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Aston Martin at the 2017 Dubai International Motor Show

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The Aston Martin Valkyrie hypercar makes a hugely anticipated appearance, being shown for the first time in the region to the public. The product of a unique Innovation Partnership between the British luxury brand and eminent F1TM team Red Bull Racing, this ambitious, uncompromising and wholly extraordinary collaboration combines the vision and skills of two world-leading brands to create a road car the like of which has never been seen before.

The show also sees the hugely iconic DB5 Convertible displayed. Regarded by many as the most beautiful Aston Martin produced, and an evolution of the final series of DB4, the DB5 is famous for being the most recognised cinematic James Bond car, first appearing in the James Bond film Goldfinger in 1964. Just 123 convertible DB5s were produced between 1963 and 1965, making it one of the rarest – and most desirable – models created.

The newly launched V8-powered DB11 is shown for the first time in the Middle East at the show. Aston Martin’s definitive GT – the acclaimed DB11 – is now available with a 4.0-litre twin-turbocharged V8 engine. The new powerplant provides the opportunity to reveal more of the DB11’s sporting character, while expanding its global appeal with a combination of exceptional performance and improved efficiency.

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Also displayed is a Middle East exclusive, the Vanquish S Pearl Edition, limited to just 10 models and inspired by the region’s long association with the pearl industry. The Vanquish S Pearl Edition takes the tradition, value and rarity of the pearl, with its regional roots and ties, and uses the artistry of the Q by Aston Martin team to create a truly spectacular car.

“To have such a diverse and renowned array of models on display under one roof in the Middle East is an absolute pleasure. The past few years have been busy ones for us as a marque, and here in-region we are heavily focused on reflecting CEO Dr. Andy Palmer’s vision of driving a renewal of the Aston Martin name,” stated Christopher Sheppard, CEO MENA, Aston Martin.

Raring to go, Aston Martin’s commitment to the Middle East is clear. Seven all-new cars are set to launch in seven years with a new model or derivative launching every 6 months – breathing life into the product line, and solidifying the company’s standing in the automotive world as offering a broad portfolio of products, cutting-edge technologies, and the absolute best of British design and craftsmanship.

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In the News Motorshows

DUBAI INTERNATIONAL MOTOR SHOW 2017 – A WEEK IN PICTURES

The 14th edition of the biennial Dubai International Motor Show closed at Dubai World Trade Centre (DWTC) on Saturday 18th of November 2017, with five-day attendance of over 100,000 visitors underlining regional consumers’ enduring confidence in the automotive industry.

With Dubai International Motor Show hosting over a hundred global and regional launches of new models from leading international auto manufacturers and suppliers – show reveals included mega launches by Infiniti, Jaguar Land Rover, Jeep, Mazda, McLaren, Rolls Royce, and UAE-based hypercar manufacturer, Devel – a series of on-site activations, drift displays, Classic Car auctions and the Ignition Live industry talks proved huge draws for families and passionate petrolheads alike.

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Bumper deals rolled out by major manufacturers including Lincoln, Ford and Nissan also pulled in the crowds, with opportunity for purchases and pre-bookings for visitors.

“The public’s appetite and affection for the Dubai International Motor Show is only matched by the loyalty of our exhibitors, which represents the entire cross-section of global automotive manufacturers, suppliers and OEMs,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC. “Visitors have come in their droves to see the latest cars, SUVs, supercars, hypercars and bespoke customised vehicles, as well as experience the diverse line-up of family-themed activities taking place across the venue.”

Dubai International Motor Show returns to DWTC in 2019.

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