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Events Coverage

GET THE LAND ROVER FEELING – THE LAND ROVER ABOVE AND BEYOND TOUR HAS COME TO LEBANON

Exciting news for Land Rover owners and fans as Mana Automotive S.A.L., the exclusive distributor of Land Rover vehicles in Lebanon, hosted its second Above and Beyond Tour.

Held from 14th of September till the 16th of September at Waterfront City Dbayeh, the 2018 Land Rover Above and Beyond Tour builds on the last years’ success and offers the frontrunners a chance to win the trip of a lifetime to Namibia. This exclusive event allowed guests to experience the latest range of Land Rover vehicles in a series of exciting driving activities which puts the drivers’ abilities to the test across a sequence of driving challenges.

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“The Above and Beyond Tour is an exciting way to showcase the breadth and capability which makes every Land Rover model the best when it comes to off-roading in an exciting way,” Benjamin Trespe, Brand Director for Jaguar Land Rover MENAP Region said.

“Previously, the Land Rover Experience Tour proved to be one of the most popular events we have run for our customers and so we are confident the Above and Beyond Tour will continue to raise that bar even higher,” Dr. Trespe added.

Commenting on the event, Rana Eyamie, Marketing Manager of Mana Automotive S.A.L., stated: “We are thrilled to host once again the Land Rover Above and Beyond Tour  in Lebanon and to give our customers  the chance to be part of this Land Rover unique and full-fledged experience.”

Land Rover’s natural terrain-inspired activities include passenger ride off-road in the All-New Discovery and self-drive challenge activity on the New Range Rover Velar.

Lebanon is just one stop the Above and Beyond Tour will make across the MENA Region with the winner from each market progressing to a final event held in the UAE in April 2019. Here, the Land Rover MENA Drive Champion for 2018/19 will be announced.

Non-drivers had the chance to experience the Land Rover vehicles as passengers, while away from the in-car activities, guests and their families were entertained throughout the day in hospitality areas comprising a wide range of F&B options, and children’s activities, making it much more than a traditional drive event but an experience for everyone of all ages.

Above And Beyond Land Rover - Arab Motor World (10)
Above And Beyond Land Rover - Arab Motor World (13)

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Test Driven Weekend Drive

Driving the most beautiful car in the world “Velar”

VELAR

Back in November 2017, and while cruising the Dubai Motor Show my eyes fell on the most beautiful creation ever made, it was love at first sight.

Her body is sculptured with perfection, smoothness and exactly how you imagine it will be. If I wanted to create the perfect creature this is how I would have done it. A charismatic appearance, athletic silhouette, just enough rounded curves to make it attractive without overdoing it, the perfect shape with a magnetic rear that you literally cannot take your eyes off it.

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So I came closer to her and ask about her name as she stood gracefully like a princess waiting for her prince charming for that first dance. The name by itself is glamorous and attractive it made me want to know her more. Let me stop here before my wife thinks I’m wooing one of the hostesses at the show. I was truly in love with the “Velar”.

Backing things up a bit, the Velar has one of the best designs in the world and has won several awards in that direction. Our Velar was coloured in one the most elegant colours a Flux Grey with Black Contrast roof and came with a burnished Copper Bumper accents, Range Roger badge on bonnets Vents with side vents, tailgate script for that extra sportiness. On top of that, it was equipped with a Matrix Laser LED headlights with Signature Daytime Running lights and coped with a 22” 9 Split-Spoke Style 9007 Diamond Turned finished. The Velar looks was out of this world.

Fast forward to our test drive, I took hold of the Velar keys and I was ready to drive this astonishing machine. The best part is when you click on the keys to open the door, the shaved handles pop out of the doors, I mean I did that phenomenon several times just to see how it opens and closes. The question is would you buy a car just for its handles? Well, I will.

Inside the cabin, it was a whole different story. Luxury, comfort and technology are what defines the interior of the Velar. The combination of colours of Nimbus/Ebony with Windsor leather and piano black with satin chrome defines the elegance within the Velar. The steering wheel by itself is a design prodigy with Satin Chrome gear shift pedals to enhance the sportier feel. Technology is purely defined by a 12.3” Interactive Driver Display and the Pro Duo touchscreen 10” high definition is the language of the future.

The Velar R-Dynamic came loaded with features that will make your life easier in every way such as enhanced navigation, infotainment and connectivity capabilities, Acoustic Laminated Windscreen, Solar Attenuating Glass, Infrared Absorbing Windscreen, 20-way heated and cooled memory, massage front seats with heated rear seats, Power Recline Rear seat, Split Armrest, Auto Dimming Rear View Mirror, illuminated metal front tread plates with R-Dynamic branding, Foot Pedal-metal Finish, Tailgate/boot lid-powered with Hands Free and most importantly for the best entertaining journey ever the Meridian Signature Sound System with 23 speakers including Subwoofer 1500 w output.

This SUV is not just a beautiful vehicle. It has comfort, future capabilities and most importantly driving capabilities that will surely surprise any car connoisseur. To prove its Off-roading and driving capabilities, we have decided to take the Velar on a desert Off-roading trip but with an aching heart, I mean why would you take such a beautiful sporty machine made to impress on tarmac roads out in the desert. So why we did it because we can and it can.

On sandy roads, the Velar performed incredibly. The 3.0-Liter V6 Supercharged engine coped with an 8-speed Automatic Transmission generating 357 HP was more than we needed to get through the sandy dunes of Dubai’s desert. Armed with the All-Terrain Progress Control (ATPC) – Terrain Response 2-, Twin-Speed Transfer Box (High/Low Range) and Active Rear Locking Differential nothing was capable of stopping us. Sand was flying from all sides and the Velar was moving sideways as we turned off the Electronic Traction Control (ETC). it was drifting and dune bashing with elegance.

Our trip on the sand was over and it was time to hit the tarmac again. Adrenaline pumping and closed roads are a superb combination, so we floored down the pedal and we were in for a surprise. I mean the Velar can do 0-100 Km/h in just 5.7 seconds very impressive for an SUV in its class. After the rush, we reached the highway heading towards the hotel and we were exhausted. Throughout the journey, the Velar basically drove itself and even facilitated the parking process since it comes loaded with driving assistance and safety systems exceeding any expectations set out for this SUV. The Velar comes equipped with Torque Vectoring by Braking, Dynamic Response, Adaptive Dynamic Low traction launch Electronic Power Assisted Steering (EPAS), Anti-Locking Braking System (ABS), ESP, Roll Stability Control, Trailer Stability Assist (TSA), Electronic Brake Force Distribution (EBD), Hill Descent Control (HDC), Cornering Brake Control (CBC), Dynamic Stability Control (DSC), Emergency Brake Assist (EBA), Electric Parking Brake, Electronic Air Suspension, Lane Departure Warning, Lane Keep assist, Driver Drowsiness Monitoring, Adaptive Cruise Control and queue assistant, Front and Rear Park Distance Sensor with visual display, rear parking aid Surround Camera System, Wade Sensing, Perpendicular Park Assist, Reverse Traffic Detection, Blind Sport monitoring, Closing Vehicle Sensing and so much more.

Our verdict on this SUV will be biased as we were truly madly deeply in love, we leave it up to you to decide if this the SUV of your dreams or not?

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Automotive news

RANGE ROVER VELAR NAMED MOST BEAUTIFUL CAR IN THE WORLD

The Range Rover Velar has been judged the most beautifully designed vehicle on the planet, winning the World Car Design of the Year title at the 2018 World Car Awards.

Bringing glamour, modernity and elegance to the Range Rover family, Velar offers a unique combination of design excellence and engineering integrity.

Prof. Dr Ralf Speth, Jaguar Land Rover CEO, said: “The Range Rover Velar is an outstanding, superior SUV. Compelling modernity, eye-catching design, innovative Touch Pro Duo infotainment technology and a clear focus on sustainability ­– what a combination. This product speaks for itself.

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“F-TYPE, Evoque, F-PACE and now the Range Rover Velar wins the World Car of the Year design award. This means a lot to us. I feel very honoured and I want to thank all jury members for their trust and support in encouraging the Land Rover team to continue on their unique path.

“I also want to thank our Velar team for their passion and commitment, for going the extra mile to move boundaries for extraordinary solutions.”

The distinctive design of the Range Rover Velar features perfectly optimised proportions and a stunning silhouette. Its super-slim Matrix Laser-LED headlights, flush deployable door handles and sleek Touch Pro Duo infotainment are all hallmarks of Range Rover’s reductionist design philosophy.

Gerry McGovern, Chief Design Officer, Land Rover, said: “The continued evolution of our design philosophy is driven by a relentless focus on creating highly desirable vehicles our customers will love for life. The Range Rover Velar brings a new dimension of modernity to the Range Rover family with an abundance of innovative technologies, all making this vehicle a joy to drive and be driven in.

“We’re honoured that the jury recognised the tireless endeavours of our designers and engineers in delivering a vehicle with compelling design, tailored technology and relevant innovation which come together to create a vehicle of instant desirability.”

The luxury SUV overcame the Volvo XC60 and the Lexus LC 500 to take the World Car Design of the Year award, as voted for by the World Car Awards jury, comprising 82 influential motoring journalists from 24 countries.

Velar’s success follows the 2017 double win for the Jaguar F-PACE. Launched last year and named after the codename for the original concept Range Rovers of the late 1960s, the Velar fills the space between the Range Rover Evoque and Range Rover Sport.

It is available with a choice of six powertrains, ranging from the clean and responsive 180PS 2.0-litre Ingenium diesel to the potent 380PS supercharged 3.0-litre V6 petrol engine.

Designed, engineered and manufactured in the UK, the Velar delivers the practicality, connectivity and capability expected from the Range Rover family. With the latest technology and the inclusion of more sustainable materials, this luxury SUV is designed to go Above and Beyond.

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Performance News

STARTECH Makes The Range Rover Velar Even More Extravagant

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World Premiere at the Geneva Motor Show 2018

The Range Rover Velar has established itself successfully on the market from the very start with its extravagant design. STARTECH now presents the world premiere of an extensive customization program at the Geneva Motor Show 2018 that lends the British mid-size SUV an even sharper profile.

The designers of STARTECH, a BRABUS Group Company, developed new front and rear cladding as well as a WIDEBODY version for the modern bodywork that give the British 4×4 an even more thrilling appearance.

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Extra-wide STARTECH Monostar M 22-inch wheels were developed to match the new look. The driving dynamics on the road can be optimized further with a ride-height lowering.

STARTECH will also refine the interior by customer request: The options range from sporty accessories such as aluminum pedals and footrest to exclusive all-leather interiors tailored to the customer’s individual preferences in every aspect.

For decades, the STARTECH designers have specialized in turning a thrilling car into a unique eye-catcher. Maximum quality is also a given. All bodywork components are manufactured in OEM quality from PUR-R-RIM or carbon.

To give the Velar an even more distinctive face, the German refinement specialist developed the STARTECH front bumper. It replaces the production part in its entirety and sets itself clearly apart from it with the integrated front spoiler, the larger air intakes and the integrated daytime running lights.

The new front can be combined with the production bodywork or the WIDEBODY version. The 16-piece bodywork conversion kit adds 60 millimeters to the overall width of the Range Rover. As a result, it creates space for extra-wide wheels and tires. The WIDEBODY version is designed to be adapted to the STARTECH front bumper and the production rear bumper with tailor-made attachments.

Under the larger wheel arches is room for king-sized 10Jx22 STARTECH Monostar M wheels. The five double-spokes extending all the way to the outer flange make them look bigger than they already are in reality. A special detail of this black painted wheel is the hub cover in center lock look. The stylized nut comes in a choice of black, silver, red or blue electroplating. The optimal tires of size 295/35 R 22 are supplied by technology partner Continental.

STARTECH also redefines the rear appearance of the Velar. The STARTECH rear insert is designed to replace the production center panel. The component from the refinement specialist captivates not only with its diffuser look, but also with the integrated exhaust embellishers, which are combined with the production exhaust.

The appearance is rounded off with the STARTECH ride-height lowering, which is available for all Velar models with air suspension. The suspension engineers programmed the module to lower the ride height of the SUV by 30 millimeters while driving. The lower center of gravity further optimizes the handling.

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STARTECH also beefs up the Range Rover acoustically: The STARTECH Sound XTRA module is available for all gasoline and diesel engines of the Velar model series. This electronic sound generator produces a virtual powerful gasoline V8 sound, which thrills driver, passengers and outside world alike without being annoyingly loud.

Of course, STARTECH also refines the interior of the extravagant Brit. The range of products comprises attractive accessories such as aluminum pedals and footrest as well as scuff plates with backlit STARTECH logo.

STARTECH also fulfils any special request with regard to the interior appointments in the company upholstery shop. The specialists there can transform the finest leather and Alcantara in any desired color and upholstery design into tasteful extremely luxurious or markedly sporty interiors.

The matching noble-wood and genuine-carbon trim is available in practically any imaginable color and with different surface finishes.

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Automotive news

Top Global Security Experts to travel in Land Rover vehicles from Premier Motors

Premier-Motors-and-Isnar-Land-Rover-Arab-Motor-World-01

VVIP and VIP delegates to the International Exhibition for National Security and Resilience (ISNR), will travel in a fleet of 60 premium luxury Land Rover and Range Rover vehicles provided by Premier Motors – the official Land Rover importer-dealer in Abu Dhabi. The dealership has signed as the exclusive automotive partner of the event.

ISNR 2018, to be held from March 6 – 8, at Abu Dhabi National Exhibition Centre (ADNEC) in Abu Dhabi, attracts the world’s top companies that provide leading innovations and solutions used in policing & law enforcement, border control, critical infrastructure protection, and major events & public spaces.

“ISNR brings together the top global innovators in security and safety solutions, which is critically important to ensure public safety in today’s increasingly interconnected world. We are pleased to continue our association with the Ministry of Interior and support this event with transportation for their VIPS,” said Ashok Khanna, Chief Executive Officer, Al Tayer Motors.

The latest models from Land Rover’s range of luxury vehicles including the versatile Land Rover Discovery, newly launched Range Rover Velar and 2018 Range Rover Sport will be used to transport delegates to the event.

Commenting on the partnership, Bruce Robertson, Managing Director for Jaguar Land Rover MENA, said: “After many years of being the exclusive retailer of Land Rover vehicles in Abu Dhabi, Premier Motors have established a strong platform from which to build upon the success and reputation of the Land Rover brand and its heritage in this market. Premier Motors continues to excel as our strategic partner in the capital of UAE, and being the exclusive automotive partner of the International Exhibition for National Security and Resilience is testament to their efforts and dominance of the market.”

ISNR Abu Dhabi will be co-located with Infosecurity Middle East, the regional edition of Infosecurity Europe, and will feature Major Events Safety & Security Summit (ME3S) and Emergency Response & Disaster Prevention (EmDi).

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Automotive news

RANGE ROVER VELAR ARRIVES IN THE UAE

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One of the most hotly anticipated vehicles announced by Land Rover, the Range Rover Velar, has arrived at official UAE importer-dealer Al Tayer Motors and Premier Motors showrooms.

Velar, which fills the white space between the Range Rover Evoque and the Range Rover Sport, is a mid-size luxury SUV that delivers new levels of refinement, elegance and technology.

The Range Rover Velar brings a new dimension of glamour, modernity and elegance to the Range Rover family and offers levels of luxury, refinement and all-terrain capability never before seen in the mid-size SUV segment. This is a new type of Range Rover for a new type of customer.

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“The Velar is an exciting new addition to the Range Rover family and a great new choice for customers looking to buy a distinctive, modern vehicle. We have received tremendous interest in the car from customers since it was announced and we look forward to seeing it on the beautiful roads of the UAE,” said Talal Merheb, Senior Vice-President, Jaguar Land Rover, Al Tayer Motors.

The car is priced starting from AED 246,400/- and can be viewed at Al Tayer Motors showrooms in Dubai, Sharjah, Ras Al Khaimah and Fujairah as well as Premier Motors showrooms in Abu Dhabi and Al Ain

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Details

Created from a clean sheet using Jaguar Land Rover’s Lightweight Aluminium Architecture, the Velar represents the next chapter of the Range Rover success story. Velar is defined by a visually reductive approach and meticulous attention to precision in every detail, which evolves Range Rover DNA and previews the next generation of Range Rover vehicles.

Velar’s design is beautifully balanced, from its powerful proportions to its continuous waist line through to the taut tapered lines of the rear. The generous wheelbase contributes significantly to its elegance while helping to provide a spacious interior. The large alloy wheels – in particular the range of 22-inch designs – optimise the vehicle’s stunning silhouette, while further enhancing Velar’s dramatic presence.

Advanced technology is pivotal to the contemporary design: the full-LED headlights are the most slender ever to appear on a production Land Rover vehicle. Flush deployable door handles emphasise Velar’s reductive, sculptured form, and contribute to the low drag coefficient of only 0.32 – this is the most aerodynamically-efficient Land Rover ever produced.

Look inside Velar’s interior and you will see elegant simplicity, sophistication and refinement. An unwavering belief in reductionism has been fully employed, with switches being kept to an absolute minimum to help create a calm sanctuary.

Design enabling technology has been engaged fully to create the new Touch Pro Duo infotainment system which is the centrepiece of Velar’s interior. Touch Pro Duo features two 10-inch high-definition touchscreens integrated seamlessly behind secret-until-lit surfaces. These slim, intuitive displays work in harmony with the cabin architecture while adding an overall sense of modernity congruent with the vehicle’s exterior design. All of this is equalled by the Velar’s practicality: luggage compartment volume is an impressive 673-litres.

The light, stiff, aluminium-intensive body, together with double-wishbone front- and Integral Link rear suspension provides the perfect basis for agile handling, superior ride comfort and outstanding refinement. It also delivers exceptional levels of crash protection, and the Velar has been developed to meet the most demanding crash test regulations worldwide.

Combined with a comprehensive restraints system that includes six airbags, and a suite of advanced driver assistance systems including Autonomous Emergency Braking with pedestrian detection, Adaptive Cruise Control with Queue Assist and an Adaptive Speed Limiter, the Velar integrates the latest safety technology.

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The Velar features a sophisticated all-wheel drive system, four-corner air suspension, class-leading ground clearance of 251mm (213mm with coil springs), class-leading wading depth of 650mm (600mm with coil springs) and Land Rover’s unmatched suite of traction technologies including Terrain Response 2 and All Terrain Progress Control. The Velar – like all Range Rovers – offers world-class all-terrain capability.

Exceptional performance and efficiency comes from the range of two petrol powertrains, matched to smooth-shifting ZF eight-speed automatic transmissions and all-wheel drive with Intelligent Driveline Dynamics.

The Velar is equipped with the new, highly-advanced four-cylinder Ingenium petrol engine which delivers 250PS and enables acceleration from 0-100km/h in just 6.7 seconds (0-60mph in 6.4 seconds). The 380PS supercharged V6 petrol engine combines exhilarating performance with a unique soundtrack and enables the Velar to reach 100km/h in only 5.7 seconds (0-60mph in 5.3 seconds) before reaching an electronically-limited top speed of 250km/h (155mph).

In the UAE, the Velar and Velar R-Dynamic core range comprises S, SE and HSE specifications. Customers can also specify Black and Luxury Exterior Packs for an even more distinguished appearance.

Of all Velar models, the most exclusive of all will be the First Edition, which will be available for one model year only. Even more luxurious than the HSE specification, this model is powered solely by the 3.0-litre V6 petrol engines and features a wealth of extra features as standard, including full extended leather interior trim to complement the perforated Windsor leather seats in Light Oyster or Ebony, 1,600W Meridian Signature Sound System, Matrix-Laser LED headlights and 22-inch split-spoke wheels with diamond-turned finish.

Exterior paint colours for the First Edition are Corris Grey, Silicon Silver, and Flux Grey – a unique satin finish exclusive to the First Edition for the first model year only – which is meticulously hand-sprayed at Jaguar Land Rover Special Vehicle Operations’ Oxford Road Technical Centre in the UK.

Designed and engineered at Jaguar Land Rover’s development centres in the UK, Velar is produced at the company’s Solihull production facility, UK.

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