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Al Masaood announces opening of new Volvo Penta Spare Parts Centre in Sharjah

Volvo Penta Spare Parts Center Sharjah Arab Motor Wordl

Al Masaood has announced the opening of a new Volvo Penta Spare Parts Centre in Sharjah. The opening of the new facility addressing the UAE’s northern region’s increased demand for spare parts of Volvo Penta, a global manufacturer of power solutions for marine and industrial applications.

The new Spare Parts Centre in Sharjah will offer genuine Spare parts, accessories for marine leisure and commercial segments and industrial engines, and it is the latest addition to the existing Volvo Penta Aftersales Centre’s located in Abu Dhabi and Dubai.

Al Masaood’s new Volvo Penta Spare Parts Centre is strategically located at the 6th Street of the Sharjah Industrial Area and close to the neighboring emirates of Ajman, Fujairah and Ras Al Khaimah.

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Customers can find different solutions and options offered by a qualified and trained team who is able to use the latest Volvo Penta technology. The new center will also offer door-to-door delivery to the customers.

Rasso Bartenschlager, General Manager of Al Masaood’s Power Division, said: “We are pleased to announce the opening of our new Volvo Penta Spare Parts Centre in Sharjah. This new center is our response to the growing demand for a Volvo Penta Spare Parts facility in Sharjah and the Northern emirates in addition to the Aftersales Centre’s present in Dubai and Abu Dhabi. The new center will be staffed with highly-trained and fully certified Sales Executives to ensure the high level of customers’ satisfaction and pleasant experience.”

Volvo Penta is a global, world leading manufacturer of engines and complete power solutions for marine and industrial applications. The company has over 3,500 dedicated dealers in 130 countries including UAE.

Established in 1972, Al Masaood Power Division has established a long-standing reputation within the power industry and has a unique expertise in marine propulsion and power generation systems. The Division’s professional team possesses innovative technological knowledge and is able to plan and execute both customized and efficient solutions to ensure the success of the customers.

In 2017, Al Masaood LLC was recognized by Volvo Penta as the exclusive ‘Yacht Series Support Center’ in the Middle East region to provide key services and supervision to all yachts equipped with Volvo Penta’s engines working with IPS technology.

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Volvo Cars Announces New Business Ambitions

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Volvo Cars, the premium car maker, has announced new financial and operational ambitions that will position the company as a leading player in the global automotive business by the middle of the next decade.

On the operational side, it expects to generate half of all sales annually from fully electric cars, one third of all cars sold to be autonomous driving cars and half of all cars it offers to customers from its subscription service.

Volvo Cars expects these initiatives to transform its connection to its customer base, with the aim to build a total of over 5 million direct consumer relationships by the middle of the next decade, creating new sources of recurring revenue. This will also offer the company far greater potential to develop connected and other services for customers.

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“Our customers’ expectations are changing rapidly. This means that Volvo Cars is also changing rapidly. These initiatives will help transform Volvo from being purely a car company to being a direct consumer services provider,” said Hakan Samuelsson, president and chief executive.

On the financial side, Volvo Cars aims to generate premium level profitability in line with other premium car makers, driven by increased sales and revenues across all three global sales regions, and a broader range of cars including sales to the new segment of autonomous ride-hailing companies.

The company’s improved financial performance will also be driven increasingly in the future by industrial synergies generated with its affiliated partner companies.

Volvo Cars expects to benefit from lower procurement costs, shared development costs and economies of scale alongside Polestar, its premium performance electric car brand, and LYNK & CO, the new global car brand in which Volvo Cars owns a 30 per cent stake.

“This paves the way for Volvo Cars to continue growing fast into the middle of the next decade,” said Mr Samuelsson. “The company has been transformed since 2010 into a global premium car company. Now it is time for this transformation to be turned into a period of sustained profitability in line with other premium brands.”

Volvo Cars achieved record profits and sales in 2017, with a 27.7 percent increase in operating profit and global sales of 571,577 cars. The results marked the company’s fourth consecutive year of record growth, underlining the transformation of Volvo’s finances and operations since being acquired by Geely Holdings. It has also expanded its global manufacturing footprint and completely renewed its model portfolio in recent years.

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Volvo Car Mobility launches mobility brand M

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Volvo Cars, the premium carmaker, today launches M, a new brand that will expand the company’s global mobility operations by providing dependable, on-demand access to cars and services through an intuitive app.

Moreover, M will learn about its user’s needs, preferences and habits, personalising the customer relationship. It will debut in Sweden and the US in the spring of 2019.

“Volvo Cars is becoming more than just a car company. We recognise that urban consumers are rethinking traditional car ownership. M is part of our answer. We are evolving to become a direct-to-consumer services provider under our new mission ‘Freedom to Move’,” said Håkan Samuelsson, Volvo Cars president and chief executive.

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M is developing proprietary learning technology that asks users about their specific needs instead of merely informing them where they can pick up a car.

“The services currently available mainly offer alternatives to a taxi or public transit,” said Bodil Eriksson, CEO of Volvo Car Mobility. “We’re focused on the way people use the cars they own, which sets us apart. We aim to provide a real alternative to that experience. It should enable us to live life on our terms, getting things done and maximising precious time. We see the opportunity to offer a premium experience.’”

In addition to a team of experienced and sought-after digital software engineers and leading talent, M draws on 20 years of learnings and data from Sunfleet, Volvo Car Group’s car-sharing pioneer. Sunfleet is the leading car sharing company in Sweden with 500,000 annual transactions and a fleet of 1,700 cars. It will be fully integrated into M in 2019, making the service available to all existing Sunfleet members.

“Mobility is undergoing a fundamental transformation and Volvo Cars is leading that change. The launch of M creates new sources of revenue for Volvo Cars and will be integral to the company’s ambition to build more than 5 million direct consumer relationships by the middle of the next decade,” said Mr Samuelsson.

“Stockholm, Sweden, will serve as M’s base of development and where we already conduct extensive testing. A broader Beta test will take place this autumn,” said Ms Eriksson.

Further information about the M service will be released later this year.

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Volvo Cars launch new S60 sports sedan – the first Volvo car made in the USA

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Volvo Cars, the premium car maker, today revealed the new S60 mid-size premium sports sedan at the company’s first US manufacturing plant in Charleston, South Carolina.

The new Charleston plant is officially inaugurated today. The combined car launch and factory opening reinforce Volvo Cars’ commitment to the US, an important market for the company and its new premium sports sedan. The new S60 is the first Volvo car made in the US.

“The new S60 is one of the most exciting Volvo cars we’ve ever made,” said Håkan Samuelsson, president and chief executive of Volvo Cars. “It is a true driver’s car that gives us a strong position in the US and China sedan markets, creating more growth opportunities for Volvo Cars.”

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The new S60 is the first Volvo car to be sold without a diesel offer, signaling the company’s industry-leading commitment to electrification and a long-term future beyond the traditional combustion engine. In 2017 Volvo Cars was the first global car maker to announce its strategy that from 2019 all new models will be electrified.

Two turbo-charged and super-charged plug-in hybrid petrol engines will be available in the new S60: Volvo’s T6 Twin Engine AWD plug-in hybrid that generates a combined 340hp, and the award-winning T8 Twin Engine AWD plug-in hybrid that delivers 400hp*. Volvo’s proven T5 and T6 petrol engines will be available at launch.

In a first for the segment, customers can access the new S60 via Volvo Cars’ new premium subscription service Care by Volvo, which offers car access with no down payment via a monthly flat-fee subscription rather than ownership. Care by Volvo makes having a car as transparent, easy and hassle free as having a phone.

“The active chassis and drive modes deliver excellent control and an engaged performance that makes this a driver’s car,” said Henrik Green, senior vice president for research and development at Volvo Cars. “It also brings the acclaimed technology from our 90 Series and other 60 Series cars into this segment, making it one of the best sports sedans on the market.”

The new S60 shares Volvo Cars’ own Scalable Product Architecture (SPA) platform, safety technology and infotainment system with the new V60 premium mid-size estate, launched earlier this year, as well as the top-of-the-line 90 Series cars and award-winning XC60, all of which have achieved industry-leading safety ratings. This makes the new S60 one of the safest cars on the road.

The City Safety with Autobrake technology assists the driver in avoiding potential collisions, and is the only system on the market to recognise pedestrians, cyclists and large animals. In a world first for the mid-size sedan segment, City Safety now also engages auto braking to mitigate oncoming collisions.

The optional Pilot Assist system – which supports the driver with steering, acceleration and braking on well-marked roads up to 130km/h – has been upgraded with improved cornering performance. The S60 also includes Run-off Road Mitigation, Oncoming Lane Mitigation and other steering assistance systems. The optional Cross Traffic Alert with autobrake further enhances safety for people inside and outside the car.

Volvo Cars’ Sensus Connect infotainment system is fully compatible with Apple CarPlay, Android Auto and 4G, and keeps drivers connected at all times. The intuitive control is a tablet-style touch screen interface that combines car functions, navigation, connected services and in-car entertainment apps.

Electrified versions of the new S60 also offer a performance handling upgrade called Polestar Engineered – developed by Volvo Cars’ electric performance arm, Polestar.

Polestar Engineered is available exclusively on the T8 Twin Engine plug-in hybrid and is a complete offer that upgrades the car’s wheels, brakes, suspension and engine control unit, boosting the S60 T8 combined output to 415hp*.

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THE VOLVO S90 AMBIENCE CONCEPT

Volvo Cars, the premium car maker, today reveals the S90 Ambience Concept, an industry-first sensory experience that synchronises visuals, sound and scent to redefine in-car luxury.

The S90 Ambience Concept, making its public debut at the Beijing Auto Show in China, is based on Volvo’s top-of-the-line S90 Excellence three-seater executive saloon and focuses on chauffeured passengers in the rear seat.

The passengers can personalise the car’s atmosphere by using the intuitive smartphone app to choose one of seven visual themes synchronised with audio and scent.

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“The Ambience Concept redefines luxury by taking it beyond material choices, creating a car that connects with your senses,” said Robin Page, Senior Vice President Design at Volvo Cars. “The design explores how people feel inside the car and enables them to influence their own mood and well-being.”

The visual element transforms the car’s ceiling according to the selected theme – including Northern Lights, Scandinavian Forest, Swan Lake, Archipelago and Rain – each providing a different mood scaling from relaxing to invigorating. There is also a Nocturnal theme for resting, while Freedom gives a boost of fresh and uplifting energy.

The synchronised audio plays through the car’s Bowers & Wilkins premium sound system, which includes small tweeters in the headrest for an immersive sound experience.

Each theme is matched with one of four bespoke scents, created by Byredo, which deploys simultaneously from a portal in the centre console.

“We’re known for our human-centric approach to design and as an industry leader in advanced safety technology,” Robin Page said. “Ambience reinforces this and shows our broader focus on human care, which starts with safety and also extends to general well-being.”

While the S90 Ambience is launching as a concept, Volvo Cars have the ambition to make it available in S90 Excellence production cars, to enhance its Excellence offer, especially in China.

In 2017, Volvo sold more than 100,000 cars in China for the first time, which made a significant contribution to the company’s fourth consecutive year of record sales and growth. China is Volvo Cars’ largest single market and the company’s biggest marketplace for the S90 saloon.

“The Ambience Concept was created primarily for the China market and provides a contrast to China’s sometimes hectic city environments,” said Martin Andersson, Senior Commercial Product Manager at Volvo Cars’ Special Vehicles department, which is responsible for the Excellence range. “The S90 Ambience Concept will reinforce our premium brand values in this important region.”

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POLESTAR 1 Successful Test Drive in Sweden

The Polestar 1 is heading to Beijing for Auto China 2018 from 25 April to 4 May, following its first successful winter test drive in northern Sweden. After making its global media debut in Shanghai last October, this is the first opportunity for the Chinese public to see the Electric Performance Hybrid.

Its appearance in Beijing is boosted by overwhelmingly positive feedback from test drivers and engineers, who recently spent two weeks north of the Arctic Circle for a rigorous shakedown with the first running Polestar 1 prototype – in temperatures as low as -28 degrees Celsius (-18 °F).

The intense winter test drive is designed to examine and fine-tune traditional automotive aspects like suspension and driving dynamics, but in the case of the Electric Performance Hybrid, the drivetrain and batteries were also under scrutiny – in one of the coldest places on the planet.

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Test drivers focused specifically on Polestar 1’s torque vectoring system, enabled by two rear electric motors with individual planetary gear sets. Chassis balance was further optimised thanks to the advantages of testing on ice, allowing the test drivers to better analyse and react to the car’s behaviour while driving.

“Our test drivers have given us some enthusiastic feedback on the handling and dynamics especially,” says Thomas Ingenlath, Chief Executive Officer at Polestar.

“Besides being very happy with the balance of the chassis, they are particularly excited about the torque vectoring. We are now very confident about how this enhances the Polestar 1’s cornering responsiveness and accuracy. This is a driver’s car. We have now passed a major milestone in the development of the Polestar 1, and prototype testing continues throughout 2018.

“Now we look forward to introducing the car to the Chinese public for the first time, a key market for Polestar,” concludes Thomas Ingenlath.

ENJOY THE VIDEO BELOW:

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Volvo Cars announced the appointment of Nahwasharq as its authorized importer in KSA

Volvo Cars, the premium car maker, announced its partnership with Nahwasharq Co. Ltd. as its official importer for the Kingdom of Saudi Arabia. Following Volvo Car Group’s series of wins at international and local car awards, the marque’s venture into the Saudi Arabian domestic market has been highly anticipated by the country’s automotive enthusiasts.

“Volvo Car Group is in the midst of introducing an entirely new model range, embedding its new engine technologies, establishing joint ventures and partnerships to position itself as the leader in car safety and autonomous drive technologies. I believe customers in the Kingdom of Saudi Arabia will be proud to own a car that leads the industry, rather than follows it.” said Jesus Fernandez de Mesa, Volvo Car Group’s Managing Director, Importers EMEA. “We now have a complete dealer network for the Middle East, with which we expect to significantly grow our market share in the region. Nahwasharq has a great deal of experience that can help us do that.”

“We are delighted to have this partnership”, says Elie Chahine, CEO of Nahwasharq Company Ltd, “Nahwasharq’ s efforts were met with enthusiasm by investors, and are an indicator of a healthy demand for Volvo’s products. We look forward to what is surely going to turn into a long-standing, successful relationship with Volvo Car Group.” Established in 2007, Nahwasharq Co. Ltd. specializes in dealership operations for the premium, sport- luxury and ultra-luxury segments and is also the official dealer for Swedish hypercar marque Koenigsegg Automotive AB.

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Volvo Car Group’s local website, https://www.volvocars.com/en-sa is going live today offering Volvo’s full range of vehicles and accepting orders as of May 2018.

Housed in a brand-new, state-of-the art Volvo Retail Experience showroom located in Riyadh’s Sulaymania District, Prince Abdul Aziz Bin Mosaed Bin Jalwi Street (Al Dhabab), Nahwasharq Co. Ltd. will be operational in May 2018 and offer a complete portfolio of Sales and Aftersales. Volvo Cars and Nahwasharq Co. Ltd. plan to expand their coverage in the Kingdom with two more locations, Dammam (Q4 2018) and Jeddah (2019).

Sales of the 90-series cars are expected to be the main drivers, highlighting the effect of Volvo Cars’ in-house developed Scalable Product Architecture, a modular vehicle architecture, in terms of design, technology and brand. The brand-new SUVs XC60 and XC40, bringing the first wins of prestigious awards for Volvo Cars will bring immense potential entering the market. The new Volvo XC40 small SUV has been named the 2018 European Car of the Year while the new Volvo XC60 midsize SUV has been named World Car of the Year 2018 and Middle East Car of the Year 2018.

Driven by its commitment to developing safer, more sustainable and convenient cars, Volvo Cars aim to have up to 1 million electrified Volvos on the road by 2025, and to have climate-neutral manufacturing operations that same year. It has also stated the most ambitious safety vision in the industry: by 2020, no one should be killed or seriously injured in a new Volvo. This ties in well in the Kingdom’s Vision 2030 plan, which, among other things, also aims to bring a significant positive impact to the nation’s traffic safety standards, as well as to reduce pollution and dependence of fossil fuels.

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Swedish families help Volvo Cars develop autonomous drive cars

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Starting today, premium automaker Volvo Cars begins developing its autonomous driving vehicles with help from Swedish families, who will test its cars on the public roads of Gothenburg and share their impressions with Volvo Cars engineers.

The first two families, the Hains and the Simonovskis from the Gothenburg area, have now received the Volvo XC90 premium SUVs with which they will support the Drive Me project. Three more families will follow early next year and over the next four years, up to 100 people will be involved in Drive Me.

Both families will contribute to Drive Me with invaluable data by allowing engineers at the company to monitor their everyday use and interaction with the car, as they drive to work, bring the kids to school or go shopping for groceries.

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Volvo Cars plans to have a fully autonomous car commercially available by 2021 and the data derived from Drive Me will play a crucial role in the development of these autonomous cars.

“It feels great to be a part of this project,” said Alex Hain, 45 years old. “We get the chance to be part of developing technology that will one day save lives.”

Drive Me will involve real customers testing the different stages of driver assisted and eventually fully autonomous technology.

“Drive Me is an important research project for Volvo Cars,” said Henrik Green, Senior Vice President for the company’s R&D department. “We expect to learn a lot from engaging these families and will use their experiences to shape the development of our autonomous driving technology, so that by 2021 we can offer our customers a fully autonomous car.”

The Hains and the Simonovskis have received Volvo XC90s fitted with Volvo’s latest driver assistance technology as well as an array of cameras and sensors to monitor their behavior and provide the car with information on its surroundings.

During these first stages, the families will keep their hands on the steering wheel and supervise the driving whenever they use their cars. But, over time, all participants in the Drive Me project will gradually be introduced to more advanced assisted driving cars, after receiving special training.

Even then, testing these more advanced cars will initially take place in controlled environments with supervision from a Volvo Cars safety expert. No technology will ever be introduced if there is any question over its safety.

This means Volvo Cars continues to develop autonomous cars with the same care and thoroughness that has helped it establish its position as the builder of some of the world’s safest cars.

The Hain family comprises Alex and Paula (45 years old), and their daughters Filippa (17) and Smilla (14). The Hains were the first people chosen to take part in Drive Me earlier this year.

They are now joined by Sasko Simonovski (44) and his wife Anna (41), and their children Elin (10) and Villiam (8). Additional families will be added going forward as the project progresses.

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Volvo wins big at Car Tech Awards

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Volvo has again proved its technological leadership, winning four awards at the Car Tech Awards 2018.

Volvo was named Car Technology Brand of the Year for the second year running, while the Volvo XC60 was awarded Best Safety Technology for its revolutionary Steering Support system, Best Sat-Nav for its Sensus Navigation, and Best Safest Car because of its remarkable Euro NCAP crash test result.

The Car Tech Awards celebrate the best in-car technology launched over the past 12 months, as voted for by the experts from buyer’s guide Carbuyer and technology website Alphr.

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Commenting on the awards, Stuart Milne, Editor of Carbuyer, said: “Volvo’s success in the Car Tech Awards is remarkable. The company scooped Car Technology Brand of the Year for the second year in succession. Our judges were impressed by the way Volvo refuses to rest on its laurels, developing a series of products and philosophies that build on its Vision 2020, that no one will be killed or seriously injured in a new Volvo by 2020.

“These include its commitment to stop producing cars powered solely by petrol and diesel starting from 2019 – a scheme recognized by the United Nations – as well as the launch of an evasive steering system in its new XC60 and forging a close relationship with Google to develop better-connected cars. This is in addition to the continual and incremental improvement in new car technology that all customers can enjoy.”

Every XC60 comes with Volvo’s ground-breaking Steering Support technology as standard. This automatically provides steering assistance in an emergency to help avoid potential collisions. The judges were impressed, saying: “It should come as little surprise that a brand so closely associated with safety should take our Best Safety Technology award. The new Steering Support system is a development of the firm’s City Safety system. In situations where braking alone won’t avoid a collision, the XC60 can take charge of steering. With the system, Volvo claims a 45 per cent reduction in rear-end frontal crashes.”

The XC60 was named Best Safest Car after its outstanding Euro NCAP crash test result, where it scored 98 per cent for adult occupant protection and 95 per cent for its safety assistance features.

The XC60’s Sensus Navigation system – also fitted as standard to every model – was praised by the judges as well. “Its display is a model of clarity and uses the same stunning, efficient design the brand is fast becoming synonymous with. It’s not style over substance, though. The large screen makes destinations easy to input, and efficient and accurate routes are displayed. The whole system is responsive, simple to use and sets a new benchmark.”

Jon Wakefield, Managing Director of Volvo Car UK, said: “Winning such a wide range of Car Tech Awards highlights the breadth and quality of industry-leading technology in our cars. These innovative features are designed to make our customers’ lives easier, safer and more enjoyable, and these awards prove that they do just that.”

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Volvo Cars reveals the all-new XC40 small premium SUV in Dubai

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Volvo Cars, the premium automaker, has revealed the latest addition to its lineup of SUVs, the all-new XC40 small premium SUV in Dubai. With its innovative approach inside the XC40, Volvo Cars takes the lead in the small premium SUV segment in terms of space, storage, infotainment and all-round functionality.

The new XC40 is the first model on Volvo Cars’ new modular vehicle architecture (CMA), which will underpin all other upcoming cars in the 40 Series including fully electrified vehicles. The XC40 also offers a radically new approach to storage inside the car. Ingenious interior design provides XC40 drivers with, among other things, more functional storage space in the doors and under the seats, a special space for phones including inductive charging, a fold-out hook for small bags and a removable waste bin in the tunnel console.

“The XC40 is our first entry in the small SUV segment, broadening the appeal of the Volvo brand and moving it in a new direction,” said Håkan Samuelsson, Volvo president and chief executive.

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“The EMEA region is an important one for our company and we have great plans to further develop our presence and offering in it. The introduction of the XC40 will be instrumental in that process.”, says Jesus Fernandez de Mesa, Managing Director Volvo Cars EMEA.

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Designed with urban living in mind, the XC40 combines a commanding road view with unparalleled ergonomics and a host of safety systems (Pilot Assist system, City Safety, Run-off Road protection and mitigation, Cross Traffic alert) to constantly monitor the driver surroundings for potential hazards, such as other vehicles, pedestrians, or even animals, that could cause an accident. These systems will safely intervene as soon as an imminent collision is detected, and will even guide the driver safely back onto the road if they detect the vehicle drifting off-course.

The XC40 will be offered with a choice of diesel or petrol turbocharged four-cylinder engines, a T5 petrol four-cylinder Drive-E powertrain, as well as with 3-cylinder, hybrid and fully electric powertrains later in the production run. Power is delivered via Volvo’s all-wheel drive system, keeping the XC40 sure-footed in all weather conditions.

With muscular lines and a bullish stance, the XC40’s aggressive, yet tasteful design sets it apart from competitors in the compact SUV segment. A variety of exterior trim options, that include an R-design package, will also be available. With assembly taking place at Volvo’s plant in Ghent, Belgium, the XC40 is now available for customer orders in all GCC markets and will be available in showrooms as of February. The selling prices start at 170,000 AED for the XC40 T5 Momentum and 185,000 AED for the XC40 T5 R-Design in UAE.

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Organizational changes at Volvo Cars MENA

Volvo Cars Group has appointed Jesus Fernandez de Mesa as Managing Director of the recently created Importers Organization within Europe, Middle East and Africa Region.

Fernandez de Mesa brings with him a wealth of experience from Sales, Business and Dealer Development within various international roles within the Volvo Car Group. He has worked in a variety of areas such as retail, national sales companies and headquarters/regions. His most recent experience has been within EMEA, specifically the Western European region where as a Market Area Director, he took care of several European markets including France, Italy, Germany, UK and Sweden.

Prior to joining the Head Office in Gothenburg, Sweden, Fernandez de Mesa has held the position of Commercial Director in Volvo Car Spain after which he became the Managing Director of Volvo Car Mexico.

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“I am excited and honoured to take on this new responsibility within Volvo Cars Group. The EMEA region is an important one for our company and we have great plans to further develop it along with our partners and importers.” said Fernandez de Mesa.

The new organization will oversee the operations for all Importer Markets within Middle East, North Africa, Central Asia and Eastern Europe, which includes 23 importers representing Volvo Cars in 35 countries.

Frank Versaevel, VP International Region, EMEA commented, “Fernandez de Mesa’s background fully supports his nomination to undertake the further development of Volvo Cars’ private importer business within EMEA. As we remain on track for a fourth consecutive year of record sales globally, I believe that this positive momentum will be reflected and amplified in MENA markets as well.”

Emre Karaer, currently General Manager of MENA & CIS Region, will be become Market Area Director within the International Region. He will be in charge of starting up new markets to join Volvo Cars network along with leading strategic initiatives and business development projects.

The decision to build an empowered organization, which supports the Importers within EMEA further confirms Volvo Cars’ commitment to the growth in the EMEA region.

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THE SAFEST SAFETY CAR IN THE WORLD JUST GOT FASTER – INTRODUCING THE NEW VOLVO V60 POLESTAR WTCC SAFETY CAR

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The world’s safest Safety Car – the Volvo V60 Polestar used in the FIA World Touring Car Championship – has become faster with the introduction of the new Model Year 18 Volvo V60 Polestar WTCC Safety Car.

Aerodynamic enhancements made from lightweight carbon fibre material have increased the car’s downforce by 30%, improving the performance and handling of the car and ensuring it can attend to urgent incidents of the races as quickly as possible.

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The 367-hp Volvo V60 Polestar WTCC Safety Car heads the FIA WTCC field ahead of races and during incidents. The car is equipped with a roll cage, rescue and communication equipment in order to meet the rigorous technical and safety requirements set by the FIA, the International Motorsport Federation, and WTCC promoter Eurosport Events.

Thed Björk, currently leading the 2017 WTCC drivers’ championship by half a point for Polestar Cyan Racing, has been part of the development of the updated Volvo V60 Polestar.

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”With its high safety levels and easily accessible performance designed for all-year drivability, the Volvo V60 Polestar makes a perfect Safety Car. The new aerodynamic enhancements make the car even more predictable and rewarding to drive in inspired or critical situations, both on the roads and on the racing circuits,” said Thed Björk.

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The aerodynamic enhancements of the standard Model Year 18 Volvo S60 and V60 Polestar include a new front splitter, side sills and a rear spoiler extension, all made in lightweight carbon fibre, increasing the downforce by 30 per cent. The new components increase grip and high-speed stability, providing a car with the duality of being at ease in everyday driving as well as providing the driver with further control and feedback on an inspiring stretch of road or during an evasive manoeuvre.

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