W Motors along with Tianjin-based partner ICONIQ Motors have proudly announced the opening of their first flagship showroom in the world, located at the premium district of City Walk, Dubai, United Arab Emirates.
Described as “urban living” destination by Meraas, City Walk is nestled in a prestigious neighbourhood close to Dubai main highway “Sheikh Zayed Road” and offers a perfect combination of luxury living, shopping, entertainment and wellness options, within one integrated space.
The new flagship showroom concept was developed around W Motors and ICONIQ lifestyle values and will offer a space not only to exhibit the latest creations penned by the W Motors team but also a combination of lifestyle products and art pieces from around the world.
A true reflection of W Motors values and aesthetics, this new space was conceived and developed by iMagine Interior Decoration LLC, who have successfully combined functional design with artistic craft to create a unique environment enabling guests from all around the world to immerse themselves in W Motors exceptional universe. It is in an art gallery ambiance, that the brands’ guests can enjoy a private coffee break while admiring the exclusive vehicles exhibited at the showroom.
“ This new flagship showroom is a giant step for W Motors, finally giving us the opportunity to share with the public our world and to permanently display our creations”, as stated by Ralph R. Debbas, W Motors Chairman and CEO.
It is during this flagship showroom private opening event, that the global premiere of W Motors latest creation took place, the most awaited Fenyr SuperSport, in its final production version, in front of regional and global press members as well as select international VIPs.
Designed by W Motors and engineered through the help of illustrious partners worldwide, Magna Steyr Italy and RUF Automobile Germany, the Fenyr SuperSport focuses mainly on performance, speed and driving pleasure without compromising its inherited luxury. The heart of this machine is a one-of-a-kind flat 6-cylinder 3.8L twin turbo, mid-rear engine, 800 horsepower and 1,000 Newton-Metre torque with a 7-speed double clutch transmission. This results in less than 2.7 seconds from 0 to 100 km/h (62 mph) and a top speed exceeding 400 km/h (249 mph).
Talking about the new vehicle unveiling, Ralph R. Debbas stated that “the Fenyr SuperSport is the most incredible car ever produced so far”.
Gathered guests were also able to witness exclusively the regional premiere of the ICONIQ Seven in both its Premium and VIP editions after their successful debut at the acclaimed Shanghai Auto Show earlier this year. Designed by W Motors design studio in Dubai, in collaboration with its partner ICONIQ Motors, the two fully electric MPVs are developed around the passenger with the purpose of bringing the latest in comfort and connectivity.
The ICONIQ Seven Premium Edition brings incredible features when it comes to passenger comfort, a key characteristic since the car was fully developed around the passenger’s experience while the VIP Edition being the ultimate version of the Seven platform, is the most sophisticated and refined fully electric MPV ever created, a combination of luxurious materials, advanced technology and unseen customization levels in its class.
“Today marks a huge milestone for the ICONIQ story, we are thrilled to open our first showroom and design studio. ICONIQ will surprise the Chinese market by incorporating supercar styling and aesthetics DNA into an electric vehicle,” said Alan Wu, President of ICONIQ Motors.
In addition, the famous Fast and Furious 7 Lykan HyperSport was also exhibited in the showroom.
Both partners have also unveiled the “L5 Autonomous Concept” targeted for Expo 2020 in Dubai. This advanced Level 5 vehicle, which is currently in its development stage through the help of world-class engineering and technology companies, such as AKKA Technologies along with several other multinational partners, will be launched mid 2018 in a first demonstration version, to be fully functional for the most anticipated Expo 2020.
“We’ve got a great team here, and it’s an exciting time for us. The investment into the ongoing L5 project further highlights our dedication to giving consumers the very best experience and has allowed us to improve the level of products and services we offer,” said Bruno Lambert, CEO of ICONIQ Motors.
Throughout the event, guests relished exquisite cocktail canapés carefully crafted by Chez Charles catering company while enjoying lounge music in the private courtyard area of the showroom.