhabi to Muscat (January 18th-22nd) or Muscat to Dubai (January 22nd- 26th). Driving experiences will also be offered to the public in Muscat, Fujairah, Ras Al Khaimah or Dubai.

Ben Pullen, Managing Director of Global EVRT said: “The journey promises to be nine days of fun, educational and inspiring moments and activities that will not only clear up any misunderstanding amongst consumers about what these cars are capable of, but also showcase the natural beauty of this region.

“Driving an electric vehicle is the ideal way to discover the technology that is shaping the transport needs of tomorrow. By establishing a network of charging stations across the 1,217km route, the EVRT Middle East will demonstrate just how capable these vehicles are and how they are a real, practical, and fun option for car buyers today.”


Automotive news


GreenParking Station_1-Arab-Motor-World
GreenParking Station_2-Arab-Motor-World

A new network of over 18 state-of-the-art charging points will be established to power the convoy of electric vehicles taking part in the 2018 Electric Vehicle Road Trip (EVRT) Middle East.

GreenParking, Global EVRT’s Official Charging Station Partner, will oversee supply and construction of the stations and other essential infrastructure along the 1,217-kilometre drive, taking place from January 18th to January 26th.

The EVRT Middle East event is being made possible through innovative collaborations with private firms such as GreenParking. Car giant, Chevrolet is providing its first electric model in the region, the Chevrolet Bolt EV for the huge road trip and the Sustainable City Dubai will host a huge family fun day to celebrate the end of the trip.


The new charging stations will be set up at key locations in the UAE and Oman, including IHG hotels: Crowne Plaza Yas Island, Crowne Plaza Sohar, Crowne Plaza Muscat, InterContinental Muscat and InterContinental Fujairah, where they will remain as a permanent fixture and expand on the current EV infrastructure to enable more people to make the switch from petrol cars.

Sam Alawiye, CEO of GreenParking said: “The Electric Vehicle Road Trip Middle East is an important step towards bringing zero emission vehicles to the forefront of the public’s attention and our extended charging station network will help to showcase these fantastic cars as sustainable and practical alternatives to petrol vehicles.

“Electric vehicles are the future of transport and they will soon be a common sight on the UAE’s roads. We are delighted to be helping to lay the foundations for a revolution in transport in the Middle East and beyond and delighted to be part of the EVRT Middle East.”

The new stations will be officially opened as the cars taking part in the EVRT Middle East reach the locations in Abu Dhabi, Fujairah and Ras Al Khaimah as well as Sohar and Muscat in Oman.  

Chevrolet, the Official Electric Vehicle Partner for the EVRT Middle East 2018, will be providing three new Chevrolet Bolt EV models to EVRT Road Trippers offering them a chance to get an exclusive desert test drive a year before it goes on sale in the region.

Gary West, Urban Active Operations Manager, GM International said: “The demand for electric vehicles is expanding globally each year, and the UAE is well positioned to be a strong market for low emission cars thanks to events such as the EVRT Middle East. At Chevrolet, we are proud to bring the Chevrolet Bolt EV to the region, which we know will form the backbone of the electric vehicle fleet.”

“The EVRT Middle East 2018 road trip will give car enthusiasts their first look at our new Chevrolet Bolt EV, which combines a host of innovative technologies with an unprecedented driving range of over 500 kilometres. With these outstanding green credentials, we have demonstrated our commitment to playing a major role in the next chapter of the Middle East EV story.”

Setting off from Abu Dhabi on January 18th, the EVRT Middle East convoy will explore the open roads of the UAE and Oman before stopping at sites of outstanding natural beauty and important sustainable energy projects before reaching its final destination at The Sustainable City in Dubai on January 26th.

Ben Pullen, Managing Director of Global EVRT said: “By establishing a new, extended network of charging stations across this tough, 1,217km route we are demonstrating that these cars are not just environmentally friendly options for the future, they are real options for car buyers right now, with innovative gadgets and technology to excite and impress. 

“Driving an electric vehicle during the road trip is the perfect way to fully appreciate the capabilities of the technology that is shaping the future of transport and to see first-hand how well the cars handle the open road, especially over long distances.”


Automotive news



The Electric Vehicle Road Trip (EVRT) will return next month for an epic, 1,217-kilometre, nine-day road trip across the UAE and Oman – all without using a single drop of petrol. 

After the success of last year’s road trip across the UAE, the 2018 edition of the EVRT has been expanded to include a visit to Oman’s capital Muscat and the city of Sohar. 

The nine-day road trip will see a convoy of all-electric powered vehicles drive through the deserts of Abu Dhabi, the mountains of Oman and along the rugged coastline of the Northern Emirates. 


Setting off from Abu Dhabi on January 18th, the cars will visit Madinat Zayed before driving to Sohar in Oman and on to Muscat. The convoy will then return to the UAE, calling at Fujairah and Ras Al Khaimah before passing through Umm Al Quwain, Ajman and Sharjah. 

The cars will reach the finish line and final destination, at The Sustainable City in Dubai on January 26th, just in time to join in a special family fun day celebrating the road trip and all things sustainable; giving the public a chance to learn everything they need to know about electric cars through test drives, workshops and exhibitors.  

Each day of the trip will see the Tesla and other electric car models explore the open roads before stopping at sites of outstanding natural beauty as well as important sustainable energy projects such the Shams 1 Solar Park. 

The cars, which can travel as far as 400km on a full charge (depending on make and model), will be recharged using a network of GreenParking charging stations at IHG hotels.

Car lovers are invited to take part in the 2018 Electric Vehicle Road Trip Middle East and join the epic trip from January 18 to January 26

Tickets are available for the full nine day journey or for one of the two five-day stages, where participants can join for Abu Dhabi (18th January) to Muscat (22nd January) or Muscat (22nd January) to Dubai (26th January), with the chance to drive an electric vehicle on sections of the route. 

Road trip participants can also enjoy activities such as visiting Oman’s Botanic Garden with the country’s first solar park, sightseeing in Muscat, experiencing authentic Omani culture in Sohar, relaxing on the beaches of Fujairah, and driving through the famous golden sand dunes of Madinat Zayed, amongst other activities. 

Ben Pullen, Managing Director of Global EVRT said: “The Electric Vehicle market has developed significantly in the last 12 months in the UAE and it’s fantastic to see that there are other forward-thinking governments and industry in this region, such as Oman who are already working on smart city development, with inevitable plans for electric vehicles in the near future.  However, there is still a lot of misunderstanding amongst consumers of what these cars are capable of. 

“By tackling this tough terrain across 1,217km we are demonstrating that these cars are not just environmentally friendly options for the future, they are real options for car buyers right now, with innovative gadgets and technology to excite and impress. 

“Driving an electric vehicle during the road trip is the perfect way to fully appreciate the capabilities of the technology that is shaping the future of transport and to see first-hand how well the cars handle the open road, especially over long distances.”



Automotive news



The new Rolls-Royce Phantom has made its debut in Oman. Following its recent global debut in London, the new flagship of the luxury car manufacturer was presented by Al Jenaibi International Automobiles the exclusive importer for BMW, MINI and authorized dealership for Rolls-Royce in Oman. The who’s who of Oman’s society gathered to be some of the first to see the new Phantom – the world’s leading luxury item.

The New Phantom features a spectacular Bespoke advancement with ‘The Gallery’. An unprecedented new concept in luxury, ‘The Gallery’ reinterprets the motor car’s dashboard for the first time in 100 years. Owners will be able to commission a truly individual work of art that spans the width of ‘The Gallery’ and sits behind a single pane of glass in their New Phantom.

“Phantom is the epitome of effortless style, an historical nameplate that occupies its very individual space in the luxury constellation”, said Ayman Ghanem, General Manager of Sales for Middle East and Africa at the unveil, and continued: “Every one of our customers – each a connoisseur of true luxury – was asking for something even more individual to them, and we are proud to present New Phantom as a modern yet timeless masterpiece which allows to make your motor car truly as unique as your fingerprint.”


New Phantom offers a wholly new, contemporary design interpretation of Rolls-Royce Phantom DNA. The all-new aluminium ‘Architecture of Luxury’ underpinning the New Phantom is lighter, stiffer, quieter and more technologically advanced. The many years of engineering ensures the architectural and proportional lineage of Rolls-Royce while delivering a whole new level of ‘Magic Carpet Ride.’

When you enter the New Phantom, one experiences ‘The Embrace’ of the world’s most luxurious motor car. The space enhances the sense of occasion and effortlessness of entry as the patron settles in to the car.

An all-new 6.75 litre twin-turbo V12 engine is the silently beating heart of New Phantom, providing a perfectly tuned level of power and performance. Engineers have also discreetly applied Satellite Aided Transmission, rear-wheel steering and a myriad of behind the scenes technology to provide an effortless experience. The New Phantom is the most technologically advanced Rolls-Royce ever.

From the moment Sir Henry Royce introduced the Rolls-Royce Phantom in 1925 it was judged ‘The Best Car in the World’ by the cognoscenti. As a result it has conveyed some of the world’s most influential and powerful men and women to the most defining historical moments over the last 92 years.

Commenting on the launch, Vinay Piparsania CEO of Rolls-Royce Motor Cars Al Jenaibi, said, “With this new car a new benchmark has now been set. The eighth generation of its nameplate, the 2018 Phantom heralds a new luxury business model, demonstrating that Rolls-Royce operates in the luxury goods industry like no other. As this new chapter in the Rolls-Royce story begins, it is the new Phantom that points the way forward for the global luxury industry.”