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Continental claims award for road safety in UAE

Continental, the leading German tyre manufacturer, has received a prestigious Acknowledgement Award at the Global Infrastructure Congress (GIC) in Dubai for its recent road safety initiative, urging UAE motorists to maintain high alertness levels to promoter safe driving on the roads. Hosted earlier this month under the patronage of H.E. Dr. Abdullah Belhaif Al Nuaimi, Minister of Infrastructure Development, UAE, the award was presented by H.E. Eng. Hassan Al Mansoori. Under Secretary of Ministry of Infrastructure Development UAE to Continental Middle East represented by Martin Oern, Head of Finance and Tobias Heilmann, Head of Human Resources.

The official recognition of Continental’s safety initiative comes in line with what the Dubai Roads and Transport Authority (RTA) has recently highlighted about the fact that poor concentration, inattentiveness and tiredness raise the likelihood of crashes. Continental’s regional road safety initiative reveals how UAE motorists turn to different types of caffeinated drinks to help them maintain concentration and prevent road injuries. According to UAE authorities, road accidents are considered one of the leading causes for death of children in the country.

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Commenting on the award, Jose Luis de la Fuente, Managing Director of Continental Middle East, said: “As road safety continues to be a major issue in the UAE and worldwide, it boosts our motivation to develop innovative solutions for a safer driving experience, while contributing to our Vision Zero initiative. We are so proud to receive such a highly-esteemed award, and this recognition from GIC confirms our ongoing commitment to raising awareness on road safety among motorists as well as developing not only award-winning but also effective and life-changing initiatives.”

The award-winning initiative was powered by a study, conducted by YouGov and commissioned by Continental as part of its Vison Zero safety initiative. Endorsed by UAE-based Medical Doctor and DHA-certified Clinical Dietician, Dr Dana Al-Hamwi, Continental’s initiative warned of the dangers of relying on certain types of caffeinated drinks to enhance levels of alertness.

The Global Infrastructure Congress (GIC) awards aim to recognise the best ideas, initiatives, projects and solutions that enable and showcase future-ready and sustainable infrastructure; the GIC awards not only recognises but also promotes the winners as global leaders.

As a frontrunner in automotive technological advancements and road safety, Continental is a dedicated advocate of greater safety on the roads – the company’s global Vision Zero initiative aims to totally eradicate road accidents and achieve zero fatalities, zero injuries and zero accidents on the roads. The survey was commissioned by Continental as part of its approach to delivering Vision Zero through enhancing drivers’ knowledge, attitude and awareness.

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Automotive news

AL GHANDI AUTO’S “I AM CONVINCED” CAMPAIGN CREATES A POSITIVE SHOCK FOR SEATBELT AWARENESS

Al-Ghandi-Auto-Convincer-Campaign-Arab-Motor-World

Realizing the need to create a positive shock among residents, and especially drivers in the UAE, in order to encourage the use of seatbelts at all times, Al Ghandi Auto, the leading General Motors automotive dealership that sells Chevrolet and GMC vehicles in Dubai and the North Emirates, launched the “I’ am Convinced” campaign, to demonstrate the real impact of a live collision.

Al Ghandi Auto’s campaign, which is launched in collaboration with the RoadSafetyUAE, brings to the UAE the “Seat Belt Convincer”, an easy-to-use educational tool that allows riders to experience force, up to five times their body weight, similar to that of a 5-7 mph crash.

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“The rate of fatalities from car accidents due to negligence in using seatbelts among all passengers remains alarming and above the level outlined by the UAE government and road safety organizations,” said Mark Jenkins, CEO, Al Ghandi Auto Group. “Our role as an enterprise with pioneering social responsibility objectives led us to invest and introduce in the UAE the ‘Seat Belt Convincer’ as part of a nation-wide campaign that was designed to simulate to riders the impact of collisions when using a seatbelt.”

Al Ghandi Auto’s “I am Convinced” campaign had recently partnered with Dubizzle and Careem, to reaffirm to its employees and drivers the importance to buckle up among all passengers in their cars. Similar partnerships will be replicated with other businesses, universities, schools, shopping centers and other high traffic venues, in order to generate nation-wide awareness about the fatal effects of refraining from using the seatbelt by all passengers when riding a vehicle.

According to a survey conducted by RoadSafetyUAE in February 2017, it was found that 78% of drivers stated they ‘always buckle up’; 71% of co-drivers said they ‘always buckle up’; while only 11% of backseat passengers actually responded that they ‘always buckle up’.

Thomas Edelmann, Managing Director, RoadSafetyUAE, said, “We need to continue to instill in people’s minds that seatbelts save lives. Al Ghandi Auto’s initiative is a perfect example of a social responsibility awareness campaign by one of the leading dealerships in the region, and I am confident that our collaboration will add positive value to our on-going road safety projects.”

He added, “Reaching out to the public to test firsthand the Seat Belt Convincer will ultimately lead to wider acceptance of the importance of buckling up and a stronger enforcement of the new seatbelt law, introduced in July 2017, which mandates that everyone in the vehicle must wear a seatbelt at all times.”

For further information visit www.iamconvinced.com to learn more about the campaign and how you can become involved.

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