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AL GHANDI AUTO’S “I AM CONVINCED” CAMPAIGN CREATES A POSITIVE SHOCK FOR SEATBELT AWARENESS

Al-Ghandi-Auto-Convincer-Campaign-Arab-Motor-World

Realizing the need to create a positive shock among residents, and especially drivers in the UAE, in order to encourage the use of seatbelts at all times, Al Ghandi Auto, the leading General Motors automotive dealership that sells Chevrolet and GMC vehicles in Dubai and the North Emirates, launched the “I’ am Convinced” campaign, to demonstrate the real impact of a live collision.

Al Ghandi Auto’s campaign, which is launched in collaboration with the RoadSafetyUAE, brings to the UAE the “Seat Belt Convincer”, an easy-to-use educational tool that allows riders to experience force, up to five times their body weight, similar to that of a 5-7 mph crash.

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“The rate of fatalities from car accidents due to negligence in using seatbelts among all passengers remains alarming and above the level outlined by the UAE government and road safety organizations,” said Mark Jenkins, CEO, Al Ghandi Auto Group. “Our role as an enterprise with pioneering social responsibility objectives led us to invest and introduce in the UAE the ‘Seat Belt Convincer’ as part of a nation-wide campaign that was designed to simulate to riders the impact of collisions when using a seatbelt.”

Al Ghandi Auto’s “I am Convinced” campaign had recently partnered with Dubizzle and Careem, to reaffirm to its employees and drivers the importance to buckle up among all passengers in their cars. Similar partnerships will be replicated with other businesses, universities, schools, shopping centers and other high traffic venues, in order to generate nation-wide awareness about the fatal effects of refraining from using the seatbelt by all passengers when riding a vehicle.

According to a survey conducted by RoadSafetyUAE in February 2017, it was found that 78% of drivers stated they ‘always buckle up’; 71% of co-drivers said they ‘always buckle up’; while only 11% of backseat passengers actually responded that they ‘always buckle up’.

Thomas Edelmann, Managing Director, RoadSafetyUAE, said, “We need to continue to instill in people’s minds that seatbelts save lives. Al Ghandi Auto’s initiative is a perfect example of a social responsibility awareness campaign by one of the leading dealerships in the region, and I am confident that our collaboration will add positive value to our on-going road safety projects.”

He added, “Reaching out to the public to test firsthand the Seat Belt Convincer will ultimately lead to wider acceptance of the importance of buckling up and a stronger enforcement of the new seatbelt law, introduced in July 2017, which mandates that everyone in the vehicle must wear a seatbelt at all times.”

For further information visit www.iamconvinced.com to learn more about the campaign and how you can become involved.

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2018 Chevrolet Equinox: Safety in numbers

Chevrolet Equinox Frame-Arab-Motor-World-01
Chevrolet Equinox Frame-Arab-Motor-World-02

A leaner, stronger body is not merely about structural integrity, it contributes to overall safety in a variety of ways

A lighter SUV is always more agile. For the 2018 Chevrolet Equinox, shedding about 180 kg – the weight of an upright piano – pays dividends in a nimbler, more responsive and more refined driving experience. At the core of this weight-saving exercise is the Equinox’s all-new, lighter body structure, which was designed and optimized for top safety ratings.

For the “light weighting” process, Chevrolet Equinox engineers focused on three key areas:

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  • Intelligent design: This was achieved through multidisciplinary optimization and computer-aided engineering (CAE).
  • Use of lighter materials: The engineers strategically employed advanced materials, like ultra-high strength steel and aluminum.
  • Innovative manufacturing techniques: Implementing a mix of clever manufacturing and joining techniques, including metal inert gas welding, laser brazing or structural adhesives was part of the process.

This meticulous design process, which enabled the engineers to eliminate close to 10 percent of the Equinox’s mass to improve safety also resulted in a more dynamic, responsive and fuel efficient vehicle.

  • Safety — the strategic placement of high-strength and ultra-high strength steel in the body structure is the foundation of a robust “safety cage” surrounding passengers. It is complemented by the Equinox’s restraint systems and other standard and available safety features to manage energy in the event of a crash and help protect occupants.
  • Safer handling and comfortable ride — the more stable an SUV is on the move, the safer it is. With their inherently high center of gravity, SUVs are generally more prone to body roll in sudden directional changes – not the Chevrolet Equinox.

The stronger body structure greatly reduces the need to account for chassis flex in the suspension system’s tuning. This allowed engineers to focus more on ride comfort and fine-tune ride and handling attributes with greater precision. It also supported hard-mounting the front and rear suspension cradles at six points apiece on the body, further enhancing nimbleness and responsiveness and making it relatively safer in high-speed avoidance maneuvers.

The lighter weight also means the Equinox can make the most of its 1.5L and 2.0L turbocharged engines and deliver brisk acceleration. This makes it safer while merging with fast-moving traffic on a highway.

“The Equinox uses several types of premium high-strength steels that offer both protection and rigidity. The weight reduction comes mostly from the use of thinner-gauge high-strength steels combined with optimization of the geometry (or topology) of the structure, which brings fuel economy benefits and makes the vehicle more nimble,” said Albert Chou, GM Body Vehicle System Engineer.

Apart from the enhanced safety there are other happy byproducts of this weight-shedding regimen:

  • Exceptional quietness and refinement — Just because the body is lighter and stiffer doesn’t mean the Equinox compromises on refinement. A stiff body structure is better at preventing noise and vibrations, for a quieter and smoother ride. By helping to block noise and vibration paths, fewer sound-absorbing and other dissipative materials were required, contributing to the Equinox’s overall weight loss.
  • Fuel economy — Lower weight improves fuel economy. The Equinox delivers combined fuel economy of 15 km/l for the standard 1.5L turbocharged engine with front-wheel drive in the LS and LT versions and 13.6 km/l for the 2.0L turbocharged engine in the full-spec Premier model.

“The lighter and stronger body is not only designed to deliver exceptional occupant protection, it also aids efficient performance in terms of reduced fuel consumption and lower CO2 emissions. This weight optimization delivers a greener drive experience and uncompromised safety, with a lower cost of ownership,” added Ahmed Soudodi, Head of Brand of Chevrolet Middle East.

The 2018 Equinox is on sale now in Chevrolet showrooms across the Middle East.

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Automotive news

JAGUAR F-PACE SECURES FIVE-STAR SAFETY RATING

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The Jaguar F-PACE performance SUV has added a five-star Euro NCAP rating to its 2017 World Car of the Year title.

The performance SUV, which also won 2017 World Car Design of the Year at the 2017 World Car Awards, scored 93% for adult occupant protection, 85% for child occupant protection and 80% for pedestrian protection.

Combining award winning design, innovative engineering and now a five-star safety rating marks the F-PACE out as the ultimate family car. This result also confirms the current PACE family’s safety status following the recent award of five stars to the all-new E-PACE compact SUV.

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F-PACE features advanced safety technology such as Autonomous Emergency Braking with Pedestrian Detection, as standard, which can detect a collision risk with cars or pedestrians in the road ahead and automatically apply the brakes. The system performed well, scoring maximum points in pedestrian tests as well as avoiding or mitigating all of the inter-urban scenarios.

“The Jaguar F-PACE combines award winning design and engineering with exceptional safety. The lightweight aluminium intensive body of the 2017 World Car of the Year provides excellent protection alongside the dynamic performance customers expect from a Jaguar.  Improvements to active safety technologies, such as Forward Traffic Detection and Driver Condition Monitoring, ensured F-PACE achieved the five-star Euro NCAP score.”

Nick Rogers, Executive Director, Product Engineering, Jaguar Land Rover

The F-PACE has become the fastest-selling Jaguar ever, with the 100,000th vehicle recently rolling off the production line at Jaguar Land Rover’s Solihull manufacturing facility. The performance SUV has received more than 70 global awards, including the 2017 World Car of the Year and World Car Design of the Year titles.

The F-PACE features an aluminium intensive architecture with six airbags to create a super-strong occupant safety cell allied with a suite of advanced driver assistance systems. The combination of active and passive safety measures helped deliver an overall Euro NCAP rating of 85%.

  • Autonomous Emergency Braking with Pedestrian Detection: provides an audible forward collision warning and should the driver not take action, applies the brakes to help reduce the severity of a collision or prevent it
  • Forward Traffic Detection: is able to detect items crossing the path of the vehicle. It then provides a visual warning on the central screen when a potential hazard is detected
  • Adaptive Cruise Control with Queue Assist: automatically reduces speed should the vehiclew ahead slow down and, once the road ahead is clear, will resume its pre-set speed
  • Lane Keep Assist:detects unintentional lane drift and can guide the driver back towards the centre by applying a small amount of counter-steering
  • Reverse Traffic Monitor: warns the driver of vehicles, pedestrians or other hazards approaching from either side of the vehicle, providing audio and visual alerts
  • Driver Condition Monitor:senses driver fatigue by monitoring steering, brake and accelerator inputs to provide alerts when tiredness is detected
  • Blind Spot Assist: alerts the driver to vehicles in, or fast approaching, the blind spot with a flashing warning light and will guide the car safely away if the vehicle begins to change lanes

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Aftermarket News

MICHELIN ORGANIZES TYRE SAFETY CAMPAIGN ALONG WITH DUBAI MUNICIPALITY, TASJEEL & RTA

Michelin, the world’s tyre technology leader, along with Dubai Municipality, Road Transport Authority (RTA), Tasjeel and Central Trading Company, part of the Al Rostamani Group and importer of MICHELIN tyres for Dubai and the Northern Emirates, has renewed its commitment to making road transportation safer by organizing the Tyre Safety Campaign for passenger cars and trucks, from 14 to 18 May 2017.

Mohamed Aqel, General Manager Central Trading Company (CTC) said: “As part of this campaign, Michelin and our CTC technical and after sales service team carried out free tyre safety checks for more than 400 vehicles at different locations in Dubai, inspecting a total of more than 2000 tyres. In addition, participants also received expert advice and information about alignment, mounting, tyre pressure and maintenance from the expert team.”

“Michelin raises public awareness of road safety best practices wherever we operate,” said Daoud Helmi, Commercial Director for Michelin in the Gulf countries. “We are happy to bring the Tyre Safety Campaign along with the Dubai Municipality, Tasjeel and RTA to Dubai. With the fast economic progress that Dubai is witnessing, it becomes imperative to raise driver awareness for more responsible driving and safer roads.”

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Ms. Deema Fouad Hussein, Traffic Awareness Department Senior Manager at RTA, added: “RTA is a committed partner in promoting motor vehicle and road safety initiatives. One of the critical factors for road safety is the condition of tyres, which is often overlooked by drivers. The Michelin campaign has enabled us to strengthen awareness about this important aspect of road safety.”

“We are pleased to be part of this initiative, as it is a direct and effective method to reach drivers and educate them about the importance of following road safety rules,” said Mr. Khamees Al Sweedi, Supervisor at Dubai Municipality. “Well-maintained tyres with the right pressure are critical for safety on our roads, and it is necessary to ensure tyres are checked regularly.”

For Michelin, safety takes on a variety of forms. It is achieved through quality products and services, constant innovations offering users ever greater safety, and awareness campaigns that raise the importance of tyre maintenance to the broadest possible audience.

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