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Pagani Automobili Unveils Huayra Roadster

Today, Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, unveiled Pagani Automobili’s jaw-dropping new hypercar, the Huayra Roadster BC, in the world’s most popular mobile drag racing gameCSR Racing 2 (CSR2). This is the first time a car manufacturer has unveiled a real designer car in a mobile game before releasing it to the public. The Roadster BC will be featured in a special 80 race ladder with a time attack leaderboard unlocking at the end.

The Pagani Huayra Roadster BC is the hypercar that embodies Pagani’s ultimate technical and engineering development combined with the most eminent research for style and elegance. Zynga meticulously rebuilt the car in CSR2, just as the real car is handcrafted for Pagani’s customers.

CSR2 gives players the opportunity to drive rare and exquisite cars that most of us only experience in our dreams,” said Julian Widdows, Vice President of CSR2. “Seeing the Pagani Roadster BC’s smooth and elegant racing on the streets of CSR2 is a triumphant amalgamation of science and art. We couldn’t be prouder to be Pagani Automobili’s chosen partner to unveil the Roadster BC to the public.”

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“When Horacio Pagani first began designing cars 44 years ago, it would have been impossible to imagine that a car like the Roadster BC would ever be unveiled to the world in a mobile game,” said Michael Staskin, Managing Director of Pagani Automobili America. “We chose to partner with CSR2 on the reveal of the Roadster BC because we are both leaders in our respective industries, we both show incredible attention to design and detail and we both continue to disrupt what is considered normal in the automotive industry.”

CSR2 will celebrate the Huayra Roadster BC with an 80 race ladder that players can enter using a Pagani Huayra Coupé, which will be gifted to all players of the game. During the event players have a chance to add the Pagani Huayra Roadster BC to their collection. As a final reward, players can win the Pagani Zonda HP Barchetta, to complete their Pagani collection. Using augmented reality, players can also park their Pagani cars in their real-world driveways and open every panel to study the details close up.

CSR2 is available to download for free on the App Store as well as Google Play.

Huayra Roadster

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McLAREN LOOKS TO THE FUTURE WITH ULTIMATE VISION GRAN TURISMO

McLaren Automotive looks to the future with breath-taking Ultimate Vision Gran Turismo car in partnership with PlayStation 4 video game Gran Turismo Sport

An extreme McLaren Gran Turismo racing car is today confirmed as an exclusive choice for gamers in the hugely anticipated PlayStation 4 title, Gran Turismo Sport, which will be available starting October 17, 2017.

The McLaren Ultimate Vision Gran Turismo was designed in response to a call from game creator, Kazunori Yamauchi, for vehicle manufacturers to design ‘visionary GT cars’ to compete in Gran Turismo Sport. While not a prototype for any future McLaren model, the Ultimate Vision Gran Turismo showcases the kind of car that McLaren could produce beyond 2030. Players will be able to choose from three liveries: Performance, Ulterior and Noir.

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Designing for the virtual world and unburdened by production car constraints, the team that created the McLaren Ultimate Vision Gran Turismo pushed the boundaries of McLaren design well beyond current realities, while remaining true to inherent principles.

The design form of the McLaren Ultimate Vision Gran Turismo follows its function, meaning every single line and detail has a purpose. Just like McLaren’s road cars, the teardrop cabin and extensive glazing ensure exceptional visibility. And being single-minded in putting the driver first, meant an innovative approach to seating – the driver is positioned not just forward and centrally in the chassis, but lying on their front, with the rest of the car ‘shrink wrapped’ around them.

“We wanted to break new ground and to innovate and the McLaren Ultimate Vision Gran Turismo does exactly that. It puts the driver absolutely at the centre of the action, delivering a sensory overload with incredible sound and awe-inspiring acceleration. From the game player’s point of view, the driving experience in this car will be like nothing else: the amazing glass cockpit and the motorcycle-like driving position – with your head far forward, almost right above the front axle – combine to allow you to see exactly where the apex of the corner is so you can shave vital milliseconds off each lap.More than anything though, the McLaren Ultimate Vision Gran Turismo is a stunning looking car. The design form communicates exactly what the car’s mission is and what its intentions are: it’s the ultimate expression of the McLaren design pillars and principles we have already established, futured into the 2030s.”
Rob Melville, Design Director, McLaren Automotive

McLaren pioneered the use of carbon fibre in Formula 1 and the strong, yet lightweight material forms the chassis of all McLaren road cars. Featured extensively in the upper structure and body of the McLaren Ultimate Vision Gran Turismo as well as in the chassis, carbon fibre helps to deliver a virtual kerb weight of just 1,000 kg.

The McLaren Ultimate Vision Gran Turismo features ultra-advanced active aerodynamic technology. Called Integrated Active Aero, it works by opening tiny aperture covers around air inlets on key surfaces during cornering to create drag and generate downforce, rather than moving the surfaces altogether. This gives the handling benefits of active aerodynamics with a reduced number of moving parts that benefits both complexity and weight. Centrally mounted carbon-ceramic disc brakes reduce unsprung mass and the driver is also able to monitor brake temperatures during racing.

Power comes from a break-through hybrid drivetrain. A twin-turbo, 4.0-litre McLaren V8 engine drives the rear wheels, while high output electric motors are housed in each of the front wheel ‘pods.’ Game players will be able to call upon maximum power of 1,150 PS, with 1,275 NM of torque available instantly from launch, thanks to the electric propulsion and all-wheel traction. Capturing the essence of the spine-tingling sound experienced when driving a McLaren at full throttle was a critical part of the McLaren Ultimate Vision Gran Turismo brief and as such, the exhaust system and hybrid drive work together to generate a unique thrill for the ears, even in the cabin.

“I created the Vision Gran Turismo project to give car manufacturers the opportunity to design something that has all of the characteristics of their brand, and will live on as a playable vehicle in Gran Turismo. Many of the cars have become legendary in their own right, continuing to shine for years and attracting players from different eras. For me, a car needs to be an extension of the driver; I am focused not just on the appearance, but on the handling, the sound of the engine, and the feeling you get when you are racing. So, it was an honour to work with McLaren to bring the Ultimate Vision Gran Turismo to life, and to put such a car on the circuits of Gran Turismo Sport for players to enjoy driving at the limit.”
Kazunori Yamauchi, Gran Turismo creator, President of Polyphony Digital Inc.

Gran Turismo Sport, which will be available starting October 17 of this year, is the latest release in the world-renowned Gran Turismo series for the Sony PlayStation. Gran Turismo Sport gives players the opportunity to choose their preferred car from a range of production and concept vehicles and compete at one of 17 locations, including the Nürburgring 24 Hour circuit, Brands Hatch and other world-class circuits. Designed exclusively for the game, the McLaren Ultimate Vision Gran Turismo will join real-life McLaren models such as the McLaren 650S Coupe and 650S GT3.

ENJOY THE VIDEO BELOW:

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