Categories
Automotive news

Aston Martin showroom opens in Jeddah, Saudi Arabia

Aston-Martin-showroom-opening-Jeddah

In the presence of Prince Khalid bin Sultan Al Abdullah Al Faisal, President of the Saudi Federation of Automobiles and Motorcycles, and David King, Aston Martin Vice President and Chief Special Operations Officer, Haji Husein Alireza & Co. Ltd. inaugurated its all-new Aston Martin showroom in Jeddah on Wednesday 30th January.

The private reception was also attended by Dan Balmer – President Aston Martin Lagonda Middle East, North Africa & Turkey, and a select group of customers and media representatives.

ADVERTISEMENT

The impressive 521-square-metre showroom, the third for Aston Martin in the Kingdom, is centrally located on Tahlia street and showcases a full line-up of the latest second-century Aston Martin models, including the DB11, Vantage and DBS Superleggera. Designed to the highest standards, it consists of a main showroom, an area dedicated to demo cars, an innovative car delivery space, Q Lounge and a specialised configuration zone.

Sheikh Ali Hussein Alireza, Managing Director of Haji Husein Alireza & Co. Ltd. emphasised the importance of the new showroom, “We have seen a vast increase in demand for luxury cars in Jeddah, which encouraged us to strengthen our presence here. This opening is a fitting testament to our commitment to Aston Martin and represents a new era for us in Saudi Arabia, offering a platform for us to solidify our standing as a leading car dealer in the Kingdom.”

Drawing focus to Aston Martin’s commitment to environmental responsibility, use of cutting-edge technologies and its continuous quest to pave the way for development in the automotive industry, a Rapide E cutaway model was showcased at the event. Recognised as the world’s first electric four-door luxury GT, the Rapide E is Aston Martin’s first Battery Electric Vehicle, developed with a limited production run of 155 units with Williams Advanced Engineering.

The Rapide E will be powered by an 800V battery electrical architecture – the first BEV to market with such high capacity – which powers two rear-mounted electric motors producing a combined target output of just over 610PS and a colossal 950Nm of torque. Projected top speed for the Rapide E is 155mph, with a sub-4.0sec 0-60mph time and a 50-70mph time of just 1.5sec, while retaining and enhancing the feel, character and delivery of the V12-engined Rapide S.

The Jeddah official opening also saw the DBS Superleggera unveiled for the first time in the Kingdom. Clad using immaculately sculpted carbon fibre body panels, this latest model has muscular and highly individual styling. A look that’s perfectly matched by epic performance courtesy of Aston Martin’s 5.2-litre twin-turbo V12, tuned to produce tremendous power and immense torque for breath-taking response and extraordinary in-gear performance.

Dan Balmer commented, “Saudi Arabia is an important market for Aston Martin, especially with our exciting line-up of second-century models and women starting to drive. DBS was the third launch of our seven all-new models, which will include our DBX SUV, to be unveiled later this year. As a real highlight for the Kingdom, this is the first time outside the UK that the
Rapide E technology is being showcased. The opening of this stunning new showroom in the heart of Jeddah underlines the successful long-term relationship between Aston Martin and Haji Husein Alireza & Co. Ltd and we are excited to see this relationship grow further in future.”

As the British marque’s magnificent new Super GT flagship, DBS Superleggera replaces the esteemed Vanquish S. With 725PS, 900Nm of torque, a top speed of 211mph and blistering acceleration that dispatches 0-62mph in just 3.4 seconds and 0-100mph in 6.4 seconds, DBS Superleggera is a car dedicated to delivering an unforgettable driving experience and class-leading in-gear acceleration, with 50-100mph achieved in fourth gear in a mere 4.2 seconds.

“The DBS Superleggera goes beyond the limits in celebrating the return of one of the leading names of the Aston Martin brand. Surpassing standards, it boasts remarkable features and dynamics that have been carefully honed to engage drivers wishing to own a car with a distinctive and powerful design and engineering feel, making it a true milestone for Aston Martin,” added Alireza.

ADVERTISEMENT

Categories
Automotive news

Mohamed Yousuf Naghi Motors Co. Joins Ford Distributor Network in Saudi Arabia

Ford mohamed yousuf - Arab Motor World - Cover

As part of its ongoing efforts to develop its distributor network and further enhance customer reach in the region, Ford Middle East today announces the appointment of Mohamed Yousuf Naghi Motors Co. (MYNM), as a second distributor for the Ford brand in Saudi Arabia, joining existing distributor Al Jazirah Vehicles Agencies Co.

Mohamed Yousuf Naghi Motors Co., a prominent Saudi automotive family business, joins the Ford network in the Kingdom, starting its operations from the cities of Mekkah, Khamis Mushait, Al Baha and Taif for the sale and service of Ford vehicles and the distribution of original Ford and MotorCraft® parts.

Ford previously has not had formal representation in those cities, and the presence of the brand with the appointment of MYNM will bring Ford closer to customers in all major cities in the Kingdom according to Mark Ovenden, Ford Middle East and Africa’s President.

ADVERTISEMENT

“We welcome Mohamed Yousuf Naghi Motors Co. to the Ford network of distributors in the Middle East,” Ovenden said. “The Naghi family is one of the most prominent automotive businesses in Saudi Arabia with a proven track-record of best practices and business excellence. We are confident that they will deliver a world-class ownership experience to Ford customers in the Kingdom.”

Mohamed Yousuf Naghi Motors Co. joins Al Jazirah Vehicles Agencies Co. to further expand the Ford footprint across the Kingdom with branches upcoming in four prominent cities in the Western and Southern regions. Al Jazirah Vehicles Agencies Co. (AJVA) has represented the Ford and Lincoln brands in the Kingdom for over thirty years.

“Ford values its relationship with Al Jazirah Vehicles Agencies Co., and recognises its continued efforts and investments in the Ford brand to deliver a world-class ownership experience of a Ford vehicle in the Kingdom,” added Ovenden.

“Under the leadership of Sheikh Abdullah bin Fahad Al Kraidees, Al Jazirah Vehicles Agencies Co. has successfully established and grown the Ford brand for more than three decades, continuously investing in the business and customer satisfaction”, added Ovenden. “Al Jazirah Vehicles Agencies Co. has a strong and well-established history with the Ford brand in the Kingdom, and we look forward to the next chapter and journey ahead in Saudi Arabia as part of our ongoing relationship.

“Ford is fully committed to the Saudi market and our customers who have come to trust the Ford brand for decades. We continue to offer new products that our customers want and appreciate, such as Expedition and F-150, and that drive our share growth in the region. We are confident that with the new distribution structure and expanded network, the Ford brand will see continued growth and further its positive momentum across the Kingdom,” Ovenden concluded.

ADVERTISEMENT

Categories
Automotive news

The New Hyundai Kona – You drive it, You define it

Hyundai Kona - Arab Motor World (5)

Hyundai ’s premium subcompact SUV The All-new Hyundai kona has officially arrived in Africa and Middle East markets, with the brand targeting young, fashion-conscious drivers pursuing an active, fast-paced lifestyle. The carmaker believes the model will have a particularly strong appeal to young women, holding the regional launch in Saudi Arabia to celebrate the fact that women in the Kingdom are now, for the first time, taking their place in the driver’s seat.

Hyundai kona is named after an iconic coastal area of Hawaii, famous among thrill-seeking travelers. That energy is reflected in the innovative, passionate and dynamic image of the new Hyundai, strengthening the brand’s SUV heritage. By developing a completely new premium SUV, identifiable by its distinctive and progressive design, and equipping it with the latest technology in drivetrain, convenience, safety and driver assistance features, Hyundai has created an all-new model that meets the highest customer expectations.

“With Kona, we are reaching out to customers who place great importance on design and technology, and who want the newest and best – they want to stand out from the crowd,” said Mike Song, Hyundai’s Head of Operations for Africa and the Middle East. “Kona is a lifestyle statement, expanding our extremely successful SUV range in an exciting new direction, while also ensuring that we offer excellent value to our customers. It’s a unique proposition that will resonate strongly with younger drivers, and we believe the Kona will be a very strong seller among young female drivers.”

ADVERTISEMENT

Recognizing the Hyundai kona’s strong appeal to style-conscious young women, Hyundai chose Jeddah in Saudi Arabia as the regional launch venue for the new model, and Saudi Arabia will also be the first market in the region to receive shipments of the Kona to showrooms. Hyundai will offer a special Saudi ladies’ edition, with options including an ‘abaya alert’ function – warning if an abaya is likely to be trapped by a closing door among other extra features.

Hyundai Kona - Arab Motor World (2)

Stylish design and advanced technology enabled for individuality

The Hyundai kona is cool and confident – a completely new character in Hyundai’s SUV line-up. Its front is expressive and powerful, characterized by the Cascading Grille, the company’s family identity. The bold front and rear is emphasized by the car’s wide stance and its voluminous, confident body styling. Optional 18-inch alloy wheels further contribute to the bold character of the car. The two-tone roof and the wide choice of distinctive exterior colors offer a high degree of personalization for buyers: You drive it, You define it.

The interior design reflects the exterior theme. Customers can personalize the interior of the Hyundai kona with three distinctive colors: Orange, Lime and Red. The floating navigation touchscreen, in its ergonomic position, allows drivers to stay tuned to the traffic ahead at all times.

Hyundai’s new Kona features a head-up display which projects relevant driving information directly into the driver’s line of sight. The Display Audio allows passengers to mirror their smartphone’s content onto the system’s 7-inch display via Apple CarPlay and Android Auto, where available. An optional 8-inch infotainment system integrates navigation, media and connectivity features. For even more connectivity comfort, the optional wireless inductive charging pad (Qi standard) charges the passengers’ smartphones and connects mobile devices with USB ports and AUX jacks. Kona also offers a high-end, premium eight-speaker sound system by audio manufacturer Krell.

With Hyundai Smart Sense active safety and driving assistance systems, the Hyundai kona is one of the safest vehicles in its segment, proven by a five-star safety rating from Euro NCAP. The list of available safety features includes Forward Collision Warning, Forward Collision-Avoidance Assist with pedestrian detection, Lane Keeping Assist, High Beam Assist with Static Low Beam Assist, Driver Attention Warning, Blind-Spot Collision Warning and Rear Cross-Traffic Collision Warning.

Hyundai will initially offer two highly advanced engine and transmission options for the Kona in Africa and Middle East markets: a 1.6-litre T-GDI, or a 2.0-liter MPI Atkinson cycle unit.

The Hyundai ‘Gamma’ 1.6-litre T-GDI petrol engine is offered with four-wheel drive and is paired with a 7-speed double clutch automatic transmission (7DCT). The engine, which delivers 177 PS / 130 kW and 265 Nm torque, handles every environment with ease. The turbocharger is equipped with an electronically-controlled waste-gate actuator which improves fuel efficiency by reducing pumping losses as well as improving throttle response and low-end torque. The unit features a six-hole GDI injector, pressured to a higher-than-average 200 bar, securing a clean combustion.

Hyundai’s in-house developed 7DCT transmission combines the benefits of manual and automatic transmissions. Furthermore, it improves fuel consumption and CO2 emissions up to 20 per cent compared to a conventional 6-speed automatic transmission. The Kona’s four-wheel drive offers customers a true SUV experience with up to 50 per cent torque distributed to the rear wheels. The on-demand system increases traction on difficult surfaces, while enhancing cornering performance on the road. The differential can be manually locked for a torque distribution of 50 percent up to a speed of 40 km/h.

The Hyundai ‘Nu’ 2.0-liter MPI Atkinson delivers combination of power, efficiency and low emissions that’s unique to Atkinson cycle technology. The normally aspirated engine delivers 149 PS / 109.5 kW and 180 Nm torque, and is mated to a 6-speed automatic transmission engineered for reduced friction losses and improved power transfer to produce quicker acceleration, lower N.V.H. and better fuel efficiency.

Hyundai Kona - Arab Motor World (4)
Hyundai Kona - Arab Motor World (7)

ADVERTISEMENT

Categories
Aftermarket News

PIRELLI LAUNCHES FIRST PERFORMACE CENTRE IN SAUDI ARABIA WITH A DEDICATED LOUNGE FOR FEMALE DRIVERS

Pirelli Performance Centre in Jeddah, KSA

United Yousef M. Naghi Co. Ltd., the official partner of Pirelli tyres in Saudi Arabia, recently launched its first Pirelli Performance Centre in Jeddah, KSA. The centre is designed to meet customer demands for integrated tyre maintenance and oil services and offers a female-only lounge following the historic lifting of the ban on women driving in the Kingdom.

The centre is the first of its kind across the GCC with a new Pirelli Performance Centre retail concept, recently launched by Pirelli worldwide.

Carlos Milani, Managing Director of Middle East and Indian subcontinent, Pirelli, said: “This is an exciting time as Saudi Arabia has taken concrete steps towards gender equality, presenting an array of opportunities for the automotive industry. As a key player in the market, Pirelli is committed to supporting female drivers with the necessary infrastructure and service support they need as they embark on this new journey. Our new female-only lounge in Jeddah is designed to help women feel safe, confident and comfortable behind the wheel, bringing them world-class service.

ADVERTISEMENT

“With the lifting of the ban on women driving giving the premium tyre industry a boost, we feel that Pirelli has an obligation to help female drivers across the Kingdom feel comfortable and safe when driving,” he added.

United Yousef M. Naghi Co. Ltd is planning to increase the Pirelli footprint in KSA with the opening of the second Pirelli Performance Centres in Jeddah in the coming weeks and has three centres under construction, two in Riyadh and one in Dammam, which are expected to open in the third quarter of 2018.

ADVERTISEMENT

Categories
Automotive news

Renault Kicks Off Race Day by Handing Keys to New Driver

Aseel Al Hamad during the French Grand Prix

With its established record of innovation, mobility and its long-held pioneering spirit, Renault celebrates the much-heralded return of today’s French Grand Prix in a very special way. Saudi Arabian Aseel Al Hamad, the first female member of the Saudi Arabian Motorsport Federation, was given the opportunity to drive a Renault Sport Formula One Team E20 car on the Le Castellet circuit, France, as part of the Renault ‘Passion Parade’ just hours before the start of the first French GP in ten years. It is the very same car former F1 world champion Kimi Raikkonen drove to victory in the 2012 Abu Dhabi Grand Prix.

Renault and F1 are proud to enable Aseel to pursue the passion for motorsport she has cultivated over the years on the same day women are able to drive on the roads of Saudi Arabia.

Aseel got her first experience of Formula 1 power at a Renault training day on 5 June at Le Castellet. Under the expert tutoring of Renault Sport Formula One Team engineers and technicians, Aseel got accustomed to the demanding circuit in a Renault road car before switching to a Formula Renault car and the E20 Formula 1 car in the later part of the day.

ADVERTISEMENT

Aseel represents her country on the FIA Women in Motorsport Commission, chaired by former World Rally Championship driver and winner Michèle Mouton. Amongst Aseel’s many responsibilities, she is tasked to put in place strategies and policies to promote the education and training of women in motorsport in Saudi Arabia by collaborating on joint projects and participating in international forums and conferences devoted to the place of women in sport.

Aseel Al Hamad commented: “I have loved racing and motorsport from a very young age and to drive a Formula 1 car goes even beyond my dreams and what I thought was possible. It is a genuine honour to drive the Renault Sport Formula One Team E20 car in front of the crowds at its home Grand Prix in France. I hope doing so on the day when women can drive on the roads in the Kingdom of Saudi Arabia shows what you can do if you have the passion and spirit to dream.”

Jérôme Stoll, President of Renault Sport Racing, commented: “Renault has always embraced pioneers and demonstrated a pioneering spirit. Equally Renault has a long-held passion for motorsport and loves to share it through every type of competition with as many people as possible. We’re pleased to see Aseel’s passion for racing and her enthusiasm for demonstrating the accessibility of motorsport to more people around the world.”

Michèle Mouton, President of the FIA Women in Motorsport Commission: “The FIA Women in Motorsport Commission is dedicated to promoting opportunities across all forms of motor sport activities, but also to promoting equality between male and female counterparts in the wider automotive industry and on the roads. To do so, we work extremely closely with all national sporting federations to improve access to our sport. In the time Aseel has been a member of the Commission, Saudi Arabia’s vision has been very clear and things have developed at a rapid rate. Now, as one of the driving forces behind the Saudi Arabian Motorsport Federation, Aseel will pave the way for women to embrace sports and careers in motor sport. Thank you to Renault for putting together such an innovative opportunity that showcases so many of our principles.”

ADVERTISEMENT

Categories
Automotive news In the News

HISTORIC DAY MARKED BY FEMALE RACING DRIVER AS SAUDI WOMEN GAIN THE RIGHT TO DRIVE

HISTORIC DAY MARKED BY SAUDI WOMAN RACING DRIVER Arab Motor World (3)

Saudi Woman Racing Driver Aseel Al Hamad celebrated the end of the ban on women drivers with a lap of honour in a Jaguar F-TYPE.

Aseel, the first female board member of the Saudi Arabian Motor Federation, had never driven on a track in her home country before.

Aseel joined Jaguar in a call for June 24th to be known as World Driving Day – a day when finally, the whole world can enjoy the thrill of being behind the wheel of a car. On World Driving Day Jaguar invites people to share a memory of their best driving moment (image or anecdote) using the #worlddrivingday.

Aseel said:

“Having loved cars since I was a child, today is highly emotional for me. This is the best driving moment of my life. What better way to kick off World Driving Day than a lap of honour in my home country in a Jaguar F-TYPE – the ultimate car to roar around the track.  I hope people around the world will share in our joy today by sharing their most memorable driving story using #worlddrivingday.”

By creating World Driving Day, Jaguar urges people to remember this historic day and what it means to women, to Saudi Arabia and to world progress in general. As part of its ongoing work with over 40 Universities and Academic institutions globally on future mobility solutions, the company will also be partnering with University in Saudi Arabia to join this global network. The partnership, to be announced later this year, will be a unique exchange to tap into the brightest young minds in Saudi Arabia to shape the company’s future innovations as it moves to ACES (an Autonomous, Connected, Electrified and Shared future).

Jaguar Land Rover spokesperson, Salman Sultan, Regional Public Relations and Social Media Manager comments:

‘We are delighted to mark this historic day with motorsport expert Aseel Al Hamad as she races for the first time on Saudi soil and launches World Driving Day. This day is a commitment from Jaguar to celebrate this key moment annually for both men and women. This year, we’re really excited to collaborate with the brilliant students from Saudi Arabia to shape the future of mobility for people around the world.”

Categories
Automotive news

Al Jazirah Prepares Its Riyadh Branch to Welcome Female Ford Customers

Ford Female Customers Saudi Women Driving

Al Jazirah Vehicles Agencies (AJVA), the Ford and Lincoln importer-dealer in Saudi Arabia, is ready to welcome Ford female customers and their families at its upgraded facility in Riyadh’s Takhassussi Street.

Crafted as a one-stop shop for female customers in a warm family environment, the Takhassussi showroom is conveniently located in Riyadh’s Mohammadia area, near many of the Saudi capital’s most popular shopping areas.

ADVERTISEMENT

Joining the existing staff at the showroom floor is a team of highly-trained female sales consultants many of whom have years of experience with the Ford brand and products.

“Our goal is to create a relaxing environment that enables a new wave of customers to enjoy the entire experience of buying and owning their dream Ford,” said Mohammed Al Kraidees, Deputy CEO, Al Jazirah Vehicles Agencies Co. “There is a lot to consider when buying a new car, and we really want the experience to be as stress-free as possible for our female customers.”

“Ford is committed to delivering the products, services and overall ownership experience that our new female customers in Saudi Arabia want,” says Crystal Worthem, Marketing director, Ford Middle East & Africa. “Since the Royal Decree was announced, our teams have been working together with our distributor, Al Jazirah Vehicles Agencies Co, to implement various actions that would help welcome Saudi women to the driver’s seat. While this is very much of an ongoing process, as this new customer group’s needs evolve, our approach will continue to evolve with them.”

Once a customer decides on the model they’d like, the branch will arrange a test drive and upon purchasing the vehicle they’ll be offered the option of a convenient collect-and-drop-off service.

AJVA’s customer care doesn’t end when the new owner drives out of the dealership. Aftersales customer service is handled through Al Jazirah’s Connection Centre which is staffed by both men and women who have deep knowledge of the company’s products, facilities and service procedures. They are well-equipped to provide advice and guidance to customers, enhancing the experience of Ford ownership by removing all stress.

Al Jazirah will also roll out its roadside assistance vehicles for women soon. Based in the main centres throughout Saudi Arabia, the service is designed to give customers complete peace of mind on the roads.

ADVERTISEMENT

Categories
Automotive news

Win free servicing this Ramadan with My Renault App

My Renault App

Renault Middle East is giving back to its loyal customers in Saudi Arabia and Egypt this Ramadan, by providing them with a chance to win two years free servicing. Customers who download the MY Renault app and book a service appointment with one of Renault’s approved retailers in the Kingdom and Egypt will be entered into a draw to win the prize. The special Ramadan offer will run for six weeks.

In addition to being entered into the draw for free servicing, customers can also use the MY Renault app to discover the fixed price servicing menu, access car information, easily contact the Renault network and enjoy special discounts and personalized service promotions, as well as access to thousands of The ENTERTAINER buy 1 get and get 1 free offers.

ADVERTISEMENT

Commenting on the offer, Marwan Haidamous, Managing Director, Renault Middle East said: “This Ramadan, we wanted to give something back to our loyal customers by providing them with a chance to win two years free servicing. The new campaign showcases the ‘Easy Life’ mantra of Renault and our commitment to providing a leading aftersales service.  Our customers in the Middle East can use our MY Renault app too book their service in just a few clicks, as well as to discover a world of services and rewards.”

For more information download and log onto the MY Renault app: www.myrenault-me.com

ADVERTISEMENT

Categories
Automotive news

Volvo Cars announced the appointment of Nahwasharq as its authorized importer in KSA

Volvo Cars, the premium car maker, announced its partnership with Nahwasharq Co. Ltd. as its official importer for the Kingdom of Saudi Arabia. Following Volvo Car Group’s series of wins at international and local car awards, the marque’s venture into the Saudi Arabian domestic market has been highly anticipated by the country’s automotive enthusiasts.

“Volvo Car Group is in the midst of introducing an entirely new model range, embedding its new engine technologies, establishing joint ventures and partnerships to position itself as the leader in car safety and autonomous drive technologies. I believe customers in the Kingdom of Saudi Arabia will be proud to own a car that leads the industry, rather than follows it.” said Jesus Fernandez de Mesa, Volvo Car Group’s Managing Director, Importers EMEA. “We now have a complete dealer network for the Middle East, with which we expect to significantly grow our market share in the region. Nahwasharq has a great deal of experience that can help us do that.”

“We are delighted to have this partnership”, says Elie Chahine, CEO of Nahwasharq Company Ltd, “Nahwasharq’ s efforts were met with enthusiasm by investors, and are an indicator of a healthy demand for Volvo’s products. We look forward to what is surely going to turn into a long-standing, successful relationship with Volvo Car Group.” Established in 2007, Nahwasharq Co. Ltd. specializes in dealership operations for the premium, sport- luxury and ultra-luxury segments and is also the official dealer for Swedish hypercar marque Koenigsegg Automotive AB.

ADVERTISEMENT

Volvo Car Group’s local website, https://www.volvocars.com/en-sa is going live today offering Volvo’s full range of vehicles and accepting orders as of May 2018.

Housed in a brand-new, state-of-the art Volvo Retail Experience showroom located in Riyadh’s Sulaymania District, Prince Abdul Aziz Bin Mosaed Bin Jalwi Street (Al Dhabab), Nahwasharq Co. Ltd. will be operational in May 2018 and offer a complete portfolio of Sales and Aftersales. Volvo Cars and Nahwasharq Co. Ltd. plan to expand their coverage in the Kingdom with two more locations, Dammam (Q4 2018) and Jeddah (2019).

Sales of the 90-series cars are expected to be the main drivers, highlighting the effect of Volvo Cars’ in-house developed Scalable Product Architecture, a modular vehicle architecture, in terms of design, technology and brand. The brand-new SUVs XC60 and XC40, bringing the first wins of prestigious awards for Volvo Cars will bring immense potential entering the market. The new Volvo XC40 small SUV has been named the 2018 European Car of the Year while the new Volvo XC60 midsize SUV has been named World Car of the Year 2018 and Middle East Car of the Year 2018.

Driven by its commitment to developing safer, more sustainable and convenient cars, Volvo Cars aim to have up to 1 million electrified Volvos on the road by 2025, and to have climate-neutral manufacturing operations that same year. It has also stated the most ambitious safety vision in the industry: by 2020, no one should be killed or seriously injured in a new Volvo. This ties in well in the Kingdom’s Vision 2030 plan, which, among other things, also aims to bring a significant positive impact to the nation’s traffic safety standards, as well as to reduce pollution and dependence of fossil fuels.

ADVERTISEMENT

Categories
Automotive news

Cadillac celebrates women’s street style in Saudi Arabia

Cadillac-women-street-Saudi-Arabia-Arab-Motor-World

In parallel with significant reforms in Saudi Arabia, Cadillac Middle East is once more highlighting its global commitment to the arts, and its Dare Greatly initiative. With the aim of empowering women and highlighting their contribution to the art and fashion industries in the Kingdom, Cadillac is partnering with acclaimed female Saudi entrepreneur, Marriam Mossalli, to celebrate Saudi women’s newfound era of fashion independence through a creative, nationwide initiative called Under The Abaya.

In collaboration with Mossalli, Cadillac is setting up a platform to share snippets of women’s lives in Saudi Arabia. Through a series of photographs included in a book titled Under the Abaya: Street Style from Saudi Arabia, Mossalli champions the abaya. Labelling it as a traditional article of clothing, Mossalli likens it to a Japanese kimono or a Moroccan kaftan, presenting images of Saudi fashion, submitted and modelled by women all over the country, in a quest to present the abaya in a previously unseen light: a powerful garment worn by strong women.

ADVERTISEMENT

Commenting on the partnership, Nadim Ghrayeb, Head of Marketing, Cadillac Middle East, said, “We believe in the talents of individuals, regardless of their gender. By partnering with Marriam Mossalli to create Under the Abaya, we are looking to demonstrate the designs and innovations of women who are active contributors and pioneers in the Kingdom.”

“Under the Abaya presents progressive Saudi women, embedded in heritage and confident in their own sense of cultural identity. This fits with Cadillac’s dedication to exposing a rich world of culture,” added Ghrayeb.

Following changes under Saudi Vision 2030, the Under the Abaya initiative comes in time to present a coffee table book that celebrates and empowers Saudi females. Every Saudi female across the globe is invited to submit her jet-setting street style photos and pre-order the book through www.undertheabaya.com; the book intends to expose unique versatility and ambition through a series of photographs – submitted by the women themselves. Positively received by Saudi women prior to its market launch, the book has been presented and discussed at a number of events and occasions held across the Kingdom including the fifth edition of 21,39, a contemporary art exhibition organized annually by the Saudi Art Council across the city Jeddah.

Explaining the concept of her initiative, Marriam Mossalli said: “We are witnessing a generation of women willing to stand out and Under the Abaya celebrates Saudi women who are prepared to do just that. With Cadillac’s support, I have the good fortune to curate a book that showcases modern yet very traditional women who are proud of their heritage.”

“The book is set to launch in the coming few months and will be available on sale at selected outlets across the kingdom. I’m also proud to say that all proceeds from the sale of the book will be dedicated to a scholarship program to encourage women looking to pursue a degree in art, design and fashion sectors”.

Throughout its history, Cadillac has worked to share the stories of innovators, trailblazers and pioneers driving the world forward. In line with its Dare Greatly initiative, Cadillac has campaigned to share daring points of view on the latest culture, design and more.

ADVERTISEMENT

Categories
Automotive news

Ford and Effat University Further Women Empowerment Efforts with Global Debut of Ford Driving Skills for Life for Her in Saudi Arabia on International Women’s Day

Ford-DSFL-for-Her-Arab-Motor-World

In their continued efforts to further empower women, Ford Motor Company and Jeddah-based Effat University this week complete the inaugural session of Ford Driving Skills for Life for Her, a special variation of Ford’s globally renowned and award-winning safe driving programme for teens and new drivers, Driving Skills for Life. The programme – specially designed to accommodate Saudi female students embarking on their journey to acquire a driver’s licence – made its global debut out of the Kingdom this week, coinciding with International Women’s Day, with more than 250 female students participating.

Ford Driving Skills for Life for Her marks the second initiative the company has launched in Saudi Arabia aimed at empowering women and giving them the skills they need to embark on their journey with confidence. Last year, Ford Fund – the philanthropic arm of Ford Motor Company – debuted its Henry Ford Entrepreneurship Academy in the Middle East, also at Effat University, providing 50 Saudi female entrepreneurs with the tools and knowledge needed to sustain their businesses.

“Providing access to opportunities for people to reach their full potential is core to our mission and Ford’s goal of becoming the world’s most trusted mobility company,” said Jim Vella, president, Ford Fund.

ADVERTISEMENT

While visiting the Kingdom specifically to mark this momentous week, Vella added: “The fact that the programme takes place around International Women’s Day, a global day celebrating the social, economic and cultural achievements of women, is no coincidence. We are thrilled to be part of this historical milestone as we bring Ford Driving Skills for Life for Her to Saudi Arabia, to help young female drivers feel safe and confident behind the wheel for the first time, and we look forward to welcoming a new generation of women to the driver’s seat.”

Dr. Haifa Jamalallail, president of Effat University, said: “The wheels of change are constantly moving forward, and finally Saudi Arabia has caught up with the rest of the world with regard to women driving. Statistics show that women are generally safer and more defensive drivers than men.
“At Effat University, we are determined that this becomes the case also here,” Jamalallail continued. “We want women to be behind the wheel, and so we are looking forward to working with all elements of society to improve the safety of all citizens on the road. The Ford Driving Skills for Life programme is a step in this direction.”

Held between March 5-8, Ford Driving Skills for Life for Her is training more than 250 eager Effat University students, incorporating vital skills necessary for new drivers, tips from highly skilled experts, and a deep understanding of safe driving practices, which is of paramount importance for new drivers as they take to the roads for the first time.

The different modules of this new customised introductory programme have been created with the future first-time drivers in the Kingdom in mind.

The sessions include:

  • Learning About Your Vehicle – where students are taught the fundamentals of preparing to drive, such as the importance of adjusting seating position, checking mirrors, and placing hands at the correct point on the steering wheel
  • Braking – which allows students the learning opportunity to safely control the car from being in motion, bringing it to a complete stop, preparing these new drivers to take to the road with confidence
  • Driver distraction – stressing the importance of staying focused on the road at all times, highlighting through practical, hands-on experience the dangers of driving distracted. In Saudi Arabia alone, close to 7,500 road deaths in 2017* have been attributed the use of mobile phones while driving.

During the programme, female students also had the chance to wear specially-designed “impaired vision goggles” – which mimic the effect of tiredness or drowsiness.

Shams Hakim, a Business HR student at Effat University who participated in the programme commented: “I’ve always been a passenger in the car and can’t wait to get behind the wheel! As well as being excited, I have had some apprehension about what is actually involved in driving. Ford Driving Skills for Life for Her has given me the confidence and education I need for the journey that lies ahead to obtain my licence.”

More than 9,000 people were killed in car accidents in Saudi Arabia in 2016**, mainly due to speeding – an average of over 25 per day – a figure sure to cause concern for new drivers and their families. With Driving Skills for Life, Ford aims to instill safe driving practices early on with younger drivers, male or female.
Ford also intends to make the new Driving Skills for Life for Her an on-going programme for the Kingdom’s female drivers, with phase two coming later this year to Effat University, and expanding to other institutions across the Kingdom in the future.

A signature programme of the Ford Fund, Driving Skills for Life is an international initiative for road safety created in cooperation with the Governors Highway Safety Association (GHSA) and a panel of safety experts. The award-winning programme captures newly licenced drivers’ interest with free, hands-on ride-and-drive courses that pair new drivers with professional driving instructors and focus on the issues and obstacles that cause crashes, including impaired and distracted driving.

Now in its 15th year, Ford Driving Skills for Life has provided free training to more than one million newly-licenced drivers in more than 40 countries worldwide. In total, Ford has invested more than $50 million in DSFL initiatives globally as part of its long-standing commitment to promoting safety on the road.
Since its Middle East launch in 2013, more than 3,600 students have participated in Ford’s Driving Skills for Life programme, with sessions in three different cities across Saudi Arabia and the United Arab Emirates last year alone.

Driving Skills for Life for Her is part of Ford’s global commitment to providing access and opportunities for women. From its Empower-Her female entrepreneur programme to projects focused on helping end human trafficking, as well as numerous initiatives that provide professional development and leadership training, Ford Fund has long supported programmes that help women succeed by overcoming social, educational and financial obstacles.

ADVERTISEMENT

Categories
Automotive news

Chevrolet Pays Tribute to Saudi Women in #UpToMe Short Film

#UpToMe-Eng-Chevrolet-Arab-Motor-World

In the build-up to International Women’s Day, Chevrolet pays tribute to the Women of Saudi Arabia following the historic driving ban lift decree by His Majesty King Salman bin Abdulaziz Al Saud of Saudi Arabia.

Revealing its #UpToMe campaign for KSA through an emotional short video involving Saudi Women; Chevrolet recognizes that the real milestone is that women can now decide to either get behind the wheel or not.

Molly Peck, Chief Marketing Officer at General Motors Middle East, said: “Engrained in the Saudi community for over 90 years now, Chevrolet has been a constant companion providing dependable means of transport to both men and women in the Saudi Kingdom. We are extremely proud of that heritage and greeted His Majesty’s announcement last year with optimism.”

ADVERTISEMENT

Speaking about the initiative, she continued: “With #UpToMe, Chevrolet recognizes Saudi women’s new-found possibility to decide, and it emphasizes that from this June onwards, it’s up to them.”

The #UpToMe short video features real Saudi women answering one question: “Will you drive come June 2018?” Their answers underline a powerful choice of words that express their own decision.

ENJOY THE VIDEO BELOW:

ADVERTISEMENT