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Opel New Showroom in Baabda Unveiled

Boukather Opel New Showroom in Baabda - Arab Motor World (6)

In a unique atmosphere, A.N.Boukather launched their brand new Opel showroom in Baabda-Damascus Road, unveiling Opel’s latest SUV: The Grandland X designed with advanced intelligent grip to people with a rush for adventure!

In the presence of Christian Gerdes, Opel Middle East, and Asia Sales Manager – at Opel Automobile GmbH; all guests witnessed the strong comeback of Opel in the Lebanese market. In fact, Gerdes stated:” We are happy to be partnering up with A.N.Boukather, who is with no doubt an amazing partner and have tremendous expertise in the automotive industry. Today is another proof of their commitment to make OPEL a growing market in Lebanon and spreading Opel’s vision to provide the technology anyone would dream of, with the affordability everyone can assure.”

From his end, Mr. Anthony A. Boukather the CEO of A.N. Boukather confirmed the company’s promise to enjoy moving forward in Lebanon despite the challenging times. “Why Opel? Because Opel is an affordable German Brand with a lot of history, every family had an Opel in Lebanon in the past! And the future of Opel is Electric with the introduction of 4 electric models in 2020”.
With Opel new showroom Launch, A.N.Boukather established new standards for automotive events in the Lebanese market and offered an unforgettable experience to more than 300 attendees.

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With its reveal, A.N Boukather uncovered not just the all-new Opel Grandland X, but one of the most exceptional Opel products of all time.

Boukather Opel New Showroom in Baabda - Arab Motor World (5)
Boukather Opel New Showroom in Baabda - Arab Motor World (2)

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A.N. Boukather launches OPEL at the Rally of Lebanon

OPEL Lebanon was unveiled on July 6th at the 41st Edition of Rally of Lebanon’s super stage at RPM racing track, Mtein where the all-new ASTRA OPC LINE led the pack as the Rally’s safety car.

Opel is the official car for the 41st edition of rally of Lebanon and will be the opening car for the rally.

Anthony Boukather, CEO of ANB: “OPEL will soon become one of the leading German brands in the Lebanese market. Visit our showroom opening soon in Hazmieh to discover the full line up”

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Above that OPEL will participate as the official Rally car for the entire season.

The world is always changing. Wherever people look, they encounter new technology and breakthrough inventions that have the power to change their lives forever. A.N Boukather wants everyone to profit from those changes through OPEL. Therefore, the company aims to constantly make sure that innovations are accessible to as many people as possible – not just a few. This purpose is deeply rooted in the DNA of their brand. With OPEL A.N Boukather showed us that the latest technology is always implemented in their products and services for the wider public. Because only when an innovation is available to everyone, it has the power to improve the world.

Established in 1927, A.N Boukather sal is currently the exclusive distributor of premium automotive brands, namely, Mazda, Piaggio, Vespa, Aprilia, Moto Guzzi, Gilera, KTM, Bajaj, Otokar and now OPEL in Lebanon. Furthermore, it is today one of the subsidiaries of A.N Boukather group holding sal along with four other companies operating in the fields of real estate, rent a car and construction.

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Opel gets a New Dealership in Lebanon

A.N.Boukather was founded in 1927 by Nicolas Boukather who was a pioneer car importer in the Middle East. A.N.Boukather is proudly living its vision to Enjoy Moving Forward, with no boundaries.

With its thrive to achieve more and to grow bigger with all its stakeholders, A.N.Boukather will be responsible for importing, selling and servicing Opel vehicles in Lebanon as of March 2018. An exclusive showroom displaying the Opel cars will be opened in July 2018 in Beirut with further representation around the country to follow.

Opel new strategy is to increase sales significantly in markets outside of doubling overseas sales by 2020. It is definitely a good growth potential for A.N.Boukather. An adapted growth strategy is underway to follow Opel’s long term strategy so that A.N.Boukather can enhance the brand’s presence again in the Lebanese market. In fact, according to A.N.Boukather’s Chief Executive Officer, Anthony Boukather, the new Opel strategy will be followed by a strong marketing plan in Lebanon to gain more Opel market shares and to spread Opel as a global brand with a promising future.

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Opel bouquets of products that will be offered in Lebanon are Astra Sedan and Astra Hatchback with a new exciting addition of SUV by Opel in Lebanon: Crossland X and Grandland X.

The year 2017 was a record year for A.N.Boukather in the Lebanese market with record sales for both Mazda and the Motorcycles business, providing Excellency in customer service and being the pioneer in the automotive industry in terms of experiences, digital strategy and marketing.

 

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